Vb Engage - Mobile, Marketing, & Technology Podcast From Venturebeat

Informações:

Sinopse

A brutally honest look at marketing and mobile engagement, plus interviews with some of the brightest minds around technology, social media, marketing technology, MarTech, and customer experience. Hosted by VentureBeat's Stewart Rogers and Travis Wright.

Episódios

  • Alain Falys, VR jump-scares, and Apple's show of courage

    13/09/2016 Duração: 36min

    There is no way that Travis and Stewart could leave the iPhone 7 launch out of this week's news, despite the fact that Apple has decided to leave the headphone jack out of the device. We talk about the good, the bad, and the ugly of Apple's "courageous" decision and then dig into the engaging future of mobile marketing thanks to a world-first Blair Witch VR trailer. Then, Alain Falys takes us into the world of payments, spelling out the future of mobile wallets.

  • Jonathan Abrams, Zuck beef, and what the West can learn from WeChat

    06/09/2016 Duração: 32min

    In this episode, we talk to Jonathan Abrams of Nuzzel about the startup world, mobile engagement, being cross-platform, and how he makes a 100 percent organic acquisition strategy work. We also ask him a leading question about Mark Zuckerberg, which isn't awkward at all (honest). Finally, we discuss Travis' trip to China and dig into why WeChat is dominating and what the US can learn from its meteoric rise.

  • Jon Ferrara, smashing phones, and the death and rebirth of CRM

    30/08/2016 Duração: 29min

    Stewart and Travis spend an awful long time reminiscing about the terrible, horrible days of using customer relationship management (CRM) solutions in the field and then muse on the future of smartphone-driven selling. We're then joined by CRM pioneer Jon Ferrara, who tells us that the past is broken, and the future is golden. Oh, and Jon forgets that visual jokes don't translate well on an audio podcast, but we love him all the more for it.

  • Roland Smart, vide-no, and the new marketing battleground

    24/08/2016 Duração: 31min

    This week, Stewart and Travis take a massive swipe at the mess Google's video-calling strategy is creating, the joy Google's app advertising strategy is creating, and the sudden death of Blab. We then talk with the ever-clever Roland Smart about marketing tech, mobile, and the battle that's raging between marketers and engineers.

  • Peter Dering, Kickstarter, and winning with radical transparency

    16/08/2016 Duração: 27min

    Travis and Stewart get excited about the new app sharing economy this week. What do we mean by that? Apps within apps, people, and we’ll tell you why you should get seriously pumped about this trend, too. And then we interview Peter Dering, who was just about to launch his sixth successful Kickstarter campaign at the time we interviewed him. That's right - sixth! He tells us how he made it all work (hint: radical transparency helps).

  • Shira Abel, Footloose, and the problem of marketing debt

    09/08/2016 Duração: 28min

    This week, Stewart and Travis talk about one important news item: Instagram Stories. That's right - the Snapchat copycat has arrived on our mobile devices, and we break down what it does, what it doesn't, and why it is perfect for re-enacting '80s VHS tape covers. We then interview Shira Abel, who schools us on marketing debt, putting marketers in the boxing ring with the engineers, and why mobile is everything.

  • Vala Afshar, American yogurt, and improving human performance with mobile tech

    02/08/2016 Duração: 29min

    Stewart and Travis take a stab at understanding what is going on at Apple in a week where everyone announced their latest results, and we wonder whether Snapchat will grind to a halt soon as it adds yet another 3D solution to its stable. We then soak in the knowledge of Vala Afshar who schools us in everything from mobile to marketing, digital IQs to data science, and why culture is more important than technology.

  • Brian Solis and how tech is changing our behavior

    26/07/2016 Duração: 31min

    Technology is accelerating, behaviors are changing, and thankfully there are people like Brian Solis around who can help make sense of it all. We talk to Brian about customer X-perience as well as dissecting the latest news, which includes debunking a well-worn stat about mobile apps.

  • Peter Shankman, being ADHD positive, and scaling a give-to-get mindset

    19/07/2016 Duração: 25min

    Stewart and Travis discuss new research that shows an ever-decreasing attention span, and Stewart suggests that nothing short of perfection will do for today's app-loving consumers - shipping an 'almost done' product early for feedback just isn't going to work anymore. They then we talk with the force of nature that is Peter Shankman about the power of ADHD, his latest projects, and what you can learn from his approach to engagement.

  • Scott Brinker, Pokemon GO, and mobile table stakes

    12/07/2016 Duração: 29min

    As Pokemon GO sweeps the nation and makes the news, Stewart and Travis discuss that particular phenomenon and what it means for the future of mobile mixed reality. We then talk about the world of mobile marketing with Scott Brinker, the man behind the original 'gotta catch 'em all' - the huge marketing technology landscape infographic.

  • Andrew Grill, full disclosure, and influencing the influencers

    05/07/2016 Duração: 33min

    This week, Stewart and Travis become artificially intelligent after speaking with Andrew Grill of IBM about employee advocacy, full disclosure, and influencer marketing in a mobile-first world. In the news, it is (almost) all about chat bots now that we've discovered Facebook Messenger alone has 11,000 of these little assistants waiting to meet your every need. Well, as long as your every need is hearing a bunch of A.I.-generated dad jokes.

  • Talia Wolf, testing outcomes, and jumping from perfectly good planes

    28/06/2016 Duração: 32min

    This week, Stewart and Travis get excited about YouTube Live, Facebook Live, and every other live video platform while also being honest about why some of them have failed spectacularly. They then talk to the skydiving force of nature that is Talia Wolf, who helps us understand how to use conversion optimization in new and interesting ways (not just changing button colors).

  • Bryan Kramer, staying human, and the rise of the chat bots

    21/06/2016 Duração: 27min

    Stewart and Travis muse on Apple's WWDC conference, try to work out why Microsoft bought LinkedIn, and then talk about humans, artificial intelligence, chat bots, and the future of interactions with Bryan Kramer, who promises to stop filtering our emails out of his inbox in the future.

  • Aunkur Arya, waterproof mascara, and the future of mobile payments

    14/06/2016 Duração: 24min

    In this week's episode, Stewart and Travis wonder how the U.S. can't roll out decade-old Chip and PIN nationwide, yet they somehow get Apple and Android Pay before the rest of the world. They then interview Aunkur Arya of Braintree to find out what the future holds for mobile payments, and we discover that real men can cry.

  • Mayur Gupta, marketing, and the battle of the behemoths

    07/06/2016 Duração: 26min

    When it comes to marketing with technology, tools, and other words beginning with 'T,' Mayur Gupta really knows his stuff. In this episode, we discover how you can choose the right technologies to support your marketing goals and whether the huge enterprise players are a safe option or not.

  • Sarah Austin, artificial intelligence, and what happens when bots start to lie to each other

    30/05/2016 Duração: 28min

    Chat bots are all the rage right now, so Stewart and Travis attempt to gaze into the crystal ball and figure out what the future holds. Then, A.I. expert Sarah Austin tells us what is really going to happen, since she's much more qualified to predict what lays ahead.

  • Joel Comm, Snapchat, and what if your shadow talked back to you?

    30/05/2016 Duração: 29min

    Travis and Stewart dive head first into the Gen Z sensation that is Snapchat, throw on a few geofilters, and find out how Joel Comm is generating thousands of views per snap by letting his inner 12-year-old out every day.

  • Amy Vernon, content marketing, live video, and how Facebook can't count

    30/05/2016 Duração: 28min

    This week's news focuses on live video, streaming video, regular video, and every other type of video. We then talk to Amy Vernon about content marketing, the mobile audience, and why Peach was the Google Wave of social networks.

  • Gary Vaynerchuk on social media

    30/05/2016 Duração: 30min

    Stewart and Travis dig their teeth into the latest social news and then bring you their own version of the #AskGaryVee show with Gary Vaynerchuk.

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