This Is Marketing Podcast

Segmenting email subscribers may be one of the hidden tricks of email marketing that most businesses overlook. If you have the ability to break down your users by the content they engage with the most, you will have higher engagement rates on the content that you send to them. In today’s This is Marketing Podcast, […]

A/B testing is a vital part of email marketing. Being able to find the best subject lines and content for your email content will yield higher engagement and conversion rates on your overall campaigns. In today’s This is Marketing daily tip, I walk through how to A/B test emails for both subject lines and content.

Email programs are a dime a dozen. But which is right for your business comes down to understanding which one will best support the call to actions and conversions of your email strategy. Today’s This is Marketing tip talks about choosing the right platform, and some questions to ask of the platform before you make […]

Slow building your email list can make for highly effective email campaigns. In today’s This is Marketing daily tip, I talk about how to integrate email subscriptions into your social media channels and website.

Twitter is at a crossroads right now. It desperately needs to reinvent some parts of its platform or it may fall victim to the advancement of other platforms. The big question is: How will your business keep up, adapt or abandon ship? In this episode of the This is Marketing podcast I discuss some ideas […]

Social media ad buying is the last piece to your advertising and media buying strategy. How does it accompany all the other marketing purchases you are making, and how are your driving conversions?

If your audience is the 30 and above range, TV and Cable is a perfect spot to place advertising. Even in the age of Hulu, Netflix and DVR – commercials are seen by millions. Those that want to watch a live event, or catch their favorite episode of Walking Dead, will do so in real-time. […]

Outdoor media, although traditional – and not my favorite, can really help to lift your brand. However, you don’t have to break the marketing budget bank to find good deals when buying billboards. In this daily tip, I explain how you can negotiate lower rates and improve rotations and ultimately, your marketing strategy.

Buying print media is about a lot more than just distribution numbers. Knowing the right questions to ask the sales rep will mean higher ROI once you pull the trigger. Don’t be fooled by impression data or sales estimates. Ask about audiences and content to find your niche publication.

Media buying can be as easy or as complicated as your want. The biggest question I always get is how do I know where to buy media? Ask yourself the following questions, and the answer becomes more clear: Who is my audience? Where is the placement? What is the purpose?

One content strategy for social media platforms is to tap into social media influencers. These are users on social platforms that have a lot of follower, but as I discuss, I caution that more followers doesn’t always mean more engagement.

In addition to finding the right person that can produce video for your social media platforms, just as important is finding a good editor and writer. As we continue the social media team building today, I talk about finding a good writer, and why it’s so important for the success of your strategy.

Total Monthly Listens: 2011 Full Episode Listens: 1091 206 Listens (partial): 920 Downloads Hits 206 Hits Bandwidth Average size /wp-content/uploads/2017/01/TIMEp26_mixdown.mp3 87 75 995.62 MB 6.15 MB /wp-content/uploads/2017/01/TIM26_mixdown.mp3 80 82 1.58 GB 9.97 MB /wp-content/uploads/2017/01/DT2.mp3 78 51 297.92 MB 2.31 MB /wp-content/uploads/2017/01/DT3.mp3 71 50 231.69 MB 1.91 MB /wp-content/uploads/2017/01/DT5.mp3 70 52 231.21 MB 1.90 MB /wp-content/uploads/2017/01/DT4.mp3 […]

Building a social media team means choosing the right type of people to create and manage content for your platforms. The trick is to find people that are already comfortable in those spaces and for me, finding someone that can produce a video on a mobile device.

Not all social media channels are a perfect match for all businesses. It’s about how you execute your content strategy, and how your audience engages with you.

Building your social media audience takes time, good content and patience. Sure, you can buy your audience, throw a lot of money at increasing the number of likes that you have, but the most important factor of that audience is engagement. What is the percent of that audience that reacts to your posts, engages with […]

Conversions and goals. What’s the difference? Today’s tip is how to define the difference between goal’s and conversations. I like to define goals as hard sells. When someone purchases from us. It’s the end point for our funnel. A subscription. A download. Conversations are soft points along the way. Clicking to a webpage, reading a […]

Service marketing is going to be slightly different than product marketing. As people search for your service, you want to be found. Business listings on Facebook and Google will drastically improve your visibility to potential consumers. Facebook is ideal for service companies because you can show your service in action. Share testimonies and how-to videos […]

If you are a company that sells physical things. Even if it’s a digital product, you need to market your products different than you would a service. Products are easier to sell to consumers because they want what you have to offer. If you can produce content and a funnel that makes sense, they will […]

Advertising is the promotion of individual services and products. Similar to branding we are still targeting out brand audience when we advertise for our business, but we are identifying segments that will purchase from us.