This Is Marketing Podcast

A marketers job is never finished, and neither is the amount of reports we have to provide for executives, clients and anyone else wondering what it is we do every day. In this episode, I discuss how to create marketing reports for executives. I focus on 3 main areas: social media data, organic versus paid […]

If you are in marketing, you have to be touching a Google product. AdWords, AdSense, Analytics, Data Studio or even webmaster told, something. The good news is Google is keeping up with their desktop platform updates by also updating their mobile apps. In today’s daily tip, I talk about the best marketing apps for Marketers […]

Staying organized in our day-to-day madness as marketers isn’t always easy. The good news is that we are usually in-tune with the latest and greatest apps within all types of organizations. Two apps that are imperative to my organizational skills and staying on task are Evernote and Any.do. In today’s This is Marketing Daily Tip, […]

I never would have thought we would be editing videos right from our mobile devices, but once again, the Internet proved me wrong. In today’s daily tip from This is Marketing, I talk about my two favorite video editing apps, WeVideo and InShot. Both apps are easy to use and produce video edits for social […]

If you hate adding #hashtags to social media as much as I do, then Hashme is the perfect marketing app for your device. In this week’s Best Apps for Marketers on the This is Marketing Daily to post I talk about how this app is built to easily scan for relevant terms related to a […]

All this week on the Daily Tip from This is Marketing, we will be talking about the best apps for marketers. To kick off the week, I’ll be talking about one of my favorite social media posting apps – Buffer. Buffer allows you to post to social media platforms, even at their free service level. […]

This week I had the opportunity to sit down with Michelle Jacobs and Matt Hertig of Alight Anlytics to discuss their platform, ChannelMix. ChannelMix aggregates clients’ marketing data from a huge number of sources. That way, those brands and agencies can see how their campaigns are working across a huge number channels. Matt and Michelle […]

The number one question I get from businesses that are redesigning their website is how much should it cost. It’s not a one size fits all process, which means neither is the cost to redesign. In today’s This is Marketing Daily tip, I talk about coat variations depending on what type of site you have, […]

When you redesign your website, everything leads up to the website launch. Execution of the site launch is just as important as the months that led up to it. In today’s This is Marketing daily tip, I talk about considerations for the launch of your website and how to maximize your publicity.

A lot of the data we look at during a website redesign surrounds our own content and pages, but a redesign project is the perfect time to analyze that data about your customers. What are they coming to your website to do, and how many steps does it take for them to accomplish that? In […]

When it comes to redesigning your business website, there is no better source of data to utilize than from your analytics data. In today’s This is Marketing daily tip, I talk about what to look for in your analytics when it comes to your existing website, or how you can set up your new website […]

If you were a business that came online in the late 90’s or early 2000, you either have or should be redesigning your website for this decade. There are a lot of benefits to rethinking your website design, including more traffic, higher engagement and customer conversions. In today’s daily tip, and all this week, I […]

Launching a business takes more than just flipping the sign to open on the front door. There are a lot of considerations about your digital content and its infrastructure, PR, data, goal setting, patience and a willingness to fail. In this episode of This is Marketing, I discuss those 6 tips and why I believe […]

Negative feedback happens, but how you deal with it can turn a negative into a positive. In today’s Daily Marketing Tip from This is Marketing, I talk about when to respond, and when to delete. Doing this right, can lead to a positive resolution, and complete customer satisfaction.

Creating content takes a lot more time than just construction a tweet, or talking about the weather. In today’s Daily Marketing Tip from This is Marketing, I talk about why it is important to create a content strategy and think about the ROI, the audience and the actual function of posting. There is a cadence […]

How can you build your social media audience the right way? In today’s Daily Marketing Tip from This is Marketing, I talk about how the gimmicks of gaining thousands of subscribers over night are just that – gimmicks. Slow building an audience that is genuinely interested in your content will lead to more interaction and […]

Dark social media isn’t a reference to Star Wars, it’s a reference to communication and marketing that happens on the private channels of social media. The original dark social digital format was email, but now it’s used every day by apps like Snapchat, Facebook, Twitter and on and on.

Snapchat is a great platform to engage your audience on a daily basis. Knowing the how the platform works is one thing, but understanding the data and analytics behind it, and how to implement those numbers back into your Snapchat strategy is another. In today’s This is Marketing Daily Tip, I talk about how you […]

FoodECrave.com launched 6 months ago, and in this episode of the This is Marketing Podcast, I discuss the data from those 6 months, the lessons we learned as a startup, and how we are positioning the business moving forward.

Like everything with your business, branding should be a integrated part of your email marketing. Fonts, logos, color schemes and even tone and voice represent your brand. While email may not seem like it’s an advertising medium, it can be if done correctly. It today’s This is Marketing Daily Tip, I talk about the importance […]