Foster Web Marketing Podcast

How do you find the true value of potential cases right off the bat? This was a question unanswered until Dirk Derrick came to the field. He changed the landscape by answering that and other questions that long went unanswered in the ecosystem of personal injury law. For example, just look at what Dirk’s firm claims:   “The DLF focuses on personal injury law exclusively. Everything we do for our clients is to obtain the true value of the case faster. This involves working at night with focus groups to determine the community’s thoughts on facts, issues, and laws concerning specific cases and then using those findings to obtain the real value of the case, often without the need for litigation.”   Marketing like this, and resolving an age-old debate within his clientbase, brought Dirk to the success he sees today. Check out the episode to hear how it happened. And, if you’re looking for ways you can transform your marketing, try this.    Timestamps:  0:00 Introduction 1:12 Dirk Derrick's Website 2:51 How Dirk

In this episode, I sit down with Rem as gives us an exclusive pre-game report and explains what modern podiatry practices can do, even in times of uncertainty and challenge, to succeed. And he gets us pumped up about the strategies and systems that not only make that success possible, but actually make it easier than what you’re probably already doing! Rem also talks about something that too many podiatrists shy away from: how and when to sell your podiatry practice.  If you have ever considered this possibility, or if you have some questions about how to do it in the future, you need to check out this episode.

Knowing when it's time to sell your practice is something that should be on your mind from the day it began. There is no need to be concerned, because at Top Practices, we have a network of practitioner entrepreneurs who’ve done their part, make this change and live the dream - by doing the right things at the right time - The right time, and the right people to help can bring you to where you need to be, when you’re ready. In this special episode of the World of Marketing, we have Rem Jackson, John Leardii, Tina Del Buono, Peter Wishnie, and our own surprise guest Jessica Taveras pitching in.  A bit about Top Practices and this event: “Since 2007, hundreds of doctors and their teams have joined the Top Practices Marketing Mastermind Group and transformed their practices into the profitable, efficient, and enjoyable practice they desire. Through effective marketing, these podiatry professionals have been able to fill their reception rooms with exactly the kinds of patients they want to see. More than that, t

Jeremy Weisz has been in the podcast industry for decades, and he’s learned a thing or two about doing it right. He joined us this week to tell us how it’s done. Utilizing a giver’s gain philosophy, Rise25 developed a proven strategy by creating life-changing relationships using a podcast. Tune in to learn more about how you can improve your podcast.  Timestamps: 0:00 Introduction 2:20 Jeremy’s Podcast Philosophy 4:41 B2B Podcasting 10:39 Episodes You Should be Creating 16:20 The Importance of Quality Equipment 21:22 Prioritizing Your People 26:44 How Rise25 Came to Be 30:30 Arewealiens Origin 32:03 Top 3 Podcasting Priorities

Nicole Barnett has been in the legal industry for nearly a decade, and if there’s one thing she learned, it’s that attorneys need marketing help. That is why she created Law Prophet to turn your social media account into a referral generating machine… and it works for any attorney in private practice. No, this doesn’t mean it’s time to dance down the hallways for Tik Tok , it means taking a tried and true approach to your brand marketing that gets you the quality cases.Check out this episode to learn all about it.  Timestamps:   0:00 Introduction 4:24 What Law Prophet Does 7:46 A Practical Social Media Approach 10:30 How Attorney Marketing is Unique 17:43 Skillset Divide In The Attorney World 21:21 How To Reach Nicole 26:44 Tying It All Together

Foster Web Marketing and Ruby have been partners through much of the age of digital evolution, and we’ve seen an accountable growth in demand for marketing essentials - both of which our two industries provide. In recent news, Ruby has launched a new multichannel website, designed with precise articulation - a testament to the importance of well thought out web design. Check out the episode to learn what Emily Sandison and Matt Lurie of Ruby have in store.  Timestamps: 0:00 Introduction 2:23 Ruby’s New Website 7:45 What Ruby Provides 11:26 A Little About Marketing 18:22 Ruby’s Connectivity 19:48 Ruby’s Take on Artificial Intelligence  23:14 Advice on Growing Web Pressure 27:06 Finding Your Avatar 34:58 Ruby’s New Web Channel

Web Marketing is constantly evolving, and live chat has found a role that’s become integral to your website’s ability to convert leads. That’s where Intaker comes into play, and Joseph Ruotolo joined us to explain how an innovative approach to live chat using A.I. and video in the legal and entrepreneurial world has changed the game. There are plenty of ways to do live chat the wrong way, that’s why Intaker has stepped in to do it right.  I really enjoyed speaking with Joe and hearing his story and how he got started with Integrator. Listen yourself and see if you become just as inspired as I was. Timestamps: 0:00 Introduction 3:45 Intaker Summarized 11:25 What Makes Intaker Unique 15:47 The Foundation of Intaker 23:14 Taking Risks In Opportunity 27:44 Joe’s Life Philosophy 30:40 The Trust Building Process 34:58 The FWM & Intaker Synergy 39:33 What It All Comes Down To 43:27 Intaker’s Integration With DSS Check out integrator at www.integrator.com to get a demo.

Understanding your perfect client is the essential exercise in creating a self sustaining business. Luckily, Dave Frees has seen it all - helping countless businesses find their perfect client and delivering on how to generate leads with this information. Typically you would have to get this kind of insite from Business Black Ops, but Dave joined the World of Marketing to share some of his tried and true knowledge on operating a successful business.   Timestamps: 0:00 Introduction 2:49 First Step in Understanding Your Perfect Client 5:38 Top 3 Tactics In Understanding Your Perfect Client 17:59 What is a Force Multiplier 21:14 Example of a Force Multiplier 25:07 Understanding and Enacting The Art of Persuasion 30:42 Prove What You Preach 32:21 Become More Persuasive In Your Life And Marketing

Infamous estate planning attorney Dan Ruttenberg, who is also Tom’s attorney, is a prime example of someone that has used unconventional marketing to great effect. In his years of experience, he has insisted on doing things his way, and it’s worked for him—big time. Dan has never relied on SEO or his website to bring him new clients. Instead, he’s an old school networker. He’s someone to look to if you want to see how long-term success can result from utilizing your passions in your marketing, and he’s someone that knows what it takes to establish an ever-developing community that draws in business. Watch this episode to find out how he does it and how you can, too. Timestamps: 0:00 Introduction 3:03 Unconventional Marketing 5:55 Poker Players Who Care Charity 13:17 People Work With People They Like 18:10 Community Based Marketing 19:14 The Giver’s Gain Concept 24:13 Dan’s Automatic Review Program 26:41 “Ad Hoc Review”

In this episode of the World of Marketing, Great Legal Marketing’s Charley Mann flips the script for us and interviews Tom on his path to becoming the founder of FWM. Taking a step back from things is not always easy. But, with help from the tried-and-true experts taught and cared for by Tom, the enterprise continues to operate. Learn all about Tom’s transition from CEO to Founder in this special episode.    Timestamps: 0:00 Introduction 4:25 The Entrepreneurial Operating System 6:36 You Can’t Do It Alone 10:23 The Role of a Founder 18:22 Dynamic Shift at FWM 27:32 Relying on Your Experts 37:11 The DSS App

Van Smith is a veteran attorney that took matters into his own hands when he saw opportunities present themselves in his career. Van Smith’s philosophy and entrepreneurial spirit are what made him the success he is today. He has a unique and brave marketing approach, and he joined us in this episode of the World of Marketing to tell us how he does it—and how you can, too.    Timestamps: 0:00 Introduction 1:07 Van Smith’s Origin Story 18:05 Why Smith Strong 22:24 How Van Smith Chose His Area of Law 26:42 The Influence of Bob Battle 39:10 The Joy in Marketing 41:07 Billion-Dollar Marketing Idea

John Gayle and Tom go way back, even before FWM existed. In this episode, Tom and John give a blast of the past and discuss the complexities of Lemon Law. What is Lemon Law? It’s something John has fought hard to keep in place in his ongoing mission to protect consumers.    Timestamps: 0:00 Introduction 1:28 The Way Things Were 4:39 Lemon Law Explained 6:26 How To Handle Debt Cases 10:51 Credit Reporting Agencies 15:00 Inflation of Car Prices 20:30 2 Remedies Under Lemon Law

Nate Amendola’s refreshingly holistic approach is one thing that helps him find true purpose in what he does as one of the top criminal defense lawyers in Massachusetts.  To achieve his outward goals, though, he had to look inward. He found major inspiration in two books—The ONE Thing and 10% Happier—and found resolve in his practice of meditation. Tom had a similar experience with a life-changing book, The Power of Now, and he understands how much one book or one idea at the right time can change your life.  In this episode, Nate and Tom dive deep into some introspection and talk about what has given them the tools to rise up and succeed.  Timestamps: 0:00 Introduction 3:44 Nate Amendola’s Genesis Story 4:54 The ONE Thing 7:55 The Sober Lifestyle 11:45 The Power of Buddhist Meditation  18:57 10% Happier 20:41 Tips for Beginning Meditation 24:25 The Power of Now 28:38 Finding Purpose in What You Do 42:11 Why Choose the Sober Path

Rob & Kennedy are the “Email Marketing Heroes,” and they joined us this week to talk shop about all things email marketing. Are you familiar with these guys? If not, you’re definitely going to want to tune in.  Rob Temple describes himself as a “hypnotist, marketer, and penguin lover.” Kennedy describes himself as a “psychological mind reader, creative, and theatre lover.” Together, they have proven that they know a thing or two about email marketing, and it is evident in their successes, both on the stage and off.  You can’t make this stuff up! But I think you’ll definitely learn something useful—and maybe even become an email marketing hero yourself. Join us in this episode as Rob & Kennedy share their unique perspective on email marketing. Timestamps: 0:00 Introduction 1:14 Rob & Kennedy’s Background 4:46 The League of Marketing Heroes 7:54 What Makes an Email Effective? 11:46 The Key to Good Engagement 16:17 A Framework You Can Use 18:59 How Membership Works 24:30 Rob & Kennedy’s Most Succ

In the wild wild west of marketing, the aesthetic of your content is top priority when it comes to conveying your message - and converting prospects. Eric Bakey knows the drill. He started in the army, then worked in construction, only to find himself wanting more out of life. That is when he began to make his imagination realized and start his cartoonist career. He has learned that the industry needs someone like him, who can take what you envision and create something that sells.  Tune into this episode to learn about Eric Bakey and how You can market yourself with aesthetics You can create a marketing blueprint to guide your business A detailed plan allows for exponential growth Cartoons make an impact 1:34 How Eric Became a Cartoonist 5:20 The Cartoonist Industry Explained 9:07 Cartoon Project Development 15:29 The Riches In Niches 20:41 How To Reach Eric

One thing that’s clearly true to life is that we learn as we go. Twenty years ago, both Tom and Chris were coding websites in Dreamweaver. Now, in this era of web marketing, they both weave dreams in new ways. What they’ve learned for sure is that web marketing isn’t as simple as building a website and calling it a day. There is an art and a science to it, and it requires continuous effort that should not be ignored.  The key to your success is making things easy for you. That’s a goal Tom and Chris share, and it’s something they’ve learned over years of experience.  That’s also why DSS was built by Tom’s own hands, but has been extensively refined to adapt to the internet today. Learn more about what DSS can do for you here. Timestamps: 0:00 Introduction 1:50 Humble Beginnings 5:07 The Art & Science of Web Design 9:54 Allowing You to Be the Quarterback 15:32 The Ever-Changing Landscape of Websites 18:40 Work-Life Balance

When SunTrust and BB&T banks merged into Truist Financial Corporation, nobody knew how the pendulum would swing. People were uncertain, and some of them were outright worried. However, through it all, Mike Metz remained a compassionate partner that had FWM’s back. Who knew a banker could actually be considerate about your business’s ambitions?  Mike joined us this week to discuss: The Truist merger  How Truist has helped FWM Why you need a banker you can trust How a financial plan can enact your ambitions Truist’s wacky yet memorable advertising    Having a companion with your best interests at heart can change the game and give you unexpected comfort in challenging times. Truist has proved this merger is no inconvenience; it is an opportunity for growth.    Timestamps: 0:00 Intro 2:14 The Truist Merge 6:07 The New FWM Building 8:18 The Importance of Community 12:53 Having a Banker on Your Side 15:12 The Sales World of Banking 22:15 Truist’s Attention Grabbing Ads

As you get older, it is integral that you take your insurance into consideration. You cannot let your life insurance plan fall by the wayside!  In this episode of World of Marketing, Keith Burgess joins us to discuss all the ins and outs of life insurance and what you need to do to secure yours. Keith shares a ton of insight as he lays out the 3 primary options:  Term Life Insurance Permanent Life Insurance Long-Term Care Insurance If you don’t have life insurance at the moment, you won’t want to miss this one. Keith Burgess will explain exactly why you need it, how it helps, and all that can go wrong if you don’t have the right plan for you.  Timestamps: 0:00 Introduction 1:14 Keith’s Background 4:46 Life Insurance Is About Family 6:08 Term Insurance 6:35 Permanent Insurance 6:46 Whole Life Insurance 7:14 Variable Life Insurance 10:44 Finding The Right Insurance For You 16:01 Biggest Life Insurance Mistakes 21:18 All About Long Term Care 26:16 The 3 Main Types of Life Insurance

Finding real talent comes down to a science. And, depending on who you hire, how to manage them does, too. Our guest this week is Jay Henderson. With his Real Talent System, he is someone that is dedicated to providing a scientific workforce analysis strategy that provides solid results.    With this test you can:    Pinpoint your best leaders and managers. Target specific employees for executive selection and promotion. Develop the best plan for leadership succession. Gain insight into how to best restructure your workforce. Understand how your top teams get the best results. Predict how your best workers will perform at a higher level.   We at FWM utilize the Real Talent System (or what we like to call the “Jay Test”) for everyone here. It allows us to help our clients, like Nate Amendola, realize the one thing. Tune into this week’s episode to learn all about hiring the right people.    Timestamps:   0:00 Intro 2:59 Origin of the “Jay Test” 5:28 How the “Jay Test” Works 9:38 The Personality Window 12:21

You and your team are fully capable of making impactful sales videos that help your bottom line—without hiring anyone. And you can have fun with it!  Attorneys and doctors are typically seen as buttoned up and serious, so setting yourself apart with a little fun can make a huge difference. If you can find the humor in it, you can find a unique and engaging way to connect with your audience. Just one really great video could even garner serious results! Still skeptical? Don’t count comedy out just yet.  Joseph Wilkins has found the tried-and-true formula for creating funny sales videos that sell. It’s not necessarily easy to get it right every time. But, hey, there is hope in the world—believe it—and comedy has a way of touching hearts and attracting attention.