Learn To Love Email Podcast

This week on the Learn To Love Email podcast I'm chatting with Martine Ellis. Martine Ellis is a consultant, writer, blogger and podcaster and she helps makers, artists and other creative entrepreneurs turn their passion into profit. Here's what we discussed on todays episode: How she turned her creative hobby into a business Why she decided to shift her business model to create a profitable online business How to take advantage of part-time work to help fund your business Why you should start collecting email addresses from your audience from day one How to use content upgrades to grow your email list How to get the most visibility for your content upgrades once you've created them How Martine uses an exit intent pop-up to collect email addresses from her website visitors before they leave her website How Martine determined what cadence to email her newsletter at and what to send her newsletter list   Subscribe to the Learn to Love Email newsletter: http://learntoloveemail.com/.

This week on the Learn To Love Email podcast I'm chatting with Erin Baynham, a media kit strategist and social media manager from Baltimore, MD. She's the host of the Upgrade Your Influence podcast, an audio show that focuses on goal setting, branding and social media strategy for bloggers, content creators and digital influencers. She's also the editor of the Upgrade Your Influence Power Letters, a biweekly email resource list that shares links from around the web to help build your brand. Erin loves email marketing because she feels it's the most authentic and efficient way to communicate with your tribe.

On today's episode I'm chatting with Roniece Wright, the Content Marketing Strategist and blogger behind The Introcreative (formally www.bossladyblogger.com), where she teaches creative entrepreneurs how to ideate, create, and market powerful content. She has had the pleasure of working with bloggers, writers, enthusiasts, and numerous other creative businesses. Roniece is also a two-time, self-published author and poet. She prides herself on having the fact that she's an introvert be a huge part of her entrepreneurial personality and inspiring other introverted entrepreneurs to come out from behind the computer. She feels that email marketing is important because email is where all huge opportunities arise. The importance of knowing how to professionally market yourself through email can increase connections with your audience, opportunities with brands, and overall monetization.

On today's episode I'm chatting with Elna Cain, a professional digital marketing writer and stay at home mom to twins. Elna recently started a new blog called Twins Mommy where she helps moms become successful Mompreneurs. In less than a year Elna has grown her blog to 25k page views and has over 2k email subscribers. Elna and I dive into all sorts of email list building goodness. So if you're looking to grow your email list, this episode is for you!

On todays episode I had the pleasure of interviewing Val Geisler, a fellow email marketer that I look up to big time. Val manages the email marketing for ConvertKit, is the host of the Reach Podcast and also runs a blog of her own over at valgeisler.com. I've listened to Val on all of her Reach podcast episodes as well as her interview on the Being Boss podcast and I just knew I had to have her on the show. Today we chat about the power of text based emails and 5 different tactics for how you can turn your blog content into highly engaging email marketing campaigns. 

In this weeks episode I'm answering a listeners question, a question I get asked all the time, and that's "Once we've built our email list, what the heck are we supposed to send them?" As a small business owner, you're probably feeling the pressure to start growing your email list. Good! Growing an email list will be one of the best things you can do for your business. And while it's hard work, growing your email list is only half the battle.  Once you've started to collect email addresses from your subscribers, you're challenged with figuring out what you're going to send them. You've probably heard time and time again that email marketing messages need to be packed full of value since you're entering the "sacred place" that's your subscribers inbox. You're also probably terrified about the dreaded "unsubscribes", but don't worry, I got you.  

This week I had a great chat with Hayley Richardson about her journey towards become a health coach, how she was able to create a valuable opt-in incentive, and why it's so important to get clear on your email marketing strategy. Hayley has seen great success in growing her email list through content upgrades and shares her tips on how to create valuable content upgrades and then how you can nurture those new subscribers once you get them. 

In todays episode I'm joined by the lovely Laura Pennington of SixFigureWritingSecrets.com. We talk about her journey from being a teacher to freelance writer and ultimately becoming an online educator. We also talked about why it's important to be real with your email subscribers, how to get to know your audience and why the size of your email list doesn't matter but the quality of your email list definitely does.

This week I had Maria Carras, CEO of Maria Carras Creative, on the Learn to Love Email Podcast and we had such an incredible conversation about how you can really build super personal relationships with your audience through email marketing. During this episode we chat about the importance of doing more than just selling to your email list, reminding your email list how to buy from you (only after you've provided value) and the power of surveying your email list to truly understand what it is they want from you.

In this very first episode I let you know who I am, why I started this podcast in the first place and what you can expect from this podcast. I also give you my opinion on 6 reasons why you should be using email marketing to grow your business. Basically, why you should care about my podcast and email marketing in the first place.