Vb Engage - Mobile, Marketing, & Technology Podcast From Venturebeat

Informações:

Sinopse

A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.

Episódios

  • Howard Love, Twitter TV, and how A.I. might make you redundant

    14/02/2017 Duração: 33min

    In this week's episode, Stewart and Travis talk about how live video is taking over Twitter to the point where the social network is becoming a global TV network, how 4K 360-degree content will start to become the norm in the near future, and why that means Stewart will have to start using a better moisturiser. We then find out why A.I. is making SEO consultants redundant. We then interview Howard Love, author of The Startup J Curve, on how startups can succeed, and how the 'always mobile, always connected' customer has changed the landscape forever.

  • Sean Sheppard, growth lessons, and 3 billion reasons to care about Snapchat Spectacles

    07/02/2017 Duração: 34min

    In this episode, Travis and Stewart interview Sean Sheppard of GrowthX on how to grow your startup, the lessons he has learned along the way, and what you can do differently that will have a massive impact on your fledgling business. We also talk about Facebook's quarterly results and the massive $3 billion Snap Inc. IPO - timely, since Stewart showed up to the recording of this episode wearing his newly acquired Snapchat Spectacles. The future is 10 seconds long, dear listeners.

  • Joseph Gordon-Levitt, AR sneakers, and a community of 500,000 friendly people

    31/01/2017 Duração: 25min

    This week, Travis and Stewart finish up their Web Summit series of podcasts with a bona fide Hollywood star, Joseph Gordon-Levitt. We talk with Joe (as Stewart now calls him) about the creative, collaborative community he founded with his brother - hitRECord - and how he has not only managed to grow it to over half a million members but why everyone on the platform interacts in such a respectful way.   In the news, we talk about the difference between US and EU chatbots, what AI is going to do to marketers, and we sneak in a little retail therapy, augmented reality-style. Or is that mixed reality?  

  • Stephane Kasriel, machine marketing, and the future of work

    24/01/2017 Duração: 29min

    This week, Travis and Stewart continue their Web Summit series of interviews with the awesome Stephane Kasriel of Upwork, which connects more than 12 million freelancers with over 5 million customers. We find out how it manages such a diverse and expansive community, and what has changed since mobile became dominant.   And in the news, it is all about how machine learning is transforming marketing technology. Maybe in the future, marketers will be able to focus on being creative again, instead of being technologists. Oh, and we brag a little in this episode. Sorry about that, but someone has to do it.  

  • Katia Beauchamp, A.I. everywhere, and signing 1 million subscribers

    17/01/2017 Duração: 36min

    This week, Travis and Stewart continue their Web Summit series of interviews with the amazing Katia Beauchamp of Birchbox, the original box subscription service. We find out how the company has signed more than one million subscribers, and four million customers, in such a short time. We also hear how mobile has changed everything, and why it is so important now. In the news segment, we reveal a new breed of marketing tool powered by A.I. and machine learning, and find out why that technology is going to be transformative in 2017. And if that wasn't enough, we attempt some really bad Arnold Schwarzenegger impressions.

  • Robert Scoble, CES madness, and the iPhone 8 rumor mill

    10/01/2017 Duração: 31min

    Travis and Stewart are back with a bang after the holiday season break. In this episode, we continue our Web Summit series of interviews with the one and only Robert Scoble, who was carrying a Microsoft Hololens in his jacket pocket the way you and I would store our smartphones. He gives us the lowdown on the future of VR, AR, MR, and the iPhone 8. And in the news segment, we focus on CES in Las Vegas. Travis has been walking the floor, checking out all the latest developments, including those in mobile, AI, and the Internet of Things. When you hear just how many devices will be connected by the year 2020, and how they might control each other autonomously, you're either going to embrace our new overlords or book that one-way ticket to Mars.

  • Paddy Cosgrave, network effect, and 360 degrees of guesses

    20/12/2016 Duração: 33min

    This week, Travis and Stewart wrap up 2016 - which has been such a great year - with their predictions for the future of mobile, marketing, engagement, community, and everything else we manage to shoehorn into VB Engage each week. We also thank our families, producers, directors, makeup artists, and editors for 33 episodes of slightly above-average content, and reveal which publication was good enough to put us in their 'must listen' list of marketing podcasts for 2017. Then, we interview Paddy Cosgrave - the founder of Web Summit - on how he and his team managed to grow this tech event from humble beginnings to an amazing 53,000 visitors in just a few short years. The answers include data science, network effect, and a serious amount of hard work. 

  • Alexis Ohanian, Reddit's influence, and predicting the future

    13/12/2016 Duração: 36min

    This week, Travis and Stewart interview Alexis Ohanian, cofounder of the front page of the internet, Reddit. The second in our Web Summit series, this was recorded the morning of the U.S. Presidential Election results, which made for some interesting discussion around communities, influence, and Reddit's role in that process -- a topic that has since become quite the discussion point.   In the news, we discuss what has happened at Reddit since the interview, reveal Facebook's new dynamic ads for app installs, and revisit the time we predicted what was going wrong at Pebble, which shut down this week.  

  • Alan Schaaf, $7 investments, and the future of A.I.

    06/12/2016 Duração: 36min

    This week, we bring you the first VB Engage to have been recorded live on stage! That's right: At Web Summit in Lisbon earlier this year, we got to interview Alan Schaaf of internet phenomenon Imgur about the evolution of the company, geek culture, community, and what it takes to create a success from seemingly meagre beginnings. In the news segment, Travis quizzes Stewart about his trip to Helsinki -- where he spoke at Nexterday North and Slush -- and discovers what he learned about the near future, artificial intelligence, mobile marketing, and where technology is taking us next.

  • Jessy Hanley, marketing secrets, and Instagram's Snapchat killer

    29/11/2016 Duração: 30min

    This week, Travis and Stewart interview Jessy Hanley, who knows a thing or two (well, more like a few thousand things) about apps, games, and how to unlock the secrets of success. They also discuss the latest Instagram features, which look to further copy Snapchat and take on the likes of Periscope and Facebook Live. Will Instagram win, or are we headed toward a live streaming future that no one company will dominate? The dynamic duo put their futurist brains to the test as they try to work out what will happen next.

  • Seth Besmertnik, being brutally original, and making Spectacles of yourselves

    22/11/2016 Duração: 30min

    This week, Travis and Stewart talk with Seth Besmertnik about content marketing, SEO, mobile engagement, how to make sure the output you create is actually seen, and what to do to ensure your potential customers actually care about you. And in this week's news we discuss the latest and greatest in VR, plus we talk about what's going on with Snap Inc.'s Spectacles, a wearable that interacts with Snapchat to provide a less geeky, more socially acceptable Google Glass-like experience. Want a pair? Turns out there isn't an easy way to get hold of them right now, but that's part of the fun, right?

  • Veronica Belmont, chatbot therapy, and 72 hours in Lisbon

    15/11/2016 Duração: 33min

    This week, Travis and Stewart have been in Lisbon for Web Summit, where 53,056 people ate over 97,000 custard pastries, and the world's best minds came together to drop knowledge bombs across 17 stages. We reveal who we interviewed for our special VB Engage: Web Summit episodes and discuss the highlights of the conference before talking with the brilliant Veronica Belmont on how big brands are embracing chatbots, why discovery is a big issue, and what her favorite chatbot examples are -- one of which is like having a therapist in your pocket.

  • Alexis Fogel, Hillary's emails, and telling the truth at all times

    08/11/2016 Duração: 33min

    This week, Travis and Stewart discuss Hillary Clinton's biggest e-mail mistakes. No, not those e-mails, but the thousands she sends to her supporters every day. Being fair-minded, we also talk about Donald Trump's messages to voters. Thanks to new research on both candidates' outreach practices, we highlight three marketing lessons for your business. We also interview Alexis Fogel of Dashlane, who explains how the security app managed to grow so quickly, and why being transparent helps with trust, engagement, and community management.

  • Matt Asay, mobile horror stories, and what's next for Twitter

    01/11/2016 Duração: 32min

    This week, Travis and Stewart interview Matt Asay of Adobe who -- during Halloween week -- tells us a few horror stories about how some mobile app and game developers have complicated their marketing stacks beyond belief and how hard it is for web-focused businesses to make the move to mobile. We also discuss Twitter's latest news, including its earnings, user growth, and what this means for social advertising. Finally, we find out (thanks to Adobe's annual online sales predictions report, which is always spookily accurate) exactly what this holiday season holds for retail marketers. 

  • Ray Beharry, intelligent fridges, and the $600 million mobile game

    25/10/2016 Duração: 31min

    This week, Travis and Stewart talk with Ray Beharry, who is not only the CEO of Pollfish -- a mobile survey solution -- but an adjunct instructor at NYU. In other words, he's a very smart man, and he delivers takeaway after takeaway to help you win in today's mobile-driven market (although we're not sure about his penchant for intelligent white goods).   And in the news, we discuss some seriously clever retail solutions that marry machine learning, mobile, and online sales together with interactive mirrors. There's also talk of messaging app LINE's apparent flatlining, and we reveal how Pokémon GO has managed to reach the $600 million mark faster than any mobile game in history.  

  • Mark Ghermezian, free sneakers, and how apps are taking over the world

    18/10/2016 Duração: 32min

    This week, Travis and Stewart discuss apps. A lot. There's a new solution on the block this week that could spell the end of "shovelware" on your smartphone and help you when you run out of memory or your battery is draining too fast. Plus, we reveal the details of a new study that explains exactly how to win over your app-wielding competition this holiday season. We then talk to Mark Ghermezian, CEO and co-founder at Appboy, about the rise of personalized app marketing, how to avoid being creepy, and why he gave away a truck-load of free, customized sneakers. 

  • David Steinberg, crossing devices, and VR ads that smash you in the face

    11/10/2016 Duração: 36min

    This week, Travis and Stewart talk about Google's Pixel and Daydream VR, Facebook's big Oculus VR event, and what the future of virtual reality marketing and advertising might look like as these devices enter the mainstream. We talk about our dreams and nightmares for VR ads, including some highly unsavory futures.   We then chat with David Steinberg of Zeta Interactive about cross-device measurement, multi-channel campaigns, and using audience data in the most effective ways possible, without making consumers feel like we're getting creepy.

  • Marshall Kirkpatrick, faulty Facebook, and what AdWeek taught us about content

    04/10/2016 Duração: 33min

    This week, Travis and Stewart get to talk with Marshall Kirkpatrick, cofounder of Little Bird, about influencer marketing. In fact, the three of us are so excited to be talking with each other that we almost explode -- not literally, of course. We also talk about Marshall's Magic Search Engine, which is an amazing resource everyone can use. And in the news this week, we talk about the headlines coming out of AdWeek New York, including Facebook's inability to count and why content quality trumps views.

  • Adam Goldstein, avoiding Chinese airlines, and Snapchat's biggest problem

    27/09/2016 Duração: 34min

    This week, Travis and Stewart talk about the world's first dedicated Snapchat conference/awards show and a new solution that solves the ephemeral messaging platform's biggest issue. We then interview Adam Goldstein of Hipmunk -- the travel company and app that was just acquired by Concur -- and talk chatbots, natural language understanding, and the never-satisfied customer. And boy, do those customers ask some challenging questions.

  • Mark Organ, bad Kardashians, and the benevolence of Facebook

    20/09/2016 Duração: 30min

    This week, Stewart and Travis talk with Mark Organ about influencer marketing, employee advocacy, and how we can do more important things with our smartphones than play Angry Birds. We then reveal why the Kardashians are in trouble with the FTC, what Instagram are doing to make ads better for everyone, and how Facebook plans to  power the new economy of chatbot payments.

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