Groundswell Marketing Podcast

Business Transformationist, Innovation Pioneer, Founder of the Slingshot Framework One of the core, original experts of Blue Ocean Strategy, the new millennium’s most influential management concept, and contributor to the worldwide bestselling BOS book. Launched the Slingshot Framework in 2011 - as expansion of his BOS work. Slingshot enjoys worldwide recognition at the forefront of global innovation. The framework shows how to engage creative thinking to systematically re-imagine market boundaries, filling a major global need: An IBM survey of 1,500 CEOs worldwide found that 'creativity' is considered the single most important leadership trait for future success. Recognized among top 13 future-shaping innovation visionaries: www.cio.com/article/3203028/leadership-management/13-disruption-quotes-to-kickstart-your-innovation.html Among high-profile events, delivered opening presentation at Global Marketing Forum; Designed and hosted the Forum for Partnership of the Americas - a gathering of busines