Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Starting an integrated marketing plan from scratch is no easy feat. Add to that being in an industry where the competition is extremely stiff, it can be downright daunting.  Today's guest is Robyn Baldwin, Senior Integrated Marketing Manager for Kobo.com. Robyn will give us her five tips on how to implement an integrated marketing plan. Andiamo! The Brand Boost Podcast mission The Brand Boost podcast is the show for brands looking to create the ’start-up sexy’ marketing ideology all while commanding total brand appeal. About Robyn Baldwin: Robyn Baldwin is a dedicated and passionate senior integrated marketing manager. After graduating with a Honours Bachelor of Commerce from McMaster University, she launched her career with more than nine years of experience in the media agency world.  She began her marketing career at Kobo in spring 2013 and has been at the company for the past two years. Her skills include integrated marketing, social strategy, business planning, connection & communication planning, an