This Is Marketing Podcast

This episode is a recording of my talk at the DoYo Live 2016 digital marketing conference. The topic was How to Use Big Data to Build Your Digital Strategy and covered big data, social media analytics, content strategy, user personas, and building a marketing strategy.

Instagram recently updated its platform in a big by adding stories, similar to Snapchat, but they also added the ability for users to connect their accounts with their Facebook business accounts. In this podcast, I talk about Instagram Analytics and how to use them to build your following and Instagram strategy.

Roger Dudler is the founder and CTO of Frontify, a brand style guide and product work space app. In this podcast, I talk with Roger about building better brands through style guides, the importance of picking the right team members in a startup, and how he gained 90,000 active users without having a marketing plan.

Do you take the time while developing the marketing of your business to actually make a marketing plan? Do you know where to start? This podcast discusses the SWOT analysis for marketing, how to build a marketing plan, building budgets and allocations, and where to focus your attention at. You don’t have to live and die […]

Are you using Snapchat for your business, or just personal use? Snapchat is a great social channel for brands to authenticate themselves and humanize their brands. This podcast discusses snapchat strategy, including tips to build an effective content calendar, takeovers, the 24 hour cycle, how to build filters that work, the analytics of Snapchat, and […]

Is your business using YouTube to market your product or services? This episode discusses how you can get your business on YouTube, starting a channel, how-to produce videos using mobile, building subscribers, monetizing videos, and turning views into sales. This episode of This is Marketing is brought to you by gofreshbooks.com/thisismarketing. Get a free 30 […]

What is branding? What’s the difference between branding, marketing and advertising? In this episode of the This is Marketing, I discuss branding your business and how that is not the same as marketing and advertising your business. Why visual standards are so important to your brand, how Frontify can help you share your brand guide with your employees, […]

Marketing doesn’t happen on a timeline anymore, it happens in real-time, 24/7. How does your business build the landscape of marketing in real-time around your products or services? How do you engage your audience? What is your social voice sound like and how do you reach people to hear it? This podcast discusses social strategy, […]

Data & Analytics can impact every part of a business, but knowing how to use data and finding the right tools to analyze it can be cumbersome. Marketers need analytic tools more than ever with big data taking a front seat to business. This podcast discusses how to match datasets, analyze them, and then apply it […]

I joined a startup! Now what? Starting up a business has its challenges, but marketing doesn’t have to be limited to the amount of dollars that you have from your bank investment or even a first round of VC fundraising. In this episode, I explain how my first startup, FoodECrave.com, has helped me understand the […]

How do you brand yourself? It’s not that simple, but it’s not that hard, if you follow the right steps in doing so. In this podcast, I discuss this and why the hardest thing for new marketers to do is land new clients, especially when they are small businesses. I also read two emails sent […]

Are you listening to your audience on social media, like really listening? Social media listening is when you monitor conversations that are taking place about your brand, an individual, a product, or anything relevant to your business online. It allows you to jump into conversations and provide expert feedback. In this podcast, I discuss how […]

Redesigning your website is a huge undertaking, and now more than ever, it takes a solid strategy to be successful. In this podcast, I talk about knowing the right questions to ask going into a website redesign, building for you audience first, how to get buy-in from your owner, boss or board, how much a […]

Analytics is more than just a hit counter on your website. It’s data about your audience, content and conversions online. This episode talks about Google Analytics, Facebook analytics, Twitter analytics, marketing analytics and how putting all of them together can increase your revenue and engagement.

Social media isn’t about just showing up, it’s about time and strategy. In this podcast, I talk about Building a Social Media team for your business. How to put together a team that can build social media content. How to engage, grow and convert your audience. Plus, using analytics and data to improve your overall […]

How does your business use email as part of your marketing strategy? In this podcast, I discuss why Mailchimp is your best bet for email service, how to build lists for audience needs, building good content and using analytics to improve open, share, and conversion rates.