Bokeh - The Photography Podcast

We all know that social media is an extremely powerful tool to drive brand awareness and new business! However, we can easily forget about getting out from behind the phone and creating in-person relationships with those that can ALSO drive significant business our way. Krista Marie is here to share strategies for engaging in personal relationships to help grow your business! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Krista Marie's introduction (5:30) What big idea does Krista wish she'd known when she started her business? What was the turning point that made Krista realize the importance of building relationships for her business? (10:13) How does Krista prioritize relationships as a tool for marketing? (12:30) 1. Establish an intentional mindset that relationship marketing is a long-term

Show Notes: Mike's introduction (1:05) What is a big idea or principle that has helped drive Mike's business over the years? (8:28) What was Mike's first introduction to using AI? (11:55) Why are we so "scared" of AI becoming more mainstream? (13:50) What was the turning point for Mike that pushed him to leverage AI in his business? (17:42) What AI tools would Mike recommend photographers try? (20:29) How has Mike implemented AI into marketing his business? (22:10) Blog writing Email copy generation Writing ad copy Creating client profiles Social media content generation Links: https://mikelloydstudios.com https://boudoirguild.com https://youtube.com/@boudoirguild https://instagram.com/mikelloydstudios https://chat.openai.com https://app.copy.ai https://quillbot.com

So much of creating a great customer experience is about managing expectations, and when it comes to wedding photography, what better way to do this than with a great timeline? Listen in to this conversation with photographer Leah Daniels to learn how to create a powerful timeline for an amazing customer experience! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Leah's Introduction (2:13) What was the big idea or principle that Leah wishes she'd known she started her photography business? (4:42) When did Leah implement timelines into her wedding day shoots? (8:10) When does Leah work with her clients to create the shot list needed for the timeline? (9:20) What are the big principles photographers need to implement in order to use timelines successfully? (12:30) 1. Create awareness with the couple

Photography industry magazines have become quite dated in their design, which naturally means an opportunity to launch an alternative magazine! Photographer Mandy Lynn saw this opportunity and decided to take on the challenge of conceptualizing and publishing a new photography magazine called The Bokeh Effect. Listen in to learn the why and how behind the new magazine! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Mandy's Introduction (2:10) What was the motivation behind starting a photography magazine? (5:08) How would Mandy sum up the difference between The Bokeh Effect and other photography magazines? (15:45) What did the process from ideation to publication look like and how long did it take? (28:33) How does Mandy choose who/what to feature in the magazine? (33:46) How can photographers le

Do you want to stand out amongst the mass of photographers in your marketplace and book more clients? It's time to focus on a niche! Listen to photographer Gary Pope's advice in this episode to learn how to build your business with a hyper-niche! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Gary's introduction and explanation of his business's brand position (2:31) What did Gary's business look like before he re-branded to his current brand? (10:28) How does Gary define "hyper-niching"? (14:35) How can photographers avoid the common feeling of FOMO when hyper-niching? (22:05) 5 steps to take to hyper-nice your business (29:32) 1. Make an avatar of your ideal client 2. Verify the market viability 3. Identify the pain points of your ideal client 4. Present solutions to the client's pain points 5.

Building your marketing strategy around social media platforms that you don't control can be a bit risky! What if there was a marketing medium that you controlled, and helped you not only build your brand but also book more clients? Make sure to listen to my conversation with photographer Rachel Larsen Weaver to learn more! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Rachel's Introduction (2:25) How long has Rachel been using newsletters as a way to grow her business? (5:36) Do people actually read a long-form newsletter? (6:58) What are the 3 major benefits of newsletters over other forms of marketing (10:05) 1. It is unique - not all photographers are sending newsletters 2. You own your email list - you are in control and not relying on other businesses 3. Trends don't impact newsletters - t

It's difficult enough to build and run a photography business, but things get a LOT more complicated when family and kids get mixed in! Join the conversation with photographer Gavin Boulware today as we talk about how to best balance photography business life with being a parent! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Gavin's Introduction (10:40) How has becoming a father affected Gavin's perspective on his photography business? (14:08) What has been the most challenging aspect of balancing being a parent and running a photography business? (32:13) What has been one of the biggest benefits of becoming a parent as it relates to being a business owner?  (35:20) Principles for how photographers can balance parenthood with running a business (46:26) 1. Clear communication with your partn

There's a different way to draw in potential wedding clients that not many photographers are leveraging. Kari Bjorn is here to help us all learn more about the methodology in today's Bokeh Podcast episode! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Kari's Introduction (2:07) Kari's thoughts on why photographers do not focus on proposal photography (4:12) How does Kari photograph proposals without them feeling too "set up"? (9:30) What does marketing and communication with the future groom look like? (20:15) What tools does Kari use to find data on proposals in his area? (30:37) What does the transition from shooting the proposal to marketing to the couple as a wedding photographer look like? (35:40) Links: https://karibjorn.com https://instagram.com/karibjorn_ https://pic-time.com

Repeat business can make up a large part of the growth of a photography business, but what are you doing to generate that repeat business? Photographer Jakievious Phillips is here to share how to launch and develop a loyalty program for your photography clients! Make sure to listen in! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Jakievious's Introduction (1:16) How would you sum up what a loyalty program is? (5:05) When did Jakievious decide to implement a loyalty program in his business? (9:15) How does Jakievious sum up the benefits of a loyalty program to his business? (12:12) Which genres of photography can benefit from a loyalty program? (13:48) What 5 steps should photographers take to implement a loyalty program? (19:05) 1. Consistency and loyalty to your brand 2. Date your clients (bui

Need a fresh start? Maybe you're ready to leave your "normal" job and go full-time with photography, or maybe you just want to shift the direction of your existing business? Join us for this conversation with photographer Jasmin Blais to learn how to pivot to something new intentionally, intelligently, and with minimal stress! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Jasmin's Introduction (1:18) Jasmin's recent pivot in her own life and business (3:53) What are some of the biggest fears that you have to face when making a pivot? (8:56) 1. Financial fears 2. Fear of what others think 3. Fear of letting others down 4. Fear of rejection How did Jasmin plan for the shift in finances? (15:26) Where did Jasmin's fear of what others might think come from? (21:14) Important principles that allowed

There's no minimizing hard work, but there's a BIG difference between being busy and being effective. In today's episode with Tracy Kirkland, learn how to structure your business to make more money with less busywork - and free up a bit of time in your life! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Tracy's Introduction (3:35) Tracy's backstory into how she developed a shorter workweek (7:55) Is Tracy's model applicable for all types of photographers - not just portrait photographers? (12:30) What is the balance between creating freedom and flexibility in your work schedule and putting in the necessary work to grow your business? (16:43) Where should photographers start when determining how to set up their work schedule? (23:49) What are the most important principles photographers should imp

Look, it's easy for us to get comfortable just going about things the way we normally do. But no one's life ever changed - and certainly no industry grew - by being ok with status quo. And so that brings us to an important conversation with photographer Scott Josuweit in today's episode. Scott has been in the industry for a bit, and he has some thoughts about how the photography industry can be better (online courses, anyone?

We’ve heard a lot about how to host a styled shoot, but not enough about what to do with the content afterward! Make sure to join us for a fascinating conversation with Shamira Preston to learn a strategy for your images after your next styled shoot! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Shamira's Introduction (1:35) From a coordinator's standpoint, why is networking important between photographers and coordinators? (5:45) How can photographers be more personal when engaging with coordinators and other industry professionals at networking events? (9:00) Why is there not more conversation about how to use content after a styled shoot? (13:50) What are the 3 key components of planning how to share your content from a styled shoot? (18:20) 1. Develop your voice 2. Know WHO your audience is

The conversation around pricing has become unnecessarily complicated in the photography industry, and photographer Walid Azami is here to fix that! Listen in to this episode with Walid to learn how to simply establish pricing that not only makes sense to your clients, but also sets your business up for profitability. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Walid Azami's Introduction (1:24) What is behind Walid's passion for pricing? (5:48) At what point did Walid shift his thinking on pricing in photography? (9:36) What is Walid's opinion on package pricing vs. a la carte pricing? (12:08) How are packages more profitable than a la carte photography? (22:20) How should photographers build their package prices? (30:07) 1. Tier packages intentionally to push clients to the higher package 2. P

You may be missing out on an opportunity to license your work for additional income! Make sure to listen in to photographer Taylor Brumfield's thoughts on how to go about this process safely and profitably! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Taylor's Introduction (3:12) Taylor's experience in licensing (6:10) Is licensing for all types of photography or just commercial photography? (11:18) What are the biggest mistakes that photographers are making with licensing? (13:23) 1. Confusing pricing 2. Not managing licenses efficiently 3. Giving up on licensing when renewals come around What are the recommendations Taylor has for implementing licensing? (28:06) 1. Learn and use specific verbiage when talking with clients 2. Understand the market(s) you have access to 3. Clearly communicate th

It's inevitable that we'll face challenges in the middle of launching or building our photography business. The question is: how do we keep going despite the adversity? Join us for this powerful conversation with Katrina Cross-Daniels to not only learn how to keep your business running in the middle of troubles, but even level up in the process! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Katrina's Introduction (1:05) What adversities has Katrina dealt with in her life/business (6:25) How did Katrina build her support group that helped her through adversity? (12:45) What is the balance between vulnerably sharing and "trauma dumping"? (19:44) What is the significance of automation when dealing with adversity in business? (21:02) What does it mean to say "yes" to yourself? (26:51) Does taking sma

“That’s a really good question. It’s storytelling. I see many photographers flood albums with just images, but I’m not selling the images. I’m selling the story. As a storyteller, I focus on their story during the consultations and then reveal it in their albums. Every page and spread has a purpose. Once my clients fall in with the flow of their story then oftentimes they just say yes with no changes. It’s me being very intentional throughout the entire process.” - MD It's easy to simply throw a bunch of pictures into an album to increase the page count, but is that really the most effective way to sell a bigger album? Photographer Michael Davis doesn't think so, and he has an alternative approach to suggest on today's episode! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Michael's Introduction

It's so easy to get caught up in just booking clients in order to photograph their portrait sessions or events...and not even think about how to proactively sell prints for additional revenue! Listen in to this conversation with photographer Luci Dumas to learn how to increase your cash flow with large print sales! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Discussion on the current state of print competitions within the industry (1:50) Luci's introduction (16:20) What is behind Luci's passion for selling prints? (19:25) What behaviors or thought processes are limiting photographers from selling more wall prints? (30:21) 1. Fear of selling 2. Lack of sales skills 3. Fear of feedback What steps can photographers take to effectively sell more prints? (38:38) 1. Establish yourself as a trusted a

The first look at a wedding can be some of the most intimate, beautiful images you have the opportunity to capture! And yet all the pressure and variables can make capturing those few moments a bit overwhelming! Listen in to this episode with Sean Oblizalo to learn the 4 elements of successful, stunning first-look photos! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Sean's Introduction (1:40) 4 Elements of planning for a great first look (9:23) 1. Choosing a location 2. Timing 3. Posing/Positioning 4. Preparing the reaction What is the main idea behind choosing a location for a first look? (9:50) 1. Find a location that is different than where the ceremony/majority of images will be taken What are the 2 big ideas behind timing when photographing a first look? (14:50) 1. Include a cushion of ex

We have so many moving parts to keep up with in our photography businesses, and it can become extremely overwhelming! Listen in to this conversation with workflow specialist, Charlotte Isaac, as she shares how to utilize automation to relieve stress, make work easier, and enable you to build a more successful business! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Charlotte's Introduction (3:05) Charlotte's definition of automation (5:25) How automation can be used for lead generation (9:18) 1. Respond to inquiries 2. Utilize a services guide 3. Use a scheduler to allow clients to schedule a call 4. Follow up with leads How can photographers use automation without sounding like a robot: (17:22) Using automation for the onboarding process (22:13) 1. Proposals 2. Contracts 3. Invoices 4. Welcome c