Digital Marketing Radio

David: Should every business be publishing online video? What type of video works best and what are the biggest video marketing pitfalls? Those are just 3 of the questions that I intend to ask today's special guest, Hannah Brenzel. Hannah, welcome to DMR. Hannah: It's great to be here. Thanks for having me. David: Hannah is the content marketing coordinator for ViralGains, a viral video marketing company based in Boston, Massachusetts. On a daily basis, she creates content designed to educate brands, agencies, individuals, and businesses of all sizes on importance of integrating online video into marketing campaigns. Hannah, integrating online video into marketing campaigns, do you mean paid video advertising campaigns or organic viral videos? Hannah: We generally focus on paid advertising campaigns, mostly because every piece of content really needs that boosts to get to the right audience so they can blow it up through organic sharing. There are sometimes those peak brands will create really awesome