Digital Marketing Radio

David: Is it necessary to persuade people to buy from you online or can great informative content do the job for you by itself? What types of content marketing don't work anymore? Do you need to cover as many bases as possible when publishing your content or is it focusing on just one platform best? Those are just three of the questions that I intend to ask today's special guest, Mickey Lonchar. Mickey, welcome to DMR. Mickey Lonchar: Hi, David. Nice to be with you. David: Great to have you here. Mickey describes himself as a Chief Persuasion Officer, a media neutral content creator, crafting big ideas for marketers of all sizes and finding creative ways to amplify them through the integration of great customer experience. Mickey, is it possible to build a great business nowadays without being a regular content creator? Mickey Lonchar: I think it's possible. It's almost like if you're very well known, you have an established reputation already, people are already spreading good words about you, yes, it