Vb Engage - Mobile, Marketing, & Technology Podcast From Venturebeat

Informações:

Sinopse

A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.

Episódios

  • Ben Parr, future bots, and disagreeing with 1,600 AI experts

    11/07/2017 Duração: 34min

    This week, Travis and Stewart talk about the future of A.I., and Stewart has a big issue with a study of over 1,600 experts, wondering how they could collectively be so wrong. We then interview the awesome Ben Parr, who continues the conversation on A.I., bots, and where this is all headed.

  • Rishi Dave, VR ads, and how AI might not replace marketers

    04/07/2017 Duração: 30min

    This week, Travis and Stewart discuss Google's latest lab project - VR ads. Apparently, we can't escape ads in even our virtual realities. We also talk about some smart A.I.-powered video solutions, and analytics for smart speakers. Rishi Dave is our guest, which gives us a chance to be schooled by one of the leading CMOs on everything martech-related, including the future of A.I.

  • Damien Mahoney, Amazon, and how A.I. will affect user-generated content

    27/06/2017 Duração: 34min

    This week, Travis and Stewart interview Damien Mahoney, who tells us everything we need to know about user-generated content, machine learning, A.I., and what the future holds for consumer engagement. In the news, we discuss the marketing implications of Amazon's intention to buy Whole Foods, and a new study that offers hope for competing e-commerce vendors.

  • David Berkowitz, future social, and the week AI took over

    20/06/2017 Duração: 34min

    This week, Travis and Stewart talk about artificial intelligence. A lot. In fact, it appears marketing is being taken over by A.I., machine learning, and cognitive computing this week, as every piece of important news includes an A.I. element. After the news, we get to interview the one and only David Berkowitz about the future of social media. And yes, you can expect A.I. to feature heavily in that, too.

  • T.J. Leonard, WWDC, and why blocking ads isn't the answer

    13/06/2017 Duração: 27min

    This week, Travis and Stewart interview TJ Leonard on why video content is so engaging, and what marketers can do to leverage the opportunity. In the news segment, they discuss what Apple's WWDC event means for marketers, why the Homepod might not be the most attractive smart speaker option, and what it will mean if we block all ads, all the time, across all devices. Spoiler alert: This is not a future anybody should want.

  • Taylor Freeman, digital ghosts, and the future of reality

    30/05/2017 Duração: 40min

    This week, Travis and Stewart discuss the latest A.I. startups, including Replika - a spin-off of the Luka bot that creates a "digital ghost" of your friends. We also talk about Demandbase's new (massive) round of funding and Twitter's new ad units that put a bot in your DMs. We then interview Travis Freeman of Upload, who tells us all about the future of VR, AR, and every other kind of reality you can think of. In fact, we had so much fun with this week's guest, we don't want to return to actual reality.

  • Kristian Segerstrale, maniacal laughter, and what Google I/O means for marketers

    23/05/2017 Duração: 33min

    In this week's episode, Stewart and Travis discuss how Google's announcements at its I/O event will affect marketers and marketing this year, and we also discuss how AI is helping B2B markets. We then get to interview the awesome Kristian Segerstrale of Super Evil Megacorp, who gives us the lowdown on how to create amazing communities, and how to sound like an evil genius. And don't forget, you can win a Huawei tablet in our fantastic giveaway, details of which you can find in the show notes for this episode over at http://venturebeat.com/vbengage.

  • Adelyn Zhou, voice ads, and the current state of chatbots

    16/05/2017 Duração: 27min

    This week, Travis and Stewart are lucky enough to interview Adelyn Zhou of Topbots. We get schooled on the latest in A.I., how smaller businesses can get involved (it isn't just for Fortune 500 types), what's going on with chatbots, and whether she prefers Decepticons or Autobots. We also discuss the latest news (including some A.I. startups, of course), debate why it is now OK for Amazon Echo to get voice ads, and compare and contrast our experiences at both CUBE Tech Fair in Berlin and Martech 2017 in San Francisco.

  • Sujan Patel, massive growth, and the week A.I. took over marketing

    09/05/2017 Duração: 29min

    In this week's episode, Stewart and Travis interview the amazing Sujan Patel, who hits us with so many growth hacking and content marketing techniques it leaves us spinning. And in the news, it is A.I. all the way, as we find out more about Microsoft's massive investments in the space, discover yet another AI-powered marketing tool, and dig into what it all means for the budding marketer. And don't forget, you can win a Huawei tablet in our fantastic giveaway, details of which you can find in the show notes for this episode over at http://venturebeat.com/vbengage.

  • Noah Kagan, our podcast-iversary, and 1.5 million reasons to love A.I.

    02/05/2017 Duração: 36min

    In this week's episode, Stewart and Travis finally hit the one year mark with VB Engage. To celebrate, they've launched a fantastic competition to win a Huawei tablet, details of which you can find in the show notes for this episode over at http://venturebeat.com/vbengage. In the news, we talk about an amazing new fund for A.I. startups, an A.I.-powered photo aggregator that is going after the events industry, and how content is taking over the social media universe. Then, we mark Episode 50 with one of our biggest ever interviews - the one and only Noah Kagan. You won't want to miss a single word he says as we dig into his story and secrets of success.

  • Jon Miller, sales spam, and the F8 of Facebook

    25/04/2017 Duração: 33min

    In this week's episode, Stewart and Travis discuss (almost) everything announced at Facebook's F8 Developer Conference, including its new chatbot discovery tools, A.I., augmented reality, and 360-degree video hardware - everything a budding marketer needs to create engaging content (and everything Facebook needs to increase advertising revenue). We also interview Jon Miller of Engagio, who also co-founded Marketo. Jon has a few things to say about sales spam and how to create real, human connections at scale.

  • Everette Taylor, app wars, and the truth about growth hacking

    18/04/2017 Duração: 33min

    In this week's episode, Stewart and Travis interview the amazing Everette Taylor, a serial entrepreneur who went from being homeless to co-founding GrowthHackers, creating GrowthPup, and his current position as CMO at Skurt. He reveals the secrets of his success throughout this fascinating, eye-opening conversation (which includes a home truth about growth hacking). In the news, we discuss app marketing, a new report on app store optimization, an A.I. tool that automated the process of buying ads for apps, and a study that explains just how important native advertising has become. Hint: With 600% growth in spend over the last three years, pretty darn important.

  • John Rampton, pay-to-play, and how A.I. affects marketing forever

    11/04/2017 Duração: 33min

    In this week's episode, Stewart and Travis reveal details of three - yes three - brand-new A.I. or machine learning-powered marketing technologies. In customer service, social media, and the fascinating field of narrative analysis, these cognitive computing technologies are taking over, and we try to work out what that means for the future. We also interview John Rampton, entrepreneur, and author, on a range of marketing-focused topics, in which he states that we're now in a "pay-to-play world." What does that mean, and where do we go next? John helps us understand what the future holds.

  • Spencer Liu, community, and how machine learning identifies narcissists

    04/04/2017 Duração: 36min

    In this week's episode, Travis and Stewart interview Spencer Liu about the importance of community, how to build one in a smartphone-driven world, and what how mobile games can benefit from bringing fans together. In the news, we discover machine learning techniques that can identify who you are from just your social media status updates, find out why a shopping bot won a major award at SXSW, and get an update on where we are with 360-degree live-streaming video. Hint: Wide-scale adoption is just around the corner.

  • Michael Stelzner, social media, and using A.I. to measure your emotions

    28/03/2017 Duração: 33min

    In this week's episode, Travis and Stewart talk about a new A.I.-powered startup that measures viewers' emotions as they watch YouTube videos, and they discuss the latest in social media advertising, including how important video has become. That provides a nice segue, since they also get to interview Michael Stelzner during the week of Social Media Marketing World. We talk with Michael about all things social, mobile, and the future of the world's most popular communities.

  • Olga Kay, chatbot fatigue, and the power of finding your niche

    21/03/2017 Duração: 37min

    In this week's episode, Stewart and Travis discover that A.I. and chatbots are a rollercoaster. On the ride to the top, a new bot marketing company promises to close the loop and help chatbots pay their way, while on the rapid drop Facebook is pulling back from chatbots after news of massive failure rates. Our interview this week is with the irrepressible Olga Kay, one of the original YouTube stars and founder of Moosh Walks, who teaches us a thing or two about how to find your niche and leverage it for incredible success. It's an interview you won't want to miss.

  • Stephen Gold, cognitive computing, and taping up your webcam

    14/03/2017 Duração: 35min

    In this week's episode, Travis and Stewart interview the CMO of IBM Watson, Stephen Gold. We talk about cognitive computing, A.I., machine learning, and more, discovering how long we have before the robots take over (just kidding). In the news, we reveal funding rounds for two A.I. marketing tools, talk about the Snapchat IPO aftermath, Instagram's latest Snapchat-a-like feature, and touch on the Wikileaks Vault 7 disclosures. Better keep that webcam covered, right Travis?

  • Mark Asquith, Snapchat exodus, and building communities that stick

    07/03/2017 Duração: 24min

    In this week's episode, recorded on the day of the Snap IPO, Stewart and Travis discuss the supposed exodus of influencers using Snapchat, and whether those with a huge following are that valuable to your business anyway. With great reward comes great risk, right PewDiePie? We also discuss the latest AI-powered marketing technology, and Travis throws down a challenge. After the news, we interview the UK's top podcaster, Mark Asquith, on how to build communities that stick around and creating amazing content, something he knows a thing or two about.

  • Mitchell Reichgut, honest ads, and the future of conversational commerce

    28/02/2017 Duração: 26min

    In this week's episode, Stewart and Travis interview Mitchell Reichgut about honesty in mobile ads, consumers and the "race to X," and what the future holds for mobile engagement. In the news, we talk about the latest announcements in conversational commerce, including developments in taking payments through Facebook Messenger, and the A.I.-driven retail landscape being created by Amazon Echo and Google Home. Because if Skynet is going to take over, it'll be a lot easier to beat humans that have spent all their money on pizzas and movie tickets.

  • Itai Lahan, Snapchat for brands, and artificially intelligent design

    21/02/2017 Duração: 33min

    In this week's episode, Stewart and Travis discuss the impact A.I. is having on the way websites are designed. A.I. is now building millions of creative elements for us, and we're starting to move away from curated, static web pages. We interview Itai Lahan of Cloudinary on the future of images and video, and how technology can still offer up a few surprises in that area, especially as smartphones and mobile internet access expand across third-world countries. And in the news, we talk about the free ride brands are getting from Snapchat, and how long it might (not) last.

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