Ask Me About Email Marketing

In this bonus content, I share three key lessons from our most popular episodes to date. To get access to all the bonus audio content for this show, be sure to sign up to the feed through iTunes, or your favorite podcast app.

Like many marketers, I can get overwhelmed when it comes to producing high-quality content on a consistent basis. That's why I find the idea of repurposing content so appealing. If you've been following our blog, you'll remember Monica's post on repurposing content. I was so inspired by the ideas she compiled, that I wanted to share them with you, our podcast listeners. In this week's episode, I discuss the value of repurposing your content - and, more importantly, ways you can start doing it today. In this episode, you'll learn: How to find your most successful content Why you should give new life to your high-performing content Where and how to repurpose content An illustrated example on how a single blog post can lead to a new project ... and much more! When you're a wearer of many hats within your business, creating compelling content often falls on the back burner. (And frankly, it can feel like a chore.) The next time you find yourself under pressure to get new content out the door, try repurposing so

Looking for ways to optimize and accelerate your email list growth? Look no further! In this episode, I discuss a recent study from the team at Privy.com, which evaluates the most effective ways to quickly grow your list. Ben Jabbawy, Privy's founder, joins me to reveal what is and isn't working for email marketers trying to build high-converting email capture campaigns. Privy is a list growth platform that empowers over 20,000 businesses to create banners, bars, popups, and embedded webforms on your website. You can also create landing pages, special offers, and a whole slew of other awesome things. In Privy's report, The State of Email List Growth 2016, they analyzed six months worth of data across 5,000 active users to discover and present email capture and list growth best practices. In this episode, you'll learn: The best types of offers to associate with your campaigns What performs better...popups, banners, or tabs? Quick and easy tests to optimize for mobile devices Effective ways to deliver offers f

Over the past few months, we’ve been working feverishly to develop and release our third mobile app, Curate. (Curious about it? Listen to this podcast episode and then check out our announcement post from earlier today.) Curate lets you to build an email newsletter using curated content. But what exactly is curated content? In this episode, I host a roundtable with our content marketing expert Kristen Dunleavy, user experience guru Grace Stoeckle, and iOS development team lead, Andy Obusek all about, you guessed it, curated content. At AWeber, we believe in the power of email to connect people in remarkable ways; to build strong relationships in the inbox– the kind of relationships that grow your business. If you are struggling with what to write in your emails, or finding ways to provide added value to your subscribers, this episode is a perfect introduction into an effective strategy that you can add to your email marketing repertoire. In this episode, you'll learn: What is content curation? Why curated ne

In this episode of the Ask Me About Email Marketing podcast, we're sharing our experience at AWeber in engaging subscribers and soliciting feedback. In a comment on the show notes for episode 13 with Jason Brubaker, Ilana Moss shared the following comment: "In 'real life' I have no trouble connecting with people but here in the virtual universe I don't know what to do. I have almost 5 thousand subscribers on various platforms, 1200 on Aweber, and I have a Facebook page with 3000 followers. I post things and get likes and shares but few if any comments. I've tried asking what they need or how I can help and I get no answer. Any idea what I might be doing wrong and how I can change that? How do I get to know my virtual audience? Thanks!" To answer Ilana's question, I've tapped Chris Vasquez, Creative Director, and Meghan Nesta, Product Manager, to share their expertise in soliciting feedback from customers. The resulting conversation is full of actionable tactics and knowledge drops. In this episode, you'll lea

We're back with another great episode of the Ask Me About Email Marketing podcast. In this episode, part two of our series with email consultant Chris Lang, we continue to discuss Gmail deliverability trends. Chris presents a unique 10-point list of ways to get your emails read in Gmail’s Primary inbox tab. If you are just tuning in, check out last week's episode to learn more about Chris and his 10-point list. As mentioned last week, being in the Promotions tab might be ideal for many marketers. Many subscribers use the Promotions tab to shop and make purchases, so being listed amongst big brands in a place where you can compete for someone’s buying attention might work for your business. For others, you may be trying to form more of a one-to-one relationship with subscribers, and appearing in the Primary tab is more appropriate for your brand and content. In this episode, we’ll take a look at Chris' recommendations. Here’s what you’ll learn in Part II: The 8 remaining points on Chris' list of recommendatio

Email marketers spend a lot of time optimizing their open rates. Getting subscribers to open emails is almost a form of mad science – one that is predicated on first getting your emails seen. But that's easier said than done. Making sure your subscribers see your emails means staying out of the spam folder, and landing in your subscribers' Primary inbox. And because so many of our subscribers have Gmail accounts, it's important to be aware of how the various inbox tabs (Primary, Social, Promotions) work. Like Google's SEO algorithm changes, there are some aspects worth paying attention to and testing. To discuss Gmail deliverability trends and results from his many tests with clients, I've recruited consultant Chris Lang to share his unique 10-point list of ways to get your emails read in Gmail's Primary inbox. Now, for many businesses, being in the Promotions tab might be ideal. The Promotions tab is a place where subscribers go to shop and make purchases, so being listed amongst big brands in a place where

Email marketing is an effective way to automate and scale your service-based or local business. The basic principles of acquiring and nurturing leads, developing top-of-mind awareness, and automating customer interactions are relevant for all businesses, not just digital. In this podcast episode, we pick the brain of Matthew Rodela of Your Friendly Neighborhood Computer Guy. Matthew has built multiple computer repair, and consulting businesses, and also provides fantastic resources for anyone who is starting or maintaining their own computer business. He currently hosts the Computer Business Podcast. The tactics Matthew shares with his community are relevant for most service-based and local business, so whether you fix computers, walk dogs, plan weddings, chop down trees, or service mortgages, this episode is jam-packed with actionable insights. In this episode you'll learn: How to use email marketing to nuture leads from your website How to use email automation to build customer relationships How to increas

Video in email. It's a thing. You can't ignore it. Well, you can ignore it, but I wouldn't recommend that. :) Successfully implementing video in your email campaigns can yield higher open rates, and a ton more clicks from your subscribers. If you've been looking for a new way to stand out in the inbox, this is the episode for you. Producing video has become incredibly accessible and affordable these days. Do you have an iPhone? Great, you're equipped to record video! To dive deep into this topic, and help equip you with the tools you need to test and optimize video in email, I've recruited our in-house education guru, Jay Moore. Jay has been running a successful webinar series on this topic and shared a few key points. In this episode you'll learn: Why you should test video in your emails How to effectively use video in your emails What types of videos you should create Various tools and software for creating video on a budget You don't want to miss this. Here are a few links referenced in the episode: . AW

Nurturing a relationship through email marketing is a lot like forming relationships in real life. Am I saying too much, or too little? Am I saying the right things? It’s been two days, should I text now, or wait? Okay, texted. Oh no, I can’t believe I did that! Am I texting too much?? The struggle is real. The age-old question of how many emails are too many emails, and what’s the appropriate frequency to send is relevant to marketers in any niche. In this latest episode of the Ask Me About Email Marketing podcast, I’m joined by Content Marketing Specialist, Monica Montesa. We break down the various reasons for and against different send frequencies. If you are struggling with identifying the perfect sending cadence, this is the episode for you. In this episode you’ll learn: The magic number of how many emails you should send The pros and cons of sending more frequently The pros and cons of sending less frequently The importance of setting expectations How to use data and surveys to decide You don’t want t

We frequently talk about the impact of email marketing on our lives. Email saves us time, helps us grow our businesses, and empowers us to form relationships with people we value. But what about the industries we work in? How is email evolving the way we work? Digital marketing has the power to disrupt traditional industries. Content creators, entrepreneurs and small businesses can now find and communicate directly with their audiences through engaging new channels. In this latest episode of the Ask Me About Email Marketing podcast, we take a look into how pro-marketer, successful entrepreneur, and film distributor Jason Brubaker adapts and optimizes his campaigns in an ever-changing industry. With his website, filmmakingstuff.com, Jason provides a valuable resource for professional and independent filmmakers. He uses email marketing to provide content on topics ranging from screenwriting and producing, to marketing and distribution. In this episode you'll learn: How to determine and test the best incentive

In December of 2015, we kicked off our podcast with our CMO, our Creative Director, and a single question: How could I use email marketing to support my book launch? In episode 12, we take that question to another level with an engaging Q&A session with Honorée Corder, a speaker, coach, and authorpreneur. What makes Honorée qualified to talk to us about publishing and tribe-building? She's released 19 unique self-published books! Honorée and I chat about publishing, email personalization, content tips for small businesses, and much more. There is actionable advice in this episode for writers and non-writers alike. You'll learn: The importance of developing an avatar, or persona The value of writing conversational and personal emails using personalization How email marketing can support your book marketing – from conception to completion Why double opt-in isn't such a bad idea A simple way to develop a 12-month editorial calendar Here are a few referenced links: Honoree Corder Hack the Entrepreneur: How

Growing your list is crucial to scaling your business or brand. On this episode of Ask Me About Email Marketing, I interview Amy Schmittauer from SavvySexySocial.com to learn how she managed to grow her list of email subscribers by tapping into her 2.3 million views on YouTube. Amy shares her social and email marketing expertise, letting us know how to form lasting relationships through the inbox. In this episode, you'll learn: The importance of clarity, and the value of simply asking How to use specific YouTube tools to help drive traffic back to your site How contextual lead magnets can captivate a casual audience How to optimize content from your archive for list building A few emerging social media networks to keep an eye on Here are a few links referenced in the show: Amy Schmittauer Amy's YouTube Channel 4 Types of AutoResponder Series and the One You Should Absolutely Avoid - Pat Flynn LeadPages Anchor.fm Amy's Guide To Snapchat Have a question about email marketing? Ask us at aweber.com/podcast

Today, on the Ask Me About Email Marketing podcast, we're covering a hot topic in Digital Marketing – influencers. It seems like 2016 is the year of content curation and influencer marketing. Most annual predictions posts claimed these two areas of focus as important trends to watch. There are many ways that brands, businesses, and entrepreneurs are using influencers to help grow their subscriber base and capture the attention of new prospects. To get to the bottom of this concept of influencer marketing, which honestly is not very new, I roped our CMO, Erik Harbison, into the recording booth for a conversation. In this episode, we discussed influencer, advocate, and referral marketing, and how you can leverage these to expand your reach and enhance your email marketing. Here are a few things you'll learn in this episode: What is influencer marketing? What's the difference between influencers and advocates? How do you find influencers and advocates? How can you activate influencers and advocates? Here are t

What's the future of digital marketing? Over 3000 like-minded marketers convened in San Diego last week at the Traffic and Conversion Summit to discover the answer. The host of the summit, Digital Marketer, educated the crowd on what's working today, and where they believe the industry is heading. The content was enlightening and inspiring. Luckily, podcast hosting service Buzzsprout had a mobile recording studio on hand to capture some audio. I took to the booth with my colleague Meghan Nesta to dish out the main themes that we knew email marketers could benefit from hearing. Check out the episode below: In this episode, you'll learn: Why you shouldn't propose to cold traffic on your first date. How to build relational equity with your subscribers. How generic lead magnets could be hurting your lead quality. Why its not always about you (but always about your customer.) Special shout outs to Buzzsprout and Digital Marketer, keep being awesome! Want to be on the podcast? Visit aweber.com/podcast to learn mo

Back again with another fresh episode of the Ask Me About Email Marketing podcast, the show where we're talking about all things email marketing and no questions are off limits. For today's episode, we're stepping into the world of Jay Moore, one of our email marketing experts who has been working at AWeber for 8 years! Jay has seen the industry evolve quite a bit over the past decade and is has plenty of knowledge to drop. In this episode you'll learn: What major changes have impacted email marketing over the years. How to convert casual subscribers into loyal paying customers? Here are a few tips that Jay mentioned: Set solid expectations for subscribers. Let them know what types of messages you'll be sending. People are more likely to invest in people and brands that they trust. Use email marketing as a way to establish a strong rapport with subscribers, and work to build trust before blindly pushing what you are selling. Subscribers are going to be asking, "What's in it for me?" If your emails are not

Today's episode answers a question we receive quite frequently: "What do I write in my emails?" Our answer to this question comes in the form of a new 7-day email course: What to Write in Your Emails. In addition to the course lessons, you'll receive 20+ email content templates that you can customize with your own content. These templates will help you overcome that inevitable writer's block! We've been running this course for a few weeks, and so far the team has received some great feedback from participants. Want to check out a sample of the course? Check out this blog post. Ready to dive right in: Sign up for free here. Have a question about email marketing? Record your question at http://www.aweber.com/podcast.htm

And we're back with another episode of the Ask Me About Email Marketing podcast! This week’s question comes from a blog reader's comment on our podcast announcement post. Eliseo asked a great question about email templates. Specifically, Eliseo writes that he knows he needs to use email templates, but he's unsure how to master them. Where can one go to learn more about email templates, and maximize the value of using them? To answer the question, I've recruited Mike Smith, a visual designer at AWeber. In this episode, you'll learn: Who should use a pre-designed template, and who shouldn't What elements to adjust, or tweak when working with a template How to test your emails, especially when using templates Where to get inspiration, advice, and actual templates for your email marketing campaigns Here are a few notable links from the show: Litmus Really Good Emails Envato Market Here are some additional posts on the subject: How To Care For Your Email Template 11 Email Ideas to Inspire Your Next Campaign 5

This week’s question comes from Nick Jervis, from Your Website Genie who is curious what pop up styles are most effective, according to our data. Despite my promise to seek out email marketing experts for each question, I decided to answer this question myself! I couldn't help it, as conversion rate optimization is an area of interest for me. In this episode, you'll learn: Why I'm reluctant to answer this question with just data Different styles of popups, how to trigger them, and when to use them Two popup alternatives to test, which may create a more welcome user experience The importance of testing your forms and site Here are a few notable links from the show: AddThis SumoMe Rapidology Hello Bar ConversionXL - In Defense of the Popup We've also written some great content on the subject: Download Our Pop Up Optimization Guide 8 Ways to Improve Your Call-to-Action Copy to Get More Subscribers 4 Easy Tips for Turning Your Sign Up Form Into a Subscriber Magnet Quick Tips Video: 3 Tips for Building a Sign

Everyone here at AWeber and the Ask Me About Email Marketing podcast wish you a very happy new year. We hope to answer many valuable questions about email marketing in the weeks and months to come. Let's do this! This week’s question comes from Easter Alexander, a shamanic practitioner who is hoping to send larger files to her email subscribers. To answer her question, we’ve recruited Josh Smith, Email Best Practices Manager at AWeber. In this episode, you'll learn: Why most email service providers, including AWeber, put limits on file attachments. Free solutions to share self-hosted files. How an integration with Digioh can provide assist in file sharing. Here are a few notable links mentioned in the show: Google Drive Dropbox Soundcloud Youtube Vimeo Digioh How to integrate with Digioh To submit a question about email marketing, visit http://aweber.com/podcast.