Art Of Value Show - Discover Value | Create Options | Start Pricing

Lee Cockerell was a guest a previous episode of the Art of Value Show. At the end of that show, Lee suggested we do another interview to discuss the rules of customer services from his book The Customer Rules. While we will not cover all 39 rules, we will cover a dozen or so during this […] The post Be Nice: The Rules of Customer Service with Lee Cockerell – 109 appeared first on Art Of Value.

Aaron Vidas is the founder of StrategyBox, a marketing consultancy for $50M companies. In this episode, we discuss realigning your value proposition with a new target market. In the first segment, Aaron explains how he realized he was not aligned and the steps he took to change it. In the next segment, we explore how […] The post Align Value with Your Target Market with Aaron Vidas – 108 appeared first on Art Of Value.

Mike Michalowicz has created three multi-million dollar companies and is the author of four published books including Profit First and Surge. His is a former columnist for the Wall Street Journal. One of his unique skills is using mnemonics to memorizes his keynote speeches. I (Kirk) was recently a guest on his podcast, Grow My […] The post After You Create Value, Profit First with Mike Michalowicz – 107 appeared first on Art Of Value.

Kurt Elster is an e-commerce consultant who specializes in the Shopify platform. He is a founder and partner at EtherCycle, and host of the Unofficial Shopify Podcast. He earned his MBA from Illinois Institute of Technology. Kurt is a newlywed, and the theme for his wedding was “Day of the Dead,” the Mexican version of Halloween. […] The post Revenue Generation for Ecommerce with Kurt Elster – 106 appeared first on Art Of Value.

Paul Kennedy is a co-founder and partner at O'Byrne & Kennedy (OBK), a chartered accounting firm in the United Kingdom. He is also a Practicing Fellow at VeraSage. In this episode, we explore the OBK journey to value pricing. In the first segment, Paul explains how OBK transitioned to value pricing over a 5-6 year […] The post The Legacy of Value and Pricing with Paul Kennedy – 105 appeared first on Art Of Value.

Aaron Walker founded View From the Top to help men live a life of significance. In this episode, we discuss his journey from the pawn business to coaching men. In the first one, we explore being the right fit for the customer. During the second segment, Aaron describes selling and pricing in the pawn business. In […] The post The Value of Significance with Aaron Walker – 104 appeared first on Art Of Value.

Chris Blunt is a software developer from the United Kingdom and a member of the Art of Value Society. In this episode, we discuss his transition from hourly billing to value pricing. In segment one, we explore his motivation to move from hourly rates to pricing on value. During the second segment, Chris explains how […] The post The Freedom of Value Pricing with Chris Blunt – 103 appeared first on Art Of Value.

Janelle Allen is a learning designer of online courses at Zen Courses and the host of the Zen Courses Show. In this episode, we discuss how to create significant value for your course. In the first segment, we explore the most important factor, learner success. During the next segment, she explains how to determine what success […] The post Designing Value for Your Online Course with Janelle Allen – 102 appeared first on Art Of Value.

Chris Lema is a software product strategist and daily blogger at ChrisLema.com. In this episode, we discuss value pricing in the enterprise market and creating membership sites. During the first segment, we explore selling software to large customers through story and value. In the second segment, Chris explains why a subscription service is actually a […] The post Narrative Is the Medium for Value with Chris Lema – 101 appeared first on Art Of Value.

Daniel Lapin is best known as America's Rabbi. In this episode, we discuss his book Business Secrets From the Bible. In the first segment, he defines “ancient Jewish wisdom” and then defines business, money, and wealth from a Biblical perspective. During the next segment, we contrast the spiritual and physical nature of business. In the last […] The post The Foundation of Wealth Is Wisdom with Rabbi Daniel Lapin – 100 appeared first on Art Of Value.

Creating an experience means that work becomes a performance for which you charge an admission fee. What would you have to revise to sell a ticket to engage with your business? The answer to this question can launch your business beyond the first three stages of economic value–commodity, goods and services–to the fourth stage, the experience. The post To Increase Value, Create an Experience with Joe Pine – 099 appeared first on Art Of Value.

At times, value pricing can seem complex. However, if you boil it down to the core elements it is listening to the customer, discovering the impact and then creating options. Matthew Tol is passionate about the fundamentals and believes you should expand discovery to include the meaning and feeling to the customer to fully understand the value landscape. The post Discover Impact, Meaning and Feeling with Matthew Tol – 098 appeared first on Art Of Value.

As a profession, lawyers may be the most resistant to value pricing due to their conservative nature. However, this is the very reason Michael Bradley from Marque Lawyers considers it a strategic advantage. The outcome for the customer is the first priority. If Marque cannot create value for the customer, they will not engage simply to make money. The post Value Pricing Is A Competitive Advantage with Michael Bradley – 097 appeared first on Art Of Value.

In The Brain Audit, Sean D'Souza uses an analogy of 7 bags, or pieces of luggage, to explain the sequence the brain goes through during the buying process. Open the bags one at a time, in the right order, and the customer will buy. Skip a bag or alter the sequence, and the customer cannot finish the steps to make a purchase. The post How the Customer Decides to Buy with Sean D’Souza – 096 appeared first on Art Of Value.

Having a value conversation with the customer is important regardless of the size of your business. However, as a solopreneur, it is essential for survival. You have to determine what type of customer is necessary to operate a profitable business. Then use the value conversation to identify and educate customers that you can serve and with whom you enjoy working. The post A Value Conversation for the Solopreneur with Eric Davis – 095 appeared first on Art Of Value.

After discussing the limitations of hourly rates in a Facebook group, Matthew Habuda decided to give value pricing a chance. He started with a small project and progressed to a Fortune 500 opportunity. Along the way, he had to convince the customer and subcontractors it was the right decision. He shares his results and why he will never bill by the hour again. The post Value and Pricing in the Enterprise with Matthew Habuda – 094 appeared first on Art Of Value.

Oren Klaff is an expert at pitching and closing multi-million dollar investment deals. His closing rate is high because he has mastered the art of frame control. Frame control helps Oren capture and keep the investor's interest during a presentation. The same concepts apply when you are having a value conversation. When you encounter resistance […] The post Learning the Art of Frame Control with Oren Klaff – 093 appeared first on Art Of Value.

The tagline for the Art of Value Show is discover value, create options and start pricing. Lincoln Murphy calls value the “desired outcome”. In the SaaS world, the desired outcome is not the number of users for your app. The customer does not wake up in the morning and say “How do I get 50 […] The post Seek the Desired Outcome First with Lincoln Murphy – 092 appeared first on Art Of Value.

Mental health is a tabu subject. And that is exactly why Cory Miller is sharing his story. He went through a divorce, and one of the effects was depression. It affected his ability to lead his team and make decisions in his business. Fortunately, he had an attorney who recognized the symptoms and suggested he see […] The post The Mental Health of the Entrepreneur with Cory Miller – 091 appeared first on Art Of Value.

Making money as a music teacher is tough, especially if you charge by the hour. That is why BJ Lee and his wife Sylvia decided to use a different business model in their vocal coaching practice. They wanted to price their services based on the results their student would achieve rather than the time for the […] The post Singing the Praises of Value Pricing with BJ Lee – 090 appeared first on Art Of Value.