Foster Web Marketing Podcast

Scott Duvall heads up the Video Production department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all the video content that comes out of Foster Web Marketing (including this podcast and our new web series covering the latest news in digital marketing).  Scott has been with the company for over 2 years. He started out as Senior Digital Marketing Strategist and SEO Analyst and has brought that expertise into the video realm to help our clients expand their reach and connect more deeply with their audience. Outside of work, he’s a candidate for an MBA and an MS in Television and Media Management at Drexel University. Here’s a Glimpse of What You’ll Learn Scott’s Start with FWM The Beginning of FWM’s Video Marketing FWM’s Production Process Bringing in Professionals The Value of Content Videos Prepping Clients for Video Work Storybrand Marketi

This week, we're remastering one of our favorite episodes from this time last year. Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every company wants to see when faced with a need to adapt. Here’s a Glimpse of What You’ll Learn What is Branding / Rebranding? Famous Rebrandings Refresh vs Reposition vs Rebrand Law Firm Branding How Jim Got Started in Rebranding Reflecting Your Values & Goals Rebrand Marketing Tactics Notable Rebranding Experts Success Measuring Success Rebranding Mistakes to Avoid Jim's Mentors Podcast & Book Recommendations A successful rebrand involves so much more than a new logo or a name change for a business. Market research

Dr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out this episode to discover what has been holding your practice back from reaching the next level. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:57 Getting to Know Denis 3:45 Getting to Know Nathalie 5:07 Improving Resilience Through Hormesis 8:19 What Is Resilience in Business? 11:25 Right Brain Competencies + A.I. = Success 14:00 The Importance of Self-Responsibility 19:08 Finding Work-Life Synergy 23:06 The Nuances of Changing Habits 25:42 Sitting Is the New Smoking 27:00 How to Be Coachable 30:00 How to Be a Good Coach 32:52 Coach-Coachee Mutual Respect 36:24 Discovering Your “Why” 40:27 Closing Thoughts Building Unshakeable Business Resilience and its c

Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all over the world, Dr. Schneider and his team provide answers and explanations for many of podiatry’s mysteries with a little movie magic. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:22 Shoot Your Own Video Presentation 4:17 Why Video 6:03 Why Doctors Need Video Marketing 6:55 DIY vs. Pro Videography 8:55 Research & Understanding Audiences 11:50 Finding Your Patient Avatar 12:39 Components of Patient Avatars 13:46 Who’s Watching Your Videos 17:49 Topics Viewers Want to Watch 19:03 Scripted vs. Unscripted 20:14 Importance of a Good Script 21:43 Understanding Your Objective 22:23 Knowing Your Audience 22:47 Writing Tips 24:18 Equipment Checklist 26:44 Li

Josh Kropkof is a titan of email and SMS marketing in the eCommerce world. He and his brother Ben founded The Email Agency in 2018 after starting his online business journey as a law student at the University of Miami. Known as "the quiet kid" growing up, Josh found his voice as a close-up magician & talk radio host! Today, Josh has generated $50M+ in sales for eCommerce brands using email & SMS marketing, including brands such as Mixtiles, Craft Sportswear, and the Children’s Miracle Network. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:08 Revolutionizing Email for eCommerce 5:26 The Mixtiles Email Challenge 9:33 The Power of Client Testimonials 13:12 What Every Lawyer Needs to Hear 16:57 Creating a Conversation via Email 19:47 Most Companies Don’t Email Enough 24:51 What About Subject Lines? 28:38 Reaching Out to Josh 30:59 Closing Thoughts The Email Agency unlocks the power of your email list with innovative and captivating messaging techniques and strategies. In an age where so much o

John Fisher is the founder of the New York Injury & Malpractice Law Firm, PC, limited to catastrophic injury law throughout New York State. He has been cited as a legal expert by numerous publications. He has frequently spoken to the New York State Bar Association, National Trial Lawyers, PILMMA, and other organizations concerning law practice management, trial skills, and law firm marketing. Beyond all this, he is also an alumnus of Foster Web Marketing's Marketing Services! He's a highly acclaimed guest we are very excited to have on the World of Marketing Podcast. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:50 History With FWM 4:41 Starting a Law Firm the Right Way 8:20 Marketing by Building Relationships 10:04 Doing Things Differently 12:45 Building Organic Visibility 16:04 Sharing John's Secret to Success 17:00 Biggest Marketing Mistakes 18:16 Major Win for John's Practice 20:53 Doing Things Differently (cont.) 22:08 Successes From Rocky Starts 26:22 Becoming an Authority in Your Field

Gary Brumley is an accomplished law firm administrator at Mallard Perez, PLLC, in Sarasota, Florida. He has over 13 years of human resources and management experience, which began during his time with the Kentucky National Guard. The Guard built his skill set within human resources management, finance, and victim advocacy—three areas of expertise he brings with him into the legal and administrative fields. Upon transitioning out of the military, Gary earned his MBA to expand upon his abilities as an HR and managerial professional. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:35 Military Service 3:40 Why Leave the Military? 7:41 Working With Mallard Perez 10:16 Military Service After Basic Training 11:50 Public Sector vs. Private Sector 14:12 Challenges of Military to Civilian Life 19:47 Military Leadership in Law Practice 21:59 Advice for Veterans 25:24 Marketing Pitfalls to Avoid 28:40 Benefits of Military Experience 32:44 Gary’s Mentors 24:50 Working With Vet-Run Businesses 36:30 Biggest Market

Jack Grimes is an Army Cavalry soldier turned lawyer. Or, wait a minute—it’s actually the other way around! Jack has the unique experience of attending law school and THEN heading into the military. As he says, he had an itch he couldn’t scratch and knew the only way he would be able to rest is if he enlisted. Today, he has been commissioned as an Air Force JAG Corps Lieutenant Colonel while he runs his private practice in Northern Virginia. He’s a man that stands for upholding the law in every aspect of his life. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:17 Military Experience 4:53 Why Jack Enlisted 6:45 Working in the JAG Office 10:20 Why Jack Went to Law School 12:57 Lessons Learned From the Military 16:32 Military Education Benefits 18:29 Working With Private Citizens  20:43 Choosing a Legal Field 23:34 Career Advice for Veterans 24:54 Pitfalls of Private Practice 27:30 Benefits of Military Experience 30:07 Veteran Legal Mentorship Programs 34:52 Biggest Legal Marketing Mistakes 36:47 Focu

Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. And, together, they bring Diana’s experience as a U.S. veteran into every aspect of their business. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 6:38 Military Experience 8:01 Why Diana Enlisted 10:11 Vets Supporting Vets 11:08 Why Go Into Law? 12:42 Personal Experiences With Lawyers 15:48 Informal Legal Training 17:22 Military Lessons Learned 21:00 Military Teamwork vs. Legal Teamwork 23:50 Advice for Vets Considering Law School 24:27 Pitfalls of Becoming a Lawyer 26:02 Unique Perspective as a Veteran 28:55 Mentorship & Assistance for Vets 29:42 Biggest Legal Marketing Mistake 31:31 Biggest Marketing Success Story 32:41 Closing Thoughts Diana brings a great deal o

Kevin Mottley is THE guy to handle traumatic brain injury (TBI) cases in the state of Virginia. In fact, he is sought out by personal injury lawyers and auto accident victims as far out as California! His journey from defense attorney to leading TBI attorney illustrates his acumen not only as a lawyer, but as an entrepreneur. No wonder this is his fourth time being on the show! If you’re thinking about growing within a niche field of law, be sure to listen closely. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 0:49 How Kevin Got Started 3:40 First Brain Injury Case 5:13 Prior Legal Experience 7:28 Helping People With High Stakes 9:23 Recognizing Potential in a Case 16:16 Reviewing Cases for Other Lawyers 19:56 Knowing When to Refer a Case 21:23 “Bespoke” Cases 25:38 Habits for Success 27:30 Referring Cases to Kevin 30:02 Closing Thoughts Kevin was part of the team that landed the largest verdict in Virginia federal court and the largest verdict in a brain injury case in 2023. His practice is a top-n

Mike Cardoza is a longtime client and friend of Foster Web Marketing. He is a unique lawyer—a California consumer financial protection attorney—who helps people regain control of their financial lives by getting the upper hand on creditors, debt collectors, and credit reporting agencies. He is also a former senior executive of a debt-buying company, a debt-collection agency, and a major regional high-volume debt-collection law firm. He now brings his experience and skill to exclusively help consumers, and he has truly created an excellent law firm. Trained as a trial attorney in the U.S. Marine Corps, Mike Cardoza has tried countless cases in federal and state courtrooms. As a veteran of the war in Iraq, and following additional assignments overseas and in the courtroom, he has now retired from the U.S. Marine Corps Reserves as a colonel and continues in his legal career. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:45 Military Experience 7:38 Marketing Military Service 9:45 Mike’s Career Path 12

This week we are remastering a favorite of ours from this time last year. Kevin Mottley is regarded as one of the top traumatic brain injury (TBI) attorneys in the state of Virginia. Based in Richmond, he handles the complex, life-altering cases that many lawyers are not equipped to handle. On top of that, he is connected with lawyers around the country to provide referrals to the right legal team for people’s cases. His journey to where he is today is one of grit and determination. If you’re thinking about growing within a niche field of law, be sure to listen closely! Also, be on the lookout for a follow-up episode with Kevin that we recorded earlier and are planning to push out later this month! Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:05 How Kevin Got Started 5:09 Focus In & Find Your Perfect Client 8:30 Bespoke Cases 11:25 “What Did I Learn” Memos 13:36 Working With Other Lawyers 15:42 A Good Case in Federal Court 17:51 Complexities in Kevin’s Cases 19:49 Working as an NFL Player’s A

Sean Campbell is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world, and he has written extensively on technology and business topics. Sean has been a professional services firm owner for more than 20 years and is currently the CEO of Cascade Insights. His work has spanned consulting engagements with tech giants and startups you’ve heard of to the sale of his first company, as well as the growth of delivery, sales, marketing, and operational practices inside professional services firms. He specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:02 Get to Know Sean 4:02 Working With Microsoft 8:09 Working With Cloudflare 11:36 Learning & Teaching 13:17 Creating Roadmaps to Success 15:54 Doing the Research 18:30 Changing Through Busines

Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from. Here’s a Glimpse of What You’ll Learn 0:12 Introduction 3:32 Is There a Secret to Podiatry Growth? 7:38 How Nathan Got Started 10:41 Building Without a Guide 12:16 Nathan’s Background Outside of Work 13:35 Setting Up Shop in Albuquerque 15:37 Obstacles in Taking Over a Practice 20:09 The Necessity of Resilience 22:37 Mark

Dave Valentine is a visionary entrepreneur who owns seven businesses that have collectively generated more than one billion dollars for over 1000 clients, including major brands like Target, Time magazine, and American Express. Motivated by a health scare, he shifted his approach to scaling his businesses and now runs them from a serene mountain house by a river with three waterfalls. With a focus on conscious capitalism and investing in people, Dave aims to employ over 200,000 individuals and reclaim freedom from the influence of greedy individuals and corporations. Here’s a Glimpse of What You’ll Learn 0:14 Introduction 1:46 How Dave Got Started 3:02 Dave’s Businesses 4:57 Sustaining a Creative Business 7:32 Creative Playbooks 8:34 Health Setback & Comeback 12:29 Landing Big Clients 15:30 Other Companies 16:45 Marketing a Flight School 19:05 The Business of Video Reviews 22:31 Long Tail Pro 24:11 VHS Design & Defined Branding 25:49 Other Companies (Redux) 27:17 The Marketer’s Mind 29:07 Closing Thou

Marco Salinas is an author, a longtime student of marketing legend Dan Kennedy, and an all-around marketing guru in his own right. Hailing out of San Antonio, Texas, he is a media marketing consultant, a podcast producer, and a host at Business Innovators Radio Network. His influence has spread throughout Texas' major markets and beyond. When you listen to him, you're listening to experience, expertise, and a tried-and-true marketing genius. Here’s a Glimpse of What You’ll Learn 0:13 Introduction 1:44 How Marco Got Started 4:38 Introduction to Dan Kennedy 6:26 Marco's Clients 7:46 Marketing Strategies 10:25 Marco's Mentors 12:37 Podcast Recommendations 15:49 Past Marketing Mistakes 17:51 Success Stories 20:39 Closing Thoughts Marco has several different ventures of his own in play, namely Expert Publishing Associates (https://expertpublishing.associates) and PinaColadaMedia.com. Whether your marketing is focused on the written word or the verbal language, he has a solution for your marketing needs. Understand

Brad Chandler has gone through a metamorphosis. In a previous life, Brad was a real estate investor with some suppressed childhood issues that he took control of in 2021. Today, he’s a life coach for those going through difficult times in their adult lives. Brad has overcome a life of drinking and smoking to reach a point of self-love, inner worth, and freedom. If you have ever looked in the mirror and said to yourself, “I thought it would be different by now,” this is the episode you’ve been waiting for. Here’s a Glimpse of What You’ll Learn 0:13 Introduction 1:15 Brad’s Life-Changing Experience 3:58 Learned Behavior 7:08 Processing Anger 8:23 Importance of Self-Love 10:46 Hypnotherapy 13:04 Finding Solutions 18:00 Closing Thoughts We all hold on to something that has kept us back from achieving everything we thought we could be. Letting go of preconceived notions of ourselves or false beliefs about the world and the way things have to be is the answer to many of life’s problems. If you have ever felt your l

Carolyn Walker is the CEO & Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier. Here’s a Glimpse of What You’ll Learn 0:14 Introduction 2:51 Response Marketing 6:00 Working With CorelDRAW 7:06 Working With McAfee 10:12 The Hackable? Podcast 13:14 Attracting Big Brands 14:43 Marketing Professional Services 18:58 Experience-Based Branding 20:06 Performance Marketing 22:52 Experience and Memory 26:32 Creating Excitement 28:45 Developing a Branded Podcast 35:04 Marketing Is an Investment 36:34 Past Mistakes 37:50

Ken Hardison is a successful lawyer-turned-marketer. After selling two multimillion-dollar law firms and briefly giving retirement a go, he was inspired to form the Personal Injury Marketing & Management Association (PILMMA) to help lawyers learn the business skills they may not have gotten in law school. PILMMA’s format for educating members is through mastermind meetups, where attendees are able to share their insights and problems with one another. And it’s exactly this format that has helped Ken and his mastermind members get to where they are today. Ken and his organization are devoted to helping lawyers master the art of intake, legal marketing, and case management to expand their firms and successes. Here’s a Glimpse of What You’ll Learn 0:13 Introduction 3:16 Starting PILMMA 8:00 Mastermind Rundowns 11:01 Evolution of the Conference 15:19 Learning From Participants 19:33 PILMMA Rundown 22:57 Managing Millennials 24:57 Benefits of the Mastermind 27:28 Importance of Intake 32:27 Mentoring Success 39

Kevin Burnes is a professional guitarist, sound engineer, and personal trainer. His backstory is one that will astound anyone who listens to this episode. From spending time recording and working with Don Dokken (yes! THAT Don Dokken) to several other rock and jazz outfits, Kevin has done it all. While this is not your average World of Marketing podcast episode, it certainly offers something special for our audience. Get into the mind of a creative, an artist, and a passionate worker in his field to understand what goes into the life and labor of a professional artist. Here’s a Glimpse of What You’ll Learn 0:14 Introduction 4:50 How Kevin Got Started 8:10 Musical Inspirations 9:53 Guitar Collections 12:22 Playing With Bands 16:22 How Kevin Stays Centered 19:16 Daily Rituals and Routines 20:54 What’s Next for Kevin 28:02 Closing Thoughts Do you relate to Kevin’s philosophies and experiences? He’s a man that has gone through so much within his own industry. While putting this episode together, we couldn’t help