Aamplify!

Social media is no longer optional—but making it strategic is where the real value lies. In this episode of Amplify!, host Meg Hoevener sits down with Becky Weiand, Marketing Manager at Rea, to explore how her firm successfully implemented Clearview Social to drive employee advocacy. From culture-first content to gamified sharing and role-based feeds, Becky walks through the tools, analytics, and lessons learned over four years of refining their social strategy. Tune in to learn how to elevate firm visibility and individual thought leadership while simplifying the ask on busy professionals.   For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

In this insightful episode of Amplify!, Meg Hoevener Marketing Manager at McGuire Sponsor, interviews Lindsay Shirling, a seasoned marketing leader from Schneider Downs, about the strategic shift her firm made in webinar platforms—from GoToWebinar to ON24. Lindsay shares candid stories from the trenches, including technical hiccups, CPE delivery challenges, and the growing demand for on-demand learning. She explains how ON24’s automation, customization, and analytics capabilities helped Schneider Downs scale their webinar program, improve attendee experience, and streamline internal processes. Listeners will gain actionable advice on: Choosing the right webinar platform for your firm’s needs Managing presenter adoption and training Leveraging webinars for both client retention and business development Enhancing engagement through video, chat, and interactive widgets Using analytics and follow-up strategies to maximize impact Whether you're hosting your first webinar or refining a mature program, this

What happens when your firm is ready to scale its marketing engine—but doesn't yet have a unified CRM? In this episode of Amplify!, host Meg Hoevener sits down with James Kuch, Digital Marketing Specialist at Yeo & Yeo, to talk about building a robust automation strategy in HubSpot, even when infrastructure isn't fully in place. James walks through the creative ways his team supports multiple service lines and brands under one marketing platform—from list segmentation and email workflows to internal campaigns, digital advertising, and social scheduling. You'll also hear lessons learned from transitioning off Constant Contact, how to integrate other platforms using HubSpot’s Operations Hub, and what to prioritize when bandwidth is tight. Whether you're a solo marketer juggling multiple tools or part of a firm evaluating your next MarTech investment, this episode offers tactical takeaways for building smarter, leaner campaigns.   For more Amplify episodes and to learn more about the Association for Accoun

Many firms invest in marketing tools without first aligning people and process. Marketing by Numbers took the opposite approach—and it’s paying off. In this episode of Amplify!, host Meg Hoevener is joined by Jamie Miller, Senior Manager of Firmwide Growth, and Don Breckenridge, Director of Growth, to explore how firms are using  MarTech stack to fuel strategy, not just execution. From optimizing Salesforce and Pardot to training servers on lead data, Jamie and Don emphasize the importance of building cross-functional alignment before layering in new tools. You’ll hear how their team builds in automation, supports firmwide accountability, and evaluates new platforms against clearly defined goals. Whether you're leading a solo function or scaling a full marketing department, this conversation offers valuable insight into setting your tech stack—and your team—up for long-term success. New boost For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingm

In this episode, we explore methods for demonstrating marketing ROI to firm leadership with insights from Courtney Kiss, Chief Operating Officer at Johnson Lambert. With a rich background in marketing, business development, and human resources, Courtney shares her expertise on effective communication of the financial impact of marketing efforts. As the current President of the Association for Accounting Marketing (AAM), she brings a wealth of knowledge in strategic presentations and detailed reporting. Discover how to not only showcase ROI but also elevate your influence within the organization, securing a seat at the leadership table. Explore creative campaigns that have proven success, with case studies of innovative marketing initiatives that highlight their strategic approaches and tangible value to clients and firms.   For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

Join Mike Jones from Resound at The Association for Accounting Marketing Summit 2024 as he interviews attendees.    For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

In this episode, we explore how Artificial Intelligence (AI) is reshaping the marketing industry. Our guest, Blake Oliver, a CPA and CEO at Earmark, shares his personal experience in leveraging AI for various marketing tasks. He discusses how AI-driven technologies have optimized customer insights, personalized campaigns, and predicted consumer behavior with remarkable precision. We delve into the practical applications of AI in marketing automation, content creation, and targeted advertising, shedding light on successful AI implementations. Blake also touches on the ethical considerations and data privacy safeguards associated with AI use. He emphasizes the strategic advantages of integrating AI to enhance marketing ROI and maintain a competitive edge in today’s digital marketplace. For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

Karl Feldman, a seasoned partner at Hinge disucsses how to navigate today’s competitive landscape, showcasing your expertise is essential for professional services firms With a wealth of experience in content marketing and brand development, Karl has guided numerous firms to elevate their market positioning and achieve thought leadership status. In this episode, we delve into the art of impactful content marketing campaigns. From blogs to whitepapers and videos, discover how these mediums can effectively showcase your firm’s knowledge and the value you deliver. Learn to communicate your expertise authentically, build authority within your niche, and engage your audience through strategic content creation.   For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

Join Mike Jones from Resound at The Association for Accounting Marketing Summit 2024 as he interviews attendees.  For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

Explore the unique challenges and opportunities of being in roles that aren’t always billable but are always valuable. In this episode, Amanda Simmonds, Director of Talent Advisor Services at Spirrall, shares her insights and strategies for effectively advocating for yourself when you’re in a solo role, or a new role. Amanda discusses practical tips for managing workload, gaining leadership support, and showcasing achievements to ensure your contributions are recognized and valued. Whether you're a department of one or leading a small team, this episode provides valuable advice on standing out and making a significant impact. For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify  

Learn how to showcase the unique advantages of smaller firms with Kelly Schuknecht from Summit Virtual CFO by Anders. In this episode delve into the strategies that empower small accounting firms to thrive despite resource constraints. Our guest, Kelly Schuknecht, Marketing Director at Summit Virtual CFO, shares valuable insights on leveraging niche expertise and personalized service to make a significant impact. Kelly emphasizes the power of building strong relationships and delivering customized solutions, talks about how specialized knowledge allows firms to stand out in the market and explores practical tips for enhancing client satisfaction while driving growth.   For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify  

This episode features Gilbert (Gil) R. Vasquez, Managing Partner at Vasquez and Company , who tells his unique story as leader of one of the largest minorities owned CPA firms while discussing strategies for effectively showcasing your own unique value. This episode explores the importance of gaining valuable experiences and leveraging them to highlight your own personal brand. Gil emphasizes the importance of building credibility through your own brand and challenging stereotypes to be true to oneself. Highlighting the importance of community involvement, Gil shares his beliefs around fairness and how his approach has helped his career.   For more Amplify episodes and to learn more about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify

Hear the secrets to qualifying marketing-generated leads with Stacy Dreher, director of practice growth at James Moore & Co., on this episode of Amplify! She’s sharing insights into the intricate process of qualifying marketing-generated leads from the importance of collaboration between sales and marketing teams to the pivotal role of responsiveness in lead management. Listeners gain a comprehensive understanding of the strategies and tactics she’s employing to maximize conversion rates and drive growth.   For more Amplify episodes and to find out more about the Assocation for Accounting Marketing visit  https://accountingmarketing.org/category/amplify/.   Guest: https://www.linkedin.com/in/stacydreher/ | www.jmco.com   Host: https://www.linkedin.com/in/chris-camara/ | https://insidepublicaccounting.com/  

An increase in the use of digital platforms requires you to align advertising strategies with consumer behavior. In this Amplify! podcast, Sean Smith, chief marketing officer at Schneider Downs, delves into the nuances of digital advertising from key metrics for measuring success to different ad types to budgeting with continuous monitoring. Also, hear how innovative partnerships and creative content are helping firms engage audiences in the competitive digital landscape, ultimately driving brand awareness and achieving marketing objectives. Guest: https://www.linkedin.com/in/sean-smith-6595461/ | schneiderdowns.com Host: https://www.linkedin.com/in/chris-camara/ | https://insidepublicaccounting.com/ For more Amplify episodes and to find out more about the Assocation for Accounting Marketing visit  https://accountingmarketing.org/category/amplify/.

Embrace data-driven decision-making in your marketing endeavors and leverage insights to optimize your campaigns for success! In this Amplify! episode, Apoorv Dwivedi, strategic marketing advisor and founder of Fixyr Marketing, divulged the intricacies of successful digital marketing campaigns. Crafting effective strategies starts with clear objectives and audience segmentation.  From delineating various types of email campaigns to discussing the nuanced approach required in the accounting industry, you can navigate the dynamic landscape of digital marketing.   Guest: https://www.linkedin.com/in/apoorvdwivedi1/ | https://fixyr.com/ Host: https://www.linkedin.com/in/chris-camara/ | https://insidepublicaccounting.com/   For more Amplify episodes and to find out more about the Assocation for Accounting Marketing visit  https://accountingmarketing.org/category/amplify/.

Ready to elevate your content strategy and drive meaningful conversion? In this episode of Amplify!, we delve into content creation and its impact on digital conversion with Anna Khayet, a marketing consultant for fintech and accounting firms. You must craft content that resonates with audience pain points, aligning with user needs and SEO insights. From diverse content formats to the strategic utilization of video and gated content, you can optimize content for maximum engagement and conversion. Listen in for tips to unlock the full potential of your content strategies.   For more Amplify episodes and to find out more about the Assocation for Accounting Marketing visit  https://accountingmarketing.org/category/amplify/.   Guest: https://www.linkedin.com/in/annaagishtein/ | khayet-marketing.com  Host: https://www.linkedin.com/in/chris-camara/ | https://insidepublicaccounting.com/

How can technology enhance your processes and drive growth? In this episode of Amplify!, Danny Estrada, vice president of consulting at Rare Karma, delves into the pivotal role of marketing technology in lead generation for accounting firms. CRM adoption is an important component, but you also have to look at how it integrates with other firm technologies. Listen in to discover actionable strategies to maximize ROI, enhance client experiences and stay ahead of emerging trends in MarTech.   For more Amplify episodes and to find out more about the Assocation for Accounting Marketing visit  https://accountingmarketing.org/category/amplify/.   Guest: https://www.linkedin.com/in/dannyestrada/ | https://rarekarma.com/ Host: https://www.linkedin.com/in/chris-camara/ | https://insidepublicaccounting.com/  

Empower your accounting firm for success in the digital era! Brian Swanson, Chief SEO strategist with FlashPoint Digital Marketing, discusses the evolving landscape of digital marketing in this Amplify! podcast. Thought leadership and strategic content creation are driving growth and differentiation. By leveraging digital channels and focusing on value-driven content, accounting firms can attract clientele in an increasingly digital marketplace. Plus, he talks about the impact of AI on SEO and the future of digital marketing. It’s time to embrace digital innovation.   For more Amplify episodes and to find out more about the Assocation for Accounting Marketing visit  https://accountingmarketing.org/category/amplify/.   Guest: https://www.linkedin.com/in/briandswanson/ | flashpointmarketing.biz Host: https://www.linkedin.com/in/chris-camara/ | https://insidepublicaccounting.com/  

Discover the secrets to successful digital marketing in this Amplify! podcast discussion with David Toth of Winding River Consulting. He talks about the profound transformation in lead generation driven by the shift to digital platforms and highlights success stories where clients secured substantial deals originating from online interactions. There is untapped potential for digital marketing in accounting and he’s sharing tips to help firms maximize the impact of their digital marketing efforts.   For more Amplify episodes and to find out more about the Assocation for Accounting Marketing visit  https://accountingmarketing.org/category/amplify/.   Guest: https://www.linkedin.com/in/davidmtoth/ | windingriverconsulting.com Host: https://www.linkedin.com/in/chris-camara/ | https://insidepublicaccounting.com/

The world of business development demands authenticity, curiosity and adaptability. When comparing the roles of business developers in accounting and legal there are a lot more similarities in their roles than there are differences.  This entire season of Amplify has focused on the role of the business development professional in CPA firm. This episode features Favor Lee, director of business development at EisnerAmper, and Melissa Lang, director of client engagement at the global law firm K&L Gates, who delve into the world of business development from within their respective industries.  Listen in to hear how effective business development hinges on a combination of expertise, interpersonal skills and a genuine commitment to understanding and solving clients' needs. For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/