Learn To Love Email Podcast

In this weeks episode I'm answering a listeners question, a question I get asked all the time, and that's "Once we've built our email list, what the heck are we supposed to send them?" As a small business owner, you're probably feeling the pressure to start growing your email list. Good! Growing an email list will be one of the best things you can do for your business. And while it's hard work, growing your email list is only half the battle.  Once you've started to collect email addresses from your subscribers, you're challenged with figuring out what you're going to send them. You've probably heard time and time again that email marketing messages need to be packed full of value since you're entering the "sacred place" that's your subscribers inbox. You're also probably terrified about the dreaded "unsubscribes", but don't worry, I got you.