Bokeh - The Photography Podcast

It can be so tough to find the right second shooter or photo assistant to represent our brand well! Listen in to the conversation with photographer Nathan Desch today to learn a smarter, more effective approach to connecting with the right people! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Nathan's introduction (1:30) What are the biggest challenges that photographers face when hiring second shooters (2:54) What common mistakes do photographers make when hiring a second shooter?  (7:14) What key principles should photographers keep in mind when hiring second shooters? (12:02) 1. Find a photographer whose style is in alignment with yours 2. Explore the photographer as an individual to learn about their personality 3. Read reviews for potential second shooters How does Shoot With Me apply these key pri

How would you like to pull in 5-figures from one day of mini sessions?! Photographer Meg McMillan is here to walk us through marketing, executing, and profiting on an extreme level from just one day of brand mini sessions. You don't want to miss this! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Meg's Introduction (2:19) How did Meg get into the mini-session world? (6:02) Meg's first brand mini-session day (9:50) 5 components for marketing a brand mini-session day (13:20) 1. Leverage social media 2. Utilize email lists, and communicate the discount the mini-session provides 3. Provide a giveaway for past client testimonials 4. Encourage referrals by providing a free add-on 5. Explain why having brand photos is important to your clients 4 phases of the brand mini-session workflow (26:02) 1. The booking phas

Maybe the most limiting factor in our ability to attain the financial success we'd like is our mindset. Listen in as photographer and coach -  Daniel Moyer - shares how we can shift our mindset about money in order to reach our goals. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Daniel's Introduction (1:32) How Daniel defines a toxic money mindset (3:00) What is at the root of a toxic money mindset? (6:00) 1. short-sighted from childhood experiences 2. scarcity mindset Three mindsets to overcome in order to have a healthy approach to money (11:30) 1. Money worship 2. Money status 3. Money avoidance What steps can be taken to move to a more positive money mindset? (18:30) 1. Educate yourself about finances and budgeting 2. Be confident in your money decisions by knowing your numbers 3. Align spending wi

Do you want a better work-life balance? It's not going to happen automatically! Listen in to this conversation with Jenna Henderson as we talk about specific ways to go about CREATING the freedom and flexibility that we all want as business owners! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes:   Jenna's Introduction (1:45)   Why do photographers tend to associate their identity with their work? (3:20)   What does work-life balance actually mean? (5:15)   4 big ideas for creating work-life balance (11:58)     1. Establish values and vision     2. Establish clarity in numbers     3. Set boundaries     4. Including white space on your calendar   How did Jenna learn how to understand the numbers in her busi

You can only grow a business so much when you're doing all the work yourself, but delegating editing, album design, administrative tasks - or anything else - can be super stressful! Listen in to this important episode as Rebecca Jones shares 4 important steps photographers should take for a successful outsourcing or hiring experience! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes: Rebecca's Intro and Business Information (2:25) Why is there a tendency for photographers to not consider organization and structure? (4:45) Why is there hesitation to outsource and delegate tasks? (7:05) How can we change our mindset of needing to have control so that we can outsource? (9:11) What to consider before outsourcing or hiring in your business (11:40) Determine your business goals Evaluate what you want t

Nathan Holritz has been in the photography industry for over 20 years - as a wedding photographer, editing company owner, and podcast host. Nathan not only helped build one of the most prominent wedding photography brands in the Chattanooga, Tennessee market, but went on to build a multi-million dollar brand in Photographer's Edit. Listen in as he shares what he's learned about the most important principles behind building a successful business! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Key Takeaways: Consider where you want to go (4:40) Position Yourself Against Your Competition (10:48) Communicate Your Position, Clearly and Simply (16:50) Establish Systems (for Efficient Workflow) (20:16) Focus on the Proactive vs Reactive (23:05) Learn to Embrace and Utilize Numbers (31:53) Links: https://

"All that to say, we are always thinking of new ways to help you tell your brand’s story more effectively through the clothes that you wear. It might not be your first thought when it comes to your brand messaging, but we know that your clients are making subconscious judgments based on it, and it’s probably what Willow and I will be talking about as we are brushing our teeth tonight." We all have personal preferences when it comes to the clothing we wear, but what if those preferences don’t align with the client we’re trying to attract? Listen in to this conversation with Willow and Kameron Vogt to learn how to dress to attract your ideal client - and look good doing it! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Willow and Kameron's brand position (1:42) Why has there been a shift in the photography ind

It is easier than ever to take, create, or edit a pretty picture; none of those things set us apart as professional photographers to any great degree. So how can we set ourselves apart from our competition when potential clients are scrolling through countless photographers' social media accounts trying to select the best option? As Victoria Saint Martin shares with us in episode 581 of the Bokeh Podcast, experience is EVERYTHING if we want to create a business that will last! From the first interaction a potential client has with your brand until well after the event, photographers set the tone when creating a memorable experience for their clients. Listen in as she shares the 5 main strategies she implements for doing just that! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Victoria's Brand position (1:29)

Have you tried running ads on Facebook or Instagram and found yourself completely overwhelmed? Or maybe you’ve successfully run them but haven’t seen the return on investment that you expected? In Episode 580 of the Bokeh Podcast, Jesse Morquecho from Till Agency dives into three steps that you can take to improve your paid ads! Tune in as we chat about what a sales funnel is, how you can test different top-of-funnel options and conversion events, and ways that you can be sure that what you’re doing is producing the results that you want! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Jesse’s introduction (1:00) Brand position (2:06) Creating a great customer experience (4:53) How does Till effectively manage expectations for their clients? (6:28) What drives Jesse’s efficiency when it comes to get

Are you unsure whether or not your website reflects the heart of what it is that your potential clients want or need? Are you looking for a more targeted and balanced marketing approach when it comes to what information you provide? Do you have too much copy? Not enough? Too many images? Too few? In Episode 579 of the Bokeh Podcast, Kate Storey shares her expertise in marketing as it relates to the photography industry. When it comes to your website, trying to craft the perfect copy can feel elusive, but it doesn’t have to be! Tune in as we chat about practical ways that you can speak directly to the wants and needs of your clients, by creating a balance between your portfolio images and the copy on your website. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Kate’s introduction (0:37) Brand posi

Does the thought of trying to sell your services cause you to feel anxious or nervous? Have you been spinning your wheels trying to come up with the perfect sales pitch to book a client? Or do you avoid the sales conversation altogether because it feels more transactional than personal? In Episode 578 of the Bokeh Podcast, Heather Chesky shares her experience with sales and the process that she uses to book clients with a 30 minute call. As photographers, we may shy away from the sales side of the business, but it really can be simple and summed up this way: knowing what it is that you’re selling and knowing who it is that you’re selling to. Tune in as we chat about the five steps you can take when chatting with a potential client, so that you can go into the conversation feeling prepared and leave the conversation with a booked date on the calendar! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple

Have you found yourself in a creative slump, wanting to branch off from your professional work and create something for yourself? Are you looking for a way to shoot more often, while honing your photography skills and creating a stronger business? Welcome to the 365 Project. In Episode 577 of the Bokeh Podcast, Elora Viano shares her experience with starting a 365 project several years ago and how it has helped to shape and grow her business. While the task may seem daunting at first, there are so many benefits! Tune in as we chat about what those benefits are and five steps you can take to get started with your own personal 365 Project! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Elora’s introduction (1:44) Brand position (2:37) How long has Elora been in business? (5:03) Creating a great custo

TW: Depression Are you struggling to find balance as a parent and business owner? Can the two co-exist in such a way that you can thrive at both? In Episode 576 of the Bokeh Podcast, Emily Magers explores what it looks like to navigate both motherhood and running a successful photography business. While there is freedom and flexibility in being an entrepreneur, there are also challenges that must be faced. Tune in as we chat about topics including lack of sleep, missing out on time with people, and mental health. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Emily’s introduction (1:44) Brand position (2:46) How does Emily make a new client feel comfortable? (4:06) Creating a great customer experience (5:54) Technique for time management (8:29) Delegation (10:41) Podcast and book recommendations (14:40) https

Do you feel like you’ve hit the ceiling of growth for your business? Are you looking for new ways that you can scale beyond where you’re currently at? Have you considered leveraging the community and client-base that is interacting with you day in and day out? In Episode 575 of the Bokeh Podcast, return guest Jennifer Garcia provides incredible insight into how you can leverage feedback from your community. Tune in as we chat about what a “Win-Win-Win Outcome” looks like, how you can find balance between asserting yourself as the business owner and acknowledging the perspective of others, and three ways that you can start collecting feedback from your community right away! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Jennifer’s introduction (1:30) Brand position (2:30) Does Jennifer see this as a business m

If you’ve been part of the wedding industry for any length of time, you know the foundational importance of building relationships for business growth. But have you missed out on a relationship that could scale your business more effectively? From event designers and coordinators to florists and the venues themselves, there is an enormous well to draw from by way of wedding vendors that is largely untapped. In Episode 574 of the Bokeh Podcast, guest Thomas Bui dives into how photographers can begin to establish working relationships with wedding vendors. Tune in as we chat about the importance of both communication and patience, having passion for the work that you do, and so much more! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Thomas’ introduction (1:56) Brand position (3:50) Was it intentional for Thom

Have you been spinning your wheels trying to create an awkward-free experience for your clients? Are you using the same poses over and over, without really understanding why? Are you unsure of how to communicate with your clients in a way that evokes emotion and connection? In episode 573 of the Bokeh Podcast, returning guest Taylor Fisher walks through her course, The Not-So-Awkward Guide to Posing Couples. Whether you’re a new photographer looking to start off with a strong foundation or a seasoned professional looking for ways to breathe new life into your business, there’s something for everyone! Tune in as we chat about common mistakes that are made, how trust can be built before and during your sessions, and how you can learn both body language and how to communicate emotion for successful sessions with your clients! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spot

Have you been struggling with what to do after the money hits your bank account? Are you unsure about taxes, profit margins, and how to manage each payment in a way that sets you up to be profitable down the line? In episode 572 of the Bokeh Podcast, returning guest Braden Drake sets the stage for financial success by offering practical tips for making your money work for you. Whether you've experienced a lack of education in regard to money, a lack of money talk in your personal life, or an "I'll do it tomorrow" mentality, you're in good company. Tune in as we chat about minimizing stress when it comes to taxes, owner's pay allocation, and more! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Braden’s background (2:38) Where did Braden’s book idea come from? (4:54) What was the motivation for creating a book

Comparison. We've all heard this word and we're familiar with how it can invade every area of life if you allow it to. While our personal lives are often affected most noticeably, in our fast-paced, social media-driven society, our businesses can be affected as well. Comparison to someone else's journey can lead to feelings of frustration, disappointment, and defeat, but it doesn't have to be that way! In episode 571 of The Bokeh Podcast, we are joined by Sarah Larae, as she opens up and discusses what her journey has looked like and how she has overcome limiting beliefs! After walking through struggles in her personal life and falling victim to self-deprecation and feelings of insecurity, Sarah discovered that true success comes from being true to yourself. Tune in as we discuss four practical steps that you can take to begin defining success for yourself, too! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast

Are you feeling overwhelmed and burned out in your photography business? In episode 570 of The Bokeh Podcast, we are joined by Aida Glowik, as she provides practical tips on how to minimize feelings of overwhelm, not only in your photography business but in your life. Tune in to gain insight on what the root cause of overwhelm is, how planning can look on a tangible level, and how you can be sure your business is serving your goals. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Aida’s mission and background (4:00) Photography podcast’s brand position (6:22) Creating a great customer experience (7:41) How to balance time more effectively (11:34) What does planning look like for Aida on a tangible level? (12:30) Paper planning vs digital planning (13:40) Prac

If you've been looking for practical steps on how to improve your website for better conversion, we've got all of that for you..and more! Tune in to listen in to episode 569 where host, Nathan Holritz is joined by Mia Admire. Together, they walk through her website and social media feed, implement a series of steps that can be put into practice right away, and create a plan to convert visitors into clients! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. 6 Steps to Improving Your Website for Better Conversion 1.  Don't put too much emphasis on certifications/awards (8:59) 2. Establish and communicate a clear brand position (11:56) 3. Choose a simple website design (29:03) 4. SEO (41:14) 5. Clean up social media feeds to showcase what you want to shoot (45:19) 6. Get out and connect with your target clien