Aamplify!

On this episode of the Association for Accounting Marketing's podcast, Beth Nelson, marketing communications coordinator at Barnes Dennig and Robert Ramsay, director/owner at Barnes Dennig talk about general data protection regulation (GDPR) and the California Consumer Privacy Act (CCPA) and what accounting firms are doing to comply.

Samantha Nystrom, content & digital marketing manager, and Eric Majchrzak, shareholder and chief strategy officer at Beach Flesichman talk about the evolving roles those of us in the accounting marketing profession are facing. CPA marketing and, in general, marketing accounting services continues to change, which makes marketing management more complicated. Listen up as Eric shares some great marketing tips and insight partially based on his tenured career in the accounting industry to get you fired up about your marketing 2020 initiative!

Samantha Dittloff, Marketing Director at Chortek and Stephen Stanczak, Principal at Ondyr Marketing discuss SEO and next level techniques and tactics to apply to your firm's efforts.

Lauren Clemmer, executive director of the Association for Accounting Marketing (AAM), and Lee Frederiksen, Ph.D, managing partner at Hinge Research Institute, discuss the findings of the 2019 Marketing Budget Benchmark Study. The bi-annual survey is designed to provide accounting marketing professionals, firm leaders and business developers with the insight needed to determine whether your CPA firm's existing marketing strategy is effective - particularly when compared to the marketing efforts of firms that are similar to yours in size or location. During this episode of AAMplify!, you will learn: * How high-growth accounting firms are spending their marketing dollars. * What low-growth accounting firms are spending their marketing budget on. * How your CPA firm's marketing budget spend might just be a direct reflection of your firm's growth rate. To learn more about the 2019 Marketing Budget Study, download the executive summary here -- https://netforum.avectra.com/eweb/shopping/shopping.aspx?site=aam&w

In this episode of AAMplify, interviewer Chuck Summers, Practice Growth Executive at MCM CPAs & Advisors interviews Matt Saltzman, Director Strategic Advisory Services at Strothman and Company. Chuck and Matt talk about mergers and acquisitions in the accounting accounting industry and ways to ease culture shock from non-accounting firms. This really is a great episode for both accounting firm marketers and accounting firm business developers that are going through or may be going through an acquisition of a non-accounting firm into their firm.

In this episode of AAMplify, interviewer Katie Tolin of CPA Growth Guides interviews Nick Norton, Partner at Peterson Sullivan LLP. Katie and Nick talk about advisory services and survival in the accounting accounting industry. This really is a great episode for both accounting firm marketers and accounting firm business developers interested in how to move forward in the accounting industry with advisory services.

In this episode of AAMplify, interviewer Scott Dine, Partner + Technical Director at Catalyst Group interviews Amanda Wilkie, PMP Consultant at Boomer Consulting. Amanda and Scott talk about Blockchain Technology and its impact on the accounting industry. Don't worry, this podcast does not get too technical - just enough to provide a foundation for the discussion.

In this month's episode of AAMplify, interviewer Abbey Kanellakis, Practice Growth Manager at Rea & Associates, Inc. interviews Becky Livingston, Owner of Penheel Marketing. Together they talk about the growing influence of AI (Artificial Intelligence) and machine learning in the marketing industry and its impact on on the accounting industries.

If you are in marketing and business development, you are probably familiar with KPI (Key Performance Indicators), but which KPIs should business developers measure? In this episode Patrick J. Huegel​, Marketing Manager for AAFCPAs, interviews Jason Jobgen, Director and Business Developer at BKD CPAs. “If you are a 100% dedicated business developer, the most important thing you should be measuring is revenue.”

Data is coming at us from all directions, but do we know the sources and what to do with it? In this episode Chuck Summers, Practice Growth Executive at MCM CPAs, interviews Rebecca Weiand, Practice Growth Specialist at Rea & Associates and they discuss the different sources of data that most accounting firms can pull from and ways to listen to what your data is saying. We all have the responsibility to help strengthen and grow our firms and effectively listening to your data is one of the best ways to accomplish this directive.

Jessica James, Marketing Manager at Webster Rogers, LLP interviews Heath Alloway, National Growth Manager at BKD, LLP and they discuss how accounting firms can use big data save time and improve decision making and applying big data to target prospects and clients via the internet.

Watch this episode of AAMplify! where Scott Dine, Partner and Technical Director at Catalyst Group Marketing interviews AAM Volunteer of the Year and Current Board Member, Nicole Sterling. Nicole is the Director of Marketing and Communications at RSW Accounting + Consulting in Montréal (Québec). Nicole has first hand knowledge of what it is like to be both a marketer and a business developer for her firm and she shares some of her experiences and gives some advice perfect for those who may be taking on a similar role.

In this Episode, Abbey Kanellakis, Practice Growth Manager with Rea & Associates, Inc. interviews AAM Hall of Fame legend August Aquila of AQUILA Global Advisors, LLC. Together they discuss the business development topic of pricing and where marketers fit in.

In this Episode, Laurie Stiles, Marketing Director at HHM CPAs, interviews Nikki Burgeson, Director of Sales at Rehmann. Together they discuss the anatomy of a sales process.

In this Episode, Katie Tolin, Chief Growth Guide at CPA Growth Guides, interviews Danny Estrada, Founder of E Squared. They discuss CRM's and what information business developers need from their CMR's to be successful.

In this episode, Patrick J. Huegel, Marketing Manager at AAFCPAs, interviews Jennifer Hamberger, Chief Marketing Officer, Freed Maxick CPAs, P.C. Together, they address an all to familiar topic of launching something new and discuss ways to approach the important topic.

In this special episode, recorded at the 2018 AAM Summit in Portland, Oregon, Scott Dine, Partner & Technical Director at Catalyst Group Marketing, interviews Jean Caragher, Founder of Capstone Marketing. This interview is full of great information about the salaries of marketing managers, marketing directors and marketing coordinators in the accounting industry.

In this episode, Jessica H. James, Marketing Manager for Webster Rogers, interviews Jody L. Padar, CPA, MST, CEO & Principal at New Vision CPA Group. In this episode, Jessica and Jody discuss the four tenets of future ready firms: cloud technology, social business, value pricing, and process.

In this episode, Abbey Kanellakis, Practice Growth Manager at Rea & Associates, Inc. interviews Todd Cohen, Principal of Sales Leader, LLC. Abbey and Todd talk about the stigma or stereotype of sales and the fact that everyone is in sales. Two of the big takeaways are: 1. We all sell everyday whether we realize it or not. With every interaction, you are leaving an image in someone's mind about you and the firm you work for. 2. If you are part of an organization, whether you realize it or not, you impact the customer's decision to say, "Yes". Regardless if you are in BD or Marketing, you need to watch this podcast!

In this episode, Laurie Holt, Marketing Director at HHM CPAs, interviews Rachael Higginbotham, Marketing Director at Postlethwaite & Netterville. Laurie and Rachel discuss how a firm's marketing efforts and initiatives impact employee retention.