Foster Web Marketing Podcast

Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all over the world, Dr. Schneider and his team provide answers and explanations for many of podiatry’s mysteries with a little movie magic. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:22 Shoot Your Own Video Presentation 4:17 Why Video 6:03 Why Doctors Need Video Marketing 6:55 DIY vs. Pro Videography 8:55 Research & Understanding Audiences 11:50 Finding Your Patient Avatar 12:39 Components of Patient Avatars 13:46 Who’s Watching Your Videos 17:49 Topics Viewers Want to Watch 19:03 Scripted vs. Unscripted 20:14 Importance of a Good Script 21:43 Understanding Your Objective 22:23 Knowing Your Audience 22:47 Writing Tips 24:18 Equipment Checklist 26:44 Li