Smartest Guys In Marketing

This year, Facebook is on course to generating over $4 billion in revenue from advertising. It’s pretty hot stuff and people are clicking.But how do you get them to click your ads? What’s the most important element of a successful Facebook Ad? Chris and Taylor reveal all in today’s Traffic and Funnels ™ episode.The Juicy Highlights:THE most important element of a successful Facebook Ad (3:00)Why your Ad shouldn’t look anything like an Ad (3:45)What’s working well right now for Chris and Taylor (4:00)Getting attention using humour (5:10)A ‘secret’ the pros use to make their Facebook Ads stand out (7:00)How to know exactly what your market will respond to (8:50)Many marketers who’ve tried using Facebook Ads have decided they don’t work. Don’t listen to them. Instead, listen to the Smartest Guys in Marketing. Today, you’re going to learn what the most important element that will make or break your Facebook Ad campaign - ‘and without it your business will crumble to the ground’ as Taylor elegantly expresses

The Future Of Traffic and Funnels ™A short show today as Chris and Taylor share their exciting plans for the future of Traffic and Funnels ™. Learn how you can be a part of this journey and join the massive movement the guys are aiming to create. It’s going to be a fun (and highly lucrative) journey.Don’t forget to grab your free “client bundle” by visiting this link here: www.TrafficAndFunnels.com/GIFT  See acast.com/privacy for privacy and opt-out information.

There are two ways to grow a business. There’s the easy way, and the hard way. Most business owners try to do it the hard way because they don’t know any different.Today’s Traffic and Funnels ™ show is all about growing a successful business the lazy way.Here’s Some Of The Topics Chris & Taylor Cover:The four different types of people and the one you should trust the most (1:50)Why most businesses fall flat on their face (7:45)Sad but true - What holds most people back from getting started (8:10)How to get more quality traffic without paying for it (10:05)The truth about ‘thinking and growing rich’ (10:45)Being LazyAlthough you’d never usually associate the word ‘lazy’ with business, it’s actually quite the opposite in today’s show. Chris and Taylor have be able to reach high levels of success not by hard work and hustle but by being lazy and smart.‘The lazy way to grow a successful business is through innovation and great work ethic. We’re always looking for the fastest and easiest ways to get something

5000 Ads.That’s the number an average American consumer today is exposed to.But the real question is, which of those ads stay true to their word and which are fake? If you don’t have a way to vet the thousands of advertising messages you’re bombarded with each day, you’re going to end up making catastrophic decisions.In today’s mini episode of Traffic and Funnels ™, you’re going to learn how to quickly mine and identify the fake news within marketing.Here’s The Show Highlights:‘Bending the truth’ about million dollar launches (3:00) The fastest way to identify fake news in the marketing space (8:10) Why you should study and observe people before you simply speak your mind (9:00) What having more presence online will do for you (12:40)All this and much more inside today’s podcast show.Don’t forget to grab your free “client bundle” by visiting this link here: www.TrafficAndFunnels.com/GIFT See acast.com/privacy for privacy and opt-out information.

What’s the fastest and most efficient way to hit your financial goals?The answer lies in knowing where to distribute your time and energy. And that’s what today’s Traffic and Funnels ™ show is all about. Chris and Taylor share with you some of their own lessons on how to reach your financial goals. Whether it’s $25k per month or per day - the principles are all the same.Show Highlights:The antidote to dealing with overwhelm in your business (4:45)Why not all action is good action (5:30)Two things to master if you never want to worry about money again (11:00)Creating content that gets people to apply vs giving you applause (15:15)How to get out your own way, bust through plateaus and accomplish your goals (16:45)Doing What’s ProfitableIt’s far too easy today to get distracted by all the ‘tactical’ things you could be doing to grow your business. Podcasts, Click Funnels, Blogs and Ebooks to name a few. However the real growth lies in knowing where your business is at in relation to what you want to achieve.It’s

Having celebrity status as part of your marketing can have profound effects on your business. Not only will you be seen as the ‘go to’ expert in your market, you’ll also build an even more solid relationship with your audience so you’ll never have to convince them to buy from you - ever again.Today’s mini episode of Traffic and Funnels ™ is all about understanding the 3 biggest benefits to injecting celebrity advertising into your business.Here’s The Show Highlights: -How to lead your audience to the ‘promised land’ using celebrity status (7:00) -NEVER have to convince someone to buy from you ever again (7:30) -How to inject celebrity advertising directly into your business (8:40) -Taylor’s REAL age (10:30)Don’t forget to grab your free “client bundle” by visiting this link here: www.TrafficAndFunnels.com/GIFT See acast.com/privacy for privacy and opt-out information.

Are you communicating with your audience or simply talking to them, watching their eyes glaze over?It doesn’t matter if you’re in business on your own or as part of a team - having the skills to communicate effectively to your market and understand their perspective and needs is crucial to your success.Today’s episode will teach you some of the ‘Jedi’ copy lessons Chris and Taylor have used to grow Traffic and Funnels ™ to where it is today.Topics Covered:How to get your audience to listen to what you have to say (2:50)Mastering the foundations of great communication (3:50)The Buyer's Journey: Four steps that must happen for someone to buy from you (4:00)How to get people to believe you can help solve their problem (8:20)Five levels of market sophistication for effective marketing (11:00)How to let your prospects persuade themselves into buying from you (15:50)Being able to write great copy is going to make a big difference to your prospect's perception of your brand. Not only that, it’ll help drive sales and

Key Lessons From a Business Mastermind Today’s Traffic and Funnels ™ episode contains all the key takeaways from a recent mastermind in Austin, Texas. Listen in to learn some of the essential tools and tactics that 6 -7 figure entrepreneurs are using right now to scale their business - and how you can do the same. Some of The Topics Covered:How to tolerate uncertainty and build huge amounts of unstoppable momentum (5:00) The number one reason why people miss out on life changing opportunities (7:40) What accomplishment essentially boils down to (10:50) Plus plenty more nuggets of wisdom you can swipe and deploy in your own life right now Make sure you grab your free “client bundle” by visiting this link here: www.TrafficAndFunnels.com/GIFT See acast.com/privacy for privacy and opt-out information.

When to Be a B*itch In BusinessEver considered giving up on your business? Maybe it feels like you’re pushing up the wrong mountain and not gaining any momentum?Sometimes, in business, knowing when to stop is the better option. It’s one of the characteristics that make an entrepreneur. One one hand, you hear people telling you you should never give up which is a pretty stupid statement.On the other hand, you hear people talking about failing forwards then moving onto the next thing.In today’s Traffic and Funnel show ™ , Chris and Taylor talk about when you should give up and when you should keep going - or as they put it ‘when to be a b*tch in your business’.Topics Covered:Why your goals should never scare the living sh*t outta you (1:30)Practical steps on when to give up (3:10)What legendary Copywriter Gary Halbert would offer to a starving market (7:30)Why your business is just a means to an end (9:50)Strategy VS Tactics: The main difference you must know (14:10)Make sure you tune in for the full show and a

Keep It Simple. Possibly the most important piece of advice you could be given when it comes to growing a successful 7 figure consultancy business. Simple creates focus as well as making it much easier for you to communicate with your precious customers. And the same goes for the tools you use within your business… It’s not about how complex your software or applications are to run your business, it’s all about how you use those tools to generate you profitable results. In today’s Traffic and Funnels ™ show, Chris and Taylor share with you their 9 ‘go-to’ tools to help you grow and run a 7 figure consultancy business. In a Rush? Here’s The Highlights The ONE thing you need that 90% of people don’t have (1:40) Spend the money to get the honey (4:30) A must have tool that will simplify all of your communication (6:40) How to change your money mindset that could be keeping you broke (8:00) Don’t forget to grab your free “client bundle” by visiting this link here: www.TrafficAndFunnels.com/GIFT  See acast.co

It may not feel like it in the moment, but believe it or not, a bit of discomfort goes a long way in business. Many people think growing to the next level in business is easy. If it were easy, everybody would be cruising the streets in super cars and residing in Hollywood estates.In today’s Traffic and Funnels ™ episode, be prepared to feel uncomfortable.Chris and Taylor share with you their 3 keys to not being a little b*tch in your business.Show Highlights:What a military soldier, Donald Trump and Obama can teach you about your business (3:50)Tim Ferriss’s favorite exercise to overcome your fears (11:00)How to shut out all the noise and be relentlessly focused (14:30)If you’re listening to this podcast, you’re most probably an aspiring entrepreneur or business owner who wants to grow to new levels. Yet most will never see the growth they want. ‘They’d rather stay comfortable because it’s familiar’ Taylor quotes. It’s a human's natural survival instinct to stay safe and secure.Think about the pioneers in any

Copywriting Secrets Of A Middle Aged White Man Being able to communicate with your market is one of the most essential elements of effective marketing and should be the bedrock foundation for everything you do. What is Copywriting? It’s got nothing to do with trademarking but is the art and science of strategically delivering words that get people to take some form of action. Whether it's persuading your spouse to go and see the latest movie or encouraging prospects to take the final step to investing in your coaching programme, communication is critical to getting the results you want. In today’s Traffic and Funnels ™ episode, Chris and Taylor share some of their own copywriting secrets that have helped them get to where they are today. If you want to learn how to truly connect with your market, be able talk with them in their language and get them to take the actions you want, this is an episode you’re not going to want to miss. For more free training & material, download our free "client bundle" here:

No matter what business you’re in, content is still king. Being able to create and share valuable content with your market is the fastest way to build relationships and trust.Yet so many people struggle with coming up with great content ideas. With an infinite amount of ways to create content, which should you choose?In today’s Traffic and Funnels ™ episode, Chris and Taylor simplify it to just three ways to generate great content that connects with your market.Show Highlights: -Why playing the Mad Max soundtrack helps you create engaging content (2:50) -Why you shouldn’t tell your market how to fix their problem (3:30) -What your biggest problem actually is - and it’s not what you think it is (4:10) -What to do when your business systems ‘eventually’ break (9:45)Play to Your Strengths One rule Chris and Taylor live by when creating content is using methods that suit them. If you’re more confident on video, and know you can create powerful videos that grab your markets attention, why would you consider using

If you really want to make a success of your business, it’s critical that you define clear goals. In its most basic form, a goal is something you aim for.The process of setting goals forces you into thinking about what you want for your business as well as providing you a solid framework to work with.In today’s episode of Traffic and Funnels ™, Chris and Taylor share with you what they’ve learned when it comes to setting clear and effective goals in business.Show Highlights:The reason why most business owners get massively overwhelmed when setting goals (3:50)Not hitting your business goals? Do this one thing (7:45)For more free training & material, download our free "client bundle" here: www.TrafficAndFunnels.com/GIFT See acast.com/privacy for privacy and opt-out information.

Ever wondered why some people can accomplish so much while others simply stay stuck spinning their wheels? After all, everyone has the same 24 hours a day, 7 days a week. The trick is not in doing multiple things at once. Success in business and life lies in being relentlessly focused.In a rush? No problem. Here’s the highlights:-Making the decision that nothing will defeat you (4:50)-Taylor’s two resources he recommends you should read (7:20)-Why your mission matters most (11:10)-The biggest risk to your business (12:30)-How to create upward momentum in your business and maintain it (13:00)Being relentlessly focused is all about having clarity in your mission and having the confidence to execute on it. Self confidence then builds momentum. And it’s momentum that keeps the ball rolling - keeping you moving towards your goals. It’s making the conscious decision that you’ll never give up and nothing will defeat you - no matter what curveballs the world throws at you.Chris and Taylor’s focus on the critical task

A ‘true’ entrepreneur is someone who doesn’t fear failure - they embrace it. Accepting fear isn’t an easy thing to do. In fact, it can be a huge hurdle to overcome when considering a new pursuit or an unfamiliar opportunity.In today’s Traffic and Funnel’s ™ show, Chris and Taylor talk about why failure is actually good thing and what to do when things don’t work out.Show Highlights:One reason why we fail and what to do instead (2:20)A silly reason why the majority of people make dumb decisions (3:10)How to almost guarantee failure in business and life (9:00)Tune in and enjoy today’s show!For more free training & material, download our free "client bundle" here: https://www.TrafficAndFunnels.com/GIFT See acast.com/privacy for privacy and opt-out information.

Today’s episode is an important one. In fact, if you want your business to be successful, you wouldn’t want to miss this.It’s all about what to do when sh*t in your business hits the fan.Taylor and Chris share with you what they do to hedge their bets and make sure things aren’t broken in their business.Topics Covered:Why you shouldn’t fix something - even if it’s broken (2:20)How checklists can save lives - and your business too (2:50)Vanity VS Actionable Metrics: Are you tracking the right stats in your business? (10:40)Why people confuse platform currency with actual currency (11:50)LeverageA key business driver is something that has a major impact on the performance of your business. Knowing these is crucial to your business growth because it gives you leverage. Having leverage allows you to figure out what’s working in your business and do more of what’s already working.ChecklistsIf checklists with a simple phrase like ‘wash your hands’ helps save patients from dying, imagine what they could do to improv

The so called ‘haters’ who want to tear us down, disrupt our reputation, sabotage our plans and kill our dreams. Hate in any form can be toxic to our mind, body and souls.The biggest critic is usually the one between your own two ears. By knowing how to respond to haters and having the courage to move past your own uncertainty is often the biggest challenge faced on the way to achieving your objectives.The fact is, if you’ve got haters, you’re doing something relevant that resonates with your target market. Don’t have any haters yet? Then you’re probably not doing enough.For more free training & material, download our free "client bundle" here: https://www.TrafficAndFunnels.com/GIFT See acast.com/privacy for privacy and opt-out information.

One of the main problems holding many marketers back from that ‘breakthrough moment’ is giving up too early. Throwing the white towel down and looking for the next tactical move.Whether you’re leveraging content on social media, sending emails or testing paid ads, if you’re not getting the response you feel you should be, Chris and Taylor’s advice is to keep going. Don’t stop.You could be one email or one post away from hitting the jackpot and reaching your breakthrough moment.For more free training & material, download our free "client bundle" here: https://www.TrafficAndFunnels.com/GIFTBe sure to Like us on Facebook™ and join the conversation on the Traffic & Funnels™ Facebook Group™:https://www.facebook.com/trafficandfunnels/ See acast.com/privacy for privacy and opt-out information.

There’s no doubt that using paid advertising is the fastest way to scale your business to six figures and beyond per month. The Smartest Guys in Marketing have proved this time and time again in their own business as well as for their clients.Social networks like Facebook make it ridiculously easy (and cheap) to target specific people with relevant offers. To run a successful paid ad campaign, there’s certain foundations you’ve got to have in place first.This week, Taylor and Chris walk you through exactly how to reverse engineer your revenue goals so you know exactly how much to spend on paid advertising to reach the $100k per month and beyond mark in your business. Not only that, the guys give you a breakdown of the very funnel they’re using right now to generate $100k plus each month.Make sure you’ve got a pen and notepad for this one!Enjoy the show.For more free training & material, download our free "client bundle" here: https://www.TrafficAndFunnels.com/GIFTBe sure to Like us on Facebook™ and j