Foster Web Marketing Podcast

Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these challenges, she leveraged her network to keep her business afloat and thriving by way of LinkedIn—even generating $3000 in coaching fees while still in the burn unit. Today, Tracy works with business professionals and entrepreneurs who are serious about elevating their presence and impact by tailoring strategies that translate their expertise into visible, profitable outcomes. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:50 Tracy’s Accident 4:25 LinkedIn Achievements 6:16 Using LinkedIn as a Lawyer/Doctor 8:27 Story-Driven Marketing 12:56 Optimizing Your LinkedIn Profile 15:13 Importance of Referrals 18:41 Tracy’s Current Clients 21:21 Worst Mistakes to Make

Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a life as far-reaching as Paul’s, you’re in for an insightful and wise conversation on this episode of the World of Marketing Podcast. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:24 Paul’s Business Mentality 3:59 How Paul Got Started 5:25 Every Market Is Different 7:46 Discussing AI 12:10 How to Market Phone Numbers 16:59 Being Accessible for Potential Clients 18:35 Best Phone #’s Paul Has Put Out 21:58 Breaking Routine 25:13 Importance of Intake 29:53 Importance in the Legal & Medical Fields 33:56 Conference Recommendations 45:11 Working in Film 51:03 Wrapping Up RingBost.com caters to various players in multiple industries, including law firms and

Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketing, including newsletter communications, video marketing, website performance, and user experience. Her expertise in the field is a valuable asset in helping DHC constantly innovate and create results that matter for clients throughout the country. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:06 About Simone and DHC Law 5:43 Working With a Team of Specialists 9:32 The Value of Staying in Contact 13:08 Redesigning and Tweaking Your Website 17:07 How FWM Stands Out From the Crowd 20:18 Be Honest, Invest, and Delegate 24:38 Wrapping Up DeLoach, Hofstra & Cavonis, PA, primarily handles personal injury cases, estate planning, probate, elder law, real

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:05 How CathCap Got Started 3:44 What Do Fractional CFOs Do? 8:05 CathCap’s Ideal Clients 9:14 A Case Study on How CathCap Works 13:40 Understanding the Value of a True CFO 17:24 Book Alert: Exit On Top by Brooke Lively 22:25 The Key to Valuing a Law Firm 30:21 Me Inc. vs. A Branded Company 35:00 What Profit Actually Consists of 36:18 Wrapping Up CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but

Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling book, The Small Firm Roadmap Revisited. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:12 How Stephanie Got Started 4:10 Deciding to Leave Big Law 5:41 Creating the ‘Lawyerist Podcast’ 7:15 What Stands Out About Lawyerist 10:20 Process of Coaching Lawyers 15:39 Coaching Different Kinds of Lawyers 18:15 Biggest Client Success Stories 22:05 Stephanie’s Mentors 23:24 Daily Rituals and Routines 25:20 Wrapping Up Lawyerist is a team of veteran legal professionals, tech enthusiasts, and business coaches dedicated to the improvement of lawyers’ lives and wellbeing in and out of the office. Their resources and expertise are effectively endless as they provide what

Steve Fretzin is driven, focused, and passionate about helping attorneys reach their full potential. Over the past 17 years, he has devoted his career to helping lawyers master the art of business development to achieve their business goals and the peace of mind that comes with developing a successful law practice. Steve is regarded as the premier coach, skills trainer, and keynote speaker on business development for attorneys. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:47 How Steve Got Started 3:20 Sales-Free Methodology 5:34 Importance of Legal Marketing 7:17 Steve’s First Client 10:06 Niche Legal Fields 12:36 Successful Lawyer Training 17:42 Steve’s Biggest Success Stories 21:37 Steve’s Biggest Mistakes 23:55 Managing Legal Wear & Tear 28:00 Steve’s Mentors 30:40 Daily Rituals and Routines 32:20 Wrapping Up Fretzin, Inc. has 15 years of experience coaching lawyers through their careers. They provide the tools, coaching expertise, skill sets, and advisory services you need to establish co

Mark Powers is the president and founder of Atticus, an organization focused on coaching attorneys to build long-lasting legal practices that operate as efficiently as possible. Mark has been at this for the past 35 years, providing the strong foundation of experience and wisdom he shares with lawyers around the country. He has also co-authored Time Management for Attorneys; How Good Attorneys Become Great Rainmakers; Hire Slow, Fire Fast; A Law Firm’s Guide to Building a Championship Team; and Cash Flow & Profitability for law firms. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:46 What Is Atticus? 3:52 Beyond the Law 6:30 Building a Business to Sell 10:38 Having “Stupid Ideas” 12:37 Lawyers and Succession Planning 17:28 Facilitating Succession Process 22:46 Choosing the Right Leader 31:28 Working With Atticus 39:00 Wrapping Up Atticus was developed to keep attorneys focused on the important aspects of their life, providing them with coaching and skill-building opportunities that help them de

Sheila Murphy is a former award-winning senior legal executive who is now a career business development coach. Sheila teaches her clients the power moves and mindsets to take their careers from uninspired and uncertain to unstoppable. She has 20 years of experience as a former senior legal officer at a Fortune 50 firm. She is also a certified coach with deep expertise in developing careers, businesses, and talent, as well as a champion of women and diversity in the workplace. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:43 How Sheila Got Her Start 7:18 Coaching Tips for Fledgeling Lawyers 9:39 Why Leave Law for Coaching? 13:19 Sheila’s Coaching Style 16:12 Turning Followers Into Leaders 23:07 Attracting Coaching Clients 27:02 Common Legal Marketing Mistakes 31:40 Sheila’s Coaching Style (cont.) 35:08 Wrapping Up Focus Forward Consulting works with lawyers, leaders, and legal practices to help them reach the next level of success in their field. Sheila is a veteran litigator, as well as a champion

Kenneth Berger (Kenny to friends) started The Law Offices of Kenneth Berger in Columbia, South Carolina, when he was just 29 years old. Most people said he was too young, and they doubted his future success. Many years later, though, he has proven all those naysayers wrong.  Single-handedly, Kenny has built a personal injury firm that commands the respect of PI lawyers nationwide. Just this year, Kenny faced down a major corporation and won a settlement of $26 million for his client. This is just one of the many million-dollar settlements The Berger Law Firm has won for its clients. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:29 Starting the Firm 6:20 Standing Up to Insurance Companies 8:04 Kenny’s Biggest Case 13:14 Cultivating a Client Relationship 16:28 Building a $26 Million Case 24:07 The Defense 26:37 Other Potential Victims 30:50 Aftermath of the Case 34:00 Importance of Specific Web Content 36:51 Playing the Long Game 40:36 Kenny’s Relationship With FWM 45:40 Wrapping Up In this episode,

With the Olympics coming up, we took this week to re-release one of our favorite episodes featuring Attorney Matt Kaiser of Global Sports Advocates! Matthew D. Kaiser is an international sports attorney who works with athletes and sports groups. He handles matters related to doping, misconduct, ineligibility, governance issues, and generally represents athletes at the highest level. He is an influential member of the Global Sports Advocates (GSA) team in Portland, Maine, and has been a full-time sports attorney since 2017. Before working at GSA, he was a student in the International Sports Law Master’s program at the Instituto Superior de Derecho y Economía (ISDE) based in Madrid, Spain. Here’s a Glimpse of What You’ll Learn Standards of Evaluation for Performance Enhancing Drugs Nuances in Advocating for Athletes Following Positive Drug Test Results GSA's Biggest Victories in the Sports Law Space A Sports Law Attorney's Take on a High-Profile Doping Case Staying Up to Date With Changes in the World Anti-Dop

This week, we are releasing a cleaned-up cut for one of our favorite episodes, which came out around this time last year. Enjoy Tom's conversation with Jason Abraham, the Owner and VP of the largest personal injury law firm in the Midwest! Jason Abraham is the Owner and Vice President of Hupy and Abraham, S.C., an award-winning personal injury law firm. As a personal injury attorney, Jason has 30 years of experience in the legal field, earning numerous awards for his work. Jason earned a Juris Doctor from Marquette University Law School in 1992 and a Bachelor of Arts from the University of Wisconsin in 1989. Here's a Glimpse of What You'll Learn Jason Abraham talks about his law firm’s marketing strategies through the years The benefits of using different marketing channels Jason shares his recipe for long-term success Finding an efficient philosophy for maintaining a perfect work ethic Jason discusses marketing strategies in a team dynamic When considering your marketing approach, it’s important to have a

Sandra Maxey is a woman with widespread interests! She is an accountant by trade, acting as the Controller for patent law firm Harrity & Harrity, LLP, in Fairfax, Virginia. However, much like Harrity’s culture, her professional life expands into corporate social responsibility (CSR); diversity, equity, and inclusion (DEI); and environmental, social, and governance (ESG) issues. She is on the Board of Directors for the non-profit ZERO Prostate Cancer based in Alexandria, Virginia, as well as a women’s self-defense trainer! While her day job focuses on keeping track of the money for a successful, local law firm, her influence expands into the social issues of today. Here’s a Glimpse of What You’ll Learn 0:00 Intro  2:06 The Snowbird Lifestyle 4:47 Sandra’s Experience at Harrity & Harrity 8:07 No Thumbs in Butts 9:43 Sandra’s Background 10:25 How It All Started 12:44 Sandra’s Proudest Moment 15:00 Sandra’s Mentors 16:31 Guided Meditation Goes The Distance 16:41 Tom Meditates 19:06 Sandra’s Adventures 19:

Robert Ingalls is a legendary podcast producer for those in the legal profession! A former trial attorney himself, Robert speaks the same language as his clients as they start their own law-focused podcasts. His business, LawPods, works with attorneys and law firms around the country to build their own series that reflect their unique backgrounds and perspectives as they pertain to practicing law. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:20 How LawPods Got Started 9:33 Getting Into Podcasting 14:42 Leaving the Law 17:50 Following Your Passion 21:00 Robert’s Mentors 23:59 Learning From Mistakes 27:16 Investing in Yourself 30:49 How to Work With Lawyers 36:00 Working With FWM 42:15 Podcast Misconceptions 47:44 Wrapping Up LawPods has grown considerably since its inception, from starting out working with small, local firms to landing larger institutions such as McGuireWoods, the Trial Lawyers University, and Foster Web Marketing’s very own Derrick Law Firm! Their podcast production team is famil

Scott Duvall heads up the Video Production department here at Foster Web Marketing! He manages our in-house team of editors and interfaces with videographer contractors to bring a bit of video magic to our clients across North America. His team is behind virtually all the video content that comes out of Foster Web Marketing (including this podcast and our new web series covering the latest news in digital marketing).  Scott has been with the company for over 2 years. He started out as Senior Digital Marketing Strategist and SEO Analyst and has brought that expertise into the video realm to help our clients expand their reach and connect more deeply with their audience. Outside of work, he’s a candidate for an MBA and an MS in Television and Media Management at Drexel University. Here’s a Glimpse of What You’ll Learn Scott’s Start with FWM The Beginning of FWM’s Video Marketing FWM’s Production Process Bringing in Professionals The Value of Content Videos Prepping Clients for Video Work Storybrand Marketi

This week, we're remastering one of our favorite episodes from this time last year. Jim Heininger is the Rebrand Man! He's the mind behind Rebranding Experts, a Chicago-based agency focused on breathing new life into companies such as P&G, McDonald's, and more! With 30 years of branding strategy experience, he has designed the methodology used by his team to facilitate corporate rebrands. His multi-pronged approach to branding is the secret sauce behind the successful shifts that every company wants to see when faced with a need to adapt. Here’s a Glimpse of What You’ll Learn What is Branding / Rebranding? Famous Rebrandings Refresh vs Reposition vs Rebrand Law Firm Branding How Jim Got Started in Rebranding Reflecting Your Values & Goals Rebrand Marketing Tactics Notable Rebranding Experts Success Measuring Success Rebranding Mistakes to Avoid Jim's Mentors Podcast & Book Recommendations A successful rebrand involves so much more than a new logo or a name change for a business. Market research

Dr. Denis Cauvier and Dr. Nathalie Beauchamp are a power duo! Authors of several books individually, they have teamed up to develop two books focused on empowering businesses to overcome adversity and increase focus and productivity through the principle of hormesis! If you’re unaware of the term “hormesis,” you’re certainly not alone. Check out this episode to discover what has been holding your practice back from reaching the next level. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:57 Getting to Know Denis 3:45 Getting to Know Nathalie 5:07 Improving Resilience Through Hormesis 8:19 What Is Resilience in Business? 11:25 Right Brain Competencies + A.I. = Success 14:00 The Importance of Self-Responsibility 19:08 Finding Work-Life Synergy 23:06 The Nuances of Changing Habits 25:42 Sitting Is the New Smoking 27:00 How to Be Coachable 30:00 How to Be a Good Coach 32:52 Coach-Coachee Mutual Respect 36:24 Discovering Your “Why” 40:27 Closing Thoughts Building Unshakeable Business Resilience and its c

Dr. Andrew Schneider is a podiatrist and the medical director of Tanglewood Foot Specialists in Houston, Texas. Not only that, he is a video marketer extraordinaire! His practice has grown significantly by way of his YouTube channel–—a channel he has built from the ground up through DIY video production in his office. Attracting patients from all over the world, Dr. Schneider and his team provide answers and explanations for many of podiatry’s mysteries with a little movie magic. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:22 Shoot Your Own Video Presentation 4:17 Why Video 6:03 Why Doctors Need Video Marketing 6:55 DIY vs. Pro Videography 8:55 Research & Understanding Audiences 11:50 Finding Your Patient Avatar 12:39 Components of Patient Avatars 13:46 Who’s Watching Your Videos 17:49 Topics Viewers Want to Watch 19:03 Scripted vs. Unscripted 20:14 Importance of a Good Script 21:43 Understanding Your Objective 22:23 Knowing Your Audience 22:47 Writing Tips 24:18 Equipment Checklist 26:44 Li

Josh Kropkof is a titan of email and SMS marketing in the eCommerce world. He and his brother Ben founded The Email Agency in 2018 after starting his online business journey as a law student at the University of Miami. Known as "the quiet kid" growing up, Josh found his voice as a close-up magician & talk radio host! Today, Josh has generated $50M+ in sales for eCommerce brands using email & SMS marketing, including brands such as Mixtiles, Craft Sportswear, and the Children’s Miracle Network. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:08 Revolutionizing Email for eCommerce 5:26 The Mixtiles Email Challenge 9:33 The Power of Client Testimonials 13:12 What Every Lawyer Needs to Hear 16:57 Creating a Conversation via Email 19:47 Most Companies Don’t Email Enough 24:51 What About Subject Lines? 28:38 Reaching Out to Josh 30:59 Closing Thoughts The Email Agency unlocks the power of your email list with innovative and captivating messaging techniques and strategies. In an age where so much o

John Fisher is the founder of the New York Injury & Malpractice Law Firm, PC, limited to catastrophic injury law throughout New York State. He has been cited as a legal expert by numerous publications. He has frequently spoken to the New York State Bar Association, National Trial Lawyers, PILMMA, and other organizations concerning law practice management, trial skills, and law firm marketing. Beyond all this, he is also an alumnus of Foster Web Marketing's Marketing Services! He's a highly acclaimed guest we are very excited to have on the World of Marketing Podcast. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:50 History With FWM 4:41 Starting a Law Firm the Right Way 8:20 Marketing by Building Relationships 10:04 Doing Things Differently 12:45 Building Organic Visibility 16:04 Sharing John's Secret to Success 17:00 Biggest Marketing Mistakes 18:16 Major Win for John's Practice 20:53 Doing Things Differently (cont.) 22:08 Successes From Rocky Starts 26:22 Becoming an Authority in Your Field

Gary Brumley is an accomplished law firm administrator at Mallard Perez, PLLC, in Sarasota, Florida. He has over 13 years of human resources and management experience, which began during his time with the Kentucky National Guard. The Guard built his skill set within human resources management, finance, and victim advocacy—three areas of expertise he brings with him into the legal and administrative fields. Upon transitioning out of the military, Gary earned his MBA to expand upon his abilities as an HR and managerial professional. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:35 Military Service 3:40 Why Leave the Military? 7:41 Working With Mallard Perez 10:16 Military Service After Basic Training 11:50 Public Sector vs. Private Sector 14:12 Challenges of Military to Civilian Life 19:47 Military Leadership in Law Practice 21:59 Advice for Veterans 25:24 Marketing Pitfalls to Avoid 28:40 Benefits of Military Experience 32:44 Gary’s Mentors 24:50 Working With Vet-Run Businesses 36:30 Biggest Market