Foster Web Marketing Podcast

Business consultant Richard James is the Founder of Your Practice Mastered, LLC, a membership group focused on coaching attorneys and small law firms to achieve better business results and earnings. After purchasing his first small business when he was 25, Richard created a practice to help lawyers build successful businesses and he shares his 30+ years of expertise in the marketing and sales industries. In this episode… Are you struggling to make time for your family and friends? Does your practice underperform, but you are unsure why? What if there’s a way to change all that? Lawyers often know very little about running a successful business and they stress when their practice is not performing well. The good news is that it’s possible to build a thriving law firm and take some well-deserved time off without jeopardizing your profitability. Richard James has proven ways to help lawyers build strong businesses and grow their firms.  In this episode of The World of Marketing Podcast, Tom Foster Jr. welcomes R

Atiba de Souza is the CEO of Client Attraction Pros, a specialized video marketing company that helps entrepreneurs and businesses attract more clients through strategic and creative video solutions. Atiba has been part of the marketing and tech industries for over 20 years and his passion for creative brand-building has helped companies shape communities for like-minded individuals. In this episode… No matter the occasion, we are all surrounded by one form of video content or another. It’s an engaging way to introduce a large amount of information, and it can be especially helpful for visual learners. But can that be turned into a powerful marketing solution for your business? You might be surprised how easy it is to create video content that will leave a lasting impression on consumers. Your business can benefit from planning the type of content based on what is most appealing to your audience. Establishing clear goals that engage with your audience is imperative to any successful marketing campaign, and th

Gary Sarner is the Founder of ROI360+, a marketing company that provides innovative solutions and strategies to businesses with a focus on radio advertisement. Gary’s expertise in the broadcast industry has allowed him to gain a unique perspective on advertising solutions which he now implements to help businesses reach media success. In this episode… Our private and professional lives are almost completely digital; however, there’s a powerful marketing tool that has been left behind: radio advertising. Although we may not think about radio as an effective marketing channel, we are surrounded by it everywhere. The radio station playing in the background of a cafe, the subway, or the grocery store is an effective advertisement method that works when people are away from digital distractions. When building a brand, it’s important to understand the market you want to influence in order to reach a much bigger audience. This is done by utilizing all marketing channels, not just the digital ones. Designing a creati

Kim Walsh Phillips is the CEO and Founder of Powerful Professionals, a coaching company that educates entrepreneurs on how to effectively scale their businesses. Kim took her background in PR and branding and integrated it with direct response marketing in a unique representation of the industry’s strategies as a recipe for success for all types of businesses. She also authored The Ultimate Guide to Instagram for Business and The No B.S. Guide To Direct Response Social Media Marketing. In this episode… Scaling a business is not easy and there are many ways to go about it. But how can you achieve your business goals faster by modernizing your marketing strategies? Entrepreneurs and companies have much to gain by utilizing the advantages of social media. Combining direct marketing strategies with creative social media outreach can help generate leads, build lasting client relationships, and increase profitability. Not only that, but building a healthy social media program makes your business scaling process exp

Heather Holloway is the Founder and CEO of Holloway Media Services, a marketing company that provides a wide range of social media solutions. Heather is a certified social media marketing expert. She acquired unique broadcasting expertise by working as a radio and TV producer, which allowed her to explore her career as an entrepreneur and start her own business, the Holloway Media Services company, in 2017. In this episode… Do you often feel your business is stuck or as if your message is not being heard? How can you reach your business goals without sacrificing precious time and resources? Heather Holloway believes understanding your audience is key to creating successful advertising campaigns. When done correctly, social media marketing can be a great tool that propels the growth of your business without having to spend a fortune.  In this episode of The World of Marketing, Tom Foster Jr. welcomes Heather Holloway, Founder and CEO of Holloway Media Services. They talk about how the laws of good marketing ha

Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a Juris Doctor from Marquette University Law School in 1992 and a Bachelor of Arts from the University of Wisconsin in 1989. In this episode… When considering your marketing approach, it’s important to have a clear goal in mind. Even though the path may not always be clear, success can still be achieved by understanding the key components of leading marketing strategies. Some people might arrange these components in a list and call it a recipe, but to Jason Abraham, long-term success is much more than that. Developing mental fortitude is a crucial step toward planning for your business growth. As you are set on the “big picture,” it’s important to understand the challenges that come before and after success, and how to overcome them. In this episode of The World

Alex Valencia is an entrepreneur and the CEO of We Do Web, an online marketing firm that provides customized and affordable SEO solutions for businesses in the legal and medical industries. Alex’s passion for content strategy and digital marketing drove him to create We Do Web to revolutionize content and marketing strategies for law firms and medical professionals. In this episode… In a fiercely competitive marketing world, businesses are pressured to stand out and make a lasting impression on consumers. So, how can you start building trust with your customers and your brand’s reputation? Alex Valencia strongly believes that content is king. By creating organic web content, businesses can increase their traffic and build a brand that represents the core values that resonate with consumers.  In this episode of The World of Marketing, Tom Foster welcomes Alex Valencia, CEO of We Do Web. They talk about creating an effective brand reputation by leveraging the right web content and marketing strategies, the impo

Brian Wallace is the Co-founder and Partner of Foster Wallace, LLC, a Kansas City-based law firm specializing in personal injury cases. Brian graduated from the University of Missouri with a Juris Doctor degree and went on to become an associate and, later on, a shareholder at a local law firm. His long-time friendship with Michael Foster sparked their entrepreneurial journey that resulted in the creation of their law firm.  Michael Foster is the Co-founder and Partner of Foster Wallace, LLC. After obtaining his BAA degree from Duke University, Michael attended the University of Missouri-Kansas City for his Juris Doctor degree. His career as an attorney presented him with unique opportunities that made a lasting impact on communities and people alike. Michael started a local law firm with his long-time friend and colleague, Brian Wallace, where he works as a personal injury attorney. In this episode… Entrepreneurship can be a difficult road to travel, but it can be equally as rewarding. So, how can you ensure

Some people may make it look easy, but no one just wakes up and instantly becomes a distinguished attorney and owner of their own practice. In reality, it takes an immense amount of planning, strategy, discipline, hard work, flexibility, and motivation to make that dream happen.   That’s why I’m really excited to introduce you to Nicole D’Ambrogi, owner and founder of San Diego Legacy Law. Nicole is a real inspiration, and I think you’ll get a lot out of the stories she shares with us in this episode. From a childhood spent “playing court” to an adult life marked by intense challenges, Nicole has used her life experiences to shape her impressive career path, achieve her goals, and improve the lives of others around her. She never “forgets the human.” And I think that’s clear in everything she does—whether it's working with estate planning clients, doing pro bono work with veterans, or focusing on her family.   In this episode, Nicole recounts her own incredible journey to success, and you don’t want to miss o

How do you find the true value of potential cases right off the bat? This was a question unanswered until Dirk Derrick came to the field. He changed the landscape by answering that and other questions that long went unanswered in the ecosystem of personal injury law. For example, just look at what Dirk’s firm claims:   “The DLF focuses on personal injury law exclusively. Everything we do for our clients is to obtain the true value of the case faster. This involves working at night with focus groups to determine the community’s thoughts on facts, issues, and laws concerning specific cases and then using those findings to obtain the real value of the case, often without the need for litigation.”   Marketing like this, and resolving an age-old debate within his clientbase, brought Dirk to the success he sees today. Check out the episode to hear how it happened. And, if you’re looking for ways you can transform your marketing, try this.    Timestamps:  0:00 Introduction 1:12 Dirk Derrick's Website 2:51 How Dirk

In this episode, I sit down with Rem as gives us an exclusive pre-game report and explains what modern podiatry practices can do, even in times of uncertainty and challenge, to succeed. And he gets us pumped up about the strategies and systems that not only make that success possible, but actually make it easier than what you’re probably already doing! Rem also talks about something that too many podiatrists shy away from: how and when to sell your podiatry practice.  If you have ever considered this possibility, or if you have some questions about how to do it in the future, you need to check out this episode.

Knowing when it's time to sell your practice is something that should be on your mind from the day it began. There is no need to be concerned, because at Top Practices, we have a network of practitioner entrepreneurs who’ve done their part, make this change and live the dream - by doing the right things at the right time - The right time, and the right people to help can bring you to where you need to be, when you’re ready. In this special episode of the World of Marketing, we have Rem Jackson, John Leardii, Tina Del Buono, Peter Wishnie, and our own surprise guest Jessica Taveras pitching in.  A bit about Top Practices and this event: “Since 2007, hundreds of doctors and their teams have joined the Top Practices Marketing Mastermind Group and transformed their practices into the profitable, efficient, and enjoyable practice they desire. Through effective marketing, these podiatry professionals have been able to fill their reception rooms with exactly the kinds of patients they want to see. More than that, t

Jeremy Weisz has been in the podcast industry for decades, and he’s learned a thing or two about doing it right. He joined us this week to tell us how it’s done. Utilizing a giver’s gain philosophy, Rise25 developed a proven strategy by creating life-changing relationships using a podcast. Tune in to learn more about how you can improve your podcast.  Timestamps: 0:00 Introduction 2:20 Jeremy’s Podcast Philosophy 4:41 B2B Podcasting 10:39 Episodes You Should be Creating 16:20 The Importance of Quality Equipment 21:22 Prioritizing Your People 26:44 How Rise25 Came to Be 30:30 Arewealiens Origin 32:03 Top 3 Podcasting Priorities

Nicole Barnett has been in the legal industry for nearly a decade, and if there’s one thing she learned, it’s that attorneys need marketing help. That is why she created Law Prophet to turn your social media account into a referral generating machine… and it works for any attorney in private practice. No, this doesn’t mean it’s time to dance down the hallways for Tik Tok , it means taking a tried and true approach to your brand marketing that gets you the quality cases.Check out this episode to learn all about it.  Timestamps:   0:00 Introduction 4:24 What Law Prophet Does 7:46 A Practical Social Media Approach 10:30 How Attorney Marketing is Unique 17:43 Skillset Divide In The Attorney World 21:21 How To Reach Nicole 26:44 Tying It All Together

Foster Web Marketing and Ruby have been partners through much of the age of digital evolution, and we’ve seen an accountable growth in demand for marketing essentials - both of which our two industries provide. In recent news, Ruby has launched a new multichannel website, designed with precise articulation - a testament to the importance of well thought out web design. Check out the episode to learn what Emily Sandison and Matt Lurie of Ruby have in store.  Timestamps: 0:00 Introduction 2:23 Ruby’s New Website 7:45 What Ruby Provides 11:26 A Little About Marketing 18:22 Ruby’s Connectivity 19:48 Ruby’s Take on Artificial Intelligence  23:14 Advice on Growing Web Pressure 27:06 Finding Your Avatar 34:58 Ruby’s New Web Channel

Web Marketing is constantly evolving, and live chat has found a role that’s become integral to your website’s ability to convert leads. That’s where Intaker comes into play, and Joseph Ruotolo joined us to explain how an innovative approach to live chat using A.I. and video in the legal and entrepreneurial world has changed the game. There are plenty of ways to do live chat the wrong way, that’s why Intaker has stepped in to do it right.  I really enjoyed speaking with Joe and hearing his story and how he got started with Integrator. Listen yourself and see if you become just as inspired as I was. Timestamps: 0:00 Introduction 3:45 Intaker Summarized 11:25 What Makes Intaker Unique 15:47 The Foundation of Intaker 23:14 Taking Risks In Opportunity 27:44 Joe’s Life Philosophy 30:40 The Trust Building Process 34:58 The FWM & Intaker Synergy 39:33 What It All Comes Down To 43:27 Intaker’s Integration With DSS Check out integrator at www.integrator.com to get a demo.

Understanding your perfect client is the essential exercise in creating a self sustaining business. Luckily, Dave Frees has seen it all - helping countless businesses find their perfect client and delivering on how to generate leads with this information. Typically you would have to get this kind of insite from Business Black Ops, but Dave joined the World of Marketing to share some of his tried and true knowledge on operating a successful business.   Timestamps: 0:00 Introduction 2:49 First Step in Understanding Your Perfect Client 5:38 Top 3 Tactics In Understanding Your Perfect Client 17:59 What is a Force Multiplier 21:14 Example of a Force Multiplier 25:07 Understanding and Enacting The Art of Persuasion 30:42 Prove What You Preach 32:21 Become More Persuasive In Your Life And Marketing

Infamous estate planning attorney Dan Ruttenberg, who is also Tom’s attorney, is a prime example of someone that has used unconventional marketing to great effect. In his years of experience, he has insisted on doing things his way, and it’s worked for him—big time. Dan has never relied on SEO or his website to bring him new clients. Instead, he’s an old school networker. He’s someone to look to if you want to see how long-term success can result from utilizing your passions in your marketing, and he’s someone that knows what it takes to establish an ever-developing community that draws in business. Watch this episode to find out how he does it and how you can, too. Timestamps: 0:00 Introduction 3:03 Unconventional Marketing 5:55 Poker Players Who Care Charity 13:17 People Work With People They Like 18:10 Community Based Marketing 19:14 The Giver’s Gain Concept 24:13 Dan’s Automatic Review Program 26:41 “Ad Hoc Review”

In this episode of the World of Marketing, Great Legal Marketing’s Charley Mann flips the script for us and interviews Tom on his path to becoming the founder of FWM. Taking a step back from things is not always easy. But, with help from the tried-and-true experts taught and cared for by Tom, the enterprise continues to operate. Learn all about Tom’s transition from CEO to Founder in this special episode.    Timestamps: 0:00 Introduction 4:25 The Entrepreneurial Operating System 6:36 You Can’t Do It Alone 10:23 The Role of a Founder 18:22 Dynamic Shift at FWM 27:32 Relying on Your Experts 37:11 The DSS App

Van Smith is a veteran attorney that took matters into his own hands when he saw opportunities present themselves in his career. Van Smith’s philosophy and entrepreneurial spirit are what made him the success he is today. He has a unique and brave marketing approach, and he joined us in this episode of the World of Marketing to tell us how he does it—and how you can, too.    Timestamps: 0:00 Introduction 1:07 Van Smith’s Origin Story 18:05 Why Smith Strong 22:24 How Van Smith Chose His Area of Law 26:42 The Influence of Bob Battle 39:10 The Joy in Marketing 41:07 Billion-Dollar Marketing Idea