Vb Engage - Mobile, Marketing, & Technology Podcast From Venturebeat

Matt Asay, mobile horror stories, and what's next for Twitter

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Sinopse

This week, Travis and Stewart interview Matt Asay of Adobe who -- during Halloween week -- tells us a few horror stories about how some mobile app and game developers have complicated their marketing stacks beyond belief and how hard it is for web-focused businesses to make the move to mobile. We also discuss Twitter's latest news, including its earnings, user growth, and what this means for social advertising. Finally, we find out (thanks to Adobe's annual online sales predictions report, which is always spookily accurate) exactly what this holiday season holds for retail marketers.