Foster Web Marketing Podcast

John Gayle and Tom go way back, even before FWM existed. In this episode, Tom and John give a blast of the past and discuss the complexities of Lemon Law. What is Lemon Law? It’s something John has fought hard to keep in place in his ongoing mission to protect consumers.    Timestamps: 0:00 Introduction 1:28 The Way Things Were 4:39 Lemon Law Explained 6:26 How To Handle Debt Cases 10:51 Credit Reporting Agencies 15:00 Inflation of Car Prices 20:30 2 Remedies Under Lemon Law

Nate Amendola’s refreshingly holistic approach is one thing that helps him find true purpose in what he does as one of the top criminal defense lawyers in Massachusetts.  To achieve his outward goals, though, he had to look inward. He found major inspiration in two books—The ONE Thing and 10% Happier—and found resolve in his practice of meditation. Tom had a similar experience with a life-changing book, The Power of Now, and he understands how much one book or one idea at the right time can change your life.  In this episode, Nate and Tom dive deep into some introspection and talk about what has given them the tools to rise up and succeed.  Timestamps: 0:00 Introduction 3:44 Nate Amendola’s Genesis Story 4:54 The ONE Thing 7:55 The Sober Lifestyle 11:45 The Power of Buddhist Meditation  18:57 10% Happier 20:41 Tips for Beginning Meditation 24:25 The Power of Now 28:38 Finding Purpose in What You Do 42:11 Why Choose the Sober Path

Rob & Kennedy are the “Email Marketing Heroes,” and they joined us this week to talk shop about all things email marketing. Are you familiar with these guys? If not, you’re definitely going to want to tune in.  Rob Temple describes himself as a “hypnotist, marketer, and penguin lover.” Kennedy describes himself as a “psychological mind reader, creative, and theatre lover.” Together, they have proven that they know a thing or two about email marketing, and it is evident in their successes, both on the stage and off.  You can’t make this stuff up! But I think you’ll definitely learn something useful—and maybe even become an email marketing hero yourself. Join us in this episode as Rob & Kennedy share their unique perspective on email marketing. Timestamps: 0:00 Introduction 1:14 Rob & Kennedy’s Background 4:46 The League of Marketing Heroes 7:54 What Makes an Email Effective? 11:46 The Key to Good Engagement 16:17 A Framework You Can Use 18:59 How Membership Works 24:30 Rob & Kennedy’s Most Succ

In the wild wild west of marketing, the aesthetic of your content is top priority when it comes to conveying your message - and converting prospects. Eric Bakey knows the drill. He started in the army, then worked in construction, only to find himself wanting more out of life. That is when he began to make his imagination realized and start his cartoonist career. He has learned that the industry needs someone like him, who can take what you envision and create something that sells.  Tune into this episode to learn about Eric Bakey and how You can market yourself with aesthetics You can create a marketing blueprint to guide your business A detailed plan allows for exponential growth Cartoons make an impact 1:34 How Eric Became a Cartoonist 5:20 The Cartoonist Industry Explained 9:07 Cartoon Project Development 15:29 The Riches In Niches 20:41 How To Reach Eric

One thing that’s clearly true to life is that we learn as we go. Twenty years ago, both Tom and Chris were coding websites in Dreamweaver. Now, in this era of web marketing, they both weave dreams in new ways. What they’ve learned for sure is that web marketing isn’t as simple as building a website and calling it a day. There is an art and a science to it, and it requires continuous effort that should not be ignored.  The key to your success is making things easy for you. That’s a goal Tom and Chris share, and it’s something they’ve learned over years of experience.  That’s also why DSS was built by Tom’s own hands, but has been extensively refined to adapt to the internet today. Learn more about what DSS can do for you here. Timestamps: 0:00 Introduction 1:50 Humble Beginnings 5:07 The Art & Science of Web Design 9:54 Allowing You to Be the Quarterback 15:32 The Ever-Changing Landscape of Websites 18:40 Work-Life Balance

When SunTrust and BB&T banks merged into Truist Financial Corporation, nobody knew how the pendulum would swing. People were uncertain, and some of them were outright worried. However, through it all, Mike Metz remained a compassionate partner that had FWM’s back. Who knew a banker could actually be considerate about your business’s ambitions?  Mike joined us this week to discuss: The Truist merger  How Truist has helped FWM Why you need a banker you can trust How a financial plan can enact your ambitions Truist’s wacky yet memorable advertising    Having a companion with your best interests at heart can change the game and give you unexpected comfort in challenging times. Truist has proved this merger is no inconvenience; it is an opportunity for growth.    Timestamps: 0:00 Intro 2:14 The Truist Merge 6:07 The New FWM Building 8:18 The Importance of Community 12:53 Having a Banker on Your Side 15:12 The Sales World of Banking 22:15 Truist’s Attention Grabbing Ads

As you get older, it is integral that you take your insurance into consideration. You cannot let your life insurance plan fall by the wayside!  In this episode of World of Marketing, Keith Burgess joins us to discuss all the ins and outs of life insurance and what you need to do to secure yours. Keith shares a ton of insight as he lays out the 3 primary options:  Term Life Insurance Permanent Life Insurance Long-Term Care Insurance If you don’t have life insurance at the moment, you won’t want to miss this one. Keith Burgess will explain exactly why you need it, how it helps, and all that can go wrong if you don’t have the right plan for you.  Timestamps: 0:00 Introduction 1:14 Keith’s Background 4:46 Life Insurance Is About Family 6:08 Term Insurance 6:35 Permanent Insurance 6:46 Whole Life Insurance 7:14 Variable Life Insurance 10:44 Finding The Right Insurance For You 16:01 Biggest Life Insurance Mistakes 21:18 All About Long Term Care 26:16 The 3 Main Types of Life Insurance

Finding real talent comes down to a science. And, depending on who you hire, how to manage them does, too. Our guest this week is Jay Henderson. With his Real Talent System, he is someone that is dedicated to providing a scientific workforce analysis strategy that provides solid results.    With this test you can:    Pinpoint your best leaders and managers. Target specific employees for executive selection and promotion. Develop the best plan for leadership succession. Gain insight into how to best restructure your workforce. Understand how your top teams get the best results. Predict how your best workers will perform at a higher level.   We at FWM utilize the Real Talent System (or what we like to call the “Jay Test”) for everyone here. It allows us to help our clients, like Nate Amendola, realize the one thing. Tune into this week’s episode to learn all about hiring the right people.    Timestamps:   0:00 Intro 2:59 Origin of the “Jay Test” 5:28 How the “Jay Test” Works 9:38 The Personality Window 12:21

You and your team are fully capable of making impactful sales videos that help your bottom line—without hiring anyone. And you can have fun with it!  Attorneys and doctors are typically seen as buttoned up and serious, so setting yourself apart with a little fun can make a huge difference. If you can find the humor in it, you can find a unique and engaging way to connect with your audience. Just one really great video could even garner serious results! Still skeptical? Don’t count comedy out just yet.  Joseph Wilkins has found the tried-and-true formula for creating funny sales videos that sell. It’s not necessarily easy to get it right every time. But, hey, there is hope in the world—believe it—and comedy has a way of touching hearts and attracting attention. 

Joshua Lenon knows a lot about enhancing law practices with technology. That’s because he’s the Lawyer in Residence over at Clio, and he spends his days finding ways to get lawyers and tech companies working better together. You’d be hard pressed to find anyone out there more knowledgeable on the subject than this guy! But, while Joshua always has incredible insights to share with us, the coolest part about today’s episode is that he came to us armed with super-fresh, real-world data from Clio’s 2021 Legal Trends Report.  If you’re not familiar with Clio’s annual Legal Trends Report, you’re definitely in for a treat.  This is incredible stuff—the kind of knowledge that you can really use to improve your life and your business in measurable ways! Watch this episode of the World of Marketing now to learn more about: 0:00 Intro 1:08 Growth Overnight 3:21 Joshua's Background 8:13 Legal Trends Report 10:08 Law Firm Variability Bell Curve 15:12 Things Lawyers Have In Their Favor 19:12 Take Advantage of Conveniences

There are people out there who have millions of followers on social media. They're also making millions of dollars, all while doing nearly the same things you're doing—well, almost. They're flying first class and never looking back. If you want to achieve that level of success, you have to step back and recognize some important truths. Newsflash—IT'S ACTUALLY NOT DIFFICULT. It begins with an inward look toward what is important. It starts with you, your family, and getting your priorities straight. Only then can you look outward and determine the steps you need to take to become the successful self you know you can be. Kim Walsh Phillips has walked that path, and she's honored us this week with her story on how she made it—and she's telling you how you can too. It's not every day a business owner and self-marketer ends up influencing a million followers, but Kim has earned it. I'm not one to overstate the facts, and as a marketer myself with similar goals, her message speaks to me. I think it will speak to yo

Alex Frees is the son of a mensa, and it shows. He’s been able to bring his company, Credit Suite, from a 5 million dollar to a 15 million dollar company. Yes, he tripled it. He hasn’t done it alone though. He has used his connections and support from the tried and true successors in addition to his own genius to make that happen. Tune in to learn how he did it, we promise you will learn something new.    Watch this episode of the World of Marketing to learn more about:   2:42 The influence of elder geniuses 4:18 Why Credit Suite and finding meaning in your work 7:52 The growth of Credit Suite and Alex’s role 13:36 The biggest marketing mistake of complacency  17:19 Identifying your complacency 21:08 Alex’s biggest marketing victory  24:54 The Funding 30 Challenge and its massive impact

Have you ever flexed your brain so hard that you actually understand how Google works? Yeah, me neither, but Jamie Kelly (aka “The Professor”) has, and in this podcast, he’s going to do it to your brain too. But don’t worry, it will be well worth your time. We all know that we are at Google’s mercy when it comes to SEO, but if you tune into this—really tune in—you will learn some things that very few people know. Think you can keep up? I KNOW you can. Watch this episode of the World of Marketing to learn more about: Local SEO execution  How to manage review generation Why you need accuracy and consistency in your local citations Youtube integration The impact of written content How to establish a production schedule The 4 major elements of content  Importance of page headlines Intricacies of internal linking How to streamline your social media efforts Take breaks if you need to because it is a lot to take in! But be sure to watch the whole thing—you’ll be glad you did.

On this week’s episode of the World of Marketing, Chris Mullins is here to put it to you straight. Depression is rampant, and it’s not being taken seriously enough. Sometimes, you don’t even notice you have it yourself—that’s why we need each other. It’s also why Chris is passionate about eradicating the factors contributing to this disease. Here’s what Chris has to say about how she manages it, how it’s impacting your business, and how to begin fixing it: Trusted clients (managing partners, lawyers, intake specialists, etc.) share with me privately about their struggles with depression, mental health, and feeling like they aren’t good enough. Suicide rates for lawyers are now at an all-time high—overtaking dentists who used to rank at the top of the list. I can relate. I struggle with depression and trauma. Intake specialists, lawyers, and law firm staff struggle greatly with mental health, but NO ONE IS TALKING ABOUT IT AT THE LAW FIRMS. NO LAW FIRMS THAT I KNOW OF ACROSS THE COUNTRY TALK ABOUT IT ON A REG

Growing a podiatry practice - that's what Jessica Taveras has accomplished once over the course of 13 years, and it's an experience of tremendous value. She’s here with us today to tell us how event coordination, community building, and proper marketing accomplished that task. Jessica was an essential part of what got Dr. Peter Wishnie across the finish line, and here to help you make it there too in this episode of the World of Marketing.   We cover: The 4 Pillars of Marketing Why you need a marketing director The dynamics of hosting events How to build a community  Event marketing essential tips

Steve Richardson has been at it a long time; he walked through the minefield and came out thriving. This week, he’s joining us on the World of Marketing to tell us how he managed to form a perfect practice and now coaches attorneys. Join us as Tom and Steve sit down to discuss how he does it and how you can do it too. Tune into this episode to learn about: -          Steve’s coaching and his advice -          Getting Off The Hamster Wheel (Steve’s new book!) -          Getting in control of your time -          Steve’s SEO Strategy -          Steve’s advice for your website

You might’ve heard Susan Berkley’s voice before because she’s the signature voice of AT&T and the branded telephone voice of Citibank. She’s our guest this week on the World of Marketing and she’s here to tell you about the world of voice acting and how she made it big. She’ll also tell you about the power of your voice, and the 4 vocal influence types. Tune into this episode and maybe you learn yours. In this episode we cover: The 4 vocal influence types How to get into voiceover work Susan’s story and how she made it big The craziest voiceover gig Susan ever did Susan’s biggest marketing mistake   0:00 Introduction 2:49 The 4 vocal influence types 7:55 Getting into the voiceover business 11:48 The craziest voiceover gig Susan ever did 13:23 Financial viability of voiceover 16:45 How to get started in voiceover 18:29 Susan’s biggest marketing mistake 22:17 Masters of the spoken image

My best buddy and mentor, Ben Glass, texted me one Saturday morning with a link to a podcast called Built to Sell Radio. They were interviewing the owner of a marketing company and compared his firm to FWM. I was intrigued and immediately tuned in and headed out on my 3-miler walk. As I listened, I was blown away by the similarities between us. So, am I seeing double or what? Wesley Mathews is another entrepreneur who grew his company, High Level Marketing, out of nothing and made it big. Wesley changed the game when he decided to create websites using his own proprietary CMS—and he built an entire business that he eventually sold. That's smart business, so I invited him to be a guest on my podcast to tell us how he did it. It’s a fascinating story, and it will provide insight into how you might do the same thing with your business. We can all learn a lot from Wesley. I also feel like I made a friend for life! Here’s what we discuss: How Wesley found success WordPress vs. proprietary systems Finding a niche

The World of Marketing is back, and we’re interviewing Dr. Christopher Sendi, MD on depression, obesity therapy, and ketamine infusions—huh??    Dr. Sendi is a fount of medical knowledge, and he’s here to clear up any misinformation you may have heard about ketamine treatment and teach you the real facts about how this important breakthrough works.   Tune into this episode to learn:   How mental illness affects the brain How depression can be treated The truth about ketamine and infusions How obesity can be treated How Dr. Sendi found his way and became a healer How you or someone you know and love can get help too!

When I first started my company I didn’t have anyone but myself to manage my finances. Somehow I managed, but it wasn’t until I hired my CFO Buster that I got my accounting in order. That’s when I realized that I had a massive gap in my business that could’ve threatened it’s very existence If you think you have that gap, then Kahuna could be exactly what you need to get your business flourishing. In this Podcast, we discuss everything that goes into their business as well as everything you need to get your accounting in order. Frank and Andy have been doing this for decades, so they know what they’re talking about. Tune in and learn, you won’t regret it. 0:00 Tom introduces Frank & Andy 3:17 The history of Kahuna 13:40 How to use accounting as a tool 15:44 The 5 essentials of business owners 17:57 How accounting makes you a better marketer 23:43 Starting a business: then and now 26:09 What Kahuna provides 30:06 Accounting horror stories 38:02 Discovering Accounting Assessments Special Offer 40:37 Closing