Foster Web Marketing Podcast

William Harris is the Founder and CEO of Elumynt, an award-winning e-commerce marketing agency that utilizes the latest AI technologies and strategies to help businesses achieve their goals. As a marketing agency expert, William has had the opportunity to work with name brands and companies such as Nike, Nickelodeon, and Jack Daniels to substantially improve their business growth and revenue. In this episode… Stop setting meaningless target goals that only hurt your business. The modern way to successful and profitable growth is optimized efficiency. But how do you achieve that? The decline in net profit is often the result of internal miscommunication between departments. That’s why optimizing your business’ efficiency is the key that will revitalize your growth opportunities. Combining that with the understanding of different metrics for your company’s departments opens the door to truly maximizing profit. This formula allows businesses to focus on the most important elements crucial to success. In this epi

Accomplished writer and editor Dana Hinders is also the Director of Content Operations at Foster Web Marketing, an award-winning marketing firm with a focus on tailored solutions for attorneys and podiatrists. Her lifelong passion for writing drove her to excellence as she developed her creative and research skills in multiple leadership positions throughout her career. Dana graduated with a Bachelor’s degree in journalism and mass communication from the University of Iowa. In this episode… We live in an age where AI creates sophisticated content a thousand times faster than humans. Despite this being a fascinating addition to our lives, it poses a threat to organic content creation in every industry. So how will the future of copywriting survive in the challenge against computers? The good news is that AI still cannot fully capture an organic tone in copywriting. However, digital content has seen an increase in creative competitiveness that may not be going away anytime soon. Fortunately, this provides an op

Isabelle De Leon is the Project Manager at Foster Web Marketing, a marketing firm with a unique approach that enhances brand individuality and improves overall business success. She is also a longtime drummer with a strong passion for music, and she’s had the opportunity to work alongside a variety of artists and bands. Isabelle earned a bachelor's degree in jazz studies from the University of Maryland. In this episode… Entrepreneurs and marketing professionals will agree that opportunities do not simply happen to those who wait; instead, opportunities must be created. And in business, that kind of mindset will lead you to success. In a dynamic and cutthroat market, opportunities mean everything. Entrepreneurs must always be ready to face stiff competition and rising innovation to reach success. However, it’s easy to falter along the way and lose your sense of direction. How can you prepare yourself for the career of your dreams without losing your motivation? In this episode of The World of Marketing Podcast

Bob Battle is a Virginia-based veteran DUI, traffic, and criminal lawyer with more than 30 years of experience. Bob created his law firm, Bob Battle Law, where he focuses on providing an expert defense to people charged with serious traffic offenses in federal and state courts. Bob attended the University of Notre Dame and later earned his law degree from William & Mary Law School in Virginia. Chip Franklin is an award-winning and longtime producer, writer, filmmaker, and talk show host whose creative content has reached millions of views. Chip also devotes his time to music and stand-up comedy, but above all, his true passion is creating content that is seen and heard across multiple platforms. In this episode… To be heard in the vast digital space of the internet, your content needs to be noticed. Reaching a desired viewership can seem daunting, but there are strategies to help expertly market your business on social media. The demand for consumable content has increased exponentially over the last deca

Kevin Mottley is a lawyer and owner of The Mottley Law Firm which is comprised of legal professionals specializing in brain and personal injury litigations. Kevin’s true passion lies in representing traumatic brain injury(TBI) survivors, as it requires diligence, a special approach, and an understanding of current advances in the medical field. In this episode… When people have a specific health problem, they typically go to a specialist and not just any general practitioner. However, in such a generalized market, it becomes increasingly difficult to find the right service or product that best suits our needs.  That is why business niches are so important. Serving a specific niche caters to people who know what they are looking for and who value quality above all. Setting a focus for your business is crucial for establishing successful competitive strategies that set you and your business apart by displaying professional credibility and responsibility. In this episode of The World of Marketing, Tom Foster Jr.

Gretchen Upright has been the Senior Project Manager, and later the COO, at Foster Web Marketing. Her outstanding technical skills allowed her to develop an impressive career in finance and marketing, excelling at leadership and operation positions. Gretchen is now happily retiring to start a new chapter in her life and pursue other interests. In this episode… Nothing can compare to the experience and skills gained through time and dedication. However, developing certain abilities during our careers can make a great impact on industries, technologies, businesses, and even people. A 15-year-long partnership comes with business achievements and milestones that are hard to summarize. As Tom and Gretchen recall the amazing progress they have made over the years, they also share some valuable strategies and tools for building trust within a team and recognizing talent. In this episode of The World of Marketing, Tom Foster is joined by Gretchen Upright, COO at Foster Web Marketing. They discuss the challenges of es

Brenda Geiger is the Founder and CEO of Geiger Law Office, a law firm that specializes in estate and asset protection solutions. Aside from being a successful lawyer, Brenda is also an active public speaker and coach on a variety of business protection topics. Her passion for law and business drove her to author several books, including Estate Planning Secrets of the Affluent. In this episode… As many lawyers are not well-versed in business solutions, it can be daunting to start a law firm from the ground up. However, with the right resources, legal professionals can create their own career paths in this dynamic industry. With optimized coaching strategies, lawyers can work towards creating a successful business. Maintaining competitiveness is a challenge, however. Personalized solutions and resources can help achieve the business stability that every entrepreneur and business owner strive for. In this episode of The World of Marketing, Tom Foster Jr. is joined by Brenda Geiger, Managing Attorney at Geiger La

Pooya Abka is the CEO and Co-founder of Intaker, which develops interactive chat solutions for law firms. Pooya’s marketing expertise comes from previous experience as a digital consultant and his various entrepreneurial ventures, including assisting start-ups from the ground up. He earned a bachelor’s degree in engineering from The University of Sheffield and a master of science in management from Imperial College in London. In this episode… Sometimes, problems require professional solutions that take more time than people are prepared to sacrifice from their busy lives. The question then becomes: how can businesses adapt to client needs even before making first contact? Can AI help clients find the right business that suits their needs?  The truth is that AI is very much imbued in every technology we use today. However, in business, AI has become a powerful tool that can help bridge the gap in communication between consumers and producers. In a way, companies can reach more potential customers by leveraging

Ben Breslerman is the Senior Digital Marketing Strategist and SEO Analyst at Foster Web Marketing. Ben’s deep understanding of analytics, consumer engagement, and email marketing allowed him to develop his skills in SEO and operations through different leadership positions throughout his career. He earned a Bachelor of Science at Arizona State University. In this episode… The rapid change in digital marketing trends can greatly affect company strategies. So, what can help your business decide whether or not to invest in change? As leading search engines develop more specialized features to improve both the developer and user experiences, it’s crucial to know what to look for when adapting your marketing strategies. By understanding the benefits of utilizing Google’s most effective SEO tools, companies can make informed decisions that can significantly increase business discoverability and profitability. In this episode of The World of Marketing, Tom Foster Jr. is joined by Ben Breslerman, Senior Digital Marke

Business consultant Richard James is the Founder of Your Practice Mastered, LLC, a membership group focused on coaching attorneys and small law firms to achieve better business results and earnings. After purchasing his first small business when he was 25, Richard created a practice to help lawyers build successful businesses and he shares his 30+ years of expertise in the marketing and sales industries. In this episode… Are you struggling to make time for your family and friends? Does your practice underperform, but you are unsure why? What if there’s a way to change all that? Lawyers often know very little about running a successful business and they stress when their practice is not performing well. The good news is that it’s possible to build a thriving law firm and take some well-deserved time off without jeopardizing your profitability. Richard James has proven ways to help lawyers build strong businesses and grow their firms.  In this episode of The World of Marketing Podcast, Tom Foster Jr. welcomes R

Atiba de Souza is the CEO of Client Attraction Pros, a specialized video marketing company that helps entrepreneurs and businesses attract more clients through strategic and creative video solutions. Atiba has been part of the marketing and tech industries for over 20 years and his passion for creative brand-building has helped companies shape communities for like-minded individuals. In this episode… No matter the occasion, we are all surrounded by one form of video content or another. It’s an engaging way to introduce a large amount of information, and it can be especially helpful for visual learners. But can that be turned into a powerful marketing solution for your business? You might be surprised how easy it is to create video content that will leave a lasting impression on consumers. Your business can benefit from planning the type of content based on what is most appealing to your audience. Establishing clear goals that engage with your audience is imperative to any successful marketing campaign, and th

Gary Sarner is the Founder of ROI360+, a marketing company that provides innovative solutions and strategies to businesses with a focus on radio advertisement. Gary’s expertise in the broadcast industry has allowed him to gain a unique perspective on advertising solutions which he now implements to help businesses reach media success. In this episode… Our private and professional lives are almost completely digital; however, there’s a powerful marketing tool that has been left behind: radio advertising. Although we may not think about radio as an effective marketing channel, we are surrounded by it everywhere. The radio station playing in the background of a cafe, the subway, or the grocery store is an effective advertisement method that works when people are away from digital distractions. When building a brand, it’s important to understand the market you want to influence in order to reach a much bigger audience. This is done by utilizing all marketing channels, not just the digital ones. Designing a creati

Kim Walsh Phillips is the CEO and Founder of Powerful Professionals, a coaching company that educates entrepreneurs on how to effectively scale their businesses. Kim took her background in PR and branding and integrated it with direct response marketing in a unique representation of the industry’s strategies as a recipe for success for all types of businesses. She also authored The Ultimate Guide to Instagram for Business and The No B.S. Guide To Direct Response Social Media Marketing. In this episode… Scaling a business is not easy and there are many ways to go about it. But how can you achieve your business goals faster by modernizing your marketing strategies? Entrepreneurs and companies have much to gain by utilizing the advantages of social media. Combining direct marketing strategies with creative social media outreach can help generate leads, build lasting client relationships, and increase profitability. Not only that, but building a healthy social media program makes your business scaling process exp

Heather Holloway is the Founder and CEO of Holloway Media Services, a marketing company that provides a wide range of social media solutions. Heather is a certified social media marketing expert. She acquired unique broadcasting expertise by working as a radio and TV producer, which allowed her to explore her career as an entrepreneur and start her own business, the Holloway Media Services company, in 2017. In this episode… Do you often feel your business is stuck or as if your message is not being heard? How can you reach your business goals without sacrificing precious time and resources? Heather Holloway believes understanding your audience is key to creating successful advertising campaigns. When done correctly, social media marketing can be a great tool that propels the growth of your business without having to spend a fortune.  In this episode of The World of Marketing, Tom Foster Jr. welcomes Heather Holloway, Founder and CEO of Holloway Media Services. They talk about how the laws of good marketing ha

Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a Juris Doctor from Marquette University Law School in 1992 and a Bachelor of Arts from the University of Wisconsin in 1989. In this episode… When considering your marketing approach, it’s important to have a clear goal in mind. Even though the path may not always be clear, success can still be achieved by understanding the key components of leading marketing strategies. Some people might arrange these components in a list and call it a recipe, but to Jason Abraham, long-term success is much more than that. Developing mental fortitude is a crucial step toward planning for your business growth. As you are set on the “big picture,” it’s important to understand the challenges that come before and after success, and how to overcome them. In this episode of The World

Alex Valencia is an entrepreneur and the CEO of We Do Web, an online marketing firm that provides customized and affordable SEO solutions for businesses in the legal and medical industries. Alex’s passion for content strategy and digital marketing drove him to create We Do Web to revolutionize content and marketing strategies for law firms and medical professionals. In this episode… In a fiercely competitive marketing world, businesses are pressured to stand out and make a lasting impression on consumers. So, how can you start building trust with your customers and your brand’s reputation? Alex Valencia strongly believes that content is king. By creating organic web content, businesses can increase their traffic and build a brand that represents the core values that resonate with consumers.  In this episode of The World of Marketing, Tom Foster welcomes Alex Valencia, CEO of We Do Web. They talk about creating an effective brand reputation by leveraging the right web content and marketing strategies, the impo

Brian Wallace is the Co-founder and Partner of Foster Wallace, LLC, a Kansas City-based law firm specializing in personal injury cases. Brian graduated from the University of Missouri with a Juris Doctor degree and went on to become an associate and, later on, a shareholder at a local law firm. His long-time friendship with Michael Foster sparked their entrepreneurial journey that resulted in the creation of their law firm.  Michael Foster is the Co-founder and Partner of Foster Wallace, LLC. After obtaining his BAA degree from Duke University, Michael attended the University of Missouri-Kansas City for his Juris Doctor degree. His career as an attorney presented him with unique opportunities that made a lasting impact on communities and people alike. Michael started a local law firm with his long-time friend and colleague, Brian Wallace, where he works as a personal injury attorney. In this episode… Entrepreneurship can be a difficult road to travel, but it can be equally as rewarding. So, how can you ensure

Some people may make it look easy, but no one just wakes up and instantly becomes a distinguished attorney and owner of their own practice. In reality, it takes an immense amount of planning, strategy, discipline, hard work, flexibility, and motivation to make that dream happen.   That’s why I’m really excited to introduce you to Nicole D’Ambrogi, owner and founder of San Diego Legacy Law. Nicole is a real inspiration, and I think you’ll get a lot out of the stories she shares with us in this episode. From a childhood spent “playing court” to an adult life marked by intense challenges, Nicole has used her life experiences to shape her impressive career path, achieve her goals, and improve the lives of others around her. She never “forgets the human.” And I think that’s clear in everything she does—whether it's working with estate planning clients, doing pro bono work with veterans, or focusing on her family.   In this episode, Nicole recounts her own incredible journey to success, and you don’t want to miss o

How do you find the true value of potential cases right off the bat? This was a question unanswered until Dirk Derrick came to the field. He changed the landscape by answering that and other questions that long went unanswered in the ecosystem of personal injury law. For example, just look at what Dirk’s firm claims:   “The DLF focuses on personal injury law exclusively. Everything we do for our clients is to obtain the true value of the case faster. This involves working at night with focus groups to determine the community’s thoughts on facts, issues, and laws concerning specific cases and then using those findings to obtain the real value of the case, often without the need for litigation.”   Marketing like this, and resolving an age-old debate within his clientbase, brought Dirk to the success he sees today. Check out the episode to hear how it happened. And, if you’re looking for ways you can transform your marketing, try this.    Timestamps:  0:00 Introduction 1:12 Dirk Derrick's Website 2:51 How Dirk

In this episode, I sit down with Rem as gives us an exclusive pre-game report and explains what modern podiatry practices can do, even in times of uncertainty and challenge, to succeed. And he gets us pumped up about the strategies and systems that not only make that success possible, but actually make it easier than what you’re probably already doing! Rem also talks about something that too many podiatrists shy away from: how and when to sell your podiatry practice.  If you have ever considered this possibility, or if you have some questions about how to do it in the future, you need to check out this episode.