Digital Marketing Radio

We’ve all seen influencers on social media share their opinion on different products and services, but how effective really is this as a form of marketing? What precisely do brand influencers do... and does your business actually need a brand influencer? That’s the topic for episode 242 of Digital Marketing Radio where I’m joined by a man who’s an authority on helping innovative businesses digitally transform their sales and marketing.  He’s a Fractional CMO and the author of 4 sales and marketing books including the recently published HarperCollins book “The Age of Influence” – welcome to DMR – https://www.linkedin.com/in/nealschaffer/ (Neal Schaffer). Secret SoftwareShare a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you... Answer: https://getcarro.com/ (Carro), https://www.frase.io/ (Frase) & https://www.clearscope.io/ (Clearscope) Next On The ListWhat's one marketing activity or tool that you haven't tried yet, but you want to test