Groundswell Marketing Podcast

Michael Brenner Content Marketing expert, and author of the new book "Mean People Suck" shares how companies can build smarter more profitable businesses with a happy culture void of mean people. Empathy is fast becoming one of fastest growing business imperatives.    He has been recognized as a top business speaker by Huffington Post and top CMO Influencer by Forbes. He has Co Authored 2 additional bestselling books "The Content Formula" and "Digital Marketing Growth Hacks". With over 1,000 articles in The Economist, The Guardian, Forbes, and Entrepreneur Magazine he is a true titan of marketing.  Michael is CEO of Marketing Insider Group www.https://marketinginsidergroup.com https://www.linkedin.com/in/michaelbrenner/ The Groundswell Marketing Podcast www.Groundswell.fm  About the Host / Scott A. Martin I’m Scott and have been a marketer for 25 years across branding, strategy, and advertising, and execution. After working with tons of high-profile national brands, I was tired of businesses without soul and

Master Co is a world renowned teacher of how to use energetic techniques based on ancient spiritual principles. I first met him speaking at Business Mastery with Tony Robbins. Since then I have trained under him, and I helped launch his new brand at Tony Robbins UPS in San Jose. We talk about how using his techniques can help businesses attract and grow more business.  This is a unique episode to say the least in a series I am calling: Mindful Marketing. Background:  Stephen Co was introduced into the world of energy through the health crisis of a loved one. In a search for ways to help his wife heal faster from a hip fracture as a result of a fall from a 14 foot wall, he found Energy Expert, GrandMaster Choa Kok Sui. He learned to use energy to accelerate healing through a technique called Pranic Healing. Master Stephen Co is the co-author of “The Power of Prana” and  “Your Hands Can Heal You” and has been sharing these teachings worldwide since 1988. In particular, stress relief and productivity workshops a

In this episode I interview branding expert & entrepreneur  Jeremy Miller. He is the founder of a consultancy called  Sticky Branding and the author of Sticky Branding and his just released book: Brand New Name.  We discuss How to adapt your business in the new new reality.  Jeremy's background in Branding and Marketing:  Jeremy first became interested in branding when he took on the task of rebranding his family’s struggling business. After launching a successful rebrand there, he sold that business and started Sticky Branding, where he now helps other business owners create names for companies, products, or services that resonate with customers and generate long-lasting success. Now he has taken his experience and broken down the art and science of designing a brand name. I was given an advance copy of his book Brand New Name and we dive into some of the chapters and content. In addition Jeremy shares his strategic insights as we go into the unique challenges and opportunities of this process.   Follow

In this timely episode I do a deep dive with revenue & marketing expert Kristin Zhivago on topics like how businesses can adapt to the current challenges facing entrepreneurs.  She shares her process on understanding how your customers want to buy and how to sell to them based on 4 types of buyer scrutiny.  This is from decades of work as an marketing agency owner & revenue coach to top executives in silicon valley and beyond. Get in synch with the mindset of customers by shifting from designing a selling journey to learning from customers their buying journey.  Kristin Zhivago is author of forbes top 6 marketing and sales books called:  Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy will change your mindset from “seller” to “buyer” — as in, you will understand how to find out how your customers want to buy from you and what they want to buy from you. Follow Kristin Linkedin: Kristin Zhivago Twitter: @KristinZhivago Web: https://zhivagopartners.com/ Groundswell http://www.Groundswe

Season 2 kick off with Bruce Kasanoff Bruce shares how energy, focus, and being human - is the sustainable way to build and grow your business.  Bruce Kasanoff is an author, speaker, Linkedin Influencer, and marketing expert. The Chartered Marketing Institute "Named Bruce one of the 50 most influential thinkers in marketing and business today."  I met Bruce almost 20 years ago and wrote a review on the back of his industry leading book: Making It Personal and How to Profit from Personalization without invading privacy, which has predicted many of the personalization practices that have become mainstream today.  In this episode you will learn some unique changes in marketing, business mindset and the importance of clarity.  Bruce Kasanoff website: www.Kasanoff.com Bruce's Linkedin: https://www.linkedin.com/in/kasanoff/

Aloha.   I finally decided to do my first solocast episode.  This is the season 2 opener.  I’m Scott and have been a marketer for 25 years across branding, strategy, and advertising, and execution. After working with tons of high-profile national brands, I was tired of businesses without soul and that continued to throw money at advertising without measurable impact on the bottom line. I learned all the behind-the-scenes detailed execution and power of content for building attention and trust with an audience. In 2016, I launched Groundswell Marketing to support entrepreneurs with strategic marketing: the foundational, forward-thinking, and sustainable parts of their business Groundswell.fm (podcast website)  Groundswell.Marketing  Scott Martin  Twitter: @ScottAdamMartin Linkedin: @ScottAdamMartin Facebook: @ScottMartin.org    

Prepare for some serious ideas on how build an audience without marketing or advertising.  This is no joke... but it will be entertaining as I interview JP Sears world re-nownend comedian and online personality and life coach. He is known for his satirical parodying of veganism, gluten-free fads, new age beliefs, social justice warriors and other "modern hippy" topics with his video series Ultra Spiritual JP is also the author of “How To Be Ultra Spiritual,” (Sounds True Publishing).  He is very active with his online videos where he encourages healing and growth through his humorous and entertainingly informative videos, including his hit Ultra Spiritual comedy series, which have accumulated over 300 million views. Follow: Awaken with Jp JP Youtube   JP Facebook JP Instagram Groundswell Podcast Site Groundswell Marketing Scott Martin Linkedin    

Dean shares some of his marketing insights over 20 years of incredible success across multiple businesses doing over a billion dollars. In addition to launching his KBB product with Tony Robbins, Dean Graziosi is also a real estate investing expert and America's leading real estate educator. Through multiple NY Times best selling books and weekly live events across America and Canada, Dean shares his recipe to profit in today's changing market. Dean is at the forefront of knowing what is working at all times. This has resulted in an army of successful students across America. When you listen to this episode it is obvious that he has a true passion to help people and inspire them to be the best possible version of themselves.  Follow Dean www.DeanGraziosi.com  Mastermind Knowledge Broker Blueprint   (The Link Dean shared on the podcast Groundswell.link Groundswell.fm    

Joe Pine is a sought after speaker, author and management advisor to Fortune 500 companies.  Known 20 years ago as forecasting the then ascent, just emerging Experience Economy that is in full bloom today. In this take 2 recording Joe and I talk about the transformation of industry as a result of this book and shifts in business thinking around how to create experiences as an economic offering.  We do a deep dive into specific executions and examples giving life to how this is changing the business landscape. In 1999, Joseph Pine and his author/partner James Gilmore presented a new way to think about connecting with customers and keeping their attention.  They released a book called The Experience Economy and is now a must read for anyone wanting to uniquely serve customers effectively.  Now 20 years later this forecasted economy has exploded and in this episode we discuss the journey and new the NEW experience economy and some of the subtle changes and not so subtle ones.  For more background Joe Pine wrote

I first saw David Meerman Scott speaking at a Tony Robbins / Business Mastery event in 2017 and seen him speak several times since. He has inspired thousands of entrepreneurs like myself with his unique approaches to marketing strategies like "newsjacking". He is a celebrated, best selling author of marketing books which have sold over a million copies in 29 languages. His newly released book Fanocracy about how the powerful impacts of fandom and how you can turn these passionate fans into customers or customers into fans. We do a deep dive into the both the science and impacts of this approach. If you haven't read it yet I recommend also checking out his 2007 book "The New Rules of Marketing & PR" its a intelligent book about blending PR and Marketing for maximum impact. In fact over Six months it was on the BusinessWeek bestseller list and now in a 6th edition with 400,000 copies sold in more than 29 languages from Albanian to Vietnamese, "New Rules" is now a modern business classic. His other intern

Roland Fraiser is Co-founder and/or principal of 5 different Inc. Magazine fastest growing companies (e-commerce, e-learning, SaaS + real estate). Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to $4 billion. Currently CEO of Leverage, Ext, Grow + Scale Mentors, CEO of the War Room Mastermind and principal in DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com and Real Estate Worldwide. Began business career selling real estate at age 18 and gradually moved into real estate syndication and business investments. After law school, he started his own law practice and grew it to one of the top firms in San Diego providing services to entrepreneurs, business owners, marketing and entertainment industry clients. Roland's work includes infomercials with Guthy-Renker and K-Tel, publishing deals with Simon & Schuster & Random House, shows with major hotels on the Las Vegas strip, over 100 private and public offerings, running

In this episode we talk about Trust as the New Currency with Don Peppers with co-author of "Extreme Trust" and leading marketing expert on the future of customer experiences. Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive. Today's modern customer experience where every action an organization takes can be exposed and critiqued in real time. Customers have access to so many instant options to share their dissatisfaction  that the bar for trustworthiness is pushed higher than ever and continues to rise. Don argues that the only sane response to these rising levels of transparency is to protect the interests of customers proactively-even if that requires spending extra money in the short run to preserve your brand reputation in the long run. The payoff of generating extreme trust will be worth it. With a wealth of fascinating research as well as practical applications, this book will show you how to earn - and keep - the extreme trust of everyone

Looking to have a market advantage that differentiates your business enabling a higher margin? Meet my guest top industry expert, author and strategist Tim Williams. In this in depth interview we discuss the importance of high value pricing and positioning, How to be in a Category of 1 The "Smile Curve", margin erosion and balancing between logic and magic.  Tim Williams is founder of Ignition Consulting Group, a U.S.-based consultancy with a global footprint devoted to helping agencies and other professionals service firms create and capture more value. Tim is a noted author, international speaker, and presenter for major associations and business conferences worldwide. His seminars have been featured by the American Association of Advertising Agencies (4As), Association of National Advertisers (ANA, U.S.), Institute of Practitioners in Advertising (IPA, U.K.), Institute of Communication Agencies (ICA, Canada), International Advertising Association (IAA), and numerous agency networks including WPP, Omnicom,

What is the right mix between Paid and organic? Sometimes paid advertising makes sense - when and how do you formulate a strategy to ensure you are not dependant? In this episode I go in-depth with Growth Marketing expert Adam Dolittle as he shares his insights from years of experience working client side with Geico and in his current role at Social Code.  Follow: Adam's Blog  Linkedin Groundswell  Scott Martin Linkedin

In this unique episode I interview Groundswell client and marketing maven Katie Gertsch who has been quietly challenging the industry norms enabling her business to take flight and reach new levels. She is co-owner of Purcell Heliskiing a boutique family run company that transformed her business marketing over the course of a couple of years. In this episode we do a deep dive into the strategies and even the details of the tactics that were game changing. She shares her insights and the truth about execution in marketing, patience, grit and ongoing experimentation.   This story of overcoming fears and having the courage to reinvent her business in one of the most challenging industries. Follow: Purcell Heliskiing Instagram: @PurcellHeliski Yodel Magazine: The Yodel: Call of the Mountains Groundswell Podcast: Groundswell.fm  

In this episode I interview branding expert & entrepreneur  Jeremy Miller. He is the founder of a consultancy called  Sticky Branding and the author of Sticky Branding and his just released book: Brand New Name.  We discuss the process of building / choosing / designing a brand name that will be unforgettable and authentic to your business DNA by involving employees in the co-creation.  Jeremy first became interested in branding when he took on the task of rebranding his family’s struggling business. After launching a successful rebrand there, he sold that business and started Sticky Branding, where he now helps other business owners create names for companies, products, or services that resonate with customers and generate long-lasting success. Now he has taken his experience and broken down the art and science of designing a brand name. I was given an advance copy of his book Brand New Name and we dive into some of the chapters and content. In addition Jeremy shares his strategic insights as we go into

Sean Callagy shares with me his insights into how Influence Mastery impacts business growth acceleration. In this 3 part Series  I met with Sean Callagy who is considered one of  most successful lawyers in the US who has designed a proven process to accelerate your business growth. The 3 topics I cover (over 3 podcasts) are Personal Mastery, Process Mastery and Influence Mastery all of which work together and get you  what Sean has coined... "More time, more money with more magic" to sustainably grow your success.  Sean Callagy is an entrepreneur, national speaker, philanthropist, one of America’s top trial attorneys, online personality, and creator of various peak performance technologies. Oh, and he’s a legally blind warrior and adventurer. For 23 years, aided by his unique insights, love for people, ability to “see” and create transformational breakthroughs, Sean has achieved and co-created an incredibly diverse variety of unique successes. Sean has been favorably compared to some of the top speakers and i

This is part 2 of 3 with Sean Callagy sharing with me how Process Mastery impacts business growth acceleration. In this 3 part Series I met (and surfed) with Sean Callagy who is considered one of  most successful lawyers in the US who has designed a proven process to accelerate your business growth. The 3 topics I cover (over 3 podcasts) are Personal Mastery, Process Mastery and Influence Mastery all of which work together and get you  what Sean has coined... "More time, more money with more magic" to sustainably grow your success.  Sean Callagy is an entrepreneur, national speaker, philanthropist, one of America’s top trial attorneys, online personality, and creator of various peak performance technologies. Oh, and he’s a legally blind warrior and adventurer. For 23 years, aided by his unique insights, love for people, ability to “see” and create transformational breakthroughs, Sean has achieved and co-created an incredibly diverse variety of unique successes. Sean has been favorably compared to some of the

Sean Callagy shares with me how Personal Mastery impacts business growth acceleration. In this 3 part Series  I met with Sean Callagy who is considered one of  most successful lawyers in the US who has designed a proven process to accelerate your business growth. The 3 topics I cover (over 3 podcasts) are Personal Mastery, Process Mastery and Influence Mastery all of which work together and get you  what Sean has coined... "More time, more money with more magic" to sustainably grow your success.  Sean Callagy is an entrepreneur, national speaker, philanthropist, one of America’s top trial attorneys, online personality, and creator of various peak performance technologies. Oh, and he’s a legally blind warrior and adventurer. For 23 years, aided by his unique insights, love for people, ability to “see” and create transformational breakthroughs, Sean has achieved and co-created an incredibly diverse variety of unique successes. Sean has been favorably compared to some of the top speakers and influencers in the w

Creator of global award winning transformational program: Neuro-Shine Technology (a blend of NLP, Coaching, Neuroscience, Metaphysics, Quantum Physics and Cosmology. This powerful approach helps people gain personal and business insights. She has trained with the best in the world, including Dr. Richard Bandler, Tony Robbins, Robert Kiyosaki, Brendon Burchard, Dr. Joe Dispenza and many other world leaders. Prior to owning her mission to make minds and hearts shine, she managed hundreds of people as an executive and worked at multinational advertising agencies like Ogilvy and McCann Erickson where she made Fortune 500 brands like Coca Cola, Avon & BP shine! She's an ICF Accredited Coach Trainer, Licensed NLP Trainer, Official Member of Forbes Coaches Council, a top-rated Professor teaching Leadership Communication Strategies & Emotional Intelligence at UCLA Extension touching thousands of lives. Her work's been featured on CBS, Forbes, Huffington Post, Hay House Radio and she shared the stage with big