Sports Partnership Podcast

Why it makes perfect sense for a casino to partner with the cities top teams. Shelley Buck explains how the casino uses partnerships to drive casino business, engage the community, and be socially responsible throughout Minneapolis and St. Paul.

High schools are starting to land major six and seven figure partnership deals with local businesses and national brands. Brian Miller, the Communications and Marketing Director for the Chambersburg Area School District chats about their stadium naming rights deals and other cool partnerships in the works.

This episode is all about the challenges and failures that I dealt with in handling a 7-figure sports sponsorship with a major university. These are mostly some rookie mistakes that aren't unique to me. There are certainly companies and brands that are spending marketing and advertising dollars partnering with teams and sports properties who have made similar mistakes. I cover each mistake in detail along with what brands and companies should do to avoid these mistakes. If you can implement these fixes, your partnership should be pure gold.

Rob Cressy is the owner of Bacon Sports Media, a leading sports marketing company out of Chicago, IL. In this jam session, we chop it up over sports partnerships and sponsorships. Specifically what brands are doing to effectively market to sports fans and what they're doing a terrible job with when it comes to being unique, fun, and entertaining. We also chat about the future of sports betting's legalization and how that will impact partners. You can learn more about Rob Cressy and Bacon Sports by following him on social media. Bacon Sports Media Website Rob Cressy Instagram: rob_cressy Rob Cressy Twitter: @robcressy

The Oneida Nation of Wisconsin is a major partner of the Green Bay Packers and the LPGA. At Lambeau Field, thousands of passionate fans access the stadium by way of the Oneida Gate. Ernie Stevens III talks about what it means for the tribe and the casino to partner with one of the most recognizable brands in all of sports. The Oneida Nation has a one of a kind partnership with the LPGA with the Thornberry Classic. 

Quick introduction of what the Sports Partnership Podcast is all about. Weekly scoop, details, news and interviews on all things sports partnerships/sponsorships.  I hope you come along for the ride and take some valuable information away that can help you with your sports sponsorships.