Ask Me About Email Marketing

We're back with another great episode of the Ask Me About Email Marketing podcast. In this episode, part two of our series with email consultant Chris Lang, we continue to discuss Gmail deliverability trends. Chris presents a unique 10-point list of ways to get your emails read in Gmail’s Primary inbox tab. If you are just tuning in, check out last week's episode to learn more about Chris and his 10-point list. As mentioned last week, being in the Promotions tab might be ideal for many marketers. Many subscribers use the Promotions tab to shop and make purchases, so being listed amongst big brands in a place where you can compete for someone’s buying attention might work for your business. For others, you may be trying to form more of a one-to-one relationship with subscribers, and appearing in the Primary tab is more appropriate for your brand and content. In this episode, we’ll take a look at Chris' recommendations. Here’s what you’ll learn in Part II: The 8 remaining points on Chris' list of recommendatio