Smartest Guys In Marketing

Today’s episode is an important one. In fact, if you want your business to be successful, you wouldn’t want to miss this.It’s all about what to do when sh*t in your business hits the fan.Taylor and Chris share with you what they do to hedge their bets and make sure things aren’t broken in their business.Topics Covered:Why you shouldn’t fix something - even if it’s broken (2:20)How checklists can save lives - and your business too (2:50)Vanity VS Actionable Metrics: Are you tracking the right stats in your business? (10:40)Why people confuse platform currency with actual currency (11:50)LeverageA key business driver is something that has a major impact on the performance of your business. Knowing these is crucial to your business growth because it gives you leverage. Having leverage allows you to figure out what’s working in your business and do more of what’s already working.ChecklistsIf checklists with a simple phrase like ‘wash your hands’ helps save patients from dying, imagine what they could do to improv