Smartest Guys In Marketing

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 144:32:04
  • Mais informações

Informações:

Sinopse

The smartest guys in marketing is the best show on the planet for client businesses to learn about traffic, funnels, sales, conversions, and marketing coolness. Chris and Taylor are the founders of Traffic and Funnels, a digital marketing consultancy helping you get paid clients from cold traffic, daily.

Episódios

  • #27: (Mindset Hacks) How to be an "Overnight Success"

    09/10/2017 Duração: 22min

    Ever notice that some people just seem to get lucky...overnight?They appear out of thin air and just like creme, rise right to the top. Their content shoots to the top and get shared and mentioned all over the internet. So why can’t you do the same? Why can’t you be an overnight success?The truth is, it doesn’t exist - at all.What you don’t see is all the hard work in the trenches that went into getting to that point. Chris and Taylor might look like they’ve blown up from nowhere, but more than likely, you’ve not seen (or experienced) the work that’s gone on behind the scenes allowing them to become so called ‘overnight successes’.Here Are Today’s Highlights:It’s Easy: The advantages of building a business today vs a decade ago (6:00)Why 95% of people will never realise the amazing opportunity at their fingertips and go on to live mediocre lives(7:20)How to live in complete gratitude(7:45)Why doing what you love for work is a completely flawed myth (12:45)Nothing is guaranteed. Everything is a risk (19:45)Tod

  • #26M: Security vs Safety

    04/10/2017 Duração: 13min

    Better to be safe than sorry.A common phrase used by the majority of people in the world today.The elusive idea of having a safety net under everything you do in order to reach your goals are massively flawed. Whatever you want in life, there must be a sacrifice to get there. Whether it’s your time, money or energy - Something has to give.The truth is, risk is the absence of security. And taking risks means leaving things to chance. Most people dislike the idea of risks because there’s no assurance or sure way for them to predict a future outcome with confidence. You have to get somewhat uncomfortable to push forward to the next level.Or as Tony Robbins once said…“Change happens when the pain of staying the same is greater than the pain of change itself.”Today’s Traffic and Funnels episode is all about setting the score straight, clearing all the BS when it comes to searching for so called ‘security’ and what true safety actually means.Here Are The Best Bits: -Compromising short term security for long term su

  • #26: The First 90 Days of Traffic And Funnels

    02/10/2017 Duração: 24min

    Although Taylor and Chris look fresh outta high school, don’t be fooled. They weren’t called The Smartest Guys In Marketing out of coincidence. Far from it. In fact, since their launch 22 months ago, the boys have taken their business from ground zero to a staggering $500k per month (and still growing). How’s that for size?And today’s episode looks back over the last 90 days of their Traffic and Funnels journey.Here Are The Show Highlights:Building a business that thrives by playing to your strengths (5:50)Validate before you automate (11:30)Why you need to get your hands dirty as business leader (12:30)The pure power of the ‘Feeder Funnel’ (16:45)You need a mentor...even if you don’t think you do (19:30)Forget Your WeaknessesChances are you’re spending too much time and energy focussing on your weaknesses. Stop wasting your time! Double down on your strengths and you’ll see significant gains in both business and personal development. You don’t have to change ‘who’ you are, you just have to be more of ‘w

  • #25M: CVVCR: Secret Formula to Success (But For Real This Time)

    27/09/2017 Duração: 17min

    Secret formula for success?Although there’s no tactic’ or ‘special button’ to attain success, there are 5 key principles to live by....which is pretty close to magic. The same grounding foundations that have taken Chris and Taylor from zero to a $5 million business….overnight…..just kidding.In today’s episode, you’re going to learn, hands down, the fastest way to reach your business goals.Show Highlights: -The truth of your current reality is probably why you’re still stuck. (4:40) -Price conception: Investment vs cost (10:00) -The fastest hack to levelling up in life (11:15) -Why justifying your lack of action on money is ridiculous and ludicrous (14:10)Make sure you join the Smartest Guys In Marketing Group on Facebook here: https://www.facebook.com/groups/trafficandfunnels/Check out www.trafficandfunnels.com/memos to learn the inside secrets that build million dollar consulting businesses from scratch.Finally, don’t forget to grab your free ‘client bundle’ by visiting this link here: www.TrafficAndFunnels.

  • #25: Your Parents Lied to You (So Did Mine)

    25/09/2017 Duração: 26min

    Most children are brought up to believe that their parents always know. Often times, they’re right - but only until they grow up and realise all the junk they’ve been brainwashed with over the years when it comes to beliefs around money...‘Money doesn’t grow on trees’ - ‘I’m not made of money’ - ‘We can’t afford this’You’ve most probably come across similar phrases of negativity that have most probably skewed your views and beliefs around money.Do you see money as the root of all evil? Or as a tool to create the impact you want to see in the world?Listen as Chris and Taylor share stories from their past and what it takes to develop the ‘money mindset’ of wealth, success and absolute abundance.In A Rush? Here Are The Highlights:Are you’re being blindly robbed of your ability to impact the world? (6:50)Ken McCarthy’s ‘game changing’ advice about your money (11:30)Why you SHOULD have the desire to make as much money as possible (12:00)How to surround yourself with the right people (14:30)When to completely

  • #24M: How to Create a 7 Figure Webinar

    20/09/2017 Duração: 15min

    Webinars are a fantastic way for you to convert prospects into paying clients.But how do you create one that has the ability to generate 7 figures pretty much on autopilot?If you’ve attempted to create your own webinar before but it either flopped or didn’t result in many conversions, don’t give up! Just listen to today's episode of The Traffic And Funnels ™ show and you’ll learn the 3 core elements that make or break a 7 figure webinar.Show Highlights: -Why most people underestimate the role of emotion in marketing (4:20) -How to use trust to improve the conversions of your webinar (7:40) -Clarity is key (10:30) -The incredible, undeniable benefit of a zero risk offer (12:00)Make sure you join the Smartest Guys In Marketing Group on Facebook here: https://www.facebook.com/groups/trafficandfunnels/Check out www.trafficandfunnels.com/memos to learn the inside secrets that build million dollar consulting businesses from scratch.Finally, don’t forget to grab your free ‘client bundle’ by visiting this link here:

  • #24: How to Thrive in the Upcoming Economic Crash

    18/09/2017 Duração: 26min

    The next economic crisis is inevitable, it’s coming. But the question is, how prepared are you for when disaster strikes?In today’s Traffic and Funnels ™ episode, Chris and Taylor share their wisdom on not only how to survive the upcoming economic crash but how to thrive. Here’s Just Some of The Topics Covered:The first thing you MUST have in place t to survive the upcoming economic crash (3:00)The one thing you shouldn’t focus on during a financial meltdown(5:40)Stack the cash: How to prepare yourself for the upcoming ‘opportunity’ (6:20)How Southwest Airlines stayed consistently profitable during the worst economic crash in recent history. (7:30)What to do if you’re downright awful at managing your money (13:00)The right time to hire a financial expert in your business (14:00)Pod Save America! What would happen if Donald Trump had a podcast (15:50)Why you should always focus on mastering only ONE thing (25:30)The Right OutlookIf you want to not only survive but thrive in the next economic crisis,

  • #23M: Top 3 Ways to Do Market Research (To Guarantee they buy)

    13/09/2017 Duração: 16min

    In business, your market research is kind of a big deal.Doing it the right way (which is what you’re going to learn today) will give your business a clear picture of what your customers actually want - not what you think they want.Not only that, but it will open a whole treasure chest of fresh ideas for products and services to offer to your customers.Show Highlights: -The flawed ‘build it and they will come’ mentality (2:50) -The million dollar question: HOW to ask your market what they want (3:20) -How Russell Brunson is killing it by being obsessed about his market (12:00)And remember to check out www.trafficandfunnels.com/memos to learn the inside secrets that build million dollar consulting businesses from scratch.Finally, don’t forget to grab your free ‘client bundle’ by visiting this link here: www.TrafficAndFunnels.com/GIFT See acast.com/privacy for privacy and opt-out information.

  • #23: Poaching is a Sin

    11/09/2017 Duração: 18min

    There’s no doubt that learning a new skill or launching a new business is hard work. The learning curve often feels steep and that you’ll never be able to reach your goal.It’s the very reason why so many people are searching for an easy way to skip out the ‘hard work’, time and effort by poaching somebody else's work. Stealing, poaching, plagiarism - call it what you want - it’s the fastest way to rob yourself of your own ability, personality and human spirit.Fortunately for you, Chris and Taylor are both different. In today’s Traffic and Funnels ™ episode, you’re going to learn 2 of the biggest reasons why poaching is a sin as well as the quickest way to success and longevity in business.Show Highlights:The ‘backfiring’ truth: What happens when you poach somebody else's hard work (4:15)Why it’s essential you become an innovator in your market (5:15)The quickest way to success and longevity (7:50)An important lesson from the marketing master David Ogilvy (15:40)How to serve your clients and operate your busin

  • #22M: RESPONSIBILITY, Moral Obligations, & etc (to be rich)

    06/09/2017 Duração: 11min

    What is success?It’s tricky to come up with a solid definition for the word. Of course, accumulating money can be a great indicator of how successful you are. But Success isn’t just a personal goal.Success is your duty, moral obligation and responsibility.Other people are counting on you just like you’ve most likely had coaches and mentors to guide you along the right path. Success allows you to pay the favor forward by offering ‘mentorship’ to the next generation of aspiring marketers and entrepreneurs.The Show Highlights: -You can’t serve from an empty vessel (1:25) -The ‘elephant in the room’ mistake why most businesses never succeed (2:35) -Why 87% of people never will talk the talk but never walk the walk (6:20) -Stop being an ignorant little b*tch (7:20)Enjoy this rather ‘honest’ and no BS episode of The Traffic and Funnels ™ show.And remember to check out www.trafficandfunnels.com/memos to learn the inside secrets that build million dollar consulting businesses from scratch.Finally, don’t forget to gra

  • #22: Business VS Marketing

    04/09/2017 Duração: 22min

    This is probably one of the best episodes of The Traffic and Funnels ™ podcast so far…Good marketing can accelerate your business from zero to seven figures in no time at all. But if you don’t understand business, you’re going to find yourself stuck, hitting a glass ceiling unable to grow.Today’s show is all about understanding the fundamentals that will take your business to 8 or 9 figures and beyond and not just a ‘flash in the pan’.Some Of The Topics Covered:The real reason you’re not taking action on your goals (4:40)How to sell yourself short by focussing all your time on marketing (7:00)3 things you need to do in order to rapidly grow and scale your business (7:40)The fine line between consuming information and taking massive action (12:40)Don't forget to grab your free training & material Chris and Taylor are giving you for free.Download your free "client bundle" here: www.TrafficAndFunnels.com/GIFTGet yourself comfortable and listen in as Chris and Taylor drop some serious knowledge bombs in

  • #21M: The death of the guru

    30/08/2017 Duração: 16min

    The term ‘Guru’ is a common status thrown around in the marketing space as someone who can be defined as the person with influential ideas or theories about business’.But today, it seems some of these people who used to be the kings and queens of the marketing world have lost their way. All the tactics and strategies things they used to use to grow their business no longer work.As a result, they are waking up wondering where the hell their business has disappeared to and struggling to pay their bills.Today’s Traffic and Funnels ™ episode is all about making sure you don’t make these same business burning mistakes the so called ‘gurus’ did.Here Are The Show Highlights: -Your greatest threat for future success (5:00) -Why ‘success’ is a lousy teacher (5:45) -How to find balance as an entrepreneur (7:30) -Gratitude is the antidote (14:30)Be sure to check out www.trafficandfunnels.com/memos to learn the inside secrets that build million dollar consulting businesses from scratch.And don’t forget to grab your free

  • #21: How to borrow hundreds of thousands of dollars in marketing & advertising dollars for free

    28/08/2017 Duração: 17min

    Marketing is everywhere around us.Today's Traffic and Funnel’s ™ episode is all about developing the skills to analyse million dollar marketing strategies that have stood the test of time to use in your own business and separate you from the rest.Show Highlights:The hands-down best way to get better at copywriting (5:00)How to borrow million dollar marketing ideas...for FREE (6:35)The importance of keeping an open mind to move your business forward (10:50)Don’t Reinvent The Wheel - Find the Wheelmaker.There’s an infinite amount of genius marketing knowledge available right in front of your eyes to learn and implement. But you’ll never notice any of it unless you’re aware it’s even there.If you’re able to learn how to ‘borrow’ what’s already been proven to work and put your own unique spin on it, you’ll position yourself way ahead of your competition - in fact they’ll be the ones looking at you in awe as they watch your business progress forward to success.Don't forget to grab your free training & mat

  • #20M: 80/20 Relationships: how to hack your environment to produce the best version of yourself

    23/08/2017 Duração: 11min

    If you don’t know what the 80/20 rule is, you’ve already made a mistake. Also known as the Pareto principle, 80% of your results come from 20% of the efforts.This can apply to any area of your life. Whether you’re trying to streamline your business’s processes to be more productive or cut out toxic people from your environment who suck the living life out of you - Pareto’s principle can be applied.Today’s Traffic and Funnels ™ episode focuses on creating the best version of yourself by hacking your environment.Be sure to check out www.trafficandfunnels.com/memos to learn the inside secrets that build million dollar consulting businesses from scratch.And don’t forget to grab your free ‘client bundle’ by visiting this link here:www.TrafficAndFunnels.com/GIFT See acast.com/privacy for privacy and opt-out information.

  • #20: How to create an “Information Diet”

    21/08/2017 Duração: 13min

    Eating junk food leads to obesity and consuming too much information kills your productivity and efficiency. If you’re seeking freedom in your life and business, you should think about going on an ‘information diet’.Today’s Traffic and Funnel’s ™ episode is all about becoming to producer rather than the consumer of information.Show Highlights:How to differentiate yourself in a crowded marketplace (2:40)Finding your ‘prime time’ for producing (4:50)How to create space and focus in your life (10:00)There’s a direct correlation between how much money ‘successful’ people make and the amount of information they consume. The people who are ‘successful’ in your eyes - making lots of money and enjoying freedom in their life are spending 80% of their time producing rather than consuming.It’s So Easy To Consume. It’s Much Harder To Produce Something.Consuming information is natural. Not only that, it’s easy to do. The problem most people have is dealing with information overload. We’re drowning in information. To diffe

  • #19M: It Wasn’t Always This Easy (Pre-Historic Days of Marketing & Business)

    17/08/2017 Duração: 10min

    In today’s day and age, it’s easier than ever to your launch a business without the worry it’ll run you into the ground or ruin your life.Back in the prehistoric days of marketing, entrepreneurs never had this advantage. They relied on risking it all and gambling their family’s fortune to get a business started.Nowadays, your potential for success is unlimited. No matter where you are in business - whether you’re bringing in 100k/month or 10k/month, your opportunities are endless and you’ve got ‘guaranteed’ success if you keep on pushing forward.Tune in and enjoy today’s Traffic and Funnels ™ episode.Don’t forget to grab your free “client bundle” by visiting this link here: www.TrafficAndFunnels.com/GIFT See acast.com/privacy for privacy and opt-out information.

  • #19: Stop and smell the roses baby

    14/08/2017 Duração: 10min

    If you’re an entrepreneur or business owner, you might find it hard taking time off for yourself. It’s easy to become obsessed with pushing the needle forward and forgetting about the hours passing by.Today’s Traffic and Funnel’s ™ episode is all about learning how to enjoy the fruits of your labour.Show Highlights:The biggest secret to levelling up FAST (3:50)Money: How to know when to spend vs save (5:00)The best time to spend your money (7:10)The GrindAs an entrepreneur, you’re likely fully invested in your business. The more work you put in, the more rewards you’re going to see. The problem is, this cycle often leads many entrepreneurs to burying their heads in work until stress finally catches up with them.The logical answer would be to take time off, but only if you can handle it without consuming yourself with even more work.Sometimes, you’ve got to take some time off to ‘smell the roses’, stop and look back at what you’ve accomplished. More often than not, entrepreneurs get stuck in the 24/7

  • #18M: Scam: The Client Is Always Right

    09/08/2017 Duração: 13min

    Back in 1909, Harry Gordon, founder of Selfridges coined the phrase ‘the customer is always right’.The problem is, the customer isn’t always right. Thinking otherwise can actually result in some serious damage and disservice to you, your team as well as your customers.More often than not, your customers don’t actually know what they want. It’s how leaders and titans like Steve Jobs and Elon Musk became so successful: They identified that customers often have no idea what they want. You have to go out there and show them what they actually want.Tune in to today’s Traffic and Funnels ™ show to find out how you can do the same.Don’t forget to grab your free “client bundle” by visiting this link here: www.TrafficAndFunnels.com/GIFT See acast.com/privacy for privacy and opt-out information.

  • #18: How to Get Nonstop Sex In Any Market

    07/08/2017 Duração: 15min

    I bet that title grabbed your attention - and if you’re still reading then it’s done it’s job!‘On average, five times as many people read the headline as read the body copy’David Ogilvy couldn’t have said it better.In Today’s Traffic and Funnels show, Chris and Taylor show you how to get your audience's attention without grabbing them by the throat and forcing them to read the rest of your copy.Here’s The Highlights:How to get people to read your headline - and then some more (1:55)One thing you must know if you want people to read your headline, and it’s not your audience (4:00)The one principle that will amplify your headline game (5:25)The elements that make up an effective headline (5:45)What your market needs to hear in order to read the rest of your copy (6:45)A lesson from legendary copywriter Joe Sugarman that no one else teaches (8:10)Headlines...They’e Kind Of A Big DealThey say that writing an attention grabbing headline is one of the hardest parts of writing. Over the years, there has been many sp

  • #17M: Tripwires Are Scams. Do This Instead…

    02/08/2017 Duração: 13min

    The Stumble String 2.0Ever heard of a Tripwire?The seen to be ‘irresistible’, super low risk paid offer that’s supposed to help your business get more customers by making them ‘trip’ into your marketing funnel.Sounds awful, potentially dangerous!Thankfully for you, Chris and Taylor see things differently. In fact in today’s Traffic and Funnels ™ show, you’re going to learn about the Stumble String 2.0.The rebirth of the Tripwire Offer.Like a Phoenix rising from the ashes in spectacular fashion - only this time, you’re going to learn how to create more trust, better rapport and longevity for your business as opposed to ‘tripping’ someone up and making a quick buck.You heard it here first!Don’t forget to grab your free “client bundle” by visiting this link here: www.TrafficAndFunnels.com/GIFT See acast.com/privacy for privacy and opt-out information.

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