Sports Partnership Podcast

This episode is all about the challenges and failures that I dealt with in handling a 7-figure sports sponsorship with a major university. These are mostly some rookie mistakes that aren't unique to me. There are certainly companies and brands that are spending marketing and advertising dollars partnering with teams and sports properties who have made similar mistakes. I cover each mistake in detail along with what brands and companies should do to avoid these mistakes. If you can implement these fixes, your partnership should be pure gold.