It's No Secret With Dr T.

In my book, It’s No Secret There’s Money in Small Business I touch on seven marketing myths and the reason I wanted to talk on this subject was because many small business owners still believe these myths are true and it’s holding them back from being successful.  Myth 1: If I do marketing I’ll be promoting my competitor Myth 2: Marketing is just advertising isn’t it? Myth 3: Marketing is unprofessional Myth 4: Marketing is expensive Myth 5: Marketing attracts bad clients Myth 6: Marketing takes a lot of time Myth 7: I need to pay big dollars to get a business coach If you have any questions, or you have additional marketing myths you’d like to share please email them to me at tf@tysonfranklin.com If you have purchased and read my book I'd like to thank you. If you're sitting on the fence and you're not sure if this book is for you, you can download the first 16 pages FREE.  And just before you go I'd like to make you aware of my There's Money in Small Business event being held in Cairns on the 17th - 18

Matt Hanham is a Perth based entrepreneur, investor and consultant with a passion for small business, technology and wealth building. He is the director of Visible and host of #Amplify Your Business podcast. He also has one dirty little secret that he likes to keep hidden; he’s also an accountant, but lets not tell anyone. Seriously though, Matt’s brief accountancy career was really just one building block in his business success. He has a creative mind and he likes using financial reports to spark his creativity, but he does not like creating the actual financial reports himself. Illness At an early age he got very sick and hit rock bottom and this is what drove him to want to have his own business. He looked at buying an existing business but when he looked at the sale price, $300K, he didn’t have the money, but he knew he wasn’t afraid to do the work, so he started his own similar business from scratch. “When you start something from scratch you start from zero, but you’re also in control”. Mistakes Matt

Well, we’ve made it to the end of week one, 2018 and by now I would imagine you’ve probably seen at least fifty or so post about making New Years resolutions and setting goals. If you haven’t, you’ve either been incarcerated the past week or lucky enough to be on a cruise ship with no Internet. So is this podcast about setting goals for 2018? No it’s not. It’s about reflecting on the past week and seeing how you feel about it. Would you say your first week back at work was a hit or a miss, or maybe it was somewhere in between? I would honestly say my week was definitely somewhere in between. So how did you do? Did you achieve everything you wanted to get done, or did you achieve very little, because busyness got in the way? You need to answer this question. I heard two quotes this week that I think are worth repeating. The first one was from the Born to Write podcast with guest Pat Flynn and it wasn’t exactly a quote, he was making reference to a book titled, What Got You Here, Won’t Get You There, by Marshal

Tim Hyde is based in Canberra and runs a successful marketing agency called Win More Clients. As Tim points out, your digital presence, marketing automation, your social strategy and your brand are all pieces of a much larger puzzle. Uncle Scrooge Tim was inspired at the age of six by Golden Books Uncle Scrooge. He didn’t quite know what Uncle Scrooge did, but he knew he owned businesses and made a lot of money.  This inspired six-year old Tim to create his own circus and charge his friends to attend. It was at this point he got hooked on the idea that people would give you money if you made them happy. Marketing Maturity Many companies do not understand that there are multiple stages in a customer lifecycle and you need to nurture your customers onto the next stage of the cycle, it doesn’t happen by itself. Most traffic that comes to your website leaves straight away, which is good because you didn’t want them to begin with, they were just tyre kickers.  Some are ready to buy immediately, which is also great

One of the hardest things to do when returning from a great business seminar, or conference is implementing what you’ve just learnt. You’ll get home and the next day, usually a Monday, you’ll head into work full of vigor, only to realise you have appointments booked solid from 8.30am to 5.30pm. Not to worry though, you still have your lunch break. But just before lunch you receive an email from your Accountant and he or she needs you to call them urgently. By the time you phone them and finish eating your lunch, lunchtime is over. Once again, you’re not too concerned, because you have nothing scheduled after work, so you can start on all your new ideas at the end of the day, when it’s quiet and there won’t be any interruptions. However, by the time 5.30pm comes around, you’re buggered, so you tell yourself, it’s been a long day, one night off will be good for me, however this pattern repeats itself on Tuesday, Wednesday, Thursday and Friday and before you know it the week is over and it’s the weekend. Weekend

Jordan Thomas is an amazingly talented young man based in Bakersfield California. Jordan is the author of three books and his most recent book is Create, Execute, Repeat – Leveraging Creativity in Business & Life.  But here’s something really cool about Jordan, he’s only 20 years of age and is currently study Business Administration at California State University in San Bernardino? Three books already at 20 years of age…Amazing! Greg Walker, author of DREAM TO GROW RICH, sums Jordan Thomas up perfectly; HE’S A MILLENNIAL THAT UNDERSTANDS LIFE. Passion Music was Jordan’s first passion and he began signing when he was five years of age and began writing his own music when he was seven years of age. So far he has written three books, two poetry books and one business book, so it’s proof that business and creativity can obviously coexist. Innovation Many people see business as being, stiff, boring and constrictive, however many people miss a key element of true business success; innovation. In business you do

This week's episode is all about connecting with other people and building long-term relationships by getting off your bum. I was recently interviewed on the Amplify Your Business Podcast with Matt J. Hanham, and Matt asked what advice would I give a business owner that would help propel their business. My answer was simple "Get off your bum". Put In Effort Too many businesses open their doors and think everyone is going to walk in, without having to put in any effort. Businesses survive long-term by building connections with people. I remember when I opened my first podiatry business on the Gold Coast in 1989, it took me three and a half months to visit every doctor, physiotherapist, and chiropractor in the area. I didn't know too much about running a successful business back in 1989, but this is one thing I did get right, and it paid dividends. I did the same thing when I moved to Cairns. I got off my bum and made a considerable effort to try and connect with as many people as I could. No Limits But I didn'

Somnath Sikdar is a 6th Dan Black Belt and the Owner of The Dragon Gym, which is a small chain of martial arts schools in Southeast Pennsylvania. The business Somnath now owns is where he began his martial arts career as a six year old. He holds degrees Science and Electrical Engineering, with minors in Systems Science and Economics from the University of Pennsylvania, which proves you can have brains and brawn. Today we discuss: Parkinson’s Law and why exercise comes first Business thinking behind setting up a second location Initial exposure to the mastermind process What’s a perfect business look like Working on the business builds clarity The importance of knowing your ideal customer Masterminding Why Your business has got to run without you In Top Form podcast Your mind has an infinite ability to take in information You can’t put an old head on young shoulders Exercise must come first Your health must come first, it must be a priority, so you can be the best version of yourself, not just for you, but a

But My Business Is Different is actually the title from chapter one of my book It’s no Secret There’s Money in Small Business, and the reason I wrote this chapter is because it’s a common response received from business people when someone is trying to give them sound advice, especially if the person offering the advice is not in the same industry or profession. “But you don’t understand, my business is different”. Here’s the truth…No it’s not. Every business has customers, clients, patients, etc, and we all generate revenue in one way or another. We also all have expenses, so at the end of each week our expenses are deducted from our revenue and we've either made a profit or a loss. Sounds simple, and this is pretty much how every business operates. Now even though a butcher may not fully comprehend what a bookkeeper does and how they enter information into spreadsheets and accounting programs, they may have skills and expertise in others areas that may be very helpful to the bookkeeper, such as: Customer s

In this episode I interview Jeff Peterson, CEO and Co-Founder of Geneva Supply and Bill Davis, VP of Sales and Marketing at Snap On Industrial Power Tools, sub-brand Sioux Tools. Jeff is also the co-creator of Biz Tank, which is a nonprofit organisation connecting kids to real life business experience and real life business people, and producer of The Kids in The Tank podcast. I interviewed the kids from the Kids in the Tank on episode 13 and on the same day I was interviewing them, Bill Davis was their guest for an upcoming show and this is how I happen to have these two amazing business minds together in one place. Today we discuss: Learning how to fight with passion and enthusiasm Understanding goals and expectations Why a book is written to spark the fire, not build the embers The importance of your brand Brand recognition, innovation and technology Think ahead about your brand and where it’s going Build your company on flexibility You’ve got to be willing to fail publicly, but if you have passion for w

Last week I wrote a blog for my website titled Create A Future Ideas Folder (FIF) and the purpose of this folder is to store marketing and advertising, created by other people, that captures your eye. Things that really jump out at you that make you pay attention, or you think is unique in some way. It may be a newspaper, magazine, or even an online ad. It could be a stylish website or landing page, or if you’re out driving around town it may be a billboard. Regardless of what jumps out at you, you need to cut it out, make a copy, or take a photograph and print it out. Then you need to add it to your FIF. Now it doesn’t mean you’re going to steal these ideas, but instead you’re going to use what you’ve collected for future use and to help stimulate your own ideas. In my blog I also mention creating a Marketing Folder (MF), where you store copies of all your ongoing marketing as it occurs…but what this episode is about is starting a Brain Book (BB). A BB is a hardcover book that you use to keep a record of all

A Magician is an Actor playing the part of a Magician. My guest Dennis Friebe, aka Kardenni, is both a Magician and Actor based in Orlando Florida. One thing I know for sure, he is a doer of many things. To understand something fully he can’t just read about it, he must experience it and do it, and then add it to his skill set. He was encouraged early in life by his mother to do whatever he wanted, and therefore he believed he could be anything he wanted if he put his mind to it, and that’s exactly what he did. His goal was to be a pilot, and he actually went to an aviation high school, but he was bitten early by the magic bug and got a part-time gig working in a magic shop. Important advice from the business owner: “You can’t just do magic, you’ve got to learn how to sell magic, so the customer wants to buy it”. Be Inspired By Others, But Don’t Copy Others When you’re learning anything new you must first copy someone else, usually someone that inspires you…until you develop your own process. Developing your

Today I was having a Zoom call with my good friend Dana Cardinas from Texas and we got onto the subject of identifying your ideal client and why this is the most important thing every business needs to do, way before they think about marketing.  Dana runs a business called Practice Tech Solutions and we're both passionate about helping small business owners, both in and out of the health industry, have more successful and profitable businesses, and it all starts with knowing your ideal client.  Key points we discussed in five minutes: Identifying your ideal client comes before any marketing A Facebook Ad won't work if it's not targeted If you don't know who you're targeting your going to attract the wrong people, the ones that cause headaches.  When you know your ideal client you can better solve their problems.  I hope you enjoyed this short podcast episode and if you have any questions please email me at tf@tysonfranklin.com or you can contact Dana at support@practicetechsolutions.com Also don't forget to

Kevin Miller is the host of The Ziglar Show: Inspiring Your True Performance, and clinic and global platform developer for True Life Medicine in Colorado. He’s the father of nine children, yet still makes exercise a priority, as fitness has always been a big part of his life as a retired professional cyclist. Excess = Success If you’re truly passionate about something you’ll find time to fit it into your life, no matter what it is. Busy people simply get things done. The more tasks we add to our plate, the more efficient we must become to get them all done, therefore we start to develop a daily structure out of necessity. Taking a haphazard approach to life does not work and can make you lazy. Modelled his parents Kevin grew up seeing his parents going after their dreams and aspirations and they deeply believed in self-improvement. This is why he grew up listening to Zig Ziglar as a child. Dan Miller, his father is also the author of a book called 48 Days - The best way to predict your future is to create it.

Today I want to talk about something that everyone seems to brush under the carpet and for some reason, no one really wants to talk about, and I don’t know why. I want to talk about Events and No Shows People say YES to an event and then simply don’t turn up. Now I’m not talking about the people that contact you an hour before an event with a last minute excuse why they can’t make it. And rarely do they phone, it’s always a text message, email or Messenger. You know the excuses I’m talking about: Kids are sick I got called into work unexpectedly Couldn’t get a babysitter Now we know some excuses are legit, but we also know most are outright lies. We’re not stupid, even if they think we are, but at least they contacted us, and we should thank them for this because it does give you an opportunity to invite someone that wasn’t on your initial list. So let’s get back to the NO SHOWS How often do you attend an event and lined up on the registration table are the name badges of the attendees that did not show up?

Eddie Gordon is a mixed martial artist and winner of the UFC’s The Ultimate Fighter (TUF) – Season 19. He’s a motivational speaker, entrepreneur and Bestselling Author of Forever Truckin – Mastering The Will To Win. In this episode we discuss: Why being in business and being a fighter are quite similar. In both you have to struggle mentally, physically and emotionally. Our bodies can take a lot, but our minds can take a lot more. Also What it takes to get into the UFC The Ultimate Fighter house The mindset to be a successful MMA fighter Winning season 19 of The Ultimate Fighter When an opportunity presents itself you have to be prepared to step out of your comfort zone and like every entrepreneur, growth and learning only occurs when you step out of your comfort zone Educated Fighters It’s important to point out that Eddie has a Double Degree in Finance and Marketing/Communications and he left his comfortable, well paying desk job at the age of 27 to follow his dream of being a professional fighter. Your On

If you're in the public eye, or ear, for an extended period of time you will be judged, and people will have a certain level of expectation when they meet you.  Here's the big question: Do you live up to that expectation? This podcast episode is based from a blog article I wrote on my website, THE IMPORTANCE OF BEING GENUINE, shortly after meeting some pretty cool podcast hosts in Brisbane at this years WE ARE PODCAST: Omar Zenhom Nicole Baldinu Sean D'Souza John Lee Dumas  Jordan Harbinger   Now you may not be a podcaster, but if you advertise or market yourself or your business in anyway, then this applies. If your message says your business is modern, upbeat and friendly, then you had better make sure that's how your team behave, answer the phone and greet your customers, otherwise your business will suffer. If you have any questions about this podcast please email me at tf@tysonfranklin.com   Dr. Tyson E. Franklin website: https://www.tysonfranklin.com  

As I discovered, not every young person runs around like a headless chook, in fact some are super switched on about their future careers and I think this is one episode you’ll want your kids to tune into. Today I had an awesome conversation with four high school students from Wisconsin, USA. Madelyn, Jenna, Noal and Ryan are hosts on a podcast series called Kids In The Tank, created by BizTank, an educational experience about the world of business for high school juniors and seniors. Normally the kids will research and interview their guest and then part way through the interview the microphone is FLIPPED and the guests get to ask the kids some tough questions about business. In my show we reverse it again: I interview the kids first and then they FLIP IT on me. It was a fun interview and a little different to my previous shows. What have they learnt or become more aware of since starting their own podcast series and interviewing successful business people? They are totally switched on about personal brandin

I recently did a keynote speech for the Young Entrepreneurs Project in Cairns titled Persistence and Resilience and this short Five Minute Friday recording touches on a few of the key points from my presentation.  1. When bad things happen you can use it as an excuse for failure or as a reason to succeed. I chose the latter.  2. Don't lose sight of your WHY. When you have a big why, the how and the what are much easier.  3. What is it that really drives you? Usually it's not money. Initially you may think it's money, but when you make some and a little more, you'll realise it's not the money that really drives you.  If you have any comments after listening to this episode please email me tf@tysonfranklin.com My Website: https://www.tysonfranklin.com

Dr. Jesse Green is one cool character. He's the only person I know that's spent a week with Richard Branson on his private island in the British Virgin Islands, and in addition to this he's a best-selling author, entrepreneur, thought leader in dental management, business coach and the host of a very successful podcast called The Savvy Dentist.  In this episode we discuss: The Recovery Paradox Why some days you don't always project the best version of yourself, which can often be embarrassing.  However people forgive mistakes and errors if you handle it the right way. This is The Recovery Paradox.  If you handle a problem the right way, your clients and customers will become more loyal.  When you meet someone you never know what's been going on in their life, so you must make allowances for poor behaviour, especially when you know it's out of character.  When a problem occurs and if it's handled correctly, the incidence itself is long forgotten, but the recovery will be remembered for a very long time.   Whe