Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

20: How Priceline.com Uses Social Media to Listen to Their Audience

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Sinopse

How does Priceline seem to always keep your attention?    Whether it's a funny commercial or a Twitter chat, Priceline always has an answer to what their audience wants. How do they do it? Listening of course! Today, social media manager, Karianne Stinson, joins us and discusses exactly that. Andiamo! About Karianne Stinson Karianne is the Social Media Manager at Priceline.com. She is a lover of coffee and wine, a karaoke superstar and has an incurable case of wanderlust, which fits her well, considering where she works. Tweet with her: @karianne About Priceline.com Priceline first became known for its Name Your Own Price system, where travelers would name their price for airline tickets, hotel rooms, car rentals and vacation packages. While the purchaser can select a general location, service level and price; the hotel, rental car company and/or airline (as well as the exact location of the hotel and the exact flight itinerary) is disclosed only after the purchase has gone through, with no rights to cancel