This Is Marketing Podcast

Branding – the umbrella of your brand. To me branding is marketing, marketing is branding. You’re marketing your brand to an audience that is most likely to engage with what it is your brand offers. Your brand can offer products and services, and those can even have micro brands to them, but your main brand […]

Today I answer a question about knowing when and what Facebook posts should be boosted, including Facebook live videos.

Today I talk about the analytics behind Facebook live. How to reach 5000 users and what the anaytics should be telling you about your content strategy using Facebook and Facebook Live.

Today’s tip talks about building content strategy using Facebook live and some ideas for producing video content that connects with your audience.

Today I talk about Facebook live for small brands and how everyday users can help contribute to your brand strategy.

Facebook has rolled out some updates to Facebook live, and today I discuss how these could impact your Facebook video strategy.

Content streams are an important part of your social media strategy. In this podcast, I talk about how to build content streams effectively for your business. Daily posting doesn’t have to be an impossible task, and I have a few ideas to get your content streams build in one day and scheduled for the week.

When do you pivot your business services with a client? How do you plan for it? In today’s This is Marketing daily tip, I discuss how to maximize your services for each client that you have, and how to plan for it before you sign that first contract.

Walking away from clients is an important part of the success of your business. In today’s This is Marketing daily tip, I talk about knowing when it’s the right time, and how to plan for the break up.

Social media posting isn’t just about the feed that you are showing to your audiences, it’s about the posts that you are serving to the audience that doesn’t interact with your brand – the “Dark social media posts”. In this podcast, I talk about the value of dark post advertising and how to get started […]

Clients demand reports, and they should, but how do you provide value to a client that really doesn’t understand what you are reporting on? In the first This is Marketing daily tip, I talk about providing better data reports to clients and finding that person with the client business that can be your ally.

The This is Marketing Podcast produced 24 podcasts in 2016 starting in April. Total Full Listens: 3230 Total 206 Listens (partial): 3910 Total Listens: 7140 Downloads Hits 206 Hits Bandwidth Average size /wp-content/uploads/2016/09/TIM23_mixdown.mp3 199 321 7.15 GB 14.07 MB /wp-content/uploads/2016/04/TIM1_mixdown.mp3 180 484 9.80 GB 15.11 MB /wp-content/uploads/2016/04/TIM3_mixdown.mp3 159 143 4.70 GB 15.95 MB /wp-content/uploads/2016/06/TIM9_mixdown.mp3 153 […]

2017 should be the year of data, analytics and your business. In this episode, I discuss how almost every platform you use for your business has data, and how that should be used to improve your business strategy. It’s not about hiring a data expert, it’s about using the assets you have. I also discuss how […]

Vine was acquired by Twitter for $30 million dollars in 2012, and closed in 2016. In this episode of the This is Marketing podcast, I discuss how monetization, content tilt and vision all contributed to it’s death, and how marketers can face a similar fate if they don’t respect their customers.

Product marketing and service marketing should be approached with two different strategies. In this episode of the This is Marketing podcast, I discuss the difference between marketing for products versus marketing for services. As a business, it’s important to understand how the audience interacts with what you do, based on what you offer.

Sourcing the Internet to find experts in your field is a great practice for keeping up with current events, trends and news. In this podcast, I discuss how I source the Internet for marketing professionals to help build my network and keep up with current marketing trends. I also discuss why you should build your […]

Have you even given an elevator pitch for your business? What is an elevator pitch? Do you have a practiced response to the question “what does your business do?”? In this podcast, I discuss why the elevator pitch is a great business practice, why your workers should know the pitch and how to perfect it.

A marketing blitz is a great way to roll out new products, brands or the launch of a new business. In this weeks This is Marketing podcast, I discuss some ideas to get your message out to a big audience all at once, that starts to produce sales and traffic. They include press releases, email, […]

In this podcast, I sit down and talk with Danny Catullo (Catullo Prime Meats) and Dave Keish (Toys-R-Us), co-founders of the startup FoodECrave about the launch of their online website. FoodECrave works with food distributors, local purveyors and other food vendors to build delicious food boxes that are delivered to your front door. In this […]

Building your marketing budget can be a complicated process, but it doesn’t have to be. In this episode of the This is Marketing podcast, I give some ideas on how to build a social media budget, traditional marketing budget, why working with an agency is a good practice, and where your money is best spent for […]