Groundswell Marketing Podcast

Don Peppers is recognized as a global authority on marketing and business competition. His first book, The One to One Future, written with Martha Rogers in 1993, is widely credited with having launched the CRM revolution. Research by SatMetrix in 2015 ranked Don and Martha as the world’s #1 most influential authorities on customer experience management issues. A genuine thought leader, Don was listed by The Times of London as one of the “Top 50 Business Brains,' while Accenture named him one of the “Top 100 Business Intellectuals,” and the UK’s Chartered Institute for Marketing called him one of the 50 “most influential thinkers in marketing and business today.” In 2013 the Direct Marketing Association (US) inducted him into its Hall of Fame. Don has authored or co-authored a legacy of international business best-sellers that have collectively sold over a million copies in 18 languages: • Customer Experience: What, How, and Why Now • Extreme Trust: Honesty as a Competitive Advantage (2012) • Managing Custo