Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Tinder & DC United's #SwipeRightNight Campaign Activation [SPOTLIGHT]

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Sinopse

The Brand Boost Podcast mission:   The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal.   About Tinder:   Tinder is a location-based social discovery application that facilitates communication between mutually interested users. The dating app allows users to chat with their matches. The app was launched in 2012, and by 2014 it was registering about one billion “swipes” per day. Tinder was among the first “swiping apps”, where the user uses a swiping motion to choose between the photos of other users: swiping right for potentially good matches and swiping left on a photo to move to the next one. In 2015 Tinder acquired the messaging company Chill, the developers of Tappy.     About DC United:   D.C. United is an American professional soccer club based in Washington, D.C. that competes in Major League Soccer in the Eastern Conference of the league. The franchise is one of the ten charter clubs of MLS, having competed