Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Steelers, CES, Drones and more! Every year, in Las Vegas, the Consumer Electronics Show brings out the latest startups and technology to a global stage. I couldn't make it this year, however, thanks to Snapchat and livestreaming video, along with friends Brian Fanzo, Sunny Lenarduzzi, Amy Schmittauer, Robert Scoble and Joel Comm, I felt like I had a front row seat.  Here is some of the coolest tech that showed up this year. Andiamo! About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.   The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create th

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost Times Square and Balls are Dropping Snapchat has come up a lot lately, enough for it to be at the center of one of the world's biggest events -- New Years Eve Ball Drop in Times Square, New York City.   We had the pleasure of having the amazing Frankie Greek, a Snapchat storyteller and does some really cool stuff for awesome brands like the Shorty Awards, Animoto and the aforementioned Times Square Ball Drop!Andiamo! Links of Interest: Check out the Times Square Ball Drop here 5 Reasons Your Brand Sucks on Snapchat Shorty Awards Use the official hashtag: #BallDrop Check out Frankie here: WTFrankie on Snapchat @FrankieGreek on Twitter About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voiceover Artist, Rachel Creveling Rachel owns Belle Strategies,

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost 'The Gym Membership Effect'   Why do people sign up to the gym and never use it? Why do entrepreneurs and individuals purchase tools they'll never use, or don't really have use for? We'll dive a little deeper into the reasons why this happens as well as some data to back it up. Andiamo! Vincenzo's Italian Lesson: Che palle! (keh PAL-leh) Translated word for word as, "What balls!" it's the short and sweet equivalent to "What a pain in the ass!" Tack it onto the end of any annoying activity for added emphasis: "We have to climb all those stairs? Che palle!" or mumble it under your breath when someone causes you general agitation: "Put a scarf on or you'll get pneumonia!" Che palle. About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’s, Barilla Pasta, DC United, Tinder and more! Voice Over Artist, Rach

An AOL Night Before Christmas 'Twas a month before Christmas, from my wife came the wail, "Take out the garbage and go get the mail." So I trudged to my mailbox and what did I see? Why, a miniature disc and computer CD! 'Twas a limited offer from America Online, I knew in a twinkling that this deal was fine! "Unlimited" access for one little fee, And if I didn't like it I could cancel it free. So I plugged the thing in and it just wouldn't load, The message said "Error!" and something in code. And this is when I started getting real nervous So I waited four hours for "Customer Service." This techno-geek helped me to load and install it, Then demanded the VISA I keep in my wallet. So I gave him my number and what did I spy? "Terms and Conditions" screens whistling by. Then I got me a password now I'd surf the Net! But I never hit waves, man, I never got wet. I soon got so mad I was shaking and dizzy For my modem kept trying but lines were all busy! And all through the month I kept trying this thing But all I w

Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost Brand Identity It's already 2016... well, almost 2016. Less than two weeks away and a new year will bring new business challenges and new solutions. With that, it is time to figure out your brand identity too. With each passing year comes a natural desire for brands to evolve, to push themselves further and to plot the best path forward. Let’s face it: there’s a ton of pressure involved, too. Several major players – including Google, IHOP, Facebook and Spotify – opted for logo makeovers during the past 12 months, all of which were met with a mixed bag of praise on social media. Then again, other companies have found a fine balance between their tried and tested formulas and a willingness and enthusiasm to expand creatively. That’s what’s so impressive about Blue Moon’s upcoming rebrand, recently covered in AdAge and set to be unveiled during the spring of 2016. The cosmetic changes ahead are a simp

This day and age, many, if not most, businesses understand that there is a great power in social media. Unfortunately, those same business owners think it's ok to hire a young kid or someone fresh out of college because they "know how to tweet".  Yikes! Decisions like these, however, can cost you. Building a working relationship with a legitimate digital marketing agency will provide a strategy to generate ROI, not just a spattering of random posts on social media sites. Many feel that because social media is vastly free, why spend money to manage what you can do for nothing? Remember, time and effort are commodities that have no price tag, costing you more in the long run, never mind the countless headaches, large learning curves and oftentimes, failure. Just because I can screw in a light bulb doesn’t mean I’m an electrician. Let’s take a look as to how a digital marketing agency is the right move for your business. EXPERIENCE This is the most obvious one. We have the experience that you don’t. Hashtag, SE

How does Priceline seem to always keep your attention?    Whether it's a funny commercial or a Twitter chat, Priceline always has an answer to what their audience wants. How do they do it? Listening of course! Today, social media manager, Karianne Stinson, joins us and discusses exactly that. Andiamo! About Karianne Stinson Karianne is the Social Media Manager at Priceline.com. She is a lover of coffee and wine, a karaoke superstar and has an incurable case of wanderlust, which fits her well, considering where she works. Tweet with her: @karianne About Priceline.com Priceline first became known for its Name Your Own Price system, where travelers would name their price for airline tickets, hotel rooms, car rentals and vacation packages. While the purchaser can select a general location, service level and price; the hotel, rental car company and/or airline (as well as the exact location of the hotel and the exact flight itinerary) is disclosed only after the purchase has gone through, with no rights to cancel

Facebook loves small business again with local advertising! With the latest Facebook location-based advertising features, small businesses can target users where they are and when they are while feeding them content that is relevant to them...at amazing rates! Our guest, Lindsey Evans, is the CoAT (Chief of All Things) at the Ohio-based marketing firm, 16th Floor Media. She talks about how these ads work and what to look for when implementing these into your local business.  Andiamo! About Lindsey Evans   Lindsey Evans is a graduate of The Ohio State University with a Bachelor’s of Science in Human Ecology. During her  time at OSU, she completed an internship at a full-service  advertising  agency located in Columbus, Ohio. Lindsey has worked in sales and marketing for: U.S. Army, a producer of gourmet food, a national bank, a regional mortgage corporation, a video productions company and currently consults for the SBDC – Springfield/Clark County for Online Media. She has been working with brands for

Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and, sometimes, a weekly guest. This week the biggest story that stood out to me that any business needs to be aware of is that Facebook is rolling out its live streaming feature to the masses. Listen to the thoughts of Vincenzo as he discusses the move by Facebook. The Facebook press release can be read here. About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as Applebee’s, Barilla Pasta, Cinnabon, SocialFresh and more! About Cody Stevenson: Cody Stevenson is an outdoor adventure enthusiast, Entrepreneur, and CEO of Fifty 2 Creative.  He has built successful companies, consulted on world record projects, and served as a U

Industry conferences can be a great source of networking, recruitment and business leads.   Today's guest is Conference Manager for Social Fresh, Jason Yarborough. He talks about the opportunities brands have at industry conferences and how to maximize your presence.   He'll talk about: Sponsorship Partnerships Sending a team to attend Volunteering Speaking Andiamo! About Jason Yarborough  Jason is the Conference Manager and Director of Strategy at Social Fresh as well as the Founder of The Wild Letters and board member at Social Media Charlotte. Yarby is an avid coffee connoisseur, traveler and has a serious weakness for new experiences.   Social Fresh builds advanced social media training resources for social marketers, at events around the country and online. In 2014, Social Fresh hosted its 15th and 16th social media conferences. Social Fresh began as a social media conference and still hosts the best social marketing events in the industry.   Vincenzo’s Italian Lesson of the Day:   "Patron",

Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino hosts another episode of the weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Jed Record, CEO of Likeforce. Listen in as we discuss the following topics: Twitter's Retail Brand Trends for the Holiday Season Brands becoming visual Brands creating their own moments Influencer partnerships on the rise The importance of personalization Data-driven insights Snapchat's new Story Explorer feature How shipping start-up, Shyp, is disrupting logistics Articles we discuss come from Adweek, here and here. Who is Jed Record? Jed Record is the CEO and founder of Likeforce, a digital content and training agency which has the unique distinction of hiring college students and training them to manage social media for businesses in their communities. In addition to being a spe

Today co-founder of Fifty 2 Creative and the Brand Boost Podcast, Vincenzo Landino launch the first weekly Marketing Update episode. The weekly Marketing Update will take some of the top headlines from the week, and deliver them to you with some commentary from Vincenzo and a weekly guest. This weeks' guest host is Alexa Rose Carlin. Here are this weeks stories: New data from Criteo shows Cyber Monday is now part of a continuum of online demand rather than the pinnacle of e-commerce holiday sales. Facebook has released an app for iPhone owners called Notify that gathers news and entertainment stories into one regularly updated feed. Cult brand, Nutella, squashing the market despite smaller ad spend. About Alexa Rose Carlin: Alexa Carlin is an entrepreneur, speaker, certified health coach and activist. She started her first business at the age of 17, designing jewelry for the L.A. based fashion company, OmniPeace, where she donated 15% of sales to help build schools in Africa. Alexa’s mission is to empower p

Microchip controllers. Semi-conductors. Sound sexy? Yea, its not. However, one company, Atmel Corporation, is changing the game. Led by CMO, Sander Arts and Head of Social, Artie Beavis, the team at Atmel values disruption through marketing.  Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Atmel Atmel is an American-based designer and manufacturer of semiconductors, founded in 1984. The company focuses on embedded systems built around microcontrollers. Its products include micro-controllers (8-bit AVR, 32-bit AVR, 32-bit ARM-based, automotive grade, and 8-bit Intel 8051 derivatives) radio frequency (RF) devices including Wi-Fi,EEPROM, and flash memory devices, symmetric and asymmetric security chips, touch sensors and controllers, and application-specific products. Atmel supplies its devices as standard products, application-specific integrated circuits(ASI

  The live mobile video streaming revolution may have just gotten what it needed to go mainstream.   Apple TV now offers a Periscope app, allowing millions of users to watch user generated live streams from the comfort of their own couch.   Of course, the writing was on the wall when Periscope first launched “Couch Mode”, a clever way of auto-playing similar streams without the need to select. Then there was the move to landscape mode. Two moves that allow the app to be powerful features on that big screen at home.   Here are my three quick conclusions for Apple TV and Periscope:  This “partnership” may open up the TV space to other social platforms. Apple will own third party experiences and user generated content. Apple has leverage to negotiate with cable companies for their seemingly inevitable live streaming TV service. The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.

  More and more enterprises are taking advantage of corporate information networks to distribute messages and communicate mission goals across great distances. The stronger the connection between workers and a company’s mission, the higher the overall business productivity.   Companies using digital signage can publicly recognize workers and stimulate a positive work environment while boosting employee morale. It’s a great tool for companies to improve employees’ engagement, to enhance internal marketing and even to lower turnover rates.   Brad Parler of Blinds.com, a Home Depot company, is at the forefront of this movement and shares with us his five tips on how to implement digital signage within your organization. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Brad Parler   Brad Parler is the Digital Communications Administrator at Blinds.com, the wo

LinkedIn has quickly changed the way business recruit, communicate and publish content. At the very least, LinkedIn has also become, of recent, one of the more difficult social media platforms to tame.    From InMail spam to ads that are hard to tame, LinkedIn has frustrated so many, from marketers to brands and everyone in between.   Enter the LinkedIn expert.   Viveka von Rosen Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Viveka von Rosen Viveka von Rosen started using LinkedIn in 2005 when she saw a presentation on the opportunities of Business Networking with LinkedIn. Having doubled her own business with F2F networking, she saw the immense potential of a business online networking site.   Viveka is known internationally as the "LinkedIn Expert” and speaks to business owners, corporations, Legal Firms and associations on the benefits of marketing w

Starting an integrated marketing plan from scratch is no easy feat. Add to that being in an industry where the competition is extremely stiff, it can be downright daunting.  Today's guest is Robyn Baldwin, Senior Integrated Marketing Manager for Kobo.com. Robyn will give us her five tips on how to implement an integrated marketing plan. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About Robyn Baldwin: Robyn Baldwin is a dedicated and passionate senior integrated marketing manager. After graduating with a Honours Bachelor of Commerce from McMaster University, she launched her career with more than nine years of experience in the media agency world.  She began her marketing career at Kobo in spring 2013 and has been at the company for the past two years. Her skills include integrated marketing, social strategy, business planning, connection & communication planning, an

The Brand Boost Podcast mission:   The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.     About Jack Kosakowski:   Jack Is known as the "SaaSaNova" of marketing automation in his social networks. He is a passionate practitioner and proselytizer in the social selling space, which is apparent in all of the content he has published on LinkedIn, Business2Community, Sales Hacker, Convince and Convert and Act-On Software's blog. He is a Regional Sales Manager at Act-On software and a graduate of NAU.     About Act-On Software:     Act-On is a subscription-based software-as-a-service (SaaS) product for marketing automation. Its software products include tools for email marketing, landing pages, lead management, social media prospecting, CRM integration, webinar management andanalytics among others.   Act-On has a Twitter Prospector tool introduced in 2010 that automates the publishing and monitoring of c

The Brand Boost Podcast mission:   The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.     About Mike Stelzner:   Michael Stelzner is the Founder and CEO of Social Media Examiner, author of the books, Launch and Writing White Papers and the man behind large events, such as Social Media Marketing World and Social Media Success Summit. He is also host of the Social Media Marketing podcast and Founder of the Social Media Marketing Society. Links: http://www.socialmediaexaminer.com/ https://twitter.com/Mike_Stelzner https://twitter.com/smexaminer https://www.facebook.com/smexaminer   About Social Media Examiner: The world’s largest online social media magazine, Social Media Examiner® helps millions of businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales. Our mission is to help you navigate the constantly changing s

The Brand Boost Podcast mission:   The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Tinder:   Tinder is a location-based social discovery application that facilitates communication between mutually interested users. The dating app allows users to chat with their matches. The app was launched in 2012, and by 2014 it was registering about one billion “swipes” per day. Tinder was among the first “swiping apps”, where the user uses a swiping motion to choose between the photos of other users: swiping right for potentially good matches and swiping left on a photo to move to the next one. In 2015 Tinder acquired the messaging company Chill, the developers of Tappy.     About DC United:   D.C. United is an American professional soccer club based in Washington, D.C. that competes in Major League Soccer in the Eastern Conference of the league. The franchise is one of the ten charter clubs of MLS, having competed