Smartest Guys In Marketing

High performers and champions are admired and loved by millions.They take full responsibility for their lives, adopt the right attitude and resilience to accomplish anything they set their mind to. But very few people know what it actually takes to become a champion in life.In today’s episode, Chris and Taylor share some of their thoughts and strategies to help BOOST your performance by understanding a champion’s mindset.The Show Highlights:- When you should stop following the people you look up to (0:30) - META Cognition: How to think about your ‘thinking’ (1:45) - A seriously destructive habit holding you back from success (5:10) - What you can learn from a champion's winning mindset (8:10) - Finding your first domino to crush your BIGGEST goals (10:40) - The biggest threat to high performance and the power of cycles (11:00) - How to reclaim confidence after a negative event (12:45) - Becoming over-obsessed with the outcome (16:30)Regardless of what level you’re at, you can start developing a high-performan

Fighter pilots have to work fast. They make split-second decisions and taking a fraction too long to make a decision can be the difference between life and death.But what strategies do fighter pilots use in the most extreme situations to make decisions?When a fighter pilot locks onto a target, they are in what’s known as ‘Tone.’ The moment where everything leading up to firing that missile is aligned and there is ‘tone’ set on the target.As a business owner, and just like a fighter pilot, your ability to stay ‘in tone’ is your number one asset. And in today’s show, Taylor sheds some light on why it’s your most powerful asset, and how to access its true potential.Here Are The Show Highlights:- Escaping the cobweb of confusion and chaos in your business (1:20) - How to push through resistance, conquer your fears and take action (4:10) - One of the greatest hacks to get what you want (10:20) - A ritual to get centered and unleash your creativity (13:15) - The most valuable exercise Taylor does every month (17:15

On first thoughts, combining forces with somebody who has complementary strengths to help grow your business seems like a great idea.The famous saying goes ‘if you want to go fast, go alone and if you want to go far, go as a team...’ but how does this hold up when you’re deciding whether or not you should have a business partner?Today’s episode covers everything you should know before you commit to walking down the business aisle and saying “I do,” including some of the biggest issues that face you if you pick the wrong partner.The Show Highlights:- An easily overlooked mistake that could be the death of your business (0:30) - How to recognize, recover, AND avoid future burnout (3:30) - The only entrepreneur who deserves to be burned out (4:15)----------------------------------------------------------------------------------------------------------Make Sure You Get The Memos! If you want access to the lessons learned building the fastest growing consulting business on the planet, then make sure grab the month

What’s the most critical key to successful finances?Changing the way you think about money.If you hold an unhealthy relationship with money, you’re always going to find yourself hitting the invisible glass ceiling and never breaking through and ‘getting ahead.’In this episode, Chris and Taylor share 3 mindset switches to improve your relationship with money so you can break free from the scarcity mentality that keeps 99% of people financially stagnant...or worse...broke.The Show Highlights:- Taylor’s royal freak out over money (1:50) - A simple mindset switch to heal your false beliefs about money (3:45) - What NOT to do if you want more stability, growth, and freedom (5:30) - The best way to achieve freedom quickly (6:20) - Things broke people say that keep them broke (6:45) - Why Chris deleted his Facebook account (7:55) - Selling out to the process, regardless of the outcome (15:55) - How to attract substantially more wealth into your life by knowing where money is hiding (16:20)---------------------------

It only takes one bad apple to spoil the bunch. And when it comes to business, hiring just one rotten person could potentially ruin the whole team and hold you back from achieving success.In today’s show, Chris and Taylor bring the FIRE and give you their inside scoop on hiring and firing in your business. They share some of their most costly mistakes, what they’ve learned, and advice for a far superior hiring process.Here Are The Show Highlights:- The most important business investment you’ll ever make (4:10) - Building a quality team of ‘one mistake learners’ (5:15) - The must-have skill for ALL business success (6:40) - Building an extraordinary culture for team retention (10:10)----------------------------------------------------------------------------------------------------------Make Sure You Get The Memos! If you want access to the lessons learned building the fastest growing consulting business on the planet, then make sure grab the monthly memos today by visiting www.trafficandfunnels.com/memosFinal

Making the decision whether or not you should go to college is a big one.Attaining a college degree takes time - up to four years. Attaining a college degree costs money - thousands of dollars for most people.So you may be stuck at a crossroads asking yourself, “is it worth it? Should I go to college?” In today’s show, Chris and Taylor openly discuss their thoughts and beliefs on college.Show Highlights:- Forget the outcome. Here’s how to become addicted to the process (0:44) - Why those closest to you are unknowingly chaining you back from success (3:20) - What separates the best copywriters and marketers from the rest (4:15)----------------------------------------------------------------------------------------------------------Make Sure You Get The Memos! If you want access to the lessons learned building the fastest growing consulting business on the planet, then make sure grab the monthly memos today by visiting www.trafficandfunnels.com/memosFinally, don’t forget to grab your free ‘client bundle’ by vis

Our lives are shaped and defined by our ability to make decisions. Be it your relationships, business or something else...everything boils down to the decisions we make.Procrastinating, paralysis by analysis, perfectionism, over-thinking…call it what you will, when it comes to making decisions, many people seize and struggle to make a firm commitment to a decision - and it’s holding you back from achieving the success you seek.Today, Chris, Taylor and special mindset specialist; Cameron Gallagher share with you one of their BEST frameworks for getting rid of mind clutter and making better decisions - faster.Show Highlights: - How to develop tougher pain tolerance in the face of adversity (2:20) - The neuroscience behind effective decision making (4:30) - A ritual for making faster decisions that increase ROI (4:30) - Showing up as your 10 instead of being bullied by your 6 (5:30) - The linchpin to sustained success and long-term legacy (6:50) - Why life is a mirror reflecting your inner world - and how to cap

We all have a relationship with our money, but while a small minority of people treat their bank account like a trusted friend, most people view it with guilt, fear, and anxiety. One of the best ways to improve your relationship with money is the same way you’d go about improving any relationship - with love.It’s impossible to enjoy a good relationship with money and create the impact you want unless you’re willing to love it.In this episode, Chris and Taylor share some of their biggest insights into how you can cultivate a healthier relationship with money to DRASTICALLY increase your income and create the impact you want.Here Are Show Highlights:- How to change the money mindset that could be keeping you broke (2:50) - Getting Rich With Generosity: Is ‘giving’ the key to wealth and abundance? (6:20) - The real reason you need to be concerned with money (7:30) - Why you may have a poor person’s mindset...and not even know it (8:40) - Do you even deserve to be wealthy? (12:50) - Decoded: Jay-Z’s surprising se

Part two of an exclusive episode about the selfishness of constantly serving others - and why it’s holding you back from living your true potential. If you missed part one, click here to go straight to episode #087 [INSERT LINK TO SGM #087]Show Highlights:- Warren Buffet’s ‘Rule Of Thumb’ when it comes to thinking BIG (2:20) - The equation for creating a long-lasting legacy for generations to come (8:20) - How to guard your ability to produce and protect yourself from ‘energy vampires’ (10:15)---------------------------------------------------------------------------------------------------------------- Make Sure You Get The Memos! If you want access to the lessons learned building the fastest growing consulting business on the planet, then make sure grab the monthly memos today by visiting www.trafficandfunnels.com/memosFinally, don’t forget to grab your free ‘client bundle’ by visiting this link here: www.TrafficAndFunnels.com/GIFTGet more Chris Evans and Taylor Welch at https://www.youtube.com/channel/UCe

There is always going to be someone who wants something from you. Whether its friends, family, or someone ‘knocking at your door’ wanting to cash in a quick favor. We grow up believing that we owe ourselves, our time and our energy to others, but in reality, you don’t owe anything to anybody.And in today’s show, you’re going to learn a valuable lesson on the selfishness of constantly serving others and why it’s holding you back from living to your full potential and creating the impact you want.Show Highlights:- The psychology behind seeking validation and why it’s holding you back (2:30) - Why people LOVE to hate you and rain on your parade when you’re successful (4:30) - Mistakes Matter: The power of becoming a ‘one mistake learner’ (6:15) - Two most essential questions that will determine your level of selfishness (7:10) - The key to happiness and achieving your highest calling (11:35)Your life, your energy, your time, your attention isn't a chip to be bartered away. You don’t owe anyone anything.---------

In theory, closing the sale is fairly straightforward - you show up, make sure what you’re offering is in the client’s best needs and answer your prospect's objections.In practice however, selling can be more nuanced than that. Today, Chris and Taylor share the critical elements when it comes to successfully closing the sale.Here Are The Show Highlights:- How to put yourself in a position of power to lead people to take action (0:50) - A clever (but ethical ) way to get your prospects to loan their ability so you can influence their decision (1:30) - The biggest closing mistake that’ll stop a deal in its tracks (3:00) - Why the dreaded ‘awkward silence’...is actually the most powerful sales strategy (5:50) - The number one question to overcome any sales objection (6:50) - Warning signs you’re attached to the sales outcome (9:20)Grab a pen and paper, because this is 15 minutes of pure, non-stop, straight FIRE sales training.---------------------------------------------------------------------------------------

How to crack the code to having a healthy or sustainable 6 or 7 figure client business. See acast.com/privacy for privacy and opt-out information.

When it comes to scaling and optimizing a business, many people are stuck. They’ve achieved a ‘reasonable’ level of growth, but hit a glass ceiling and lack the knowledge to scale up.Today, Chris and Taylor share some of their GOLDEN insights from a recent live event about scaling and optimizing your business.Show Highlights:- The secret to scaling your one-to-one offer without compromise (2:20) - Massive Key: How to spend your time on what matters most for your business (3:30) - Be like Bezos: How Amazon can LOSE money and still scale to success (5:25) - The most common marketing mistakes that could be killing your business and how to avoid them (7:30) - How to use ‘flywheel’ thinking to scale your business (16:00) - How to effectively clone yourself: Why you’re in business for yourself, but not by yourself (20:50) - An eye-opening fact about testimonials (22:00)Get ready to learn some of the most effective ways of optimizing and scaling your business in today’s show! ----------------------------------------

Whether you’re just starting out in business, or you’ve got years of experience under your belt, each year brings about new marketing challenges. And each new marketing challenge brings key insights into how best to get in front of your audience.In today’s episode, Chris and Taylor share some of their hottest marketing tips for 2018, and how to put them into action in your business.Show Highlights:- What solid, long-lasting businesses are built off (2:20) - How to create content people actually want to consume (3:30) - Nobody does this: How to ethically force yourself into people’s newsfeeds (5:50) - A proven content engagement strategy you should be using in 2018 (7:10) - Two things you should never assume when it comes to your business (8:45) - A change in perspective: How to leverage the power of curiosity (9:30) - What the photos we post in social media say about us (11:25) - The most significant driver behind your following (13:30)If you’re looking for levers to grow your business - this is a must-listen

There are a lot of different realities you can align yourself with, but there are only a few realities that are going to take you to your goals. And understanding which levers to pull in to align yourself to the right reality is key as you move your business - and life forward.In today’s show, Chris and Taylor share some of their private training material, and why you need to be careful which reality you subscribe to.Here Are The Highlights: - You’re not the only one struggling (1:30) - The real reason why winners win and losers lose (3:30) - The only assets you need to be investing in (5:20) - How to get in control of your life using accurate thinking (6:50) - Power of Reframing: Turn any difficult situation into a new opportunity (7:45) - A high-performance habit only the most extraordinary people share (8:30) - The big difference between amateurs and professionals when it comes to handling pressure (13:10) - Measuring what matters (18:20) - Why winners ironically crave the process more than they crave the

A client-centric business invests their entire team into focussing on supporting their prospective and existing clients. But creating such a business requires much more than you thinking about where the next client is coming from. It boils down to prioritizing advice and help over trying to make the hard and fast sale.In today’s podcast, Chris and Taylor share some of their golden rules when it comes to achieving success in business.These are foundational and pivotal points you must consider if you want to succeed long-term, prevent failure and falling out of love with your clients and business. A must-listen episode.Here Are The Highlights: - The one thing that will dictate how successful your business will be (4:15) - Why having more money should never be your goal (5:00) - 3 golden rules you must follow to make all future sales calls successful (12:00) - Getting your clients to step outside their comfort zone (13:00)-------------------------------------------------------------------------------------------

It’s 2018, and the way people find and consume your content has certainly changed. But should you still be using webinars to generate leads while continuing to innovate and grow your client based business? Today, Chris and Taylor share some of their best ways to get new clients in 2018.Here Are The Show Highlights: - Are webinars still the best way to acquire new clients? (0:20) - How to use Clipart to spice up a boring, outdated webinar (2:40) - A creative way to keep your webinar attendees engaged until the end (5:00) - How to successfully infuse videos into your webinars to engage prospects (8:45)---------------------------------------------------------------------------------------------------------------- Make Sure You Get The Memos! If you want access to the lessons learned building the fastest growing consulting business on the planet, then make sure grab the monthly memos today by visiting www.trafficandfunnels.com/memosFinally, don’t forget to grab your free ‘client bundle’ by visiting this link here

“It’s too expensive.”“It’s not the right time.”“I’ve got to run it past my spouse first.”You’ve most certainly heard some of these common objections from your prospects. Understanding how to successfully address and knock down each objection is a fundamental skill for helping people achieve significant levels of success.Objections are inevitable - but you should never see them as a door slamming shut in your face. Today, you’re going to discover how Chris and Taylor handle prospects’ objections...and WIN.Here Are The Show Highlights: - There are some people you just cannot help - no matter how hard you try (3:00) - Overcoming your prospects’ fear of failure (6:45) - The two kinds of people cannot help (12:10) - You’re Fired! How and when to fire a client (14:00)---------------------------------------------------------------------------------------------------------------- Make Sure You Get The Memos! If you want access to the lessons learned building the fastest growing consulting business on the planet, then

The word ‘risk’ means there’s a possibility you won’t receive a return on your investment - whether that’s time or money.In your business, as a hungry entrepreneur looking to grow, risks need to be taken into account - especially the ones you’re going to learn about in this episode. Chris and Taylor share the 4 types of risk and how to leverage them to your advantage.Here Are The Show Highlights: - Can business risk ever be 100% eliminated? The answer may surprise you (4:40) - How to identify and control risks in your business (5:45) - The risk of NOT taking risks and why people avoid them (8:30) - Warren Buffet’s single BEST investment of all time (13:30)Be a risk taker, but at the same time do your homework and know the importance of implementation and following through to achieve success.---------------------------------------------------------------------------------------------------------------- Make Sure You Get The Memos! If you want access to the lessons learned building the fastest growing consultin

Burnout is a worldwide problem for entrepreneurs and solo-preneurs, and it can occur for many reasons; an incorrect vision, focusing on the wrong things, and falling into the ‘busy trap’ to name but a few.But without a balanced approach to starting and growing your business, the stress, burnout and anxiety can quickly spiral out of control. So make sure you tune in to this episode where Chris and Taylor share some of their best ways to prevent and conquer burnout.Here Are The Highlights: - How to identify burnout and effectively address it (3:00) - Recovering from burnout and regaining your sense of control (12:30) - How to avoid burnout before you’ve reached your goal (17:50)- The methods in this episode for handling burnout should be part of your regular routine. Make these priorities and you’ll set yourself up for the win indefinitely.---------------------------------------------------------------------------------------------------------------- Make Sure You Get The Memos! If you want access to the lesson