Lma Podcast

Episode: 53 Series: Strategies LIVE! Episode Description: The September/October issue of "Strategies" magazine is all about ways to boost firm engagement. In this episode of Strategies LIVE! Listen as founder and CEO of Amity Advisory Pamela Cone and Nicky McHugh of Reputation Institute discuss the current state of corporate social responsibility. Clients are asking tough, specific questions and law firms must be ready to answer. Discover what other companies like Lego and Kellogg are doing in the space and how law firms can shift their mindset to meet these new imperatives. Speakers: Pamela Cone, Founder and chief executive officer, Amity Advisory Nicky McHugh, Senior vice president, Reputation Institute Relevant Links: Read the September/October 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies. Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on co

Episode: 52 Series: LMA SIG Share-Out Episode Description: John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal in a follow-up from a previous episode (https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1) to give further background on content strategy. Part one of this series dove into the what, why and how of a content strategy. In the latest episode of the LMA Podcast, Kostal will share insight on managing lawyers’ expectations, how to keep content flowing, tips for best leveraging content, making analytics digestible and more. Speakers: John Buchanan (Sheppard Mullin) Susan Kostal (STET) Related Links: https://soundcloud.com/lmaintl/contented-content-the-what-why-and-how-of-developing-a-content-strategy-part-1 Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 51 Series: LMA Leaders Episode Description: Collaboration is becoming more and more necessary and important for law firm growth, but why? What exactly is smart collaboration, how can your firm implement it and what role do legal marketing professionals play to support it? In the latest episode of the LMA Podcast, Miller Nash Graham & Dunn’s Cynthia Voth, 2019 LMA President, speaks with Dr. Heidi Gardner. Dr. Gardner is a Distinguished Fellow at Harvard Law School’s Center on the Legal Profession and Faculty Chair of Harvard Law School’s Accelerated Leadership Program and other executive courses. Dr. Gardner dives deep into answering these questions with relevant examples, background and insight. Her perspective provides context on how smart collaboration can generate value and establish trust inside and outside your organization. Speakers: Cynthia Voth, 2019 LMA President and chief client officer at Miller Nash Graham & Dunn Dr. Heidi Gardner, Distinguished Fellow at Harvard Law School’s Center

Episode: 50 LMA Regional Spotlight What can in-house legal marketers do to influence pricing models? What does the future of professional services pricing look like? In the latest episode of the LMA Podcast, Danielle Smith (Burr & Forman) speaks with Simon Kucher & Partners’ Eddie Hartman. Hartman’s blend of tech and legal backgrounds shines through as he answers these questions and explains his firsthand experiences in quantifying value in a way that leaves clients and your firm happy. The LMA Regional Spotlight series features episodes produced by LMA’s regions, covering timely topics important to legal marketers.

Episode: 49 Series: Strategies LIVE! Episode Description: The July/August issue of "Strategies" magazine is all about using communication and PR tactics to differentiate your firm. But how can legal marketers turn those strategies inward to help support their department? In this episode of Strategies LIVE! Hear from Iris Jones (McNees Wallace & Nurick) and Andrew Scott (Seward & Kissel LLP) on ways they help show the value of their department, as well as strategies for recovering from “bad press” within your firm. Speakers: Iris Jones, McNees Wallace & Nurick Andrew Scott, Seward & Kissel LLP Relevant Links: Read the July/August 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies. Series Description: The LMA Strategies LIVE! podcast series examines subject matters and issues affecting legal marketers and the work that we do. This podcast series expands on content found in the "Strategies" publication and elevates expert insights advancing legal marketing.

Episode: 48 Series: LMA SIG Share-Out Episode Description: What is your firm’s content strategy? How is that strategy providing the best outcomes in business development? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin) speaks with STET’s Susan Kostal. Kostal helps explain what exactly a content strategy is, why it is important, how to best implement it and more. Speakers: John Buchanan (Sheppard Mullin) Susan Kostal (STET) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 47 Series: LMA SIG Share-Out Episode Description: How do you get your content noticed? In the latest episode of the LMA Podcast, John Buchanan (Sheppard Mullin), gains insight from Greentarget’s Brandon Copple and John Matthew “JM” Upton. Copple and Upton discuss the various ways to leverage storytelling in a B2B setting to help firms better connect with clients. Speakers: John Buchanan (Sheppard Mullin) Brandon Copple (Greentarget) John Matthew “JM” Upton (Greentarget) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 46 Series: Strategies LIVE! Episode Description: How can legal marketers collaborate with clients and colleagues to not only improve delivery of legal service, but deepen client relationships, as well? This episode of Strategies LIVE! is coincides with the subject matter featured in the May/June issue of "Strategies" magazine. In this episode, Peter Hitson, director of legal project management and practice management at Carlton Fields, helps us look at these topics through the lens of legal project management. In a conversation with host Anne Flanegan, senior business development and proposal manager at Carlton Fields, he shares real life examples to illustrate best practices. Speakers: Peter Hitson, Director of legal project management and practice management, Carlton Fields Anne Flanegan, Senior business development and proposal manager, Carlton Fields Relevant Links: Read the May/June 2019 issue of "Strategies" magazine online at www.legalmarketing.org/strategies. Series Description: The LMA

Episode: 45 Series: P3cast Episode Description: P3 — The Practice Innovation Conference is back with an all-new episode of the P3cast series, celebrating the P3 Women's Initiative Network. Listen as Madison Toft (Perkins Coie LLP) chat with Rebecca Benavides (Microsoft)about mindfulness in the legal industry. Speakers: Madison Toft, Strategic pricing manager, Perkins Coie LLP Rebecca Benavides, Director of legal business, Microsoft Series Description: LMA's P3cast series is a collection of podcast episodes related to pricing, project management, process improvement and practice innovation in law firms, in support of the LMA P3 Conference and Client Value Shared Interest Group (SIG).

Episode: 44 Series: P3cast Episode Description: Tune in as Natasha Edlow (director of pricing analytics and project management, Covington & Burling) chats with pre-conference presenter Catherine Alman MacDonagh, ESQ. (chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO) about process improvement and project management. The discussion specifically focuses on how process improvement and project management are linked to the P+ Ecosystem. Speakers: Natasha Edlow, Director of pricing analytics and project management, Covington & Burling Catherine Alman MacDonagh, ESQ., Chief executive officer and co-founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO Series Description: LMA's P3cast series is a collection of podcast episodes related to pricing, project management, process improvement and practice innovation in law firms, in support of the LMA P3 Conference and Client Value Shared Interest Group (SIG).

Episode: 43 Series: Strategies LIVE! Episode Description: Book smarts can get you only so far, and undervaluing emotional intelligence (EI) could be your biggest blockade to professional success. The March/April 2019 issue of LMA's "Strategies" magazine dives into effective leadership, and includes an article authored by Talia Raoufpur, business development and marketing assistant at Allen Matkins Leck Gamble Mallory and Natsis LLP, on the importance of EI for managing yourself and others. In this episode of the Strategies LIVE! podcast series, Talia speaks with Rich Bracken, director of coaching at Society 54 and professor of leadership at the University of Kansas, to expand on the relationship between EI and effective leadership. Speakers: Talia Raoufpur, Business development and marketing assistant, Allen Matkins Leck Gamble Mallory and Natsis LLP Rich Bracken, Director of coaching, Society 54 and professor of leadership at the University of Kansas Relevant Links: Read the March/April 2019 issue of "St

Episode: 42 Series: LMA Leaders Episode Description: Innovation is changing the legal marketing field. In the latest episode of the LMA Podcast, join LMA President Cynthia Voth and Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWalls) for an enlightening conversation on innovation, collaboration and transformation within the legal marketing field. Tune in as Michele shares advice on best practices for collaboration between legal marketers and lawyers, and how better internal communication within a law firm can help grow its business. Speakers: Cynthia Voth (LMA President and ‎chief client officer at ‎Miller Nash Graham & Dunn LLP) Professor Michele DeStefano (professor of law, University of Miami; guest faculty, Harvard Law School Executive Education; founder and executive director, LawWithoutWall) Series Description: The LMA Leaders series provides a platform for the LMA Board of Directo

Episode: 41 Series: Strategies LIVE! Episode Description: Every industry is in the midst of disruption, and law firms are no different. Law firms have gotten bigger, increased in number and become more multigenerational than ever. And that has major implications for law firm leadership and marketers. This episode of Strategies LIVE! is coincides with the subject matter featured in the January/February issue of "Strategies" magazine. This episode explores ways to push the boundaries of innovation to drive law firm success in a time of change. This conversation covers topics related to digital transformation, client centricity and web development in 2019 and beyond. Listen as Lora Wegman, marketing director at Greensfelder, Hemker & Gale, P.C., interviews Erika Ritzer, a senior partner at Finn Partners, and Shaun Quigley, a consultant for brands, marketers and agencies, regarding ways to innovate in this new legal landscape. Speakers: Lora Wegman, Marketing director, Greensfelder, Hemker & Gale, P.C. Erika

Episode: 40 Series: LMA SIG Share-Out Episode Description: Tune in as PR pros John Buchanan (Sheppard Mullin Richter & Hampton LLP), John Corey (Greentarget), Jamie Diaferia (Infinite Global) and Ken Gary (Baretz+Brunelle) share their predictions for legal PR in 2019. They discuss: • How law firms should harness social media in their communications strategies next year • How to get more engagement on your content • How firms should approach their crisis communications in 2019 • And more! Speakers: John Buchanan (Sheppard Mullin Richter & Hampton LLP) John Corey (Greentarget) Jamie Diaferia (Infinite Global) Ken Gary (Baretz+Brunelle) Series Description: The LMA SIG Share-Out series spotlights episodes from one or more of LMA’s 10 Shared Interest Groups. This series features best practices, education and more on the hottest topics in legal marketing.

Episode: 39 There are countless reasons to advance diversity and inclusion (D&I) efforts at your firm, but have you considered “health and wellness” one of them? The latest episode in the StrategiesLIVE podcast series explores the idea that D&I advancement allows everyone within a firm to feel comfortable being their authentic selves. This, in turn, leads to happier team members and more cohesive teams. Listen as Emily Griesing, Marketing Manager at Griesing Law LLC, interviews Tahisha Fugate, Business Development Manager (Global) at Paul Hastings, about this critical benefit of D&I.

Episode: 38 With an uptick in competition in the legal market, it’s time to find new ways to engage with prospects and clients — and that means focusing on the big “s” word: sales. This episode of the Strategies LIVE podcast series builds on the Sept/Oct issue of Strategies magazine by diving into law firm sales. Listen as Jennifer O’Leary Cathell, director of marketing and business development at Partridge Snow & Hahn, and Mo Bunnell, founder and CEO of Bunnell Idea Group, discuss how Mo’s tried-and-true business development techniques can help you make a measurable impact in your firm. More from the magazine: https://www.legalmarketing.org/strategies Other resources: https://mobunnell.lpages.co/createdemandcourse/ https://mobunnell.com/book/

Episode: 37 As technology advances at the speed of light, law firms and alternative legal service providers scramble to keep pace. The July/August issue of Strategies magazine is all about moving the needle toward tech, and this episode of the Strategies LIVE series brings together two contributors from the issue to continue the discussion. Adam Stock (chief information officer, Allen Matkins) and Jennifer Klyse (principal, Klyse Advisory Group LLC) share their thoughts on how to define tech implementation KPIs, the next big thing in legal marketing tech, and the tech tool that has had the greatest effect on the way they do their jobs. More from the magazine: https://www.legalmarketing.org/strategies

Episode: 36 How has your firm worked competitive intelligence into your marketing plans? In this episode of the LMA podcast, special guests Marcie Borgal Shunk, Leonard Fuld, and Mark Greene, Ph.D. discuss the basics of competitive intelligence and how to implement it at your firm to stand apart. https://www.legalmarketing.org/lma-cic

Episode: 35 In the latest installment of the podcast, Ryan King (Director of Communications, Ogletree Deakins) and Elizabeth Petit (Managing Editor and Director of Research & Development, Best Lawyers) discuss strategies for getting your lawyers and law firms recognized in Best Lawyers. During the conversation, they dole out advice for working with Best Lawyers, best practices for publicizing your Best Lawyers awards, and much more.

Episode: 34 Tune in as Purvi Sanghvi (Paul Hastings LLP) and Keith Maziarek (Katten Muchin Rosenman LLP)lead a number of panelists through their highlights from this year's P3 – The Practice Innovation Conference. The panelists share their key takeaways from the top-attended sessions, highlights of what was done differently this year, and much more. Missed P3 this year? Visit https://www.legalmarketing.org/P3 to purchase the P3 Conference recordings bundle.