Foster Web Marketing Podcast

So many people like you provide excellent services and truly care about their clients. But sometimes, we don’t see what’s right in front of us. This can cause issues, and you could be missing out on opportunities because of it. Luckily none of us are alone; we can reach out and get help from others who can fill in the gaps where we are weak.    That’s why Foster Web Marketing and Ruby have partnered to provide the best web marketing experience you can find on the internet today. In this podcast, you’ll learn how Foster Web Marketing’s philosophy in tandem with Ruby’s excellent phone and chat answering services have helped our clients and others find great success and perfect lead-client acquisition. Tim is becoming a podcast regular on the World of Marketing because Ruby’s services provide exemplary results. 0:00 Tom introduces Tim 3:25 Horror stories in communication 6:21 What do most people crave? 7:49 What are the MOST important types of content for your website? 12:18 Attract, Convert, Retain (hammering t

I’ve been lucky to work with a number of incredible people over the years, and one of the biggest wins is having our very own Gretchen Upright on the team! I’m so lucky to have her on this journey with me, and I’m so excited for her to join me on this episode as we go through FWM’s history, the history of websites on the Internet, and the Internet today. We’ll also discuss some of the top questions we get about website design: What are some common mistakes people make? What is the difference between UX and UI? If you had to narrow it down, what are the top three things people should focus on? Learn the answers to these questions and much more on this special episode of World of Marketing! 0:00 Introduction 1:32 Origin story 6:13 How to delegate 8:45 The original FWM website 12:01 How websites have changed over the years 14:18 The biggest mistakes people make with their websites 20:14 List of free image provider sites 21:31 The difference between UI and UX 22:42 Attract, convert, retain 26:21 Abiding to our

I’m a fan of the fantastic clients that Great Legal Marketing has referred to FWM over the many years I’ve known Ben Glass & Charley Mann. Ben and I started our respective companies together and have grown them like partners over the years. We have created, by accident, a great community of lawyers that are both GLM & FWM clients. Those of you who are part of that know what I mean. GLM provides lawyers that own a law firm with an enormous amount of fundamental, foundational, essential knowledge—logistics, operations, processes, marketing, and coaching. FWM is the “toolbox” and digital marketing aspect of the relationship. So I was happy to have Charley Mann as my guest on the World of Marketing! He’s my buddy— we always have a good time, and this was no different. Watch or listen to Charley and I discuss GLM’s new “Hero & Icon” program that coaches lawyers out of the trench they are in now to the success model they can be in, like many others in the GLM Hero & Icon program. Here’s what we cove

Everyone’s worst fears are speaking in public, asking for the sale, asking for a raise, asking for the job, asking to get married! It’s all about communication. In this episode of World of Marketing, I interview the lovely Carol Moore of Carol Moore Presents. Carol is a public speaking coach who realized the great need for communication coaching. She helps many professionals, including lawyers and doctors, and has devised several tactics to keep them engaging and confident.  Nobody said public speaking would be easy. Even the pros have to practice these skills to perform on stage. It’s easy to let fear drag you down, but it’s much easier to fight off the fear after learning about these tactics.  Here’s what we cover in this podcast: 0:00​ Meet Carol Moore 1:25​ How to speak bravely 3:06​ How it all started 5:56​ How to coach people to speak in public 8:43​ Affirmations to get you pumped 10:46​ Advice for you lawyers out there 14:56​ Recovery mechanisms 17:54​ How to focus on certain people to make it easier o

In this episode of World of Marketing, I interview Tim Bedford of Ruby, the leading live virtual receptionist and chat company many of our lawyers and doctors use to answer their phones and respond to web-based chats. I talk to Tim about how Ruby does things differently to make sure you get only the best clients (and those who aren’t don’t waste your time).   Ruby is a great resource for many of our clients. From solo practices to big firms, all enjoy the benefits of having their phones and chats answered so they can focus more on their businesses. Here’s what we cover in this podcast: 0:00​ Introduction of Tim Bedford, Ruby.com. 2:29​ Tim breaks down for me exactly what Ruby does. 5:49​ Quality Services Here. Tim tells me how they answer the phones. 9:46​ Going Virtual? How has COVID affected answering the phones? 11:33​ Why Use Ruby Over Hiring Your Own Receptionist? (I learned a lot here.) 16:27​ Getting Quality Leads. Ruby will qualify your calls, so your time is not wasted. 18:38​ Automate to Save

Hey folks! This is gonna be a GREAT one for those who want to know how to automate their business, so the traffic grows as well as the leads.    My good buddy Steve Richardson is a solo attorney practicing in New Jersey, and he’s been a DSS Power User for 11 years now, so he’s here to share his tips and tricks on how to get the most out of DSS and your website.    Finding new clients is a grind, but Steve has created a system to make that much easier. Watch and listen to what he does! (link to video) Did you know DSS is integrated with a number of third-party applications that save you time and effort, all while creating a better user experience for your prospective clients? In today’s episode, learn how:   Steve uses DSS to generate content to attract his perfect client DSS integrates with Ruby to create a better user experience when prospective clients call DSS integrates with CLIO, so the client information flows right into his case management system and process Steve has refined his process over the year

John Griffith is a family man and incredibly successful personal injury attorney. Not only that, but he could take you on in Brazilian jiu-jitsu while singing perfectly on key. This is just a taste of what Tom and John bring to the table. In this episode, learn about the marketing strategy and tactics behind his firm’s success and John’s creative ways to get more qualified referrals.  Tune in to learn how: COVID-19 impacted John’s firm A referral program can be an essential system for law firms John serves as the Tennessee Trial Lawyers Association President, and what he does John handled his biggest marketing mistake and his biggest marketing success

Ty Crandall went from simply being curious about financial reform to founding a multimillion-dollar company within a matter of years. In this episode, learn how Ty used daily proficiencies, book writing, and Business Black Ops to create the company he has today. Tune in to hear about:  How Ty found success How you should tackle every day to stay proficient Why writing books can be an essential boost to your brand How to take on public speaking

Every year can find a revolution in marketing tactics, yet the staples do remain. Mitch Jackson has been a master marketer from the very beginning, and he’s found significant fame because of it. Learn how Mitch became famous and the marketing tactics he and Tom suggest you utilize this year. Tune into this podcast to learn: How Mitch became famous Why you should embrace networking technology How connecting to a community can bring in business How to approach digital marketing in 2021

Brad Parker found his way on his own, and now he finds himself running one of the most successful Personal Injury firms in his region. Tune into this episode of the Word of Marketing to learn: How you can pave your way to a thriving law firm How finding quality cases can be essential to your brand How to network in the modern age (and during COVID-19) How your core values can be the roots of your success

Your website’s page speed has always been a priority when it comes to your online presence. But did you know that Google is always changing how it works? This May, a big update is coming, and we are ready. Tune into this podcast to learn: What changes are coming in May 2021 What you can do to prepare How you can test your own website’s page speed How you can use it to rise above your competition

Kenny Berger is the owner of the Law Office of Kenneth E. Berger, which has offices in Columbia and Myrtle Beach, South Carolina. He started the firm in 2011 with the philosophy of putting clients first and focusing on values rather than profits. Kenny believes in giving back to his community. A portion of the attorney fees from all DUI accident cases at his firm are donated to organizations working to eliminate drunk driving. Likewise, a portion of any fee earned in a traumatic brain injury case is donated to the TBI-recovery community. In this episode, you’ll learn: How putting clients first leads to more success than a focus on profits. Kenny believes that putting yourself in the client’s shoes each day and treating them with dignity and respect will reap great rewards.   How giving to others brings many rewards back to you and your business. Kenny follows the abundance mentality—you get what you give—and thinks it’s much more fulfilling and has a longer-lasting impact.   Why supporting local chariti

Rem Jackson is the founder and CEO of Top Practices, which he started in 2007 to help podiatrists market, grow, and manage their practices. Rem and his marketing consultants have helped hundreds of doctors transform their businesses through effective marketing and efficient practice management. He’s been a coach and trainer to professionals and business leaders for over 18 years. He’s also the author of Podiatry Prosperity: How to Market, Manage, and Love Your Practice and hosts the podcast “Prosperity & Something Greater.”   In this episode, you’ll learn: How to set goals and achieve them: Rem suggests writing down your goals and shares his tips on how to take your goals seriously and make sure you keep chipping away at them. To accept challenges and find the silver linings: Rem shares how he used the pandemic to spend more time improving his health and his home life. How to make every day your “best day ever.” Rem recommends preparing for your day the night before by talking with your subconscious an

Dr. Arianne Missimer is the founder of The Movement Paradigm, an integrative health center focusing on mindset, nutrition, and movement. She opened her first personal training center when she was 22, working as a dietitian and personal trainer for 13 years. She went back to school to get her doctorate in physical therapy. At 35, two months before her wedding, she was diagnosed with Stage 3 cancer. While she was undergoing radiation treatment, she decided to start training for “American Ninja Warrior.” Her appearance didn’t air on TV, but she made it to the second obstacle!   In this episode, you’ll learn:   How you can live your best life by changing the way you live and think. Arianne says inflammation is the source of many health issues, and she shares her insight about how changing your diet, mindset, and movements can help alleviate it. What The Movement Paradigm is and how it can help you. Arianne opened The Movement Paradigm to focus on treating the whole person by educating people about the resilien

Matt Tate has worked with FWM since 2013. He started out in marketing and coaching and became a business development strategist. He helps clients exceed their business development goals through his work with Tom in our coaching program.    In this episode, you’ll learn: What FWM coaching is all about. Matt explains that it starts with determining each clients’ personal and business goals and the types of cases they want to attract.    How coaching holds clients accountable and keeps them on track. During monthly calls, Matt and Tom walk each client through the Marketing Growth Plan and discuss the mindset, strategy, and tactics that will set them up for success. Strategies and techniques that lead to more business. Matt and Tom know what works and what doesn’t. Their diverse knowledge is an asset to those who seek their guidance, and they take pride in helping our clients exceed their goals.  

Jennifer Rose is the executive director of the Central Fairfax Chamber of Commerce. She helps local business owners connect and network because it’s impossible to do everything yourself, so you need to seek experts. Jennifer likes to think she’s an influencer in the community, and she encourages entrepreneurs to ask for advice and tap into the diversity of ideas their communities have to offer. In this episode, you’ll learn: The benefits of community networking. Jennifer explains why entrepreneurs and small businesses benefit from helping each other by sharing ideas, advice, and solutions to common problems.    How to leverage your local network, especially during trying times. Jennifer says, never stop connecting with other local businesses because they will become your support network and understand what you’re going through.   What your local Chamber of Commerce can do for you. Jennifer “kicks doors in for people,” and that’s not all the Chamber does. It also offers a variety of resources to help yo

Learn about Scott Harrison's pursuit of saving the world: https://www.charitywater.org/foster-web-marketing Scott Harrison is the founder of charity: water, a non-profit organization with a mission to bring clean, drinkable water to everyone around the world. Scott started the charity in 2006 after volunteering as a photographer on a hospital ship off the coast of Liberia for two years. He decided he wanted to make clean water his mission since 1 out of 10 people in the world are still drinking unclean water. Scott was recognized in Fortune’s “40 Under 40,” Forbes’ “Impact 30,” and was ranked 10th in Fast Company’s “100 Most Creative People in Business.” He is also the author of The New York Times bestseller, Thirst: A Story of Redemption, Compassion, and a Mission to Bring Clean Water to the World.   In this episode, you’ll learn: How having it all doesn’t equal a fulfilled feeling: Scott was living the “good” life as a club promoter, making tons of money, and hanging out with celebrities. He tells the sto

Gerry Oginski is a medical malpractice and accident trial lawyer in New York. He started his legal career in 1988, working for Leahey & Johnson, a well-known defense firm on Wall Street, representing doctors and hospitals that were being sued. He decided to open his own law firm in 2002, and he now works for Kramer, Dillof, Livingston & Moore. In this episode, you’ll learn: The power of video and how easy it is to do it yourself: Gerry has created more than 3,200 videos and shared them on YouTube. He provides simple tips on how to create videos people will actually watch and share with others.   How good, easy-to-understand content draws people in and keeps them coming back: Gerry suggests figuring out the path your clients take to get to you and then creating a variety of content pieces to help them along the way. The secret to crushing your competition in organic searches: Gerry says you not only need to be energetic and enthusiastic but also educational and controversial to attract and keep

Tricia Rightmire is an executive assistant for FWM’s sales team, and she’s been working with us for 10 years. Tricia is also the founder of Buffalo Stampede, a crowdsourced organization based in Kansas that supports various community projects. In this episode, you’ll learn:  - The story behind how Buffalo Stampede started in 2012: Tricia shares how her dad always made Christmas special and how losing him made her want to bring that same joy to kids in her community.  - How something small can turn into a full-blown organization that impacts an entire community: Tricia talks about how social media helped grow the group from just friends to more than 200 members across the country and how they help others throughout the year.  - How easy it is to start your own community outreach projects: Tricia says “it’s staggeringly simple” to find something you’re passionate about, get your friends involved, and find ways to support your community.  - How you can help Buffalo Stampede bring holiday magic to foster kid

Some people never wonder what they will be when they grow up, and for some, it’s just a given. If a family member is part of something steeped in history, you tend to want to follow in their footsteps and become part of that legacy. Building and maintaining long-term relationships within your community and with your clients keeps you top of mind. Chris Russo, an attorney and long-time client from Rhode Island, said, “Cultivating and nourishing your existing clients is most important. It makes a difference when they’re comfortable with you.” Chris and Tom talked about how Kirshenbaum & Kirshenbaum is one of the oldest firms in the state and how marketing is critical to preserving your reputation. Chris said, “Stay in your zone. Know your limitations.” Are you focusing your marketing on your strengths or trying to cover all the bases? Find out why Chris loves living in town rich in character and says clients continually refer friends and family to the firm.