Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

  The live mobile video streaming revolution may have just gotten what it needed to go mainstream.   Apple TV now offers a Periscope app, allowing millions of users to watch user generated live streams from the comfort of their own couch.   Of course, the writing was on the wall when Periscope first launched “Couch Mode”, a clever way of auto-playing similar streams without the need to select. Then there was the move to landscape mode. Two moves that allow the app to be powerful features on that big screen at home.   Here are my three quick conclusions for Apple TV and Periscope:  This “partnership” may open up the TV space to other social platforms. Apple will own third party experiences and user generated content. Apple has leverage to negotiate with cable companies for their seemingly inevitable live streaming TV service. The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.