Groundswell Marketing Podcast

Jeff Cochran is a master facilitator and Partner/Owner with Shapiro Negotiations Institute. He delivers training to some of the worlds' leading organizations on how to maximize clients ability to create mutually beneficial and profitable long-term relationships with customers and peers.    Jeff is a sought after speaker and trainer on helping professionals at all levels use a systematic approach to impacting sales, partnering and negotiations.  In this interview we talk about how this can be applied in marketing.  After seeing Jeff deliver a multi day training session at Tony Robbins Business Mastery 2 in Amsterdam -I had to get him on the show to share some of his unique insights on Negotiations & Influence. Follow Jeff on Linkedin: https://www.linkedin.com/in/jeffcochran/ Groundswell: www.Groundswell.Fm    

Follow Jeremy at: https://www.jeremyrjensen.com/ Podcast itunes: Adventurepreneur Playbook Podcast Adventurepreneur Show Notes: Today on the show we’ll be talking a lot about mindset, techniques for optimizing your life, and marketing, marketing, marketing. My guest, Scott Martin has been a professional strategic marketer for as long as he can remember. He’s worked for big agencies, startups, and founded multiple growth marketing and content-related businesses. He has a passion for the the outdoor and adventure space,  especially if it involves being in the backcountry with his snowboard or near a big swell with a surfboard, and he’s largely built his businesses with those types of clients in mind. He is the founder of Groundswell Marketing, and co-founder of Laundromat Studios - a content creation company, and Swellness which is a surf inspired fitness and wellness company.  Scott has spent the last year on a pilgrimage of sorts. Through a couple of eye-opening and life changing experiences, he de

Business Transformationist, Innovation Pioneer, Founder of the Slingshot Framework One of the core, original experts of Blue Ocean Strategy, the new millennium’s most influential management concept, and contributor to the worldwide bestselling BOS book. Launched the Slingshot Framework in 2011 - as expansion of his BOS work. Slingshot enjoys worldwide recognition at the forefront of global innovation. The framework shows how to engage creative thinking to systematically re-imagine market boundaries, filling a major global need: An IBM survey of 1,500 CEOs worldwide found that 'creativity' is considered the single most important leadership trait for future success. Recognized among top 13 future-shaping innovation visionaries: www.cio.com/article/3203028/leadership-management/13-disruption-quotes-to-kickstart-your-innovation.html Among high-profile events, delivered opening presentation at Global Marketing Forum; Designed and hosted the Forum for Partnership of the Americas - a gathering of busines

Matt Mosteller adventurer, blogger, author, and freelance journalist Powder Highway based influencer, lifelong ski bum and outdoor adventurer, and sought after writer whose work has been published in countless major city newspapers, magazines and outdoor centric websites. When not escaping Grizzly Bear attacks, running wild rivers in Northern BC, or lost in the Arctic in a mid winter expedition, aka Powder Matt, can be found sipping craft coffee in Fernie, BC. Check out latest feature in Bloomberg Magazine - https://www.google.ca/amp/s/www.bloomberg.com/amp/news/articles/2018-10-12/powder-matt-mosteller-s-self-help-wilderness-retreats-for-ceos Check out his latest book, Adventurer's Guide to Living a Happy Life Adventure world's toughest winter adventure race "The Yukon Challenge" over 1600 miles from Whitehorse to Tuktoyaktuk, Northwest Territories Globe and Mail- http://www.theglobeandmail.com/life/travel/vacations/snow-ski/canada/whitehorse-to-tuktoyaktuk-an-adventure-with-love/article1919720/ O

Don Peppers is recognized as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers in 1993, is widely credited with having launched the CRM revolution. Research by SatMetrix in 2015 ranked Don and Martha as the world’s #1 most influential authorities on customer experience management issues. A genuine thought leader, Don was listed by The Times of London as one of the “Top 50 Business Brains,' while Accenture named him one of the “Top 100 Business Intellectuals,” and the UK’s Chartered Institute for Marketing called him one of the 50 “most influential thinkers in marketing and business today.” In 2013 the Direct Marketing Association (US) inducted him into its Hall of Fame. Don has authored or co-authored a legacy of international business best-sellers that have collectively sold over a million copies in 18 languages: • Customer Experience: What, How, and Why Now • Extreme Trust: Honesty as a Competitive Advantage (2012) • Managing Custo

One of the top Personal Branding experts and host of a weekly top management and marketing podcast called "Beyond influential". Brittnay shares her insights on everything from mindset, social media marketing, and branding. Having worked with Gary Vaynerchuk and Marie Forleo and others, Brittany has been building her reputation as a personal branding expert.  Learn in this episode from Brittany on how to build a personal brand and be of influence starting with intentionality and clarity of your message. How to focus on what social channels to build your audience and get a deeper dive into Linkedin.  Connect with Brittany: www.BrittanyKrystle.com IG: www.instagram.com/BrittanyKrystle Linkedin: https://www.linkedin.com/in/brittanykrystle/ Connect with Scott Show: www.groundswell.fm Linkedin: https://www.linkedin.com/in/scottadammartin/ Instagram: www.Instagram.com/ScottMartin_org Twitter: www.twitter.com/ScottAdamMartin Groundswell: www.Groundswell.Marketing     

This might be one of the most important podcast epsiodes you listen to if your sell your services - especially if your a entrepreneur and is creative, consultant or in professional services. Blair details how to build your practice with niche targeting and command higher prices at a lower cost. Oh and without actually "pitching your business" Sounds too good to be true?  Better paddle in folks this is a deep one.  Blair Enns: www.WinWithoutPitching.com Podcast: www.Groundswell.Fm

One of the most important marketers to pay attention to - Neil Patel share his perspective on Social Media, Content, Branding and so much more. This episode was such a honour to have Neil share his thoughts and time with the show. He is a New York Times best selling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations. Follow Neil at: Youtube: https://www.youtube.com/user/neilvkpatel Instagram: https://www.instagram.com/NeilPatel Linkedin: https://www.linkedin.com/in/neilkpatel/ Web: https://www.NeilPatelDigital.com Show website: www.Groundswell.fm      

What and who is a Changemaker? Learn from B2B Social Selling expert Tim Hughes ideas and techniques to beat out your competition using what he is now calling SMARKETING - a evolution of Social Selling and blending marketing. He has authored the capstone book on the topic called Social Selling: Techniques to Influence Buyers and Changemakers and he recent book Smarketing: How to achieve Competitive Advantage through Blending Sales and Marketing.  This indepth interview we talk about approaches, pitfalls and techniques you can use immediately that will set you apart from your competitors and drive results.  Understanding who to target and how to connect with them in this new evolving B2B buyers journey. Tim expertly navigates this topic and gives a top line summary of his best insights to help your business succeed using Social Selling.  Book on Amazon: Smarketing | Social Selling  Connect with Tim: Twitter  | Linkedin  Show page: Groundswell.fm Instagram: @Groundswell_fm Twitter: @Groundswell_Fm Linkedin: Grou

Formerly an international model, Nikki's own health journey led her to become passionate about helping others create a balanced and fulfilled life through food, exercise, and spirituality. She is now a well-known motivational speaker, best-selling author and podcast host. In this episode she shares the strategic shift from being an Influencer to being a person of Influence. A Instagram expert and exceptional content creator Nikki shares some of her secrets and best practices in building an engaged audience.    Connect with Nikki Website: www.NikkiSharp.com Instagram: www.instagram.com/nikkisharp Book: Meal Prep Your Way To Weight Loss Book: Models Do Eat Book: The 5 Day Real Food Detox App: 5 Day Detox EBook: Hack Your Hangover     Connect with Scott Show: www.groundswell.fm Linkedin: https://www.linkedin.com/in/scottadammartin/ Instagram: www.Instagram.com/ScottMartin_org twitter: www.twitter.com/ScottAdamMartin Groundswell: www.Groundswell.Marketing   

In this remarkable episode Jay shares why Talk Triggers are essential to exceptional word of mouth marketing. He is a 6 time New York Times best selling author, world renowned speaker, 7th generation entrepreneur, build 5 multimillion dollar businesses- So he has some serious street cred.  Jay Baer goes the distance and details How to build a framework for word of mouth and develop your own Talk Triggers.   To give you an idea of how important this is:  Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%.  Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers is the first book that goes beyond Why build word of mouth marketing - and helps you blueprint a plan that will be impactful and architect your own remarkable word of mouth program.  The Marketing Jedi Jay Baer straight up delivers in this information packed episod

We must stop marketing and start "Customering" Learn how Markets are convenient fiction for companies that don't want to treat customers as the unique individuals they truly are. Joe Pine a Internationally acclaimed author, speaker and business visionary shares his principles of "Customering" and how businesses will shift entirely on communications which have unique value for individual customers leaving traditional marketing as a strategy of the past.   Customering is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging customized offerings that have unique value for individual customers, clients, and partners while creating economic value for society at large. Joe Pine: https://strategichorizons.com/pine-and-gilmore/joe-pine/ Twitter: www.twitter.com/joepine www.Groundswell.fm    

Michael Brenner Content Marketing expert shares how CMO's and companies build effective customer centric experiences with next level Content Marketing.  He has been recognized as a top business speaker by Huffington Post and top CMO Influencer by Forbes. He has Co-Authored 2 bestselling books "The Content Formula" and "Digital Marketing Growth Hacks". With over 1,000 articles in The Economist, The Guardian, Forbes, and Entrepreneur Magazine he is a true titan of marketing.  In this episode he shares how to master content marketing by focusing on customer experience and culture at the core of your program.    Michael is CEO of Marketing Insider Group (www.https://marketinginsidergroup.com) https://www.linkedin.com/in/michaelbrenner/ The Groundswell Marketing Podcast www.Groundswell.fm   

Bruce shares how purpose and clarity is at the centre of successful business where it's about communicating to humans not marketing to customers. Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today."  I met Bruce almost 20 years ago and wrote a review on the back of his industry leading book: Making It Personal and How to Profit from Personalization without invading privacy, which has predicted many of the personalization practices that have become mainstream today.  In this episode you will learn some unique changes in marketing, business mindset and the importance of clarity.  Bruce Kasanoff website: www.Kasanoff.com Bruce's Linkedin: https://www.linkedin.com/in/kasanoff/ Article mentioned: https://www.linkedin.com/pulse/quiet-have-purpose-make-friends-bruce-kasanoff/  

In this introduction episode Ernest interviews Scott to share his background as a Marketing Entrepreneur and his reasons for launching Groundswell.  We cover off topics from Content Marketing, Growth Hacking, Marketing trends, and stories of his journey to build a new approach to marketing and the foundational concepts for his upcoming book called Groundswell- Sustainable Growth Marketing  Podcast website: www.Groundswell.FM Podcast twitter: www.twitter.com/groundswell_fm Podcast Instagram: www.Instagram.com/groundswell.fm Scott's Instagram: www.Instagram.com/scottmartin_org Scott' Twitter: www.twitter.com/scottadammartin Scott's Personal: www.ScottMartin.org Groundswell Marketing: www.Groundswell.Marketing Instagram: www.Instagram.com/Groundswell.marketing