Foster Web Marketing Podcast

Kristina Schneider is a Practice Success Coach with The Ultimate Estate Planner. She and Attorney Philip J. Kavesh guide estate planning professionals such as attorneys, CPAs, financial advisors, and more to reach their firm's greatest potential in the market today. She provides insights and resources to clients in the program for building a stronger, more sustainable business and marketing strategy. She has taught some of the most important topics for building a firm, including but not limited to practice management, calendar and time management, and social media marketing. With 19 years of experience under her belt, she is a voice to be heard for anyone in the estate planning realm of law and finance! Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:14 Working with Philip Kavesh 3:40 The Ultimate Level 5:17 Teaching Consistent Principles 6:41 The Business of Law 8:20 Personalized Consultation 12:59 The Next Ultimate Level Event 14:22 Additional Resources 15:45 Implementation Session 16:40 Ongoing I

Scott Duvall heads up the Video Production Department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all of the video content that comes out of Foster Web Marketing (including this podcast and our new web series covering the latest news in digital marketing)! Scott has been with the company for over 2 years. He started out as a Senior Digital Marketing Strategist and SEO Analyst and has brought that expertise into the video realm to help our clients expand their reach and connect deeper with their audience. Outside of work he’s a candidate for an MBA and a MS in Television and Media Management at Drexel University. Here’s What You’ll Learn Scott’s Start with FWM The Beginning of FWM’s Video Marketing FWM’s Production Process Bringing in Professionals The Value of Content Videos Prepping Clients for Video Work Storybrand Marketing Sc

Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social, and governance (ESG) issues. She is on the Board of Directors for the non-profit ZERO Prostate Cancer based in Alexandria, Virginia, as well as a women’s self-defense trainer! While her day job focuses on keeping track of the money for a successful, local law firm, her influence expands into the social issues of today. Here’s a Glimpse of What You’ll Learn 2:06 The Snowbird Lifestyle 4:47 Sandra’s Experience at Harrity & Harrity 8:07 No Thumbs in Butts 9:43 Sandra’s Background 10:25 How It All Started 12:44 Sandra’s Proudest Moment 15:00 Sandra’s Mentors 16:31 Guided Meditation Goes The Distance 16:41 Tom Meditates 19:06 Sandra’s Adventures 19:15 Sandra Ju

Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every company wants to see when faced with a need to adapt. Here’s a Glimpse of What You’ll Learn What is Branding / Rebranding? Famous Rebrandings Refresh vs Reposition vs Rebrand Law Firm Branding How Jim Got Started in Rebranding Reflecting Your Values & Goals Rebrand Marketing Tactics Notable Rebranding Experts Success Measuring Success Rebranding Mistakes to Avoid Jim's Mentors Podcast & Book Recommendations A successful rebrand involves so much more than a new logo or a name change for a business. Market research and an audit of associations the current brand has in the minds of consumers are nec

Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a full-time sports attorney since 2017. Before working at GSA, he was a student in the International Sports Law Master’s program at the Instituto Superior de Derecho y Economía (ISDE) based in Madrid, Spain. Here's a Glimpse of What You'll Learn - Standards of Evaluation for Performance Enhancing Drugs - Nuances in Advocating for Athletes Following Positive Drug Test Results - GSA's Biggest Victories in the Sports Law Space - A Sports Law Attorney's Take on a High-Profile Doping Case - Staying Up to Date with Changes in the World Anti-Doping Code - What It's Like Working with Global Sports Advocates - The Elements of Advising Athletes in the Digital Space In This Episode... U

The True Value of Honest PPC Work Featuring Craig Weatherly Craig started his journey in 2001 at New Horizons Computer Center, a local technical institute with a direct focus on web design and SEO. He brings his SEO and digital marketing experience which was spent in competitive markets such as automotive and tourism. Craig has a passion for helping business owners achieve their goals with ever-changing digital platforms.  Here’s a glimpse of what you’ll learn:  How an SEO expert chooses keywords How to use your organic content in your PPC campaigns The importance of targeting by geography and demographics Best practices for writing compelling PPC content In this episode… PPC has always been a topic of hot debate at FWM - but the consensus is, at the end of the day, it has its purpose. The trick is, utilizing it honestly and effectively. Flushed by marketing companies who will careless max out budgets to gauge legitimate businesses of their profits, many industries have grown tired of utilizing thi

Serial entrepreneur Chad Rubin is the Founder and CEO of Profasee, a dynamic platform designed to help brands on Amazon predict the perfect price for their products. Chad’s career in e-commerce has allowed him to develop key SaaS skills while learning how to capitalize on opportunities and build stable futures for brands and companies alike. He graduated with a Bachelor of Business Administration from the University of Massachusetts Amherst and has since been on a mission to help brands reclaim their profitability on the global market. In this episode… The future of your business lies in adaptability that advances prosperity. How can you guarantee brand stability against something so unpredictable? The kind of adaptability that entrepreneurs need to pay close attention to in the coming years is the dynamic representation of our societal and market needs. Incorporating the right tools into your personal and professional routine ensures you stay one step ahead of the competition. The rapid technological innovat

Jessica Taveras is the Digital Marketing Coach at Foster Web Marketing, a company that specializes in marketing strategies suitable for medical, legal, and service businesses. Jessica’s expertise in the marketing industry allowed her to develop key skills in advertising, SEO, customer relations, and management, which she utilizes when coaching clients on how to achieve marketing success. She earned her Bachelor’s Degree in Communications from Kean University in New Jersey. In this episode… Marketing can seem like science to entrepreneurs who are unaware of the best ways to approach and use its knowledge. What is the best place to start building your company’s marketing strategy? Before shooting blindly into the digital world, consider your business values and your target audience. Understanding what you want to convey to your clients plays a big role in building a marketing framework that works best for your practice. Another advantage for your strategy is having a marketing coach help you recognize the funda

Toby Crandall is the CTO at Foster Web Marketing, an award-winning agency that provides customized marketing solutions for law firms, medical practices, and service businesses. He has been part of the IT and marketing industries for over 20 years while developing his skills in multiple leadership positions. In this episode… As the web has become a more sophisticated place, there has been a rise in malicious cyber attacks. How can you ensure that your business and clients’ data are protected? For a business to operate successfully, it needs to be insured against possible disasters. One such insurance comes in the form of cybersecurity software that helps businesses thrive in the hostile environment of the internet. The importance of establishing security protocols for your company lies in the assurance of client data protection and the significantly reduced risk of operational integrity breaches. This extra layer of protection is what allows entrepreneurs and companies to focus on what is most important for th

Dr. Brad Schaeffer is a Board Certified Podiatric Surgeon and has established a private practice located in Central Park, New York, called SOLE. He is also the co-host of TLC’s show My Feet Are Killing Me, where he showcases his medical expertise with compassion and professionalism. Dr. Schaeffer is admired for his dedication to helping patients by continuously developing his surgical techniques and medical practice. In this episode… When creating a business, there’s always one question of great importance: How can you make your practice stand out? Though most business owners find themselves at a loss when trying to answer that question, it’s not an impossible task. Expanding your understanding of marketing strategies is important for managing your long-term career goals and executing your business vision. And who better to help you build an outstanding business than an experienced marketing coach? In this episode of The World of Marketing, Tom Foster Jr. welcomes Dr. Brad Schaeffer, Board Certified Podiatric

Susie Bacus is the Director of Marketing Services at Foster Web Marketing. This award-winning marketing firm provides custom-tailored solutions for medical practices, service businesses, and law firms. Susie’s entrepreneurial spirit motivates her to help others by always adapting to challenges and finding innovative ways to create long-lasting change. She graduated from Radford University with a B.S. in Communications and Public Service. In this episode… As concern rises over the latest AI, entrepreneurs and business owners are at odds over the lasting impact of such tools. Will AI completely change the future of business?  The truth is that companies have already started leveraging the convenience of AI tools in one way or another. It helps them stay competitive by improving efficiency and creativity in the workplace. Even with the doubts surrounding the use of AI-generated content, it’s important to understand the potential benefits it poses to the growth and success of businesses. In this episode of The Wo

William Harris is the Founder and CEO of Elumynt, an award-winning e-commerce marketing agency that utilizes the latest AI technologies and strategies to help businesses achieve their goals. As a marketing agency expert, William has had the opportunity to work with name brands and companies such as Nike, Nickelodeon, and Jack Daniels to substantially improve their business growth and revenue. In this episode… Stop setting meaningless target goals that only hurt your business. The modern way to successful and profitable growth is optimized efficiency. But how do you achieve that? The decline in net profit is often the result of internal miscommunication between departments. That’s why optimizing your business’ efficiency is the key that will revitalize your growth opportunities. Combining that with the understanding of different metrics for your company’s departments opens the door to truly maximizing profit. This formula allows businesses to focus on the most important elements crucial to success. In this epi

Accomplished writer and editor Dana Hinders is also the Director of Content Operations at Foster Web Marketing, an award-winning marketing firm with a focus on tailored solutions for attorneys and podiatrists. Her lifelong passion for writing drove her to excellence as she developed her creative and research skills in multiple leadership positions throughout her career. Dana graduated with a Bachelor’s degree in journalism and mass communication from the University of Iowa. In this episode… We live in an age where AI creates sophisticated content a thousand times faster than humans. Despite this being a fascinating addition to our lives, it poses a threat to organic content creation in every industry. So how will the future of copywriting survive in the challenge against computers? The good news is that AI still cannot fully capture an organic tone in copywriting. However, digital content has seen an increase in creative competitiveness that may not be going away anytime soon. Fortunately, this provides an op

Isabelle De Leon is the Project Manager at Foster Web Marketing, a marketing firm with a unique approach that enhances brand individuality and improves overall business success. She is also a longtime drummer with a strong passion for music, and she’s had the opportunity to work alongside a variety of artists and bands. Isabelle earned a bachelor's degree in jazz studies from the University of Maryland. In this episode… Entrepreneurs and marketing professionals will agree that opportunities do not simply happen to those who wait; instead, opportunities must be created. And in business, that kind of mindset will lead you to success. In a dynamic and cutthroat market, opportunities mean everything. Entrepreneurs must always be ready to face stiff competition and rising innovation to reach success. However, it’s easy to falter along the way and lose your sense of direction. How can you prepare yourself for the career of your dreams without losing your motivation? In this episode of The World of Marketing Podcast

Bob Battle is a Virginia-based veteran DUI, traffic, and criminal lawyer with more than 30 years of experience. Bob created his law firm, Bob Battle Law, where he focuses on providing an expert defense to people charged with serious traffic offenses in federal and state courts. Bob attended the University of Notre Dame and later earned his law degree from William & Mary Law School in Virginia. Chip Franklin is an award-winning and longtime producer, writer, filmmaker, and talk show host whose creative content has reached millions of views. Chip also devotes his time to music and stand-up comedy, but above all, his true passion is creating content that is seen and heard across multiple platforms. In this episode… To be heard in the vast digital space of the internet, your content needs to be noticed. Reaching a desired viewership can seem daunting, but there are strategies to help expertly market your business on social media. The demand for consumable content has increased exponentially over the last deca

Kevin Mottley is a lawyer and owner of The Mottley Law Firm which is comprised of legal professionals specializing in brain and personal injury litigations. Kevin’s true passion lies in representing traumatic brain injury(TBI) survivors, as it requires diligence, a special approach, and an understanding of current advances in the medical field. In this episode… When people have a specific health problem, they typically go to a specialist and not just any general practitioner. However, in such a generalized market, it becomes increasingly difficult to find the right service or product that best suits our needs.  That is why business niches are so important. Serving a specific niche caters to people who know what they are looking for and who value quality above all. Setting a focus for your business is crucial for establishing successful competitive strategies that set you and your business apart by displaying professional credibility and responsibility. In this episode of The World of Marketing, Tom Foster Jr.

Gretchen Upright has been the Senior Project Manager, and later the COO, at Foster Web Marketing. Her outstanding technical skills allowed her to develop an impressive career in finance and marketing, excelling at leadership and operation positions. Gretchen is now happily retiring to start a new chapter in her life and pursue other interests. In this episode… Nothing can compare to the experience and skills gained through time and dedication. However, developing certain abilities during our careers can make a great impact on industries, technologies, businesses, and even people. A 15-year-long partnership comes with business achievements and milestones that are hard to summarize. As Tom and Gretchen recall the amazing progress they have made over the years, they also share some valuable strategies and tools for building trust within a team and recognizing talent. In this episode of The World of Marketing, Tom Foster is joined by Gretchen Upright, COO at Foster Web Marketing. They discuss the challenges of es

Brenda Geiger is the Founder and CEO of Geiger Law Office, a law firm that specializes in estate and asset protection solutions. Aside from being a successful lawyer, Brenda is also an active public speaker and coach on a variety of business protection topics. Her passion for law and business drove her to author several books, including Estate Planning Secrets of the Affluent. In this episode… As many lawyers are not well-versed in business solutions, it can be daunting to start a law firm from the ground up. However, with the right resources, legal professionals can create their own career paths in this dynamic industry. With optimized coaching strategies, lawyers can work towards creating a successful business. Maintaining competitiveness is a challenge, however. Personalized solutions and resources can help achieve the business stability that every entrepreneur and business owner strive for. In this episode of The World of Marketing, Tom Foster Jr. is joined by Brenda Geiger, Managing Attorney at Geiger La

Pooya Abka is the CEO and Co-founder of Intaker, which develops interactive chat solutions for law firms. Pooya’s marketing expertise comes from previous experience as a digital consultant and his various entrepreneurial ventures, including assisting start-ups from the ground up. He earned a bachelor’s degree in engineering from The University of Sheffield and a master of science in management from Imperial College in London. In this episode… Sometimes, problems require professional solutions that take more time than people are prepared to sacrifice from their busy lives. The question then becomes: how can businesses adapt to client needs even before making first contact? Can AI help clients find the right business that suits their needs?  The truth is that AI is very much imbued in every technology we use today. However, in business, AI has become a powerful tool that can help bridge the gap in communication between consumers and producers. In a way, companies can reach more potential customers by leveraging

Ben Breslerman is the Senior Digital Marketing Strategist and SEO Analyst at Foster Web Marketing. Ben’s deep understanding of analytics, consumer engagement, and email marketing allowed him to develop his skills in SEO and operations through different leadership positions throughout his career. He earned a Bachelor of Science at Arizona State University. In this episode… The rapid change in digital marketing trends can greatly affect company strategies. So, what can help your business decide whether or not to invest in change? As leading search engines develop more specialized features to improve both the developer and user experiences, it’s crucial to know what to look for when adapting your marketing strategies. By understanding the benefits of utilizing Google’s most effective SEO tools, companies can make informed decisions that can significantly increase business discoverability and profitability. In this episode of The World of Marketing, Tom Foster Jr. is joined by Ben Breslerman, Senior Digital Marke