Salon Owners Collective

I can’t go on holiday… what if someone is sick? Or a client complains? And what will my team do if a pipe bursts?! The thought of leaving your team can be super stressful and that’s before you’ve even booked any flights! But sometimes, a holiday away from your team is actually the best thing you can do for your business… You come back feeling refreshed, with new fresh ideas on how you’re going to elevate your Salon (I mean… it’s hard to completely shut off and not think about your business!). And your team has a new sense of confidence that they can keep everything running smoothly without you. But it takes some time to get to a place where you trust your team enough to leave them for a week (or maybe 6!) and that they feel prepared and ready to know what to do to manage daily operations.  Salon Mastery Boardroom Coach, Joel and I are sharing the 5 steps to prepare your team for your holiday! Here is Salon Owners Need Holidays Too!Here is why you should listen to the full episode

She had $70K in her everyday account but still tried to barter!  Everyone may be talking about the economic crisis, but not everyone is affected by the economic crisis. Your clients can afford to come to the Salon and pay full price for their service… and buy a product or two before they leave.  And if they're not, it’s because you’re not marketing your value! Have you stopped buying fresh flowers for reception? Moved from shelves full with products to only a handful for clients to buy? Are you complaining with your client about how expensive everything is right now? All of these changes (although they may seem small) are eating away at your value. Instead of communicating that you’re a Salon that people can come to relax and feel pampered… you’re telling people that you’re struggling too.  For clients to prioritise and value you and your Salon, you need to move to a Marketing Mindset… I am very excited to be sharing with you this chat that I had with Milly, a Salon Owner who’s marketing mindset took he

Anyone else an overwhelmaholic? Like all you do is stress about work, creating a winning culture and how you’re going to pay the fricken bills!   And yes it would be nice if you could relax, have three massages a week and learn how to chill out… but it’s not that simple. How can you figure out what’s overwhelming you when EVERYTHING seems overwhelming.  So instead you let the overwhelm continue and you get this weird internal feeling that everything is irritating you! Then one day it randomly comes out, like when the car door won’t shut properly… so now you’re shitty at the car door. Or are you? But if you don’t take that first step… your business will never move forward! You need to get your Salon back into momentum. Salon Mastery Boardroom Coach, Joel and I are sharing the one thing that will change your life… and your business! Here is The One Thing To Get Your Salon Back in Momentum  Here is why you should listen to the full episode: Learn the signs of overwhelm Understand how overcome overwhelm

Do you stay awake at night thinking about cash?  I know I have definitely had many sleepless nights thinking about how I’m going to be able to pay the team, how am I going to pay the bills… how am I going to pay MY bills at home? It can be a non-stop conversation that goes on in our heads! But, I have the answer to solving all of your money problems… and it’s not redesigning another package or offering a discount…  In fact, the answer is something that a lot of other industries do already… including the gym and Netflix! Memberships are the secret to moving your Salon forward, helping you to plan (and see) your Salon’s future growth. Memberships will also help you rebook and retain 5-Star Clients™! I’m excited to share this conversation I had with Jo from Aglow about why you need to introduce memberships to your Salon.  Here is How She Increased Monthly Revenue by $75K Here is why you should listen to the full episode: Learn what Salon memberships are Understand the benefit of memberships Know how

I used to worry that people would judge me for being successful… But over time, I learnt that it’s ok if people judge because money makes the world go around. I’m a big believer that profit is a choice. There are many decisions we make as a business owner that will ultimately impact whether or not we are profitable. And having a Million Dollar Mindset makes all the difference.  And to grow your Salon… you NEED to have a Million Dollar Mindset. In the Salon Mastery Program, I like to say DTFW or Do The Fricken Work. Which basically means if you want to be profitable, you need to actually do the work! No more ‘but Larissa, I’ve never been good at maths”...  If you’re want to make a $1 Million (and pay yourself too #CEOLife) there are 5 lessons you need to learn.  I’m sharing the 4 steps that will help you DTFW and become profitable in your Salon! It will be a game changer for not only your business, but your life. This is:  Million Dollar Mindset: 5 Lessons You Need to Know Here is why you should listen to th

When is the right time to just jump and expand your Salon? Your team is booked and busy, clients are coming in and things are starting to feel a little cramped. Do you expand into a larger space, or even open a second location! But what if you stop growing and suddenly you’re stuck paying rent you can’t afford…  Or what happens if, out of the blue, someone offers to buy your Salon!   Do you take the first offer you receive? Try and negotiate? Or shop around and see if anyone else is interested in buying your Salon?    Both decisions are equally big and life changing! And sometimes, they’re decisions that you spend weeks, months or even years going back and forth on what to do… that you end up never making a decision at all!  I’ve talked to a few Salon Owners recently who are making these life changing decisions right now!   I knew the perfect person to talk to about expanding and selling your Salon, is Hady, founder and former CEO of Forme Spa… she grew her Salon to 9 locations before s

“Nothing I do makes my team happy!” It can be tricky to juggle what’s best for you and your Salon whilst also balancing what’s best for your team as individuals… but sometimes, you have no idea what to do. Your team wants to earn more money… you show them how BUT then they complain about working... you can’t win! As a Salon Owner, there are 3 keys YOU need to be doing as the leader of your business if you want a motivated team that helps you reach your Salon’s goals.  I promise it’s a lot easier than you think! Because  when your team is content and excited to work… they become better stylists and therapists!  No more ‘everyone feels the same… we’re all unhappy’. It’s time to get in the driver's seat and lead your team to success.  In today’s episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, will be breaking down what to do when your team is unhappy…  Here are the 3 Key to Turn Team Discontent into Salon Success Here is why you should listen to the full episode: L

How many times do you talk to your accountant? Just during tax time, right? And then maybe once or twice more throughout the year when you’re making a big business decision. But, you should be talking to your accountant every quarter at the very least… if you want to fast track your Salon’s growth! I’m going to say it again, your number will always tell you what to do and what leavers you can pull to grow.  If you’re not looking at your numbers on a regular basis, how are you going to know if you can afford to give your stylist a pay rise? Do you need to increase your prices? Should you be changing your products? What SHOULD you do next to move the needle in your business?  These are decisions that shouldn’t be limited to once or twice a year… you should be reviewing and evaluating all the time! I’m excited to share this conversation I had with the wonderful Jolene and Kristi from the Summa Collective about looking at the numbers to grow your Salon.  Here is What Your Accountant Isn’t Telling You..   &

Jenny is disengaged, disruptive, she’s not hitting her KPIs and the team are starting to notice… should I fire her?  When a team member is negatively impacting the energy and motivation of the team, you need to take action to get everyone back on track. But you can be left wondering if something is wrong. You talk to her but she keeps saying everything is ok… what do you do?  Can you afford to let her go? Can you afford to keep her even though her attitude is affecting the rest of the team?  It all can be resolved if you approach the conversation of ‘how are you?’, differently to how you normally do! As people, we often tell people that everything is fine… even if it isn’t. We don’t want to be a burden on people, or sometimes we don’t even realise our attitude has changed! As a Salon CEO and the leader, it’s up to YOU to be curious and dig a little deeper when someone keeps saying that everything is ok… it may even save you from firing your best stylist.  Salon Mastery Boardroom Coach, Joel and I are sha

You're a Salon, not a charity…   The world of marketing can feel overwhelming… you have emails, newsletters, the ever growing list of social media platforms and of course, ads! But is the time and money you’re spending on these marketing channels really worth it?     Or are you pouring money down the drain?   Marketing channels are there to market your Salon, but if they’re not bringing clients into your door (that rebook too!)… you may need to re-evaluate your marketing strategy. Because there’s no value to your business in spending hundreds and thousands of dollars a month on marketing if none of those new clients ever rebook!    Otherwise, you’re basically donating money to Meta like it’s a charity.    I’m excited to share this conversation I had with Belinda, the Ads expert who knows how to create ads that convert clicks into long term clients.    Here is Does Your Salon Actually Need Paid Ads?    Here is why you should listen to the full episode: Learn

If your Salon hits a growth ceiling… It's because of you! Clients are coming in, your team is busy, you’re finally profitable but you’re not sure if you should jump and recruit a new team member before you need it. If you recruit team members too early, your growth might slow down and suddenly you can’t afford to pay them OR you recruit too late and your team feels overwhelmed and overworked… whilst trying to train someone new. It takes 3 months to recruit and train someone… So, in a perfect world, you would recruit someone 3 months before you need them. And I know what you’re thinking… “Larissa, I can’t see the future!”. But actually, you can… sort of. Your numbers will always tell you what to do.  If you’re wanting to grow in 2024 and beyond, you need to be 3 steps (or 3 months ahead).  I’m sharing a recruitment roadblock that an owner in the Salon Mastery Program overcame before she went away on holiday for 3 weeks! This is: When Is the Right Time to Hire a New Team Member?   Here is why you sho

You need to know your purpose and your brand!   As a Salon Owner, you often go into business because you love doing hair and beauty, right? But you can lose yourself along the way. You get caught up in spreadsheets and recruitment and can start to forget why you even started…    Knowing your purpose plays a key role in your Salon’s success!   Your personal drive and motivation, your clients eagerness to rebook and your ability to balance motherhood with work… all relies on you knowing your personal purpose. Without it, you can feel loss and misguided and begin to lose why you ever became a Salon Owner in the first place.   You need to know your purpose!   I’m excited to share this conversation I had with Edna from Ed&i, where we chatted about why you need to know your purpose.    Here is why you should listen to the full episode: Learn why you need to know your purpose  Understand how to build a brand  Know the importance of balancing motherhood and business

What would you do if your team was offered a pay rise at another Salon?   During a time where it feels like everyone is leaving to go solo… retaining your team is crucial. But not all Salon Owners post a job ad that says ‘We’re Hiring’. Instead, they choose to directly contact stylists and therapists to offer them a job!    Do you let your team go? Try to convince them to stay? Or offer them a pay rise even if you can’t afford it?   I have a different idea… there is a way to hold onto your team without giving them a pay rise before you’re ready!   Salon Mastery Boardroom Coach, Joel and I are breaking down a situation that recently happened to one of our Salon Mastery Owners! We’ll be sharing what to do when your team says they’re been offered a job at another Salon.    Here is Empowerment Over Entitlement: Standing Firm Against Your Teams Demands   Here is why you should listen to the full episode: Learn what to do when your team is offered another job Understan

Your clients are secretly unhappy…   How many times have YOU gone to a Salon and thought “they just don’t do it exactly how I like!”? So you go home and you re-curl your hair, maybe give it another trim, scrub your brows trying to take some of the tint off…    Your clients are doing the exact same thing when they leave your Salon!   And yes, at the end of the appointment we ask what they think and they say they love it and it’s perfect, but have you ever thought they just don’t want to offend you? That maybe they’re hoping if they can nudge you each appointment to go a little bit lighter or a little bit shorter that one day you will ACTUALLY give them what they want?    9 out of your 10 clients are training you! Which means as an industry, we need to get better at consultations.    I’m excited to share this conversation I had with Richard from The Hair App, who knows everything about nailing the consultation process.   Here is Your Client is Secretly Unhappy  

It’s time to move on… This generation of apprentices is different to how we were 10 - 20 years ago. But, they are the backbone of our industry and we NEED them. So yes, times have changed, which is why you need to change too!Apprentices are crucial in your Salons growth. When you have a strong apprentice program, you’ll find that your apprentices are motivated and excited to learn. They’ll want to stay in your Salon long after their apprenticeship, they may even become your future senior stylist. Can you imagine having your top performing stylist resign, but not feeling stressed because you know you have a team of apprentices ready to move up? That is what having a strong apprentice program feels like.I’m excited to share this conversation I had with Sharlene from Circles of Hair, on Why You Need Apprentices Here is why you should listen to the full episode: Learn why you need apprentices Understand the importance of a strong apprentice program Know how to move on from the feelin

I wanted to sell my Salon 5 times!It’s normal for Salon Owners to feel like selling when times are tough because it can be a huge load on your mental health… even at the best of times. When you have a list of shiny objects that you want to pick up, but can’t even tick off the basics… you feel terrible. But I’m so glad I didn’t sell when I thought I wanted to! Yes, it can feel tough to be a Salon Owner right now, but you can and will push through… success is waiting for you on the other side. This feeling of ‘I’m ready to give up’ came up in my Salon Mastery Program group recently and I thought it was a topic we should share on the Podcast!In today’s episode of the Salon Owners Collective Podcast, Salon Mastery Boardroom coach, Joel, will be breaking down what to do when you feel like you want to sell… Here is I Want to Sell My SalonHere is why you should listen to the full episode:Learn why you can get feelings of wanting to sell your SalonUnderstand how to manage the mental loadKnow how t

“Being in business just feels heavy… I’m ready to give up”I’ve noticed more and more owners are having these feelings of giving up and just selling their Salon… are you? You're coming to the Salon feeling really flat looking for your team and clients to uplift you and make you smile, but instead they’re feeling the same way too!But the thing is your Salon will never grow if YOU don’t energise your team and clients… Salon Mastery The Boardroom coach, Joel and I have a fast hack that we want to share with you that will help set your Salon back on to the path of growth and success! It’s time to re-energise your Salon.Here is Fast Hack to Re-Energise Your Salon’s Growth Here is why you should listen to the full episode:Learn why your energy is important in your SalonUnderstand the impact of your energyKnow how to re-energise your SalonSalon MasteryAchieve Salon Growth without being overwhelmed or overworking - it is possible! Salon Mastery is a coaching program that provides you with

“I’m only just breaking even week-to-week!”It feels like every Salon Owner is either struggling to keep their doors open or has already closed them! But let me tell you something… this recession does not mean the end of your Salon, in fact, you Salon can and will grow. You just need to learn how to work smarter, not harder! I know I did! Working smarter meant that I grew my Salon by 20% in the 2008 recession. I recently shared the exact strategies you need to know to grow your Salon, your team and your profit in a cost of living crisis during our Salon Mastery Sales Leadership Intensive event. It’s time to stop blaming the economy and start leading your Salon to success! In today’s episode of the Salon Owners Collective Podcast, I’m giving you a sneak peek into our Intensive event. Here is How I Grew My Salon in a Recession.Here is why you should listen to the full episode:Learn why you need to stop blaming the economyUnderstand the strategies you need to know in order to grow your Sa

“Clients are spending less (or not coming at all) and the clients that do come… never rebook!”   Have you ever looked at your team's column and it’s empty but then suddenly, almost overnight, they’re fully booked? It feels like those ‘Last Minute Appointment’ Instagram stories are the only thing bringing clients through the door.    But… what if told you that clients not rebooking isn’t completely your teams fault?    As Salon Owners we need to pay attention to the changing trends of our clients and adapt of booking systems to suit. I mean… we can’t have a Salon without clients coming through the door which is why it’s up to us to make a change.    Clients are still rebooking appointments and many of them, are still willing to spend a little extra too on products or upgrades!   In today’s episode of the Salon Owners Collective Podcast, I’m chatting with Shortcuts co-founder Jo Burgess about why it feels like clients aren’t rebooking… and what to do about it!   Here is

Have you ever tried sprinting on a treadmill?Now, not just any treadmill… one where you’re sprinting but can’t slow down or stop? I know what you're thinking,”Larissa, there’s no way that is happening”. But, the truth is, whilst you may not be physically sprinting on a treadmill non-stop, there’s another treadmill you’re sprinting on right now. The treadmill of a Salon Owner! I’m talking long hours, seven days a week, struggling to fit in time with your family (let alone your friends) and you haven’t had ‘me’ time in what feels like forever! It’s exhausting, just like running on a treadmill.Running yourself to exhaustion can lead you to feel constantly tired and unmotivated. The treadmill of a Salon Owner can have a serious impact on your Mental Fitness if you’re not slowing down every now and then. I wanted to share with you the key to managing your Mental Fitness so that you can be a better mum, wife, friend and Salon Owner. In today’s episode, I’m chatting to Natalie Tua from The Strengths S