It's No Secret With Dr T.

In this episode I interview Jeff Peterson, CEO and Co-Founder of Geneva Supply and Bill Davis, VP of Sales and Marketing at Snap On Industrial Power Tools, sub-brand Sioux Tools. Jeff is also the co-creator of Biz Tank, which is a nonprofit organisation connecting kids to real life business experience and real life business people, and producer of The Kids in The Tank podcast. I interviewed the kids from the Kids in the Tank on episode 13 and on the same day I was interviewing them, Bill Davis was their guest for an upcoming show and this is how I happen to have these two amazing business minds together in one place. Today we discuss: Learning how to fight with passion and enthusiasm Understanding goals and expectations Why a book is written to spark the fire, not build the embers The importance of your brand Brand recognition, innovation and technology Think ahead about your brand and where it’s going Build your company on flexibility You’ve got to be willing to fail publicly, but if you have passion for w