Marketing The Invisible

Why you've got to check out today's episode:Discover valuable strategies on how to use video to break through the noise online and effectively engage audiencesFind out these two AI tools that helps in simplifying video creation to enhance your video marketing effortsLearn about actionable tips for consistency and engagementResources/Links: Download Your Free Ultimate Guide to AI Video!: loubortone.com/aiguideSummary: Are you struggling to cut through the digital noise and get your message seen by your target audience? With millions of messages flooding platforms like Facebook and email daily, standing out can seem nearly impossible. Lou Bortone has been a pioneer and thought leader in the video space since the launch of YouTube in 2005.In this episode, Lou shares how to leverage video effectively to attract more leads and clients. He discusses the importance of creating engaging content that resonates with viewers, emphasizing that simply producing a video isn't enough—it's about making the message clear, eng

Why you've got to check out today's episode:Learn how to effectively attract high-quality clients through joint ventures. Discover the common mistakes that businesses make when engaging in joint ventures so you can improve your JV approaches and achieve better results.Find out practical tips on how to add value to joint venture partners beyond simple lead exchanges. Resources/Links:Learn to leverage JVs to get more clients here:  www.captainjv.coSummary:Are you struggling to attract high-quality clients and effectively grow your business? Many coaches and consultants face this challenge, often finding themselves frustrated with ineffective collaborations that yield poor results. They may have tried various marketing methods, like advertising and SEO, only to be disappointed by the lack of substantial leads and meaningful connections.Danny Bermant helps established coaches and consultants attract their ideal clients through joint venture partnerships.In today's episode, Danny delves into the heart of this prob

Why you've got to check out today's episode:Discover a unique approach to business problem-solving by emphasizing the importance of dissolving problems rather than just solving them. Ensure a balanced and sustainable path to becoming a 'wholistically made millionaire'.Learn to identify and address the root causes of your business challenges effectively.Resources/Links: Take this wholistic business assessment to make growing your business & living your very best life easy. Click here: https://wholisticallymade.com.Summary:Are you constantly battling recurring business problems that never seem to go away? Many entrepreneurs find themselves stuck in a cycle of solving issues that keep popping up, draining their time and energy. Instead of merely fixing problems, what if you could dissolve them and create a thriving, stress-free business environment? Angela Bell is the creator of the Wholistically Made Millionaire, a strategist who thrives on guiding entrepreneurs from problems to profitability and personal f

Why you've got to check out today's episode:Find out how to get quality leads other than creating content on social mediaUnderstand why you should stop hopping from one platform to another; instead, invest in real connectionsLearn how podcast guesting create connections and provide opportunities for more quality leadsResources/Links:Are you ready to implement changes in your business? Hop on a conversation with Viv here: www.vivguy.com/callSummary:Already feeling burnt out with social media with no one engaging with the volume of content you are producing? Much less getting quality leads?Spending your time hopping from one platform to another with no result is just wasting your time.Viv Guy is an online sales growth expert, serial entrepreneur, and host of a #1 Marketing Podcast. She teaches business owners how to hit their sales targets and make more money every month with her Profitable Podcast Method whilst saving them time and energy in the process.Hear Viv out and learn how to connect and have conversati

Why you've got to check out today's episode:Discover the reasons why it's not advisable to constantly share the podcast host's link when you appear as a guest on their showFind out why relying solely on the podcast host to carry the weight of your appearance on their show may not be beneficial for youUncover the potential in repurposing the raw audio from the podcast where you were a guest and leverage it to your benefitResources/Links:Leverage and repurpose your podcast opportunities and generate quality leads and clients. Click here: leverageyourpodcast.com/guestSummary:Are you making guest appearances on different podcast shows and depending solely on the podcast host to handle all the promotions for you?Why not take advantage of those guest appearances and create your own call to action on your platforms? This way, you can generate more leads and attract new clients.Host of Leverage Your Podcast Show, Lyndsay Phillips, of Smooth Business Podcasting, helps all podcasters leverage and repurpose their episod

Why you've got to check out today's episode:Discover the strategies to achieve consistent and controllable sales, empowering you to scale and broaden your business.Learn how to effectively oversee and evaluate your sales funnel alongside your team.Uncover an efficient sales process tailored to your business, enabling you to gain insights into every step of the journey.Resources/Links:Download your Sales Operating Guide here and build winning sales strategies: www.regardingsales.comSummary:Are you struggling with unpredictable sales and cash flow issues, or finding it challenging to get a handle on how things are running?It seems like your system may be in chaos, which could be impacting your business's potential to soar. It might be time to fix things and get on track for success!Liz Heiman is the Sales Operating System Architect and the founder of Regarding Sales. She guides leaders from what’s often a random and chaotic sales process to a systematic and sustainable strategy that fills their prospect pipelin

Why you've got to check out today's episode:Discover how to create a life that reflects the natural design, both personally and professionally, rather than conforming to human-made standardsFind a way to build your business centered on your passion while living sustainablyExplore how to elevate your business by recognizing and optimizing both short-term and long-term cycles of growth and developmentResources/Links:Find out how you can have the power to change the world through your business legacy. Read the first two chapters of the 'Regenerative Business' book here: https://www.thedirtyalchemy.com/free-chaptersSummary:Want to leave a positive and lasting impact to the world and to the people you connect with?More than sales and profits think about how you can make a real difference in the lives of people you come in contact with.Sam Garcia is the author of the bestselling book, Regenerative Business, and is the founder of Dirty Alchemy, the marketing agency & consulting firm for conscious entrepreneurs,

Why you've got to check out today's episode:Discover the essential strategies for succession and exit planning to ensure a smooth transition for your business and be prepared for the inevitable.Find out how to reap the rewards of your hard work and find the true value of your company's worth.Discover the essential actions, key stakeholders to engage, and effective strategies for successful succession planning. By taking proactive steps, you can ensure preparedness and minimize the risk of job losses and business disruptions.Resources/Links:Click here to 'How to Avoid the Succession Pitfalls and Create Valuable Exit Options': https://thebusinesstransitionsherpa.com/the-business-transition-handbook/Summary:Is the idea of succession planning always being pushed to the side?Before it's too late, it's important to assess your company's value and ensure that you are duly rewarded for it. Whether the company is sold or not in the future, proper preparation can help you avoid succession issues and facilitate a smooth

Why you’ve got to check out today’s episode:Learn more on how to get more leads without sounding too pushy or aggressiveFind out how to get profitable ads all the time with the right sales copyGet the secret on how you can stop your marketing from being boring and get more clients all the timeResources Links:Want to know how to get your clients to say “YES” all the time? Click here: https://www.gameofconversions.com/copywriting-secrets/Summary:Do you want to know how to create high-conversion sales copy that will get you that sweet “YES” all the time?The right sales copy is the answer to all your lead problems. By having a high-impact sales copy equipped with the power of human psychology, you can get anyone to say “YES” to you! All you need is the right equipment, a better mindset, and the perfect sales copy technique for you and your business.Csaba Borzasi is a former psychology researcher turned lead activation and conversion expert.Don’t forget to grab a pen and paper as we listen to Csaba’s insightful me

Why you've got to check out today's episode:Discover a simple yet effective three-step process for crafting strategic contentLearn the art of creating content that captivates, connects, and convertsFind out how to develop a winning strategy for your business that aligns with your sales planResources/Links:Interested in creating content that converts and connects? Click here: https://sales.contentqueenmariah.com/content-strategy-workshopSummary:Is your content falling flat, leaving you with no engagement or resonance, and hearing crickets in the response?When creating content, it's essential to go beyond just posting for the sake of it. Three key elements need to be present for it to be relevant and strategic.Mariah MacInnes is the Founder of Content Queen and a digital nomad. She is a professional marketer with a background in Journalism and Public Relations.Get ready to lend an ear as Mariah shares her winning content strategy for captivating your audience, getting them to resonate with you, and ultimately c

Why you’ve got to check out today’s episode:Find out why doing your copywriting doesn’t actually save you any moneyUnderstand how you can get your ideal buyers to say yes to anything you offerLearn more about the sales-changing roadmap that will get your copywriting game up on the boardsResources/Links:Want to get the Buyers’ Roadmap? Click here: https://www.jonbenson.com/roadmapSummary:Do you really think doing your own copywriting can save you tons of money? Spend your time and effort on something else, and let someone do your copywriting for you. Or even now, in our techno-centric world, try incorporating AI into your sales copy. Words are just as vital as anything else, especially when you’re trying to sell. Say the best words, secure your ideal clients, and sell more with the right sales copy.Jon Benson is one of the top copywriters alive, plus is the Founder of BNSN.AI, the “magic button” app for sales copy.Listen in to Jon’s magical words on how you can persuade your ideal buyers to always say “YES” to

Why you’ve got to check out today’s episode Discover what is the tao of sales babble and how to increase your sales without the stress and fearLearn why listening more and talking less can help you close more salesUnderstand how an attitude of reciprocity is important in increasing your sales and building relationshipsResources/Links:Want to know how to stop your sales babble and turn conversations into sales? Click here: https://www.salesbabble.com/SummaryDo you often get the sales jitters whenever you make a sales call?Selling shouldn’t be complicated and stressful. Get over your fear and stop the sales babble by starting to get clear of your intentions and adopt an attitude of reciprocity.Pat Helmers is a software engineer turned startup sales manager turned podcaster/influencer dedicated to helping others find success using non-pushy sales by authoring a new book titled, Tao of Sales Babble.Listen in to Pat’s sales-changing advice on how the power of talking less and listening more can greatly shift your

Why you’ve got to check out today’s episode:Discover how to get more people to say “yes” to your offer without the fearLearn more about the prioritization framework to get your marketing intentions straight and effectiveUnderstand what is “ATM” and where should you properly spend it Resources/Links:Want to know how you can prioritize your marketing at a budget? Click here: https://www.themarketingblender.com/marketing-lab-23webSummary:Have you been spending most of your budget on marketing but nothing just seems to be working?A great marketing system doesn’t start with splurging most of your money into it without getting consistent results. Marketing isn’t supposed to be complicated. Start first with allocating a budget, spending your time wisely, and prioritizing the important high-impact, less-cost aspects of your business.Daisy McCarty is a fractional chief marketing officer and brand message strategist committed to helping businesses STOP wasting time and money on marketing that doesn’t work.Listen to Dai

Why you’ve got to check out today’s episode:Discover how you can increase your sales without sacrificing a dimeUnderstand the importance of preparation and practice in getting your sales calls doneLearn more about the three-step Salesology Method and gain control over your salesResources/Links:Click here to unlock your sales potential by joining the Sales Quest Live at https://gosalesology.com/Summary:Do you want to know how you can close more sales without sacrificing a dime?Sales don’t have to be scary and stressful. It doesn’t have to cost a lot too! For you to feel more confident and comfortable and close more sales calls, you need to understand the importance of practice and preparation. Gain control and get more sales while building confidence!Wendy Weiss is the creator of the Salesology Prospecting Method which generates predictable sales revenue results. She has helped 775 businesses increase qualified appointments and sales faster, more easily, and more profitably. A former ballet dancer, Wendy belie

Why you’ve got to check out today’s episode:Find out what is your leadership style and how you can turn it into your entrepreneurial superpowerLearn why you need to notice where your resistance is in your business to unlock abundanceUnderstand how frustration can limit your effectiveness in your businessResources/Links:Want to know what’s your secret entrepreneurial superpower? Click here: https://www.lizwolfecoaching.com/resources/quiz/Summary:Do you want to know how you can grow your business without the stress, hassle, and expenses just by how you lead?Your CEO leadership style plays a big and crucial role in determining if your business is out for success or failure. It can make or break your business if you don’t get it right. Stop the resistance and find out what your CEO leadership style is– your secret superpower!Liz Wolfe is a business coach who helps entrepreneurs get unstuck so that they can create an abundant business.Catch Liz as she shares the ultimate secret on how to grow your business— by emb

Why you’ve got to check out today’s episode:Learn why it’s not all about getting big but more about forming deeper relationships with your clients Find out what the impact of being crystal clear on your offer has on your clientsUnderstand how being in the right room with like-minded people can help you organically grow your business and yourselfResources/Links:Want to know how to fuel your business and life to be the best? Click here: https://www.getknowngetpaid.com/6questionsSummary:Do you want to know how you can love your business and love your life at the same time without any constraints?Growing out your business shouldn’t be stressful and lonely. Escape that loneliness and dive into business and life fulfillment by being in a room full of like-minded people that share the same goal and purpose as you! But, growth doesn’t have to stop there. By having a clear mind, and an offer to give to your clients, you’ll be one step away from loving your business and life right now!Podcast Guesting Success Expert Na

Why you’ve got to check out today’s episode:Discover how to continuously drive traffic into your funnel and multiply your salesLearn why you should start tracking your ads to invest more in the right oneKnow what’s the best and right funnel for your business and get high-ticket salesResources/Links:Want more tips on how to multiply your income streams? Click here: https://www.leadsurgebook.comSummary:Do you want to know how you can implement the right funnel for your business and get a stream of high-ticket sales? Growing your business by just relying on referrals and ads isn’t going to get you anywhere. You need to first establish the right funnel to drive traffic and generate constant high sales!Terence Tam is the Founder of the Radical Marketing agency which drives growth for coaches and course creators. He recently authored Lead Surge which details 8 effective funnels for coaching businesses.Grab your coffee and take a pen as we listen to Terence's promising secrets on how you can find the best funnel for

Why you’ve got to check out today’s episode Find out what is your signature process and how it can cut your time in half while increasing salesDiscover why making the switch from a one-to-one model to a one-to-many model is important for your businessLearn more about the importance of solidifying your signature process in managing your time and businessResources/Links:Want to know more about how you can increase your sales while cutting your workload in half? Click here: https://www.jasonvanorden.com/scalable-genius/SummaryDo you want to know how you can increase your sales by serving more clients in half the time and stress?Having a model isn’t enough if you are more stressed, losing prospects, and often caught up in it. A one-to-one model may sound the best, but having your very own signature process (and maybe, even switching to a one-to-many model) can promise you more leads and more profit at a lesser time and cost.Jason Van Orden helps coaches and consultants create group programs that serve ten times t

Why you’ve got to check out today’s episode:Discover how to secure more sales without the fear of being too pushy, aggressive, or salesyFind out how you can use your personality style to increase your sales and attract the right clientsLearn how to stop the “bright shiny object” syndrome and start closing sales through conversationsResources/Links:Want to find out what your personality style is to attract the right clients for you? Click here: https://www.nancyzare.com/alikeability-assessment/Summary:Do you keep on trying different marketing tactics but struggle to secure a stable stream of sales?Marketing doesn’t automatically equate to sales. For you to successfully grow your business, it is important to generate visibility and credibility. But for you to close sales, connecting with prospects through conversations is crucial.Using psychology, Nance Zare, Ph.D. teaches caring professionals how to get clients without being salesy.Marketing isn’t enough if you don’t know how to close sales. Sit in and listen

Why you’ve got to check out today’s episode:Find out how you can start and monetize your knowledge through a successful Internet businessLearn what is a “hybrid product” and how you can create your own while saving time Understand the importance of consistency in promoting your product online and growing your businessResources/Links:Want to know how you can sell digital products without stress? Click here: https://www.makeonce.com/Summary:Do you want to know how you can sell your knowledge and expertise online without sacrificing your time, money, and efforts?In order for you and your Internet business to get the success it deserves, it is important to create a digital product that can solve your audience’s problems while building a subscription community around it.Mike Gowans is an expert in launching, growing, and monetizing digital businesses and memberships.Sit back and tune in to Mike’s amazing insights as he talks about how you can monetize your knowledge into a successful Internet business.Check out th