Foster Web Marketing Podcast

Alex Makarski is the founder of Clickmakers.io and MeasureBit, an AI-powered digital advertising agency and a data integration and analytics company, respectively. Hailing from the former Soviet Union, Alex originally studied to be an engineer. However, he now splits his time between Canada and Mexico after successfully shifting his scientific training to the realm of digital marketing.  Alex utilizes machine learning to improve the programmatic video, display, and search ads his clients rely on to find success in their own ventures, and he offers clients integration solutions that unlock the full potential of their built-up user and conversion data. In this episode, Tom sits down with him for a deeply insightful and fascinating discussion of how algorithmic tools and AI can be applied to everyone’s digital campaigns. Here’s a Glimpse of What You’ll Learn 0:13 Introduction 1:38 How Alex Got Started 4:00 Alex’s Companies 7:01 Working With Machine Learning 11:52 Training Algorithmic Tools 15:02 Advice for Law F

Ben Lund is the founder of Rise Marketing Group, based just outside of Boston, Massachusetts, in Dedham. His agency specializes in marketing for small-to-medium-sized businesses, ecommerce companies, and educational institutions. Ben himself is a veteran employee of Yahoo, RKG Ad Agency (acquired by Merkle), and Google. His experience and natural curiosity has led to a marketing career exploring the value of SEO, PPC, email, and social media to help his clients grow beyond expectation! Here’s a Glimpse of What You’ll Learn 0:10 Introduction 0:30 About Rise Marketing Group 2:13 Working at Google & Yahoo 4:04 Entrepreneurship in Marketing 5:54 Rise Marketing Group’s Niches 7:09 SMB Marketing 9:44 Ecommerce Marketing 12:46 Applying Tech to Marketing 14:49 Utilizing AI & Machine Learning 16:36 Working With GA4 17:21 Media Recommendations 19:40 An Homage to Dan Kennedy 22:18 More About Ben & Closing Thoughts A modern business needs a modern approach to marketing. In a world that is constantly evolving,

Alexander Scott is Foster Web Marketing’s Director of Marketing Services after a recent promotion from Senior Digital Marketing Strategist. This episode will explain why. Aside from treating his body well, he treats his clients with a first-class service that has resulted in tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing! Here’s a Glimpse of What You’ll Learn 0:14 Introduction 1:28 Alexander’s Fitness Journey 5:28 Presentation: Helping Clients Succeed 6:00 Baseline Digital Marketing 8:50 Visibility + Gated Content = Leads 11:29 Organic & Local SEO 14:35 Marrying Content With Context 22:01 Finding New Marketing Solutions 24:57 On-Page SEO 29:44 The FMW Marketing Services Team 30:38 The Importance of a Marketing Team 34:30 Closing Thoughts No law firm or podiatrist is the same. Each business requires a different approach to marketing and a unique marketing mix. If a marke

Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing to not only make a difference in his neighborhood, but make a name for himself both locally and throughout legal marketing circles across the country. Here’s a Glimpse of What You’ll Learn: - 0:11 Introduction - 1:46 How Len Got Started - 4:49 Working With Insurance Companies - 6:42 Importance of Varied Experience - 8:26 Len’s Mentors - 10:53 Starting a Law Firm - 13:36 Rituals and Routines - 15:53 Podcast Recommendations - 18:06 Book Recommendations - 19:08 Len’s Past Mistakes - 22:42 Community-Based Marketing - 30:09 Closing Thoughts Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighborhood and local c

Sarah Allen is a Partner Program Manager at Ruby, a Foster Web Marketing partner agency for virtual receptionist and 24/7 chat services. As a Partner Program Manager, she works with agencies such as ours to expand SMBs’ communication capacity for superior customer service and lead turnaround time. If you need an after-hours receptionist service or responsive chat functionality for your website, Ruby is a first-stop provider. On this episode, Sarah and Tom discuss Ruby’s new book, The X-Pectation Files, which uncovers the truth about what it takes for small-to-medium-sized businesses to have optimized customer service! Here’s a Glimpse of What You’ll Learn 0:14 Introduction 1:43 The X-Pectation Files 3:23 Value of Customer Service 6:54 Importance of Response Time 9:01 Three Strikes & You’re Out 11:17 Drawbacks of Automation 14:52 Importance of Phonecalls 16:34 Importance of Real-Time Communication 22:15 Working Empathetically 20:58 Wrapping Up The X-Pectation Files covers several myths surrounding customer

Mike Caldwell has done it all. He is a former paramedic turned marketing coach through his company The Marketing Medic. Mike has worked with a number of big names including Russell Brunson and Todd Brown. Through his successes across the United States, he has developed a keen system for helping businesses of all kinds develop marketing strategies that work! Get to know Mike (AKA the Marketing Medic) in this week’s episode to learn how you can use empathic marketing to grow your business today. Here’s a Glimpse of What You’ll Learn 0:14 Introduction 1:53 What is Empathic Marketing? 6:11 Five Levels of Awareness 7:21 Mike’s Life Changing Event 11:04 From Side Hustle to Full Time 12:52 Meeting Russell Brunson 14:05 Understanding Your Audience 18:03 Mike’s Mentors 20:13 Rituals and Routines 21:36 Living Off the Grid 24:43 Targeting the Right Audience 26:46 Offering a Guarantee Move beyond funnel hacking and other fad marketing styles with empathic marketing. Understand who your audience consists of, what they nee

Vance Morris is a former leader at Walt Disney World where he rose through the ranks across the company’s different resorts. Upon leaving, he took his knowledge of Disney’s customer service to find a way to bring it into outside industries. He now works as a business coach operated through his business, Deliver Service Now. The company provides tours of Disney World to business owners looking to improve the user experience they provide clients and customers through their own businesses. Whether you run a maid service or a financial planning firm, you will find great insight from what he has to share! Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:08 The Vance Morris Timeline 7:17 Dealing With Bankruptcy 9:30 Beyond Carpet Cleaning 10:24 Starting The Disney XPerience 11:39 What is The Disney XPerience? 12:52 Thinking Outside the Box 15:08 The Business of Making Memories 20:12 Actors Can’t Have a Bad Night 22:34 Outlining the Disney XPerience 27:43 The Implementation Blueprint 29:02 How to Have the D

Kristina Schneider is a Practice Success Coach with The Ultimate Estate Planner. She and Attorney Philip J. Kavesh guide estate planning professionals such as attorneys, CPAs, financial advisors, and more to reach their firm's greatest potential in the market today. She provides insights and resources to clients in the program for building a stronger, more sustainable business and marketing strategy. She has taught some of the most important topics for building a firm, including but not limited to practice management, calendar and time management, and social media marketing. With 19 years of experience under her belt, she is a voice to be heard for anyone in the estate planning realm of law and finance! Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:14 Working with Philip Kavesh 3:40 The Ultimate Level 5:17 Teaching Consistent Principles 6:41 The Business of Law 8:20 Personalized Consultation 12:59 The Next Ultimate Level Event 14:22 Additional Resources 15:45 Implementation Session 16:40 Ongoing I

Scott Duvall heads up the Video Production Department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all of the video content that comes out of Foster Web Marketing (including this podcast and our new web series covering the latest news in digital marketing)! Scott has been with the company for over 2 years. He started out as a Senior Digital Marketing Strategist and SEO Analyst and has brought that expertise into the video realm to help our clients expand their reach and connect deeper with their audience. Outside of work he’s a candidate for an MBA and a MS in Television and Media Management at Drexel University. Here’s What You’ll Learn Scott’s Start with FWM The Beginning of FWM’s Video Marketing FWM’s Production Process Bringing in Professionals The Value of Content Videos Prepping Clients for Video Work Storybrand Marketing Sc

Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social, and governance (ESG) issues. She is on the Board of Directors for the non-profit ZERO Prostate Cancer based in Alexandria, Virginia, as well as a women’s self-defense trainer! While her day job focuses on keeping track of the money for a successful, local law firm, her influence expands into the social issues of today. Here’s a Glimpse of What You’ll Learn 2:06 The Snowbird Lifestyle 4:47 Sandra’s Experience at Harrity & Harrity 8:07 No Thumbs in Butts 9:43 Sandra’s Background 10:25 How It All Started 12:44 Sandra’s Proudest Moment 15:00 Sandra’s Mentors 16:31 Guided Meditation Goes The Distance 16:41 Tom Meditates 19:06 Sandra’s Adventures 19:15 Sandra Ju

Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every company wants to see when faced with a need to adapt. Here’s a Glimpse of What You’ll Learn What is Branding / Rebranding? Famous Rebrandings Refresh vs Reposition vs Rebrand Law Firm Branding How Jim Got Started in Rebranding Reflecting Your Values & Goals Rebrand Marketing Tactics Notable Rebranding Experts Success Measuring Success Rebranding Mistakes to Avoid Jim's Mentors Podcast & Book Recommendations A successful rebrand involves so much more than a new logo or a name change for a business. Market research and an audit of associations the current brand has in the minds of consumers are nec

Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a full-time sports attorney since 2017. Before working at GSA, he was a student in the International Sports Law Master’s program at the Instituto Superior de Derecho y Economía (ISDE) based in Madrid, Spain. Here's a Glimpse of What You'll Learn - Standards of Evaluation for Performance Enhancing Drugs - Nuances in Advocating for Athletes Following Positive Drug Test Results - GSA's Biggest Victories in the Sports Law Space - A Sports Law Attorney's Take on a High-Profile Doping Case - Staying Up to Date with Changes in the World Anti-Doping Code - What It's Like Working with Global Sports Advocates - The Elements of Advising Athletes in the Digital Space In This Episode... U

The True Value of Honest PPC Work Featuring Craig Weatherly Craig started his journey in 2001 at New Horizons Computer Center, a local technical institute with a direct focus on web design and SEO. He brings his SEO and digital marketing experience which was spent in competitive markets such as automotive and tourism. Craig has a passion for helping business owners achieve their goals with ever-changing digital platforms.  Here’s a glimpse of what you’ll learn:  How an SEO expert chooses keywords How to use your organic content in your PPC campaigns The importance of targeting by geography and demographics Best practices for writing compelling PPC content In this episode… PPC has always been a topic of hot debate at FWM - but the consensus is, at the end of the day, it has its purpose. The trick is, utilizing it honestly and effectively. Flushed by marketing companies who will careless max out budgets to gauge legitimate businesses of their profits, many industries have grown tired of utilizing thi

Serial entrepreneur Chad Rubin is the Founder and CEO of Profasee, a dynamic platform designed to help brands on Amazon predict the perfect price for their products. Chad’s career in e-commerce has allowed him to develop key SaaS skills while learning how to capitalize on opportunities and build stable futures for brands and companies alike. He graduated with a Bachelor of Business Administration from the University of Massachusetts Amherst and has since been on a mission to help brands reclaim their profitability on the global market. In this episode… The future of your business lies in adaptability that advances prosperity. How can you guarantee brand stability against something so unpredictable? The kind of adaptability that entrepreneurs need to pay close attention to in the coming years is the dynamic representation of our societal and market needs. Incorporating the right tools into your personal and professional routine ensures you stay one step ahead of the competition. The rapid technological innovat

Jessica Taveras is the Digital Marketing Coach at Foster Web Marketing, a company that specializes in marketing strategies suitable for medical, legal, and service businesses. Jessica’s expertise in the marketing industry allowed her to develop key skills in advertising, SEO, customer relations, and management, which she utilizes when coaching clients on how to achieve marketing success. She earned her Bachelor’s Degree in Communications from Kean University in New Jersey. In this episode… Marketing can seem like science to entrepreneurs who are unaware of the best ways to approach and use its knowledge. What is the best place to start building your company’s marketing strategy? Before shooting blindly into the digital world, consider your business values and your target audience. Understanding what you want to convey to your clients plays a big role in building a marketing framework that works best for your practice. Another advantage for your strategy is having a marketing coach help you recognize the funda

Toby Crandall is the CTO at Foster Web Marketing, an award-winning agency that provides customized marketing solutions for law firms, medical practices, and service businesses. He has been part of the IT and marketing industries for over 20 years while developing his skills in multiple leadership positions. In this episode… As the web has become a more sophisticated place, there has been a rise in malicious cyber attacks. How can you ensure that your business and clients’ data are protected? For a business to operate successfully, it needs to be insured against possible disasters. One such insurance comes in the form of cybersecurity software that helps businesses thrive in the hostile environment of the internet. The importance of establishing security protocols for your company lies in the assurance of client data protection and the significantly reduced risk of operational integrity breaches. This extra layer of protection is what allows entrepreneurs and companies to focus on what is most important for th

Dr. Brad Schaeffer is a Board Certified Podiatric Surgeon and has established a private practice located in Central Park, New York, called SOLE. He is also the co-host of TLC’s show My Feet Are Killing Me, where he showcases his medical expertise with compassion and professionalism. Dr. Schaeffer is admired for his dedication to helping patients by continuously developing his surgical techniques and medical practice. In this episode… When creating a business, there’s always one question of great importance: How can you make your practice stand out? Though most business owners find themselves at a loss when trying to answer that question, it’s not an impossible task. Expanding your understanding of marketing strategies is important for managing your long-term career goals and executing your business vision. And who better to help you build an outstanding business than an experienced marketing coach? In this episode of The World of Marketing, Tom Foster Jr. welcomes Dr. Brad Schaeffer, Board Certified Podiatric

Susie Bacus is the Director of Marketing Services at Foster Web Marketing. This award-winning marketing firm provides custom-tailored solutions for medical practices, service businesses, and law firms. Susie’s entrepreneurial spirit motivates her to help others by always adapting to challenges and finding innovative ways to create long-lasting change. She graduated from Radford University with a B.S. in Communications and Public Service. In this episode… As concern rises over the latest AI, entrepreneurs and business owners are at odds over the lasting impact of such tools. Will AI completely change the future of business?  The truth is that companies have already started leveraging the convenience of AI tools in one way or another. It helps them stay competitive by improving efficiency and creativity in the workplace. Even with the doubts surrounding the use of AI-generated content, it’s important to understand the potential benefits it poses to the growth and success of businesses. In this episode of The Wo

William Harris is the Founder and CEO of Elumynt, an award-winning e-commerce marketing agency that utilizes the latest AI technologies and strategies to help businesses achieve their goals. As a marketing agency expert, William has had the opportunity to work with name brands and companies such as Nike, Nickelodeon, and Jack Daniels to substantially improve their business growth and revenue. In this episode… Stop setting meaningless target goals that only hurt your business. The modern way to successful and profitable growth is optimized efficiency. But how do you achieve that? The decline in net profit is often the result of internal miscommunication between departments. That’s why optimizing your business’ efficiency is the key that will revitalize your growth opportunities. Combining that with the understanding of different metrics for your company’s departments opens the door to truly maximizing profit. This formula allows businesses to focus on the most important elements crucial to success. In this epi

Accomplished writer and editor Dana Hinders is also the Director of Content Operations at Foster Web Marketing, an award-winning marketing firm with a focus on tailored solutions for attorneys and podiatrists. Her lifelong passion for writing drove her to excellence as she developed her creative and research skills in multiple leadership positions throughout her career. Dana graduated with a Bachelor’s degree in journalism and mass communication from the University of Iowa. In this episode… We live in an age where AI creates sophisticated content a thousand times faster than humans. Despite this being a fascinating addition to our lives, it poses a threat to organic content creation in every industry. So how will the future of copywriting survive in the challenge against computers? The good news is that AI still cannot fully capture an organic tone in copywriting. However, digital content has seen an increase in creative competitiveness that may not be going away anytime soon. Fortunately, this provides an op