Bokeh - The Photography Podcast

Building your marketing strategy around social media platforms that you don't control can be a bit risky! What if there was a marketing medium that you controlled, and helped you not only build your brand but also book more clients? Make sure to listen to my conversation with photographer Rachel Larsen Weaver to learn more! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Rachel's Introduction (2:25) How long has Rachel been using newsletters as a way to grow her business? (5:36) Do people actually read a long-form newsletter? (6:58) What are the 3 major benefits of newsletters over other forms of marketing (10:05) 1. It is unique - not all photographers are sending newsletters 2. You own your email list - you are in control and not relying on other businesses 3. Trends don't impact newsletters - t